--- title: SAS Customer Intelligence 360 Reviews meta\_title: 'SAS Customer Intelligence 360 Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 149 reviews by the users' company size, role or industry to find out how SAS Customer Intelligence 360 works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 149 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # SAS Customer Intelligence 360 Reviews & Product Details Visit Website SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience. * * * Product Website SAS Customer Intelligence 360 Seller [SAS Institute Inc.](https://www.g2.com/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2) Discussions [SAS Customer Intelligence 360 Community](https://www.g2.com/products/sas-customer-intelligence-360-sas/discuss) Languages Supported Afrikaans, Arabic, Belarusian, Bosnian, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Basque, Persian, Finnish, French, Irish, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Marathi, Macedonian, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Tamil, Telugu, Tagalog, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional), Maltese Solution Type All-in-One Overview by Crystal Sullivan (Customer Engagement Analyst at SAS) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 5 months [ View More Pricing Information ](https://www.g2.com/products/sas-customer-intelligence-360-sas/pricing) ## SAS Customer Intelligence 360 Integrations (15) What do users say about integrations? Verified by SAS Customer Intelligence 360 [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Media Encoder ](https://www.g2.com/products/adobe-media-encoder/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apache Camel ](https://www.g2.com/products/apache-camel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Pipelines ](https://www.g2.com/products/azure-pipelines/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Portal ](https://www.g2.com/products/azure-portal/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Base SAS ](https://www.g2.com/products/base-sas/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Flask ](https://www.g2.com/products/flask/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MetaCompliance Security Awareness Training ](https://www.g2.com/products/metacompliance-security-awareness-training/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft 365 ](https://www.g2.com/products/microsoft365/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Oracle Database ](https://www.g2.com/products/oracle-database/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PyCharm ](https://www.g2.com/products/pycharm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SAS Enterprise Guide ](https://www.g2.com/products/sas-enterprise-guide/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SAS Viya ](https://www.g2.com/products/sas-sas-viya/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SparkPost ](https://www.g2.com/products/sparkpost/reviews) Show More ![Verified User in Business Supplies and Equipment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Business Supplies and Equipment") UB Verified User in Business Supplies and Equipment Enterprise (\> 1000 emp.) 8/12/2025 "User-Friendly with Efficient Segment Mapping" 4.5/5 What do you like best about SAS Customer Intelligence 360? I use SAS Customer Intelligence 360 for creating segment maps that are attached to emails and print pieces, which enhances the way we send mailings. I really appreciate how it resolves the issue of slowness in running segment maps that we previously faced with SAS Enterprise Guide. The UI and UX are notable improvements, making it a more user-friendly experience for building segment maps and email tasks compared to what I experienced with SAS Enterprise Guide. The initial setup went smoothly. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? For testing subject lines, I wish there was a way to send the winning subject line to the remainder of the contacts getting the email rather than just testing it on a small batch of contacts. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? I use SAS Customer Intelligence 360 for creating segment maps and sending emails efficiently, solving the slowness issue we faced with SAS Enterprise Guide. It's more user-friendly, especially with its UI and UX, making it easier to build segment maps and email tasks. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-11533925/official_response/edit) Thanks for the review - and the feedback on our continued UX improvements! Glad to hear we could help your organization execute its first automated campaign - that's great success! 5/20/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite MH Mary H. Senior Digital Marketing Strategist Enterprise (\> 1000 emp.) 5/9/2026 "Powerful Data Integration and Deep Consumer Journey Insights" 5/5 What do you like best about SAS Customer Intelligence 360? The platform’s biggest strength is how well it pulls in data from our main traffic sources, like Google and Meta. I especially appreciate that it lets us drill down into specific consumer behaviors across the entire sales journey. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? It’s definitely not an “easy” tool to pick up quickly. To really make the price tag feel worth it, you need to commit to a fairly intense setup process and be prepared for a long learning curve. