What do you like best about SARAL?
Yash, SARAL's founder, has produced a ton of content for users within the SARAL platform itself. The content and frameworks they've included in their platform basically coach you through your outreach journey. When you're done learning from Yash's content, you'll immediately feel a lot more confident in your outreach capability. The platform itself is quite intuitive and easy to navigate. The default outreach email templates don't sound like they're written by some AI, so they're more likely to be engaged with by influencers. The support team at SARAL are even better. They're in start-up phase at the moment, so they're very open to feedback, and there's always new features being built off the back of that feedback.
For a small business, SARAL doesn't have any lock in contracts (unlike other influencer outreach platforms that always try to lock you in to long-term 12month contracts). This is hugely beneficial for our business as are in this turbulent period of scaling (we don't want the risk of having to commit for 12 months). Review collected by and hosted on G2.com.
What do you dislike about SARAL?
Although SARAL is great for small businesses, it gets a little tricky for Agencies managing multiple clients. The API integrations are designed to feature a single business only. For instance, if we are managing 5 Shopify stores, I can only integrate one of these stores with the SARAL API integration. I believe that a solution for this is on their roadmap, however.
Because we're an agency, it makes things a little more manual. We're doing outreach for a number of clients, not just one.
There is no option to export lists of creators OUT of the SARAL platform, so there's some time-consuming 'copy & pasting' going on when we're trying to manage influencers/creators across different clients.
So in a nutshell, i think there are two areas to work on:
1. allowing multiple brand integrations, especially for Agencies as the users of SARAL
2. allow list export to CSV or Google Sheets to manage
For me, these are the biggest hurdles – and if they can rectify that, it'd almost be the perfect Agency SaaS partner for influencer marketing! Review collected by and hosted on G2.com.