Verified User in Sporting Goods
AS
Verified User in Sporting Goods
Small-Business (50 or fewer emp.)
"Inbox = Organized"
4.5/5
What do you like best about SARAL?

As an agency, the Inbox and Drip features are key for our team and managing our inbox, especially for each client. Organizing relationships and the visual layout is helpful for our team to see the progress and status at a high and micro-level. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

There are some email replies from email drips that occasionally don't make it to Saral, so we've learned we need to check our connected inboxes as well to make sure no one falls through the cracks. The way the inbox is organized is one of my least favorite features tho. It'd be great to be able to save filtered views, verses adjusting each time entering the platform. I wish archiving messages from the inbox did not remove the conversations from a collaborator's profile. Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing
UE
Verified User in Electrical/Electronic Manufacturing
Small-Business (50 or fewer emp.)
"Easy and"
5/5
What do you like best about SARAL?

Saral has made my life so much easier when it comes to managing influencer campaigns. I used to rely on Excel sheets to organize creators and track everything, but now it’s all in one place. I can easily find new creators, message them, send contracts, and get them onboarded without jumping between tools. My favorite part is being able to review content right inside Saral. It saves so much time. I also just started using the new social listening feature and love that I can track brand mentions too. It’s super user-friendly and makes the whole process feel way more organized. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

One thing I’ve noticed is that sometimes there are still some technical bugs, but I’ve already seen a lot of improvement. Anytime I’ve messaged the Saral team about an issue, they’ve been super quick to fix it. They’re really responsive and always open to feedback. Review collected by and hosted on G2.com.

Eugene I.
EI
Eugene I.
Small-Business (50 or fewer emp.)
"SARAL saves us thousands of hours"
5/5
What do you like best about SARAL?

The CRM features, discovery, and inbox keyboard shortcuts are all quite useful. I find the templates to be intuitive, which makes communicating much easier. The integration with Shopify orders is convenient, and I appreciate receiving delivery notifications pushed directly to Slack. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

The only feature I find lacking is a campaign overview page that would allow influencers to easily access product briefs. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
EA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"Creator marketing made easy and clear."
5/5
What do you like best about SARAL?

Building an army of brand advocates is crucial to our success this year. SARAL's search features have enabled us to cast a wider net with our creator sourcing, by uncovering tons of relevant creators that fit our mission perfectly.

The team was extremely helpful throughout the onboarding process. They were never difficult to get a hold of, and always went above and beyond to set us up for success on the platform.

SARAL's performance reporting is some of the deepest and most insightful in the space - and I've used all of their main competitors. The quickest way to fail in creator marketing is to lack clarity on performance. SARAL gives us the data we need to optimize and grow this critical channel. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

There's a learning curve if migrating from other platforms, but the team has held our hand throughout the process. Review collected by and hosted on G2.com.

DS
Dan S.
Influencer Marketing Lead
Small-Business (50 or fewer emp.)
"Quick onboarding and full service tool -"
5/5
What do you like best about SARAL?

It's really quick to onboard and the integration with Shopify is next level. It's saved me hours of time and massively reduced the amount we need to spend on staff cost through it's automation.

It's super easy to use and the customer service is great. The team has been super useful with onboarding through to checkins to make sure we're making the most of the tool Review collected by and hosted on G2.com.

What do you dislike about SARAL?

I've not really had any negative experiences with the platform as of yet. Review collected by and hosted on G2.com.

BB
Brooks B.
Founder / CEO
Small-Business (50 or fewer emp.)
"Finally the influencer search tool I have been looking for!"
5/5
What do you like best about SARAL?

The search feature is incredibly accurate in finding REAL people who match exactly what I’m looking for. I’ve tried countless other tools and even searched platforms manually, but nothing comes close to SARAL. It nailed it! I even tested it with specific influencers in mind, used the filters, and they always appeared on the list—amazing.

The process of adding influencers to your list and automating outreach is seamless. As a small team, this platform has enabled us to strategically scale our influencer program with the right influencers we want our brand to be associated with. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about SARAL?

That i just found it and that is didn't exist years ago. Review collected by and hosted on G2.com.

