Think about what you need before using this application. If you are a part of an organization that is hungry to expand upon customer experience, user data within e-commerce platforms and very serious about linking social/digital touchpoints with buying trends, then this may be a very worthy consideration. Also consider, this is not a try and buy type product; our organization bought SAP and this was one of the (many) add-ons that was purchased separately within the SAP integration. Also, our company is a large manufacturing company with hundreds of thousands of SKUs-- consider more agile platforms if you are a SaaS or are responsible for fewer numbers of SKUs.
The robustness of the platform was very impressive; the insights from the first touchpoint to the latest, the user's trends, syncing social media touchpoints, understanding their cart, synching the user with other users within their company to understand their correlations (influencer, buyer, etc) was very impressive. it wasn't just a broad-brush or best-guess approach to understanding the customer's journey.
Being able to import mockups and allow for digital editing seemed to be a very pleasing feature; we currently have Workfront implemented within my organization to take care of job management and proofing while SAPHM is in the throes of implementation. However, once SAPHM is implemented, we will begin to discuss how we want to continue our relationship with our proofing software vendors.
We are closing the gap between internal business knowledge and what the customer wants to hear. We've operated far too long assuming customer thoughts, vernacular and trends and this brings all of that to light.