# SAS Customer Intelligence 360 Reviews **Vendor:** SAS Institute Inc. **Category:** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping) **Average Rating:** 4.4/5.0 **Total Reviews:** 144 ## About SAS Customer Intelligence 360 SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience. ## SAS Customer Intelligence 360 Pros & Cons **What users like:** - Users find the **user-friendly interface** of SAS Customer Intelligence 360 makes it accessible for everyone, even non-techies. (16 reviews) - Users value the **AI-driven decisioning integration** in SAS Customer Intelligence 360, enhancing marketing agility and insights. (16 reviews) - Users value the **advanced analytics** features of SAS Customer Intelligence 360 for effective marketing campaign management. (12 reviews) - Users praise the **advanced analytics and customer journey mapping** features of SAS Customer Intelligence 360 for enhancing marketing effectiveness. (11 reviews) - Users value the **AI-driven decisioning** and integration for automated, optimized marketing campaigns across multiple channels. (9 reviews) - Users value the **seamless integrations** with major platforms, enhancing insights and optimizing marketing strategies effectively. (9 reviews) - Customer Support (8 reviews) - Helpful (8 reviews) - Personalization (8 reviews) - Customer Insights (7 reviews) **What users dislike:** - Users face a **steep learning curve** with SAS Customer Intelligence 360, making it challenging for newcomers. (15 reviews) - Users find the **cost of SAS Customer Intelligence 360** to be high, impacting overall value and accessibility. (11 reviews) - Users face challenges with **integration issues** that complicate setup and hinder effective use of SAS Customer Intelligence 360. (11 reviews) - Users find the **difficult setup** process a barrier, requiring significant time and support to overcome challenges. (7 reviews) - Users find the **complexity of the interface** challenging, making navigation and setup time-consuming and difficult. (6 reviews) - Users find the **complex setup** process time-consuming, requiring significant effort for integration and implementation. (6 reviews) - Steep Learning Curve (6 reviews) - Integration Difficulties (5 reviews) - Integration Difficulty (5 reviews) - Not Intuitive (5 reviews) ## SAS Customer Intelligence 360 Reviews ### 1. Intuitive, Feature-Rich Toolkit for Creating Truly Personalized Customer Experiences **Rating:** 4.5/5.0 stars **Reviewed by:** Glen W. | Creative Content Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about SAS Customer Intelligence 360?** When I first log in, the interface feels a bit overwhelming, but it doesn’t take long to see that it’s genuinely intuitive—it just includes a lot of features. My favorite part is the creative development and management toolkit. It lets us build truly unique, tailored experiences for each customer, and they come across as personal rather than automated. **What do you dislike about SAS Customer Intelligence 360?** The biggest drawback is that the more you want to customize, the more you end up relying on developers. While there are plenty of out-of-the-box integrations available, getting them implemented quickly almost always takes a solid amount of technical support and programming know-how. That dependency can slow down the creative process and make it harder to move fast when you’re trying to iterate. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It’s been great for collecting high-quality data on website visits while staying strictly compliant with GDPR and CCPA. It gives me a true 360-degree view of what people are actually searching for across different channels. That level of detail is what finally lets us build personalized journeys for every single visit. **Official Response from SAS Customer Intelligence:** > Glen, thanks for sharing your experience with SAS Customer Intelligence 360! We're thrilled to hear that you find our toolkit intuitive and feature-rich for creating personalized customer experiences. We appreciate your feedback on the initial overwhelming interface and the need for technical support for customization. We are continuously working to improve user experience and streamline the customization process. It's fantastic to hear how the platform is helping you collect high-quality data while ensuring compliance with regulations. Providing a 360-degree view of customer interactions is key to building personalized journeys. If you have any specific concerns or need assistance with customization, please feel free to reach out. ### 2. Advanced Analytics and Real-Time Insights That Elevate Our Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Lessie N. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about SAS Customer Intelligence 360?** What really sets it apart for me is the combination of advanced analytics and real-time insights. I’ve found the customer journey mapping to be extremely effective for our campaigns, and even with how deep the data goes, the interface is still fairly manageable once you get the hang of it—which isn’t always true with enterprise software. **What do you dislike about SAS Customer Intelligence 360?** It definitely has a steep learning curve, and that can feel pretty overwhelming when you first dive in. On top of that, the pricing model is quite high, which makes it a difficult pill to swallow for smaller departments or businesses that don’t have a massive enterprise budget to put toward their marketing tech stack. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It’s giving us a much-needed 360-degree view of our customers—something we were missing before. With the machine learning features, we’re able to make smarter decisions much faster and engage people in real time across multiple channels. Overall, it has boosted our marketing effectiveness and helped us demonstrate a much better ROI to our stakeholders. **Official Response from SAS Customer Intelligence:** > Hey Lessie, thank you for sharing your detailed feedback on SAS Customer Intelligence 360. We're thrilled to hear that you find the advanced analytics and real-time insights valuable for your campaigns. We understand that the learning curve and pricing model can be challenging, and we appreciate your insights on these aspects. We are continuously working to enhance user experience and provide support to help navigate the platform effectively. If you have any specific questions or need assistance with any features, please feel free to reach out to our customer support team. Your success is our priority, and we are here to support you every step of the way. Thank you for choosing SAS Customer Intelligence 360 to elevate your marketing efforts. ### 3. Flexible Marketing Automation with Fast A/B Testing Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Kerry B. | Campaign Strategy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about SAS Customer Intelligence 360?** The flexibility to build truly tailored marketing strategies is a huge plus. I really like the built-in automation, because it eliminates so many repetitive manual tasks that used to eat up our time. Being able to run A/B tests across different campaign versions and see the results right away also makes it much easier to pinpoint what actually resonates with our audience. **What do you dislike about SAS Customer Intelligence 360?** My main issue is that campaign management can feel a bit too rigid at times. It’s great for planning and setting things up, but making changes mid-stream when market conditions shift is surprisingly difficult. A few workflows also take far too many clicks and unnecessary steps, which really slows us down when we’re trying to stay agile and make quick adjustments. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It has essentially solved our issue with inconsistent engagement. Before using it, we struggled to maintain a personal touch across all our platforms at the same time. Now we can trigger messages in real time based on specific customer actions, which has noticeably improved our overall engagement and made our campaign results far more predictable. **Official Response from SAS Customer Intelligence:** > Hi Kerry, thank you for sharing your detailed feedback on SAS Customer Intelligence 360. We're thrilled to hear that you appreciate the flexibility and automation features that have streamlined your marketing efforts. Your insights on campaign management are valuable, and we understand the importance of agility in today's fast-paced market. We are continuously working to enhance our platform and make it more adaptable to changing market conditions. Your feedback on workflow efficiency is noted, and we will explore ways to simplify processes for quicker adjustments. It's great to hear that SAS Customer Intelligence 360 has helped you achieve more consistent engagement and improved campaign results. We appreciate your business and look forward to continuing to support your marketing success. If you have any further suggestions or need assistance, please don't hesitate to reach out. ### 4. Flexible Customization That Keeps Campaigns Running Smoothly **Rating:** 5.0/5.0 stars **Reviewed by:** Jaime M. | Digital Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about SAS Customer Intelligence 360?** I really appreciate how flexible the platform is. We often need to work with marketing channels that aren’t natively supported, and being able to customize the setup to bridge those gaps has been a lifesaver. It lets us keep our campaigns running smoothly, even when there isn’t an out-of-the-box integration available. **What do you dislike about SAS Customer Intelligence 360?