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? It has completely changed the way I manage our online advertising budget. Having a single, unified view of all our metrics and customer actions helps me avoid wasting money on broad efforts and instead focus on the targets that actually drive results. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12784296/official_response/edit) Mary, thank you for sharing your experience with SAS Customer Intelligence 360. We're thrilled to hear that you find the data integration and consumer journey insights valuable for optimizing your online advertising budget. We understand that the learning curve can be challenging, and we appreciate your feedback. Our team is continuously working on improving user experience and providing resources for a smoother onboarding process. If you need any assistance or have suggestions for how we can enhance your experience further, please feel free to reach out. We're here to support you every step of the way. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Mid-Market (51-1000 emp.) 7/22/2026 "Unified Customer Data and Real-Time Insights Power Personalized Marketing" 4.5/5 What do you like best about SAS Customer Intelligence 360? It stands out for its ability to unify customer data and deliver personalized, data-driven marketing across multiple channels. The platform offers powerful analytics, real-time customer insights, and journey orchestration, which makes it easier to create targeted campaigns and improve customer engagement. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? It offers extensive capabilities, but there’s a learning curve for new users due to its wide range of features. Some reporting and campaign setup workflows could be more intuitive, and certain advanced customizations require technical expertise. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? It helps us centralize customer data, automate personalized marketing campaigns, and gain deeper insights into customer behavior. As a result, our campaign targeting has improved, engagement has increased, and we can make faster, data-driven decisions. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13142610/official_response/edit) Thank you for the thoughtful review! We're glad SAS Customer Intelligence 360 is helping you unify customer data, personalize campaigns, and drive better engagement and decision-making. We also appreciate the feedback on the learning curve and workflow intuitiveness—we're continually working to make the platform more accessible, and we'll share your input with our product team. Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") CF Verified User in Financial Services Enterprise (\> 1000 emp.) 4/8/2025 "SAS Customer Intelligence 360 offers great customers multichannel and insights functionalities" 4.5/5 What do you like best about SAS Customer Intelligence 360? 1. True omnichannel journey orchestration (in one place): you can build omnichannel personalized journeys and activate audiences across channels (web, email, SMS and social messaging) rather than using multiple tools together. 2. Real-time personalization driven by customer behavior/insights: you can orchestrate journeys based on individual customer behaviors and insights serving relevant web content in real time. This a major differentiator for responsive marketing. 3. Embedded analytics that operationalize insight (not just reporting): that turns customer insight into real-time interactions and highly targeted segments, helping the team to act rather than only analyse. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? 1. Cost and licensing complexity: The SAS licencing model is often perceived as complex and can be expensive, which make budgeting and scaling harder. 2. Steep enablement needs: To use the full potential of the solution, an investment in training and resouces is required. 3. Integration effort is non-trivial: Integrating SAS CI 360 with existing data sources and other platforms requires additional development efforts and technical expertise. It increases the implementation time and dependency on specialized profiles. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? SAS Customer Intelligence 360 is solving the challenge of disconnected customer data, fragmented marketing tools, and slow campaign execution. The benefit for us is better marketing agility and more relevant customer engagement. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-11028024/official_response/edit) Thank you for taking the time to submit a review! 4/8/2026 Current UserValidated ReviewerSource: Organic MD Martijn D. Digitale marketing strateeg Mid-Market (51-1000 emp.) 4/16/2026 "A Versatile and Efficient Marketing Automation Tool" 5/5 What do you like best about SAS Customer Intelligence 360? I use SAS Customer Intelligence 360 for client marketing automation activation. It offers flexibility and a quick go live for cross-channel campaign management. I really like the user interface and the easy connection to external data sources, along with the helpful services. It's very accessible for marketers to get started without much dependence on IT and other departments. We switched from Mailchimp to SAS Customer Intelligence 360 because it offers more channels, more solutions, and more service. The initial setup was very easy, and we were able to go live within 8 weeks. