I use SAS Customer Intelligence 360 for creating segment maps that are attached to emails and print pieces, which enhances the way we send mailings. I really appreciate how it resolves the issue of slowness in running segment maps that we previously faced with SAS Enterprise Guide. The UI and UX are notable improvements, making it a more user-friendly experience for building segment maps and email tasks compared to what I experienced with SAS Enterprise Guide. The initial setup went smoothly. Review collected by and hosted on G2.com.

For testing subject lines, I wish there was a way to send the winning subject line to the remainder of the contacts getting the email rather than just testing it on a small batch of contacts. Review collected by and hosted on G2.com.

The platform’s biggest strength is how well it pulls in data from our main traffic sources, like Google and Meta. I especially appreciate that it lets us drill down into specific consumer behaviors across the entire sales journey. Review collected by and hosted on G2.com.

It’s definitely not an “easy” tool to pick up quickly. To really make the price tag feel worth it, you need to commit to a fairly intense setup process and be prepared for a long learning curve. Review collected by and hosted on G2.com.

It stands out for its ability to unify customer data and deliver personalized, data-driven marketing across multiple channels. The platform offers powerful analytics, real-time customer insights, and journey orchestration, which makes it easier to create targeted campaigns and improve customer engagement. Review collected by and hosted on G2.com.

It offers extensive capabilities, but there’s a learning curve for new users due to its wide range of features. Some reporting and campaign setup workflows could be more intuitive, and certain advanced customizations require technical expertise. Review collected by and hosted on G2.com.

1. True omnichannel journey orchestration (in one place): you can build omnichannel personalized journeys and activate audiences across channels (web, email, SMS and social messaging) rather than using multiple tools together.

2. Real-time personalization driven by customer behavior/insights: you can orchestrate journeys based on individual customer behaviors and insights serving relevant web content in real time. This a major differentiator for responsive marketing.

3. Embedded analytics that operationalize insight (not just reporting): that turns customer insight into real-time interactions and highly targeted segments, helping the team to act rather than only analyse. Review collected by and hosted on G2.com.

1. Cost and licensing complexity: The SAS licencing model is often perceived as complex and can be expensive, which make budgeting and scaling harder.

2. Steep enablement needs: To use the full potential of the solution, an investment in training and resouces is required. 3. Integration effort is non-trivial: Integrating SAS CI 360 with existing data sources and other platforms requires additional development efforts and technical expertise. It increases the implementation time and dependency on specialized profiles. Review collected by and hosted on G2.com.

I use SAS Customer Intelligence 360 for client marketing automation activation. It offers flexibility and a quick go live for cross-channel campaign management. I really like the user interface and the easy connection to external data sources, along with the helpful services. It's very accessible for marketers to get started without much dependence on IT and other departments. We switched from Mailchimp to SAS Customer Intelligence 360 because it offers more channels, more solutions, and more service. The initial setup was very easy, and we were able to go live within 8 weeks. Review collected by and hosted on G2.com.

I don't like that SAS Customer Intelligence 360 lacks full integration with Stripo for email templates and doesn't integrate campaigns with external paid advertisement platforms like Google and Meta. Review collected by and hosted on G2.com.

What I like best about SAS Customer Intelligence 360 is its exceptional analytical depth compared to other marketing platforms. While most competitors offer basic reporting and simple segmentation, CI360 leverages SAS's statistical heritage to provide truly predictive customer insights rather than merely descriptive analytics.

The platform excels at unifying online and offline customer data to create a complete customer view, allowing marketers to move beyond basic demographic segmentation to sophisticated behavioral and propensity modeling. This analytical foundation enables more accurate customer journey optimization and next-best-action recommendations based on probabilistic models.

I also appreciate how CI360's hybrid deployment model offers flexibility for organizations with complex data governance requirements, allowing for cloud-based interfaces while maintaining sensitive data processing capabilities on-premises when needed. Review collected by and hosted on G2.com.

hile SAS Customer Intelligence 360 delivers exceptional analytical capabilities, it has several notable drawbacks. The platform has a steeper learning curve compared to more intuitive competitors like Adobe or Salesforce. Its interface, while powerful, isn't as user-friendly for marketing professionals without analytical backgrounds.

Implementation complexity is another significant issue. CI360 typically requires more technical resources and specialized SAS expertise for proper setup and maintenance compared to other marketing automation platforms. This often translates to higher total cost of ownership and longer time-to-value.

Integration with some third-party systems can be challenging. While SAS provides APIs and connectors, the documentation can be insufficient and custom integrations often require specialized development resources. This becomes problematic in today's marketing technology landscape where seamless interoperability is essential.

Additionally, the platform's pricing structure is less transparent than competitors, with various modules and capabilities requiring separate licensing, making it difficult for organizations to predict costs as they scale their usage. Review collected by and hosted on G2.com.

What I like best about SAS Customer Intelligence 360 is how it brings customer data, analytics, and campaign management together in one place. It makes it much easier to understand customer behavior across channels and create more relevant, personalized communications.

I also like the automation features and reporting tools. They help save time, track campaign performance clearly, and make quicker adjustments when needed. Overall, it’s a solid platform for improving customer engagement in a structured way. Review collected by and hosted on G2.com.

What I dislike most about SAS Customer Intelligence 360 is that some features can take time to learn, especially for new users who are not familiar with more advanced marketing or analytics tools. The interface in certain areas could also be more intuitive, making navigation and setup faster.

In addition, some customizations may require extra time or technical support, depending on the complexity of the project. Review collected by and hosted on G2.com.

I like the fact that marketeers can easily create a multi-channel customer journey using the journey feature of the user interface. As a developer, I also like the fact that SAS CI 360 is easy to integrate to different database systems and thir-party technologies in the back-end. Review collected by and hosted on G2.com.

I dislike the fact that front-end users have very little information about the log of a task or segment after they run. It makes sense that the front-end user gets almost only resumed information, but the amount of information is too short. Most error messages that appear at the front-end are very unspecific. As a developer who was also responsible for deploying and migrating SAS CI 360 at different companies, I can say that having access to a more detailed log of a task or segment at the front-end would have been very helpful for me and for the customers to troubleshoot task design problems more quickly and without having to rely on colleagues who work at the back-end. Review collected by and hosted on G2.com.

We found SAS Customer Intelligence helped us take all kinds of disparate customer interactions across a broad range of media / data sets and give us a single view of our customer which we simply did not have before. Review collected by and hosted on G2.com.

No burning problems but maybe could be more integrated into other SAS products. Review collected by and hosted on G2.com.

I like the versatility and autonomy that SAS Customer Intelligence 360 offers in managing and tracking campaign processes. I especially value its ability to cover different needs, which led us to switch from Teradata to SAS Customer Intelligence 360. Review collected by and hosted on G2.com.

Possibly its construction at the time of assembling more complex campaigns for functional users. Additionally, the configuration and migration were not so intuitive. Review collected by and hosted on G2.com.