** The UI is honestly all over the place and feels unpolished. One window follows one design style, the next uses another, and even basic things like button shapes or selection behavior seem to change at random. On top of that, the language settings just don’t stick. Losing the export preview feature has also been a huge step backward, and it’s hurt our daily reporting efficiency. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** We were struggling to build cohesive, automated journeys across all of our touchpoints. This tool has finally given us the framework we needed to truly automate those campaigns and manage customer data flow, instead of handling everything manually through spreadsheets or disconnected email tools. As a result, it has significantly reduced our planning time. **Official Response from SAS Customer Intelligence:** > Jaime, thank you for sharing your feedback on SAS Customer Intelligence 360. We're thrilled to hear that the platform's flexibility has been a lifesaver for customizing your marketing channels and keeping campaigns running smoothly. We appreciate your insights on the user interface and understand the importance of a consistent design experience. Your feedback on the export preview feature is valuable, and we will look into ways to improve daily reporting efficiency. It's great to hear that the tool has helped you automate campaigns and manage customer data flow more effectively, reducing planning time. We're committed to enhancing your experience and would love to follow up to address any further concerns you may have. Thank you for choosing SAS Customer Intelligence 360. ### 5. AI-Driven Decisioning and Omnichannel Offers in One Smooth Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Cora E. | Marketing Automation Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about SAS Customer Intelligence 360?** The way it combines AI-driven decisioning with campaign execution is genuinely solid. I especially appreciate being able to build, test, and launch offers across mobile, email, and web from a single dashboard, rather than juggling five different tools. That consolidation has noticeably sped up our campaign cycles and made the overall workflow feel much smoother. **What do you dislike about SAS Customer Intelligence 360?** The learning curve is steep—putting it mildly. If you don’t have a team that’s already comfortable with data analytics and complex automation, getting started can be a rough experience. The documentation is often vague, and we’ve had to work out some of the more advanced configuration features largely on our own. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It tackles our data fragmentation issues head-on. We used to have customer data scattered across separate silos, and that made our marketing feel inconsistent from one touchpoint to the next. With SAS, we’ve been able to consolidate everything into a near real-time stream, which finally allows us to automate personalized messaging at scale—without the constant manual intervention we were dealing with before. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your positive experience with our AI-driven decisioning and campaign execution capabilities. We acknowledge the challenges with the learning curve and are committed to enhancing our support and training resources to assist users in leveraging the full potential of SAS Customer Intelligence 360. ### 6. Powerful Journey Orchestration with a Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Cihangir G. | CRM Executive, Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about SAS Customer Intelligence 360?** I find the real-time journey orchestration in SAS Customer Intelligence 360 incredibly beneficial. It lets us transform fragmented passenger data into proactive, location-based services, like instant 'Fast Track' offers through the iGA mobile app. I also appreciate its capability as a CDP, where it merges offline flight and retail data with online app behavior into one profile, solving the data fragmentation problem for us. **What do you dislike about SAS Customer Intelligence 360?** The platform is incredibly dense and often requires significant training or specialized SAS knowledge to move beyond basic campaigns and truly master advanced journey orchestration. The initial setup was quite intensive, requiring significant coordination between marketing and IT teams to integrate deep offline data like flight schedules and beacon sensors. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** I use SAS Customer Intelligence 360 to solve data fragmentation by merging offline flight/retail data with online app behavior, creating unified profiles. It enables real-time journey orchestration, transforming passenger data into proactive services like instant offers through the iGA mobile app. **Official Response from SAS Customer Intelligence:** > Thank you for taking the time to write such a thorough review of the solution, much appreciated! ### 7. User-Friendly with Efficient Segment Mapping **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about SAS Customer Intelligence 360?** I use SAS Customer Intelligence 360 for creating segment maps that are attached to emails and print pieces, which enhances the way we send mailings. I really appreciate how it resolves the issue of slowness in running segment maps that we previously faced with SAS Enterprise Guide. The UI and UX are notable improvements, making it a more user-friendly experience for building segment maps and email tasks compared to what I experienced with SAS Enterprise Guide. The initial setup went smoothly. **What do you dislike about SAS Customer Intelligence 360?** For testing subject lines, I wish there was a way to send the winning subject line to the remainder of the contacts getting the email rather than just testing it on a small batch of contacts. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** I use SAS Customer Intelligence 360 for creating segment maps and sending emails efficiently, solving the slowness issue we faced with SAS Enterprise Guide. It's more user-friendly, especially with its UI and UX, making it easier to build segment maps and email tasks. **Official Response from SAS Customer Intelligence:** > Thanks for the review - and the feedback on our continued UX improvements! Glad to hear we could help your organization execute its first automated campaign - that's great success! ### 8. Powerful Data Integration and Deep Consumer Journey Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Mary H. | Senior Digital Marketing Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2026 **What do you like best about SAS Customer Intelligence 360?** The platform’s biggest strength is how well it pulls in data from our main traffic sources, like Google and Meta. I especially appreciate that it lets us drill down into specific consumer behaviors across the entire sales journey. **What do you dislike about SAS Customer Intelligence 360?** It’s definitely not an “easy” tool to pick up quickly. To really make the price tag feel worth it, you need to commit to a fairly intense setup process and be prepared for a long learning curve. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It has completely changed the way I manage our online advertising budget. Having a single, unified view of all our metrics and customer actions helps me avoid wasting money on broad efforts and instead focus on the targets that actually drive results. **Official Response from SAS Customer Intelligence:** > Mary, thank you for sharing your experience with SAS Customer Intelligence 360. We're thrilled to hear that you find the data integration and consumer journey insights valuable for optimizing your online advertising budget. We understand that the learning curve can be challenging, and we appreciate your feedback. Our team is continuously working on improving user experience and providing resources for a smoother onboarding process. If you need any assistance or have suggestions for how we can enhance your experience further, please feel free to reach out. We're here to support you every step of the way. ### 9. SAS Customer Intelligence 360 offers great customers multichannel and insights functionalities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 08, 2025 **What do you like best about SAS Customer Intelligence 360?** 1. True omnichannel journey orchestration (in one place): you can build omnichannel personalized journeys and activate audiences across channels (web, email, SMS and social messaging) rather than using multiple tools together. 2. Real-time personalization driven by customer behavior/insights: you can orchestrate journeys based on individual customer behaviors and insights serving relevant web content in real time. This a major differentiator for responsive marketing. 3. Embedded analytics that operationalize insight (not just reporting): that turns customer insight into real-time interactions and highly targeted segments, helping the team to act rather than only analyse. **What do you dislike about SAS Customer Intelligence 360?** 1. Cost and licensing complexity: The SAS licencing model is often perceived as complex and can be expensive, which make budgeting and scaling harder. 2. Steep enablement needs: To use the full potential of the solution, an investment in training and resouces is required. 3. Integration effort is non-trivial: Integrating SAS CI 360 with existing data sources and other platforms requires additional development efforts and technical expertise. It increases the implementation time and dependency on specialized profiles. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Customer Intelligence 360 is solving the challenge of disconnected customer data, fragmented marketing tools, and slow campaign execution. The benefit for us is better marketing agility and more relevant customer engagement. **Official Response from SAS Customer Intelligence:** > Thank you for taking the time to submit a review! ### 10. A Versatile and Efficient Marketing Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Martijn D. | Digitale marketing strateeg, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about SAS Customer Intelligence 360?** I use SAS Customer Intelligence 360 for client marketing automation activation. It offers flexibility and a quick go live for cross-channel campaign management. I really like the user interface and the easy connection to external data sources, along with the helpful services. It's very accessible for marketers to get started without much dependence on IT and other departments. We switched from Mailchimp to SAS Customer Intelligence 360 because it offers more channels, more solutions, and more service. The initial setup was very easy, and we were able to go live within 8 weeks. **What do you dislike about SAS Customer Intelligence 360?** I don't like that SAS Customer Intelligence 360 lacks full integration with Stripo for email templates and doesn't integrate campaigns with external paid advertisement platforms like Google and Meta. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Customer Intelligence 360 offers flexibility and quick activation for cross-channel campaigns, and its user interface helps marketers start easily without heavy IT reliance. **Official Response from SAS Customer Intelligence:** > Martijn, Thanks for the glowing review! My favorite parts - "really like the user interface", "without much dependence on IT", and "go live within 8 weeks"! We continue to build out integrations via the Connector Framework - so stay tuned on that front! ### 11. SAS CI360: Deep Analytics Meets Marketing Excellence **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2025 **What do you like best about SAS Customer Intelligence 360?** What I like best about SAS Customer Intelligence 360 is its exceptional analytical depth compared to other marketing platforms. While most competitors offer basic reporting and simple segmentation, CI360 leverages SAS's statistical heritage to provide truly predictive customer insights rather than merely descriptive analytics. The platform excels at unifying online and offline customer data to create a complete customer view, allowing marketers to move beyond basic demographic segmentation to sophisticated behavioral and propensity modeling. This analytical foundation enables more accurate customer journey optimization and next-best-action recommendations based on probabilistic models. I also appreciate how CI360's hybrid deployment model offers flexibility for organizations with complex data governance requirements, allowing for cloud-based interfaces while maintaining sensitive data processing capabilities on-premises when needed. **What do you dislike about SAS Customer Intelligence 360?** hile SAS Customer Intelligence 360 delivers exceptional analytical capabilities, it has several notable drawbacks. The platform has a steeper learning curve compared to more intuitive competitors like Adobe or Salesforce. Its interface, while powerful, isn't as user-friendly for marketing professionals without analytical backgrounds. Implementation complexity is another significant issue. CI360 typically requires more technical resources and specialized SAS expertise for proper setup and maintenance compared to other marketing automation platforms. This often translates to higher total cost of ownership and longer time-to-value. Integration with some third-party systems can be challenging. While SAS provides APIs and connectors, the documentation can be insufficient and custom integrations often require specialized development resources. This becomes problematic in today's marketing technology landscape where seamless interoperability is essential. Additionally, the platform's pricing structure is less transparent than competitors, with various modules and capabilities requiring separate licensing, making it difficult for organizations to predict costs as they scale their usage. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS CI360 solves several critical challenges for us. It unifies customer data across channels (branch, digital, call center) to deliver compliant, personalized experiences while maintaining regulatory compliance. The platform's advanced attribution modeling has improved marketing ROI measurement for our complex financial products with extended conversion cycles. Most importantly, CI360's predictive capabilities have transformed our customer lifecycle management, helping identify high-value prospects, predict attrition, and uncover cross-sell opportunities while maintaining strict financial regulations. This has delivered measurable results: 22% more qualified leads, 15% reduction in acquisition costs, and 28% higher cross-sell conversion for investment products. ### 12. All-in-One Customer Data, Analytics, and Campaigns for Better Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about SAS Customer Intelligence 360?** What I like best about SAS Customer Intelligence 360 is how it brings customer data, analytics, and campaign management together in one place. It makes it much easier to understand customer behavior across channels and create more relevant, personalized communications. I also like the automation features and reporting tools. They help save time, track campaign performance clearly, and make quicker adjustments when needed. Overall, it’s a solid platform for improving customer engagement in a structured way. **What do you dislike about SAS Customer Intelligence 360?** What I dislike most about SAS Customer Intelligence 360 is that some features can take time to learn, especially for new users who are not familiar with more advanced marketing or analytics tools. The interface in certain areas could also be more intuitive, making navigation and setup faster. In addition, some customizations may require extra time or technical support, depending on the complexity of the project. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Customer Intelligence 360 helps solve one of the biggest challenges in marketing: having customer information spread across different tools. It brings data, campaign activity, and reporting into one place, which makes communication much more organized. For example, in one campaign we noticed email engagement was dropping, and the platform helped us quickly identify which audience segment was reacting less. We adjusted the messaging and timing, and results improved. The main benefit for me is being able to make faster decisions, personalize campaigns more effectively, and avoid wasting time moving between multiple systems. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your detailed feedback on SAS Customer Intelligence 360. We're thrilled to hear that you appreciate the platform's ability to consolidate customer data, analytics, and campaign management in one place, making it easier to enhance customer engagement. We understand your concerns about the learning curve for new users and the need for more intuitive interfaces. We continuously strive to improve user experience and provide additional training resources to support users in navigating the platform more efficiently. It's fantastic to hear how SAS Customer Intelligence 360 has helped you identify and address issues in your campaigns promptly, leading to improved results. We value your feedback and are committed to enhancing our platform to better meet your needs. If you have any further questions or suggestions, please feel free to reach out. ### 13. Great Multi-Channel Features, But Needs Better Front-End Error Logs **Rating:** 5.0/5.0 stars **Reviewed by:** Pedro M. | IT Consultant and SAS Analytics Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about SAS Customer Intelligence 360?** I like the fact that marketeers can easily create a multi-channel customer journey using the journey feature of the user interface. As a developer, I also like the fact that SAS CI 360 is easy to integrate to different database systems and thir-party technologies in the back-end. **What do you dislike about SAS Customer Intelligence 360?** I dislike the fact that front-end users have very little information about the log of a task or segment after they run. It makes sense that the front-end user gets almost only resumed information, but the amount of information is too short. Most error messages that appear at the front-end are very unspecific. As a developer who was also responsible for deploying and migrating SAS CI 360 at different companies, I can say that having access to a more detailed log of a task or segment at the front-end would have been very helpful for me and for the customers to troubleshoot task design problems more quickly and without having to rely on colleagues who work at the back-end. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** As an external SAS consultant who has been helping to deploy and migrate SAS CI 360 at the Telecommunications branch in Europe, I can say that SAS CI 360 has been helping my customers to create more meaningful marketing campaigns for the challenges that the market of customer acquisition and customer care have brought with the increase of e-commerce and improved expectations of customers with their experience online. **Official Response from SAS Customer Intelligence:** > Thank you for the positive review! We will pass this logging request back to our internal teams! ### 14. Provides really helpful insights into customer behaviour **Rating:** 4.5/5.0 stars **Reviewed by:** David W. | Head of Engineering - Data and Business Intelligence, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about SAS Customer Intelligence 360?** We found SAS Customer Intelligence helped us take all kinds of disparate customer interactions across a broad range of media / data sets and give us a single view of our customer which we simply did not have before. **What do you dislike about SAS Customer Intelligence 360?** No burning problems but maybe could be more integrated into other SAS products. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It helps us make personalised messaging to customers, helps us identify and be on top of potential customer concerns, and lets us understand how our customers interact with us across a whole spread of different touch points. **Official Response from SAS Customer Intelligence:** > It's great to hear that SAS Customer Intelligence 360 has been beneficial in providing a unified view of your customers and enabling personalized messaging. We appreciate your feedback on the integration with other SAS products and will use it to improve the overall user experience. ### 15. Versatile and Autonomous, But Non-Intuitive Setup **Rating:** 4.0/5.0 stars **Reviewed by:** juan sebastian g. | Analista especializado bases de datos, Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2026 **What do you like best about SAS Customer Intelligence 360?** I like the versatility and autonomy that SAS Customer Intelligence 360 offers in managing and tracking campaign processes. I especially value its ability to cover different needs, which led us to switch from Teradata to SAS Customer Intelligence 360. **What do you dislike about SAS Customer Intelligence 360?** Possibly its construction at the time of assembling more complex campaigns for functional users. Additionally, the configuration and migration were not so intuitive. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** I use SAS Customer Intelligence 360 to manage and track CRM campaigns, which facilitates the control of our business initiatives. **Official Response from SAS Customer Intelligence:** > Hi Juan, thanks for the review! We are continuing to focus on meeting the needs of multiple personas, and believe that the new agentic capabilities of the solution will allow many different types of user to set up campaign workflows quickly and efficiently! We would love to show you what we have planned soon! ### 16. Intuitive with Strong Marketing Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Abdelaziz Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about SAS Customer Intelligence 360?** I find SAS Customer Intelligence 360 easy to use. It's absolutely simple to share client data, allowing clients to do their own personalization with emails and mobile notifications. The market can flow smoothly with this. It's easy to get new clients and work with them, as it feels friendly and positive. Overall, it's a good software. **What do you dislike about SAS Customer Intelligence 360?** So far no issue **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** I use SAS Customer Intelligence 360 to collect data on customer behavior, manage campaigns, and personalize client experiences, improving our marketing efficiency with AI analytics. **Official Response from SAS Customer Intelligence:** > Hi Abdelaziz, Thanks for the thoughtful review. Being able to access customer and client data in a safe and secure manner is one of the highlights of the solution! We are also glad to hear new customer onboarding and email and mobile interaction is simple and straightforward for your organization! Thanks for being a valued customer! ### 17. Good Cross-Channel Support, But Feature Rollout can be optimized **Rating:** 4.0/5.0 stars **Reviewed by:** Lukas F. | Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about SAS Customer Intelligence 360?** cross-channel support and ID stitching that enables user identification. Strong Support and Consulting (also locally). **What do you dislike about SAS Customer Intelligence 360?** Limited availability of new channels in all features (journeys), reaction and development of standard features in other SW - A/B Testing in Email, STOs, Journeys, etc. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Marketing Automation in own and external channels - one app for all but with a lot of customization needed. **Official Response from SAS Customer Intelligence:** > Thanks for the feedback. We continue to address speed of feature rollouts as a top priority for the organization! ### 18. Champion CI360 **Rating:** 4.5/5.0 stars **Reviewed by:** Sreenivasa Reddy N. | Data Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about SAS Customer Intelligence 360?** SAS Customer Intelligence 360 is its ability to provide a comprehensive, unified view of customers across all channels **What do you dislike about SAS Customer Intelligence 360?** SAS Customer Intelligence 360 include: a steep learning curve, complex interface, high price point, potential difficulties with data integration and manipulation **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Customer Intelligence 360 primarily addresses the problem of fragmented customer data across various channels by providing a unified platform to collect, analyze, and activate customer insights **Official Response from SAS Customer Intelligence:** > Thank for you the review - many brands find our embedded CDP capabilities to be extremely valuable when it comes to quickly activating insights across channels! ### 19. Build Customer Journeys Without Moving Data to SAS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about SAS Customer Intelligence 360?** Build customer journeys without moving data to SAS **What do you dislike about SAS Customer Intelligence 360?** Getting things to market is a little slow **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Building jouneys quickly **Official Response from SAS Customer Intelligence:** > It's great to hear that SAS Customer Intelligence 360 is helping you build journeys quickly. We're committed to continuously improving our platform to better serve your needs. ### 20. SAS Customer Intelligence 360 in Action: Enhancing Decisions with Advanced Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel S. | Business Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2025 **What do you like best about SAS Customer Intelligence 360?** The best part is the integration of AI-driven decisioning with campaign execution. Being able to test, optimize, and automate offers across web, email, and mobile in a single platform has significantly improved our marketing agility. **What do you dislike about SAS Customer Intelligence 360?** One downside is the learning curve—SAS CI 360 is a powerful tool, but it can be complex for new users without a background in analytics or marketing automation. More intuitive onboarding and documentation would be helpful. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** One key problem it solves is the fragmentation of customer data across platforms. SAS CI 360 consolidates and analyzes that data in near real-time, allowing our team to make more informed, data-driven decisions. This has reduced our reliance on manual processes and enabled us to automate personalized messaging at scale. **Official Response from SAS Customer Intelligence:** > Thanks for the review and recognizing the role that AI decisioning plays in advancing your marketing maturity! ### 21. Now our team uses advanced campaign strategies **Rating:** 4.0/5.0 stars **Reviewed by:** Francois G. | Data strategy consultant, Environmental Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2025 **What do you like best about SAS Customer Intelligence 360?** SAS Customer Intelligence 360 has differentiating flexibility to create marketing strategies. A walkthrough of customer behaviour will enable us to better tailor campaigns. Replicative tasks are much better minimized by built in automation of the system. It’s really convenient as it allows you test multiple campaign versions and be able to easily see what works best. Furthermore, its predictive tools are very good in improving audience targeting and increasing engagement rates. **What do you dislike about SAS Customer Intelligence 360?** A downside of SAS Customer Intelligence 360 is that some of campaign management seems to be tight. Although it can give you good insights, it’s not always obvious how to alter the campaign midstream. Besides, some features take additional steps that would slow down execution, especially in a setting where fast changes are required. Additionally, other workflows are set up whereby time is spent for adjustments, leaving less flexibility. At times, these issues have become problematic in keeping up with changing marketing needs. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** This is where SAS Customer Intelligence 360 has been helpful when it comes to solving the challenge of inconsistent customer engagement. Maintaining personal interactions with people across various platforms was difficult before using it. The platform lets us now tailor messaging depending on customer actions so that they get relevant content. Additionally, it’s enabled us to try out diverse concepts and create an appropriate version to resonate most with our audience. Therefore, this also results in more engagement and better campaign success rates. **Official Response from SAS Customer Intelligence:** > Thank you for the review - flexibility and agility in how business users leverage the solution is a key design principle for us! ### 22. Great Product, But License Fee Is a Drawback **Rating:** 4.0/5.0 stars **Reviewed by:** josip b. | Senior project manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2025 **What do you like best about SAS Customer Intelligence 360?