What I like best about SAP Emarsys is how it makes personalized marketing easy. I love that it unifies customer data and allows engagement across multiple channels, helping create more relevant campaigns and better results. Review collected by and hosted on G2.com.

What I dislike about SAP Emarsys is that, although it’s excellent, there are still some areas that could improve, such as search functionality within lists and simplifying the creation of templates. Review collected by and hosted on G2.com.

I like using SAP Engagement Cloud for email marketing and it has been great for 1:1 marketing. I'm particularly fond of the VCE feature. I also find the user interface intuitive, which is a big plus for me. Review collected by and hosted on G2.com.

I find the country management in SAP Engagement Cloud complicated, especially when it comes to dealing with languages and translations. Review collected by and hosted on G2.com.

I like the ease of use and that SAP Engagement Cloud is very intuitive. I really enjoy the broad way it has for developers. Review collected by and hosted on G2.com.

the automation part on the plane side Review collected by and hosted on G2.com.

I appreciate SAP Emarsys for the ability to send personalized emails, which brings me closer to my customers. The automation of campaigns is another advantage, as it allows me to save a lot of time and operate more securely, because recurring campaigns do not have to be planned and implemented anew each time. These features make the process more efficient and user-friendly for my business. Review collected by and hosted on G2.com.

I find it difficult to edit, delete, expand, or rename criterion fields in SAP Emarsys. It is not clear how to deal with the many pre-made fields that I do not need. Additionally, it is unclear how to rename a field to find it more quickly. In addition to the complexity of editing fields, I find the initial setup of SAP Emarsys not easy. There are many aspects to pay attention to and several steps that build on each other. All of this must be understood at the beginning. Review collected by and hosted on G2.com.

I truly appreciate the Trends dashboard in the analysis tab of SAP Emarsys, as it offers an intuitive and straightforward way to monitor the performance of our email campaigns. The live monitoring feature is beneficial because it allows me to observe the progress of campaigns as they happen. Furthermore, I am impressed by how intuitive and easy to learn SAP Emarsys is, which significantly reduces the learning curve. In particular, when building triggered campaigns, the nodes display is exceptionally clear, making it simple to understand and develop workflows. The dashboard is also a plus, presenting easy-to-understand and useful information, which helps in making informed decisions. Overall, the intuitive nature and user-friendliness of SAP Emarsys greatly enhance the efficiency and effectiveness of our CRM team’s operations. Review collected by and hosted on G2.com.

When building emails, the interface could be improved to allow for an easier way to duplicate tabs without complications. Additionally, a clearer link between link names and their positioning in the email would be beneficial. Highlighting the area where a link is located in the email when naming it could make managing long or block-intensive emails more manageable. Review collected by and hosted on G2.com.

I really appreciate SAP Emarsys for its 'privacy opens' feature, which gives a clear indication of true engagement through click-through rates and delivery rates, allowing better assessment of email performance. This feature helps clarify whether low click-through rates are due to poor delivery or engagement issues. The revenue indicator is another beneficial feature, as it shows the revenue generated from each email, enabling us to identify which email campaigns and particular content pