I find SAP Engagement Cloud (formerly SAP Emarsys) easy to learn, which makes it convenient for our team to get up to speed quickly. The transactional emails with attachments are another feature I like, as it supports our need for effective communication with customers. The initial setup was pretty smooth, which added to the overall positive experience with the platform. Review collected by and hosted on G2.com.

I want to send order notification emails with invoices attached, but SAP Engagement Cloud doesn't support that. Also, there should be more filtering options in the panel. Review collected by and hosted on G2.com.

I appreciate the ability to import different data sources for the use of relational data in SAP Engagement Cloud. This feature gives an extra edge in tailoring marketing communications. Additionally, it's very easy to use for new users, and automation across different areas was quite easy from a front-end perspective. Review collected by and hosted on G2.com.

Connection delays. Oftentimes, the systems are a bit too slow. It struggles to handle big outputs of data. So that's something they need to work on. Review collected by and hosted on G2.com.

I think it's great that most components of the SAP Engagement Cloud are customizable and adaptable to our tech stack and the individual solutions of our architecture. The code of template blocks can be edited directly, and product feeds as well as product integrations can be expanded in self-service. This allows us to implement solutions customer-oriented while freely considering the technical requirements. Review collected by and hosted on G2.com.

The adaptability and overall structure make the SAP Emarsys part not very user-friendly. The onboarding up to expert users takes a lot of time and requires training. More standard solutions without code/tech stack understanding should be offered. Review collected by and hosted on G2.com.

I find SAP Emarsys flexible for our marketing department, enhancing efficiency in marketing operations. I appreciate the ability to set up push notifications and inbox messages for different segments, which are instrumental in our communication strategy. The range of usual features addresses gaps previously encountered, greatly benefiting our marketing efforts. Review collected by and hosted on G2.com.

Setting up SAP Emarsys has proven to be quite demanding, especially when it comes to integrating Emarsys with our existing SAP legacy platform and configuring several test accounts. Furthermore, the SDK we adopted was not technically mature, which made the process even more challenging. I feel that the SDK documentation could be more comprehensive, as it currently lacks sufficient detail. In addition, I think the technical support could be more responsive and helpful. Review collected by and hosted on G2.com.

I like the UI for CRM and appreciate the no-code solution for managing CRM tasks with SAP Engagement Cloud (formerly SAP Emarsys). Review collected by and hosted on G2.com.

Handling duplicates and data quality issues without the interrupting resets and full loads. Also a unified data transfer method for all types of data is missing. Confusing for first time setup since some of the documentation is out of date or links to outdated sites. Review collected by and hosted on G2.com.

I like the wide variety of components, tracking, and customization that can be done with SAP Engagement Cloud, in addition to data collection. I also value the sending of follow-ups for loyalty. Review collected by and hosted on G2.com.

The training of the tool. I would like to have catalogs or user manuals, as well as easily accessible training. Review collected by and hosted on G2.com.

I like the Webextend feature and the ability to create customized campaigns with SAP Engagement Cloud (formerly SAP Emarsys). It helps us by allowing us to know any new visits to our e-commerce platform, so we can create new contacts and offer more campaigns and offers to existing contacts, thereby extending our sales. Review collected by and hosted on G2.com.

Probably the unavailability of API for integrating some applications, for example for consent management applications. Review collected by and hosted on G2.com.

I really like that in SAP Engagement Cloud, you can automate marketing and work with huge databases. Also, I can use various variables and customize functions to suit myself. Review collected by and hosted on G2.com.

In fact, everything is fine, the only thing I don't like is that it's difficult for people who are just starting to work to learn how to use it. It's a very big challenge to figure out what's where because there are so many functions and various integrations. To work effectively with all of this, a huge amount of time is needed, but overall everything else is okay. Review collected by and hosted on G2.com.

I like that SAP Engagement Cloud is user friendly, which makes it easier to navigate and manage email marketing tasks. The initial setup was easy, which helped us get started quickly. Review collected by and hosted on G2.com.

The loyalty platform could be improved as we are having issues with our loyalty members showing up correctly, and points are not displaying as they should. Review collected by and hosted on G2.com.

I appreciate the user-friendly interface of SAP Engagement Cloud (formerly SAP Emarsys), which makes it easy to navigate and put together an email campaign. I also like the blocks feature, which contributes to the ease of use. Review collected by and hosted on G2.com.

The segments area is too laggy because there's too many, and the deletion process isn't quick, so it doesn't incentivize people to delete segments when they're done with it. The initial setup was quite difficult, even though now I have the hang of it, but I'm always learning new ways to use it. Review collected by and hosted on G2.com.