** Flexibility of the tool, ease of use and intuitive usage of the tool. **What do you dislike about SAS Customer Intelligence 360?** license fee and the cost of it. Other vise it is a great tool. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Decision making and flow creation. **Official Response from SAS Customer Intelligence:** > Thank you for the feedback. Optimizing license fees for our customers so they receive the most value from our solution is top of mind for us as pricing structures continually evolve in martech! ### 23. Very customizable but rough around the edges **Rating:** 4.0/5.0 stars **Reviewed by:** Michael K. | Marketing Automation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about SAS Customer Intelligence 360?** The best thing is that can adapt to our needs and that it's highly customizable so that we can make our channels work when they are not directly integrated into CI360. **What do you dislike about SAS Customer Intelligence 360?** The Inconsistency in the UI is one if the things I really dislike. Some windows look different even though it has the same functions. Sometimes you can click on something to select the item and sometimes you can't. Sometimes the Buttons are round sometimes they are not. There is no Export Preview anymore. Language Setting don't change the language. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It's helping us in creating customer journeys and automated campaigns. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your feedback on SAS Customer Intelligence 360! We're glad you value its flexibility and customization for integrating different channels. We appreciate your notes on UI consistency and language settings—these are helpful as we work to improve the user experience. Great to hear it’s helping with your customer journeys and campaigns! ### 24. Headship Role in CI360 **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos R. B. | Head of Global CXM Operations (US) | Cloud Strategy | @SAS Practices, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about SAS Customer Intelligence 360?** AI-Driven Customer Journey Optimization CI360 allows marketers to design and optimize complex, multichannel customer journeys using real-time data and predictive analytics. Its ability to make intelligent decisions at each touchpoint is a game-changer. **What do you dislike about SAS Customer Intelligence 360?** Steep Learning Curve Despite offering no-code/low-code features, CI360 can be complex for new users—especially those without a background in analytics or data-driven marketing. Training is often required to get the most out of it. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Customer Intelligence 360 (CI360) solves several key problems that marketers and customer experience teams commonly face, particularly around fragmented data, inconsistent customer engagement, and limited personalization. **Official Response from SAS Customer Intelligence:** > Thank you for the positive review Carlos! ### 25. Easily manage customer retention and drive programs with SAS Customer Intelligence 360! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2025 **What do you like best about SAS Customer Intelligence 360?** I have been working in a outsourcing company that sells services and products to insurance customers. As part of my job, I encounter different hardships in my past workflows especially in the part of managing cuatomer retention and driving an advocacy programs for them to come back to ghe company I work for. This software has been a reliable friend whenever I need to make recommendations and implement actions. **What do you dislike about SAS Customer Intelligence 360?** There are times that labels graphic outputs tend overlap with each other. When that happens, it gets stressful to work with. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Speed rate of analysis that is a major edge of this product. High customizability and powerful features also. **Official Response from SAS Customer Intelligence:** > Thanks for the review! Love being called a "reliable and trusted friend" - and we are so glad the powerful analysis and features are useful for you! ### 26. Cost Effecitve, Effecient Intelligence System **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about SAS Customer Intelligence 360?** Insights & Reporting Improvements is really a big leap towards Custom Task Performance Analytics **What do you dislike about SAS Customer Intelligence 360?** Complexity and Integration: Setting up the platform can be complex and time-consuming, particularly without extended trial periods **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Effectively reaching out to audiences of your brand **Official Response from SAS Customer Intelligence:** > Thanks for sharing your feedback on SAS Customer Intelligence 360! We’re glad you find the case studies helpful for relating to real-world scenarios. We appreciate your input on pricing and will keep this in mind as we continue to enhance the value we provide. ### 27. Innovative MarTech solution **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander N. | Head of Marketing Automation, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about SAS Customer Intelligence 360?** That it‘S Cloud based and New Features are coming frequently **What do you dislike about SAS Customer Intelligence 360?** Inconsistency in UI Performance Issues Notes are missing in new Tool Export preview is missing Language Setting leads to errors due to German Special caracters Like ö ä ü **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Integration of different channels in 1 tool **Official Response from SAS Customer Intelligence:** > Thank you for sharing your thoughts on SAS Customer Intelligence 360! We're glad to hear you value the cloud-based functionality, frequent feature updates, and seamless multichannel integration. Your feedback is greatly appreciated and will help guide future enhancements as we continue to improve the platform for all users. ### 28. ent to end tool **Rating:** 4.5/5.0 stars **Reviewed by:** wooyong k. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about SAS Customer Intelligence 360?** I can view of customer's minds deeply and their hidden thinking. **What do you dislike about SAS Customer Intelligence 360?** It has some complex menu. i want to access my favorite menu easily. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** customer journey about our company' website. especialy page root. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your feedback on SAS Customer Intelligence 360! We're glad it's helping you uncover deep customer insights and better understand their journey on your website. We appreciate your note about menu complexity and will take this into account as we explore ways to enhance the overall user experience. ### 29. Best open analytics and data management tool ever **Rating:** 4.5/5.0 stars **Reviewed by:** SANJAY M I. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2024 **What do you like best about SAS Customer Intelligence 360?** The customer view is best ibn this they provide 360 degree view of customersi, it helps to analyze the customer data.It is easy to use because it style is good , and it can be easily implemented . customer support is also good for this, i use it frequently **What do you dislike about SAS Customer Intelligence 360?** The SAS customer intelligence 360 is little bit expensive **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** I use to for managing my customer in my product **Official Response from SAS Customer Intelligence:** > Thanks for the review - data and analytics is indeed at the core of our offering! ### 30. Full control of your online campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Matilda G. | Chief Operations Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2024 **What do you like best about SAS Customer Intelligence 360?** Personalization of content and integration of my own and third-party channels have allowed me to reach my target audience and optimize my results. Another feature that I highlight is email delivery, which met my expectations and the opening rate is satisfactory. **What do you dislike about SAS Customer Intelligence 360?** I use this platform on a daily basis and the only setbacks I have faced are the lack of updates to some integrations. Technical support has assisted me on several occasions and I must say that the service is good although not excellent as they take a while to respond. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** By concentrating all of my marketing tools in one place, SAS has become my analytics dashboard, because I can visualize the performance of my campaigns in real time. The platform presents the data that I would obtain manually, if I were to review my platforms one by one. It makes it easier for me to interpret the data, and to optimize our sales system. **Official Response from SAS Customer Intelligence:** > Thank you for the detailed and thoughtful review! We're so glad to hear that the content personalization, cross-channel integration, and real-time performance insights are helping you reach your goals more efficiently. We appreciate your feedback on integration updates and support response times—it’s valuable input as we continue to improve the CI 360 experience. ### 31. SAS helps you better understand your web traffic **Rating:** 4.5/5.0 stars **Reviewed by:** Nicole M. | Account Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about SAS Customer Intelligence 360?** This platform allows me to better understand our web traffic as it integrates with our main sources: Google, Meta. I can observe more closely and in detail the consumer's behavior during the sales journey. This helps me to try to identify the key or strategic points that are useful for generating sales. **What do you dislike about SAS Customer Intelligence 360?** It does require some setup and integrations to make it worth the price. Yes, there is a learning curve to go through to get started with this platform. So no, I wouldn’t say it’s an easy tool to use. It does take time to learn how to use it. Luckily, the sales team was always on top of my tickets and throughout the implementation process so it wasn’t a heavy burden for me to integrate this tool into my campaigns. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It has helped me to better manage the budget of my online advertising campaigns. Being able to have a complete view of my metrics and the actions of my consumers allows me to make better decisions and focus my efforts on specific targets that generate better results. In addition, the calculation, analysis, scoring and prediction tools within the platform are very useful. **Official Response from SAS Customer Intelligence:** > Thank you for sharing such a thoughtful review! We're glad to hear that SAS Customer Intelligence 360 is helping you gain deeper insight into your web traffic and consumer behavior, especially across key platforms like Google and Meta. We appreciate your honest feedback on the learning curve—it's great to hear our team was able to support you during setup and implementation. ### 32. powerful tool designed for marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Ajit N. | User Experience Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2024 **What do you like best about SAS Customer Intelligence 360?** It is the best marketing tool I have used so far. It has amazing features like advanced analytics, customer journey mapping, and real-time insights that make our marketing campaigns very effective. The user-friendly interface is the cherry on top, making it easy for even non-technical people like me to use it efficiently. **What do you dislike about SAS Customer Intelligence 360?** The steep learning curve, it can be quite overwhelming for new users like me. Also, the high pricing makes it tough for smaller businesses to afford. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It's solving major problems for us by providing a complete view of customer behavior and enabling personalized experiences across multiple channels. This helps us understand our customers better and engage them in real-time, leading to improved customer satisfaction and loyalty. The powerful analytics and machine learning features allow us to make smarter decisions quickly, ultimately boosting our marketing effectiveness and ROI. **Official Response from SAS Customer Intelligence:** > We're thrilled to hear that you find SAS Customer Intelligence 360 to be the best marketing tool with amazing features and a user-friendly interface. We appreciate your feedback! ### 33. Review for SAS Customer Intelligence 360 **Rating:** 4.0/5.0 stars **Reviewed by:** Iffat K. | Information Technology Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2024 **What do you like best about SAS Customer Intelligence 360?** Helps us understand what customers really want. Explore actions, lets you create models, design flows, create new decisions, new rules and assignments. **What do you dislike about SAS Customer Intelligence 360?** Bit complex to set up Free trial isnt long enough to understand the vast benefits of the sas platform Interface isnt very intuitive sometimes takes longer to upload Mobile functionality is limited and ve try slow **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Helping to understand customer behaviour Analyzing data, emails, helping to see how customers deal with our brand. **Official Response from SAS Customer Intelligence:** > Thank you for sharing how SAS Customer Intelligence 360 is benefiting you by helping to understand customer behavior and analyzing data to improve customer engagement with your brand. ### 34. Easy to use, everything in one environment **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about SAS Customer Intelligence 360?** Really easy to use for both data specialists and marketeers. Also great that you can orchestrate all different channels from 1 environment. **What do you dislike about SAS Customer Intelligence 360?** For smaller companies it is sometimes too much. Also the help with integrations with external data environments are difficult to set up. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Orchestrating all from one environment **Official Response from SAS Customer Intelligence:** > Thank you for sharing how SAS Customer Intelligence 360 is helping you orchestrate all channels from one environment. We are committed to providing solutions that meet the needs of businesses of all sizes. ### 35. Personalized Customer experience via SAS Customer Intelligence 360 **Rating:** 4.0/5.0 stars **Reviewed by:** Dilip K. | Market Research Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2024 **What do you like best about SAS Customer Intelligence 360?** The best part of SAS customer intelligence 360 is that it provided me holistic view of how customer interacts and that helped me build customized content for customers to help and grow in business. While set up, it was simple to integrate and got support whenever neeeded from SAS Team like i was facing challenges in integrating with tool. **What do you dislike about SAS Customer Intelligence 360?** Pricing is a bit on higher side which can be reduced so that it can be utilized by small businesses. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** I had to understand the customer and their experience for which I used to collect a lot of data and for each customer. Thios was time consuming and a lot of analysis required. I then started using SAS Customer Intelligence 360 which provided me a platform to feed my data and provided real time view of how customer interacts and this gave me opportunity to improve my market analysis and helped me build customized products for customers. **Official Response from SAS Customer Intelligence:** > Thank you so much for your thoughtful review! We're glad SAS Customer Intelligence 360 is helping you deliver more personalized customer experiences and streamline your analysis. Your feedback on pricing is appreciated and helps us continue evolving to meet the needs of all businesses. ### 36. Digital marketing hub for engaging with customers **Rating:** 4.5/5.0 stars **Reviewed by:** Dilip K. | customer Service manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2024 **What do you like best about SAS Customer Intelligence 360?** It provides me space to plan all my activities and once that is done then I can manage and see the level of interaction with my customers. It provided me the tracking abilities so that I can improve in areas where interaction was less. I can customize for customers of certain age group or categories. Easiuly , I was able to pull reports. Once i had query, I was able to contact customer care easily and get it resolved quickly. **What do you dislike about SAS Customer Intelligence 360?** I feel pricing was a bit high for someone like me who is not working on a very large scale. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Basically I wanted to create contents for different groups of people based on age as their way of interaction is different. So I came across SAS Customer Intelligence 360 which had this feature and it helped me create content and I can see that engagement level is very high now. **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We’re glad to hear that SAS Customer Intelligence 360 has helped you plan, manage, and track your customer interactions effectively. It’s great that the platform’s customization features allowed you to target specific groups and improve engagement. We also appreciate your thoughts on pricing and will take that into consideration as we continue to enhance the platform. ### 37. Truly a 360 tool **Rating:** 4.5/5.0 stars **Reviewed by:** Emmanuel C. | Marketing Director, Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about SAS Customer Intelligence 360?** The functions available within the platform are designed for marketing professionals. Covers all the needs that may arise in an advertising campaign. The tools that have been most useful to me is the ability to use attributes to find key triggers. Use segmentation to test the aspects of marketing that are really unleashing what we are looking for in the consumer. **What do you dislike about SAS Customer Intelligence 360?** The initial setup is complicated, using the connectors to unify the data sources, and verify that everything flows correctly, is quite technical. Luckily, the SAS team is always there to help you with whatever you need. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Monitor the performance of our online ads and understand consumer behavior with different ads. At the same time, create basic reports from the same platform to inform our clients about the real-time performance of our work. **Official Response from SAS Customer Intelligence:** > Thank you for the thoughtful feedback! We're so glad SAS Customer Intelligence 360 is supporting your marketing efforts—from segmentation to real-time performance tracking and reporting. We also appreciate your comments on setup, and it’s great to hear our team was there to support you every step of the way. ### 38. A solution that has it all **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2024 **What do you like best about SAS Customer Intelligence 360?