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? I don't like that SAS Customer Intelligence 360 lacks full integration with Stripo for email templates and doesn't integrate campaigns with external paid advertisement platforms like Google and Meta. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? SAS Customer Intelligence 360 offers flexibility and quick activation for cross-channel campaigns, and its user interface helps marketers start easily without heavy IT reliance. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12637723/official_response/edit) Martijn, Thanks for the glowing review! My favorite parts - "really like the user interface", "without much dependence on IT", and "go live within 8 weeks"! We continue to build out integrations via the Connector Framework - so stay tuned on that front! Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Enterprise (\> 1000 emp.) 3/15/2025 "SAS CI360: Deep Analytics Meets Marketing Excellence" 4.5/5 What do you like best about SAS Customer Intelligence 360? What I like best about SAS Customer Intelligence 360 is its exceptional analytical depth compared to other marketing platforms. While most competitors offer basic reporting and simple segmentation, CI360 leverages SAS's statistical heritage to provide truly predictive customer insights rather than merely descriptive analytics. The platform excels at unifying online and offline customer data to create a complete customer view, allowing marketers to move beyond basic demographic segmentation to sophisticated behavioral and propensity modeling. This analytical foundation enables more accurate customer journey optimization and next-best-action recommendations based on probabilistic models. I also appreciate how CI360's hybrid deployment model offers flexibility for organizations with complex data governance requirements, allowing for cloud-based interfaces while maintaining sensitive data processing capabilities on-premises when needed. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? hile SAS Customer Intelligence 360 delivers exceptional analytical capabilities, it has several notable drawbacks. The platform has a steeper learning curve compared to more intuitive competitors like Adobe or Salesforce. Its interface, while powerful, isn't as user-friendly for marketing professionals without analytical backgrounds. Implementation complexity is another significant issue. CI360 typically requires more technical resources and specialized SAS expertise for proper setup and maintenance compared to other marketing automation platforms. This often translates to higher total cost of ownership and longer time-to-value. Integration with some third-party systems can be challenging. While SAS provides APIs and connectors, the documentation can be insufficient and custom integrations often require specialized development resources. This becomes problematic in today's marketing technology landscape where seamless interoperability is essential. Additionally, the platform's pricing structure is less transparent than competitors, with various modules and capabilities requiring separate licensing, making it difficult for organizations to predict costs as they scale their usage. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? SAS CI360 solves several critical challenges for us. It unifies customer data across channels (branch, digital, call center) to deliver compliant, personalized experiences while maintaining regulatory compliance. The platform's advanced attribution modeling has improved marketing ROI measurement for our complex financial products with extended conversion cycles. Most importantly, CI360's predictive capabilities have transformed our customer lifecycle management, helping identify high-value prospects, predict attrition, and uncover cross-sell opportunities while maintaining strict financial regulations. This has delivered measurable results: 22% more qualified leads, 15% reduction in acquisition costs, and 28% higher cross-sell conversion for investment products. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-9370890/official_response/edit) Thank you for such a thorough and thoughtful review of SAS Customer Intelligence 360. It's great to hear that the platform's analytical depth and predictive capabilities—rooted in SAS's statistical heritage—are delivering real, measurable value for your financial services use cases, especially with results like a 22% increase in qualified leads and 28% higher cross-sell conversion. We also appreciate your candid feedback on the learning curve, implementation complexity, and pricing transparency, as these are important areas we're continually working to improve for marketers who may not come from a heavily analytical background. Your point about the hybrid deployment model being a strong fit for organizations with strict data governance needs, like those in financial services, resonates well with how we see many of our customers using the platform to balance compliance with innovation. We're glad CI360 is helping you unify data across channels while navigating regulatory requirements, and we'll continue pushing for clearer documentation and more streamlined integrations to make that experience even smoother going forward. 