# SAP Trade Management Reviews
**Vendor:** SAP  
**Category:** [Trade Promotion Management Software](https://www.g2.com/categories/trade-promotion-management)  
**Average Rating:** 4.0/5.0  
**Total Reviews:** 1
## About SAP Trade Management
Focus on the promotions most likely to achieve objectives for both you and your retailers. With this highly specialized solution developed for the consumer products industry, your business can optimize trade spend, increase sales performance and speed return on investment.




## SAP Trade Management Reviews
  ### 1. Good software, can be improved

**Rating:** 4.0/5.0 stars

**Reviewed by:** Drishya G. | Front Desk Representative, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 11, 2020

**What do you like best about SAP Trade Management?**

I do like the rapidness and articulation of this software. It’s really user friendly and works well with a lot of other applications as well.

**What do you dislike about SAP Trade Management?**

The one thing that we could improve on is reliability. I have had some instances where by mistake my information gets missed and it doesn’t save.

**What problems is SAP Trade Management solving and how is that benefiting you?**

We are solving problems such as timeliness, interactivity, etc.


## SAP Trade Management Discussions
  - [What is SAP Trade Promotion Optimization used for?](https://www.g2.com/discussions/what-is-sap-trade-promotion-optimization-used-for)

- [View SAP Trade Management pricing details and edition comparison](https://www.g2.com/products/sap-trade-management/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+06%3A39%3A46+-0500&secure%5Bsession_id%5D=e63ee769-f341-4a65-aeea-91592e26886d&secure%5Btoken%5D=babb773689b5f92b54c7ca894db62970a9e450710476e50c1e9054d891690903&format=llm_user)

## SAP Trade Management Features
**Promotions**
- Planning
- Campaigns
- Funds Allocations
- Alignment

**Optimization**
- What-if Scenarios
- Recommendations
- Adjustments
- Data Harmonization
- Strategic Analysis
- Optimization Models
- Forecasting

**Analytics**
- Lost Opportunities
- ROI
- Forecasting

**Campaigns**
- Plan
- Execution
- Tracking
- Opportunities 

**Marketing - Trade Promotion Management**
- Strategy
- Collaboration
- ROI
- KPI
- Analytics

## Top SAP Trade Management Alternatives
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