** It collects all kinds of data regardless of the channel and helps me make decisions in real time. It integrates well with Facebook and Google ad platforms, as well as with data sources such as Salesforce or snowflake. Customer service is top notch, they are always attentive to your needs and resolve your queries quickly. **What do you dislike about SAS Customer Intelligence 360?** While the SAS Customer Intelligence 360 ​​platform is easy to use, unfortunately your decisions won't improve overnight. You'll make mistakes, but you'll be less lost having this solution than not having it. It's just a matter of testing and you'll find what your audiences like best. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Collecting data from different channels and unifying it in one place, analyzing it and grouping it by audiences, would take days or weeks if done manually. SAS allows me to speed up the process with the use of new technologies and gives me a deeper perspective of the consumer, which allows me to develop more and better strategies to sell. **Official Response from SAS Customer Intelligence:** > We're delighted to hear that SAS Customer Intelligence 360 is helping you streamline the data collection and analysis process, ultimately leading to more effective consumer strategies. Our team is committed to providing top-notch customer service and we're glad to hear that you've had a positive experience with us. ### 39. Full view of the funnel **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2024 **What do you like best about SAS Customer Intelligence 360?** It is a platform where you can monitor where consumers are moving. Create audiences or segments so that it is easier for you to sell to groups or to a broader audience. This allows you to create exclusive offers for that particular group and distribute them on the channel that best suits you. The SAS interface is very user-friendly, so viewing the graphs will not be a problem. **What do you dislike about SAS Customer Intelligence 360?** Implementation is complicated, as at first you have to integrate websites and applications, which takes up valuable time. Of course, after all this work has paid off, you can have a clear vision of what is happening in marketing and sales. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Being able to automatically collect data throughout the sales process provides me with invaluable insights that would take me a lot of time and money to gather in other ways. In addition, the platform is very easy to use once configured and allows me to analyze and create offers that sell and therefore help me achieve my goals as a marketing professional. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience with SAS Customer Intelligence 360! We're thrilled to hear that the platform is helping you track the customer journey, segment audiences, and create targeted offers with ease. We appreciate your note on the initial setup—it’s great to know the payoff has been worth it and that the platform is supporting your marketing goals. ### 40. Cover all the points of your advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2024 **What do you like best about SAS Customer Intelligence 360?** I can integrate other platforms of daily use in my marketing campaigns to the SAS platform. From here I can manage the data collected by these platforms. Know what is working at the moment and what is not. Make corrections to my advertising to generate engagement with the consumer and generate a better impression of the brand. **What do you dislike about SAS Customer Intelligence 360?** So far I have not had any displeasure with this platform. At first it was somewhat difficult to make connections with other platforms and learn how to use this platform. However, the tech support people were there for me every step of the way. As a point to improve, I would request improvements in the graphic section and user interface. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It saves me a lot of time. Instead of going from application to application or generating reports here and there, with the SAS platform I can integrate everything in the same platform and have a vision of what is happening in my advertising projects in real time. Which has also helped me make more and better decisions. **Official Response from SAS Customer Intelligence:** > Thank you for the great review! We're glad to hear that SAS Customer Intelligence 360 is helping you manage your campaigns more efficiently and make informed decisions in real time. We appreciate your feedback on the UI and graphics—your input is valuable as we continue to enhance the platform experience. ### 41. Marketing 360 without a doubt **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about SAS Customer Intelligence 360?** It focuses and groups consumer actions. It also generates predictions of when is the best time to contact the customer. The technology behind it is impressive and cutting edge. SAS has built a fairly powerful software but with a user interface that is easy to navigate and use. I have been able to customize the dashboards and generate fairly detailed reports quickly. **What do you dislike about SAS Customer Intelligence 360?** Honestly, I have no negative comments about this software, I think it at least delivers what it promises. The only thing I might dislike is the cost, but again I think it's worth it. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It helps me manage my audiences and monetize them correctly. The email delivery service is quality, social media listening gathers relevant information and the technology behind it is quite functional as it has helped me achieve sales thanks to the insights it provides me. **Official Response from SAS Customer Intelligence:** > Thank you so much for the thoughtful review! We're glad to hear that the predictive features, audience management tools, and intuitive interface are making a real difference for you. We appreciate your feedback on cost as well—it’s something we’re mindful of as we continue to enhance the value SAS Customer Intelligence 360 delivers. ### 42. Know what the consumer wants with SAS **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about SAS Customer Intelligence 360?** The platform seems overwhelming at first, but as you navigate the interface you realize that it is actually very easy to use, it's just that it has so many options. My favorite are the creative development and management tools. They allow me, along with the other features, to create a unique experience for each consumer. **What do you dislike about SAS Customer Intelligence 360?** The more customization, the greater the need for programmers. While you can get by using integrations, they also require technical support to be implemented quickly. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It gathers a lot of valuable information about visits to our websites in compliance with GDPR and CCPA regulations. It covers consumer actions from multiple angles, giving me a clearer view of what the consumer is searching for. This allows me to create personalized journeys for each visit or channel. **Official Response from SAS Customer Intelligence:** > We're glad to hear that you find SAS Customer Intelligence 360 easy to use and that it offers a wide range of creative development and management tools. We understand that the need for programmers and technical support for integrations can be challenging, and we are continuously working to improve the user experience and accessibility of our platform. ### 43. SAS for modern marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2024 **What do you like best about SAS Customer Intelligence 360?** It is a very complete platform. It supports multiple marketing channels and has a simple but useful panel that is used to analyze data in real time. Another feature that I really like is the integrated machine learning that marks suggestions. It really is a very well thought out solution and one that I consider essential today. **What do you dislike about SAS Customer Intelligence 360?** What I would modify about SAS Customer Intelligence 360 ​​is its interface. I think that as it is it fulfills its purpose. The truth is neither bad nor horrible. But it is a point that at least I would like them to improve. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** With the help of its algorithm we have been able to perform an improved data analysis. The rapid location of objectives is key to generating sales or meeting the objectives set by our clients. In this, SAS has been very helpful to our team and to me. **Official Response from SAS Customer Intelligence:** > Thank you for the kind words! We're thrilled that SAS Customer Intelligence 360 has become an essential part of your marketing strategy, especially with real-time insights and machine learning capabilities. Your feedback on the interface is appreciated—it’s input like this that helps us continue to improve the platform. ### 44. SAS Marketing 360 equals effective advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2024 **What do you like best about SAS Customer Intelligence 360?** I think transmitting the right messages at the right time. It is one of the characteristics that this marketing center helps me carry out better. Since I can configure personalized content for our different channels following the guidelines that we have established in each of them, and the best thing is that it is automatically once configured. **What do you dislike about SAS Customer Intelligence 360?