SF
Sydney F.
Chief of Staff
Small-Business (50 or fewer emp.)
"SARAL! They delivered on their promises as a tech startup, and their customer service was top-notch."
5/5
What do you like best about SARAL?

I loved how user-friendly the platform is. Everything you need to from affiliate marketing standpoint is all there. The customer service is fabulous—Gold is my girl, and she's always super helpful. The founder and dev team have gone above and beyond to ensure everything runs smoothly. They're really committed to making sure users have a great experience. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

The only downside is that there are still some technical bugs that need fixing. While they don't make the platform unusable, and the team is always working to improve things. Review collected by and hosted on G2.com.

Paw O.
PO
Paw O.
Director of Operations
Small-Business (50 or fewer emp.)
"Great team, there for you every step of the way!"
5/5
What do you like best about SARAL?

I like their responsiveness and how detailed the software is in making seeding easy as compared to other platforms. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

It's costly compared to other competitor brands who offer similar services. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Inbox Feature is Great!"
5/5
What do you like best about SARAL?

The inbox feature has saved me so much time! Instead of going to gmail everything I need is within Saral so I never even leave the website. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

There is nothing I dislike about Saral! Review collected by and hosted on G2.com.

Ryan B.
RB
Ryan B.
Founding Director / Marketing Advisor
Small-Business (50 or fewer emp.)
"Great product for a small agency. Team support even better."
4/5
What do you like best about SARAL?

Yash, SARAL's founder, has produced a ton of content for users within the SARAL platform itself. The content and frameworks they've included in their platform basically coach you through your outreach journey. When you're done learning from Yash's content, you'll immediately feel a lot more confident in your outreach capability. The platform itself is quite intuitive and easy to navigate. The default outreach email templates don't sound like they're written by some AI, so they're more likely to be engaged with by influencers. The support team at SARAL are even better. They're in start-up phase at the moment, so they're very open to feedback, and there's always new features being built off the back of that feedback.

For a small business, SARAL doesn't have any lock in contracts (unlike other influencer outreach platforms that always try to lock you in to long-term 12month contracts). This is hugely beneficial for our business as are in this turbulent period of scaling (we don't want the risk of having to commit for 12 months). Review collected by and hosted on G2.com.

What do you dislike about SARAL?

Although SARAL is great for small businesses, it gets a little tricky for Agencies managing multiple clients. The API integrations are designed to feature a single business only. For instance, if we are managing 5 Shopify stores, I can only integrate one of these stores with the SARAL API integration. I believe that a solution for this is on their roadmap, however.

Because we're an agency, it makes things a little more manual. We're doing outreach for a number of clients, not just one.

There is no option to export lists of creators OUT of the SARAL platform, so there's some time-consuming 'copy & pasting' going on when we're trying to manage influencers/creators across different clients.

So in a nutshell, i think there are two areas to work on:

1. allowing multiple brand integrations, especially for Agencies as the users of SARAL

2. allow list export to CSV or Google Sheets to manage

For me, these are the biggest hurdles – and if they can rectify that, it'd almost be the perfect Agency SaaS partner for influencer marketing! Review collected by and hosted on G2.com.

Response from Galy Tarakejian of SARAL

Hey Ryan! Thanks a mil for your feedback! We’re thrilled to hear that our content and in-app videos are guiding you in building and scaling your seeding program for multiple clients. It's awesome that you find the UI friendly and are enjoying our support team's consultancy sessions. No lock-in contracts are indeed a huge win for small businesses, and we're happy they're working well for you!

We hear you on the agency challenges. Heads-up: multiple brand integrations and agency sub-accounts are on our roadmap for 2025. We’re focusing on some other big releases this year, including Inbox, Social Listening, Sh..... Shhhh 🤭🤩

For managing multiple brand accounts, we can set you up with multiple account accesses to connect your clients' Shopify accounts and handle shipping and tracking.

Regarding exporting lists, you can export onboarded influencers via our Klaviyo integration or request a CSV through chat support.

Thanks again for the valuable input. Our team is working hard to make SARAL the perfect partner for agencies!