5/31/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") IC Verified User in Consulting Mid-Market (51-1000 emp.) 4/29/2026 "All-in-One Customer Data, Analytics, and Campaigns for Better Personalization" 5/5 What do you like best about SAS Customer Intelligence 360? What I like best about SAS Customer Intelligence 360 is how it brings customer data, analytics, and campaign management together in one place. It makes it much easier to understand customer behavior across channels and create more relevant, personalized communications. I also like the automation features and reporting tools. They help save time, track campaign performance clearly, and make quicker adjustments when needed. Overall, it’s a solid platform for improving customer engagement in a structured way. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? What I dislike most about SAS Customer Intelligence 360 is that some features can take time to learn, especially for new users who are not familiar with more advanced marketing or analytics tools. The interface in certain areas could also be more intuitive, making navigation and setup faster. In addition, some customizations may require extra time or technical support, depending on the complexity of the project. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? SAS Customer Intelligence 360 helps solve one of the biggest challenges in marketing: having customer information spread across different tools. It brings data, campaign activity, and reporting into one place, which makes communication much more organized. For example, in one campaign we noticed email engagement was dropping, and the platform helped us quickly identify which audience segment was reacting less. We adjusted the messaging and timing, and results improved. The main benefit for me is being able to make faster decisions, personalize campaigns more effectively, and avoid wasting time moving between multiple systems. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12711571/official_response/edit) Thank you for sharing your detailed feedback on SAS Customer Intelligence 360. We're thrilled to hear that you appreciate the platform's ability to consolidate customer data, analytics, and campaign management in one place, making it easier to enhance customer engagement. We understand your concerns about the learning curve for new users and the need for more intuitive interfaces. We continuously strive to improve user experience and provide additional training resources to support users in navigating the platform more efficiently. It's fantastic to hear how SAS Customer Intelligence 360 has helped you identify and address issues in your campaigns promptly, leading to improved results. We value your feedback and are committed to enhancing our platform to better meet your needs. If you have any further questions or suggestions, please feel free to reach out. Validated ReviewerSource: Organic PM Pedro M. IT Consultant and SAS Analytics Specialist Mid-Market (51-1000 emp.) 11/4/2025 Business partner of the seller or seller's competitor, not included in G2 scores. "Great Multi-Channel Features, But Needs Better Front-End Error Logs" 5/5 What do you like best about SAS Customer Intelligence 360? I like the fact that marketeers can easily create a multi-channel customer journey using the journey feature of the user interface. As a developer, I also like the fact that SAS CI 360 is easy to integrate to different database systems and thir-party technologies in the back-end. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? I dislike the fact that front-end users have very little information about the log of a task or segment after they run. It makes sense that the front-end user gets almost only resumed information, but the amount of information is too short. Most error messages that appear at the front-end are very unspecific. As a developer who was also responsible for deploying and migrating SAS CI 360 at different companies, I can say that having access to a more detailed log of a task or segment at the front-end would have been very helpful for me and for the customers to troubleshoot task design problems more quickly and without having to rely on colleagues who work at the back-end. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? As an external SAS consultant who has been helping to deploy and migrate SAS CI 360 at the Telecommunications branch in Europe, I can say that SAS CI 360 has been helping my customers to create more meaningful marketing campaigns for the challenges that the market of customer acquisition and customer care have brought with the increase of e-commerce and improved expectations of customers with their experience online. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-11906919/official_response/edit) Thank you for the positive review! We will pass this logging request back to our internal teams! Current UserValidated ReviewerIncentivizedSource: Seller invite ![David W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David W.") DW David W. Head of Engineering - Data and Business Intelligence Mid-Market (51-1000 emp.) 5/7/2025 "Provides really helpful insights into customer behaviour" 4.5/5 What do you like best about SAS Customer Intelligence 360? We found SAS Customer Intelligence helped us take all kinds of disparate customer interactions across a broad range of media / data sets and give us a single view of our customer which we simply did not have before. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? No burning problems but maybe could be more integrated into other SAS products. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? It helps us make personalised messaging to customers, helps us identify and be on top of potential customer concerns, and lets us understand how our customers interact with us across a whole spread of different touch points. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-11138179/official_response/edit) It's great to hear that SAS Customer Intelligence 360 has been beneficial in providing a unified view of your customers and enabling personalized messaging. We appreciate your feedback on the integration with other SAS products and will use it to improve the overall user experience. 4/28/2026 Validated ReviewerIncentivizedSource: Seller invite JG juan sebastian g. Analista especializado bases de datos Enterprise (\> 1000 emp.) 3/6/2026 "Versatile and Autonomous, But Non-Intuitive Setup" 4/5 What do you like best about SAS Customer Intelligence 360? I like the versatility and autonomy that SAS Customer Intelligence 360 offers in managing and tracking campaign processes. I especially value its ability to cover different needs, which led us to switch from Teradata to SAS Customer Intelligence 360. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? Possibly its construction at the time of assembling more complex campaigns for functional users. Additionally, the configuration and migration were not so intuitive. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? I use SAS Customer Intelligence 360 to manage and track CRM campaigns, which facilitates the control of our business initiatives. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12447113/official_response/edit) Hi Juan, thanks for the review! We are continuing to focus on meeting the needs of multiple personas, and believe that the new agentic capabilities of the solution will allow many different types of user to set up campaign workflows quickly and efficiently! We would love to show you what we have planned soon! Validated ReviewerIncentivizedSource: Seller inviteAI Translated ## Questions about SAS Customer Intelligence 360? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about SAS Customer Intelligence 360 ](https://www.g2.com/products/sas-customer-intelligence-360-sas/discussions/new) GU Guest User What is SAS Intelligent Advertising for Publishers used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for) GU Guest User What is SAS Intelligent Advertising for Publishers used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for) [ View all Discussions ](https://www.g2.com/products/sas-customer-intelligence-360-sas/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 13 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/sas-customer-intelligence-360-sas/pricing) ##### ##### SAS Customer Intelligence 360 Features Integration Data Import & Export Tools Integration APIs Platform Workflow Capability Email Marketing Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content A/B Testing [ View More Features ](https://www.g2.com/products/sas-customer-intelligence-360-sas/features) ## Top-Rated Alternatives [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![Insider One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ ![SAP Engagement Cloud (formerly SAP Emarsys)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SAP Engagement Cloud (formerly SAP Emarsys)") SAP Engagement Cloud (formerly SAP Emarsys) 4.2/5(641) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) [ View All Alternatives ](https://www.g2.com/products/sas-customer-intelligence-360-sas/competitors/alternatives) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Personalization](https://www.g2.com/categories/personalization)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What are the most trusted gym management platforms by gym managers and fitness studio owners based on user reviews?](https://www.g2.com/discussions/what-are-the-most-trusted-gym-management-platforms-by-gym-managers-and-fitness-studio-owners-based-on-user-reviews)[Best fleet management solutions for reducing fuel costs](https://www.g2.com/discussions/best-fleet-management-solutions-for-reducing-fuel-costs)[What legal billing software supports multiple currencies and rates?](https://www.g2.com/discussions/what-legal-billing-software-supports-multiple-currencies-and-rates) [What chatbot platform connects well with Salesforce, HubSpot or Zendesk so customer data does not get lost between the bot and your CRM?](https://www.g2.com/discussions/what-chatbot-platform-connects-well-with-salesforce-hubspot-or-zendesk-so-customer-data-does-not-get-lost-between-the-bot-and-your-crm)[What are the most reliable endpoint security services based on reviews from enterprise security teams avoiding vendor lock-in?](https://www.g2.com/discussions/what-are-the-most-reliable-endpoint-security-services-based-on-reviews-from-enterprise-security-teams-avoiding-vendor-lock-in%20)[Pros and Cons Details](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)