** I mentioned before that one of its strong points was automation. However, it should be noted that so-called "modern" solutions like this present gaps and unanswered questions from the SAS team. Personally, I would appreciate more passion when responding to their clients. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It helps me make decisions because thanks to Customer Intelligence I can see the analytics and identify trends and better ways to reach potential customers. It has a visually well-organized and pleasant platform that I highlight because it facilitates analysis and makes it more interactive and dynamic. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience with SAS Customer Intelligence 360! We're thrilled to hear how the platform's personalization and automation features have helped you deliver the right message at the right time. Your feedback on support responsiveness is noted and appreciated—it helps us continue improving the experience for dedicated users like you. ### 45. Keep track of your consumers with SAS **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about SAS Customer Intelligence 360?** It facilitates the segmentation of consumers because through the user panel I can identify the channel of origin and the preferences of the user. Thus I can easily create personalized journeys based on consumer behavior in our channels, and then measure whether our actions have generated the expected results or not. In this marketing field, the SAS tool has proven to be very reliable. **What do you dislike about SAS Customer Intelligence 360?** The implementation was difficult, setting up the tool and integrating it with our channels took us some time, but the SAS team is trained and accompanied us throughout the entire process. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Customer Intelligence 360 helps me track the actions that consumers perform on our channels, and with that data, generate actions that generate new data, obviously complying with current regulations. **Official Response from SAS Customer Intelligence:** > Thank you for the thoughtful review! We're so glad to hear that SAS Customer Intelligence 360 is helping you build personalized journeys and track performance across channels. We also appreciate your feedback on implementation—it’s great to know our team was able to support you through the process. ### 46. My Amazing Journey with SAS Customer Intelligence 360 **Rating:** 5.0/5.0 stars **Reviewed by:** pavan k. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about SAS Customer Intelligence 360?** I can say it has the best capability of machine learning and analytics.Ease of use and implementation. It has the real time decision engine which allows agile and responsive marketing. It has great customer support and frequency of use is good.It has the great felxibility, scalabilty and strong data privacy measures. Overall its a great powerful insight we have. **What do you dislike about SAS Customer Intelligence 360?** Despite of having great features and integration capabilities it is a bit expensive for smaller scale of companies. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It has the great empower to create more impactful and data driven strategies. Only the problem it has with the fragmented customer data by integrating data from multiple touch points. **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful feedback! We’re glad to hear that SAS Customer Intelligence 360’s machine learning capabilities, ease of use, and real-time decision engine are making a difference for your team. We also appreciate your note on cost—insights like yours help us continue to evolve and support businesses of all sizes more effectively. ### 47. SAS Customer Intelligence 360 **Rating:** 4.5/5.0 stars **Reviewed by:** Shweta G. | Marketing Manager, Manufacturing, Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2024 **What do you like best about SAS Customer Intelligence 360?** You can maintain customer data here and track it easly, and you can have real time decision **What do you dislike about SAS Customer Intelligence 360?** I have here customization challenge, and second is costing. beacuse I use it frequentaly **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** I am daily user of SAS customer Intelligence 360, in that I can track any ID there and analyst the data. so that will benefit for solving business problem **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We’re glad to hear that SAS Customer Intelligence 360 is helping you track and analyze customer data in real time. We appreciate your comments on customization and cost—it’s important feedback that helps us continuously improve the platform. ### 48. Review for SAS CI 360 **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2024 **What do you like best about SAS Customer Intelligence 360?** SAS customer intelligence 360 has a very good user interface and it comes with very powerful analytics capabilities which has embraced me a lot at the time of implementation the customer support team was very helpful which has allowed us to implement the software very quickly. **What do you dislike about SAS Customer Intelligence 360?** SAS CI 360 has few disadvantages and the major one which I came across was that it was very tough for new user since the learning curve is very steep and it requires significant training and time to fully understand its features. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS customer intelligence 360 has allowed us to leverage advanced analytics for the precise segmentation of our customer base which ultimately enabled our marketing team to put the marketing efforts that resonate with the specific consumer groups. It led to increased efficiency and revenue for our team. **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful review! We're glad to hear that SAS Customer Intelligence 360's user interface and analytics capabilities have been helpful in your implementation process. We understand that the learning curve can be steep, and we appreciate your feedback on training. We're committed to making the platform even more user-friendly to help maximize its potential for your team. ### 49. Complicated but better marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Rishabh B. | Student, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2024 **What do you like best about SAS Customer Intelligence 360?** It is really helpful when you are providing personalised solutions to your audience since it analyses data using AI/ML and also it is useful to understand the customer journey map using its algorithms for process improvement and expense savings since you tend to optimize expenses and efforts based on customer journey before closure. I feel its all in one solution due to its features. **What do you dislike about SAS Customer Intelligence 360?** Slightly complicated but much better than traditional data analysis tools. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** it helps in cost saving and understanding patterns or customer behaviors which can highly influnce company strategy and sales. **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful feedback! We're glad to hear SAS Customer Intelligence 360 is helping you deliver more personalized solutions and optimize your marketing efforts. Your note on complexity is noted—we’re always working to make the platform even more intuitive. ### 50. I use SAS for extensive customer analytics for the last few years. **Rating:** 4.0/5.0 stars **Reviewed by:** Ray W. | Senior Data Scientist, Data Science & Analytics, Digital and Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2024 **What do you like best about SAS Customer Intelligence 360?** The tool has a lot of very useful functionalities. It handles huge amount of customer data. I can also link with the big data platform for accessing all data very efficiently. **What do you dislike about SAS Customer Intelligence 360?** I wish the data accessing and computation time can be shorter. In general, I am quite satisfied with the overall performance. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It solves the complecated customer transaction historical pattern and provides insights about customer behavior. **Official Response from SAS Customer Intelligence:** > Thank you for your continued trust in SAS Customer Intelligence 360 over the years! We're glad the platform’s ability to handle large volumes of customer data and integrate with your big data environment has been valuable. We appreciate your feedback on performance speed—it’s helpful as we work to continuously improve the user experience. ## SAS Customer Intelligence 360 Discussions - [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for) - [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for) - [View SAS Customer Intelligence 360 pricing details and edition comparison](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-09+00%3A27%3A42+-0500&secure%5Bsession_id%5D=005b030c-b5f3-4004-aa00-6a6c256577ff&secure%5Btoken%5D=0ae2b920cbfb26897024731871e979c6e6069785945deaa9ebc11f052774a10e&format=llm_user) ## SAS Customer Intelligence 360 Integrations - [Adobe Media Encoder](https://www.g2.com/products/adobe-media-encoder/reviews) - 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Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top SAS Customer Intelligence 360 Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,372 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,346 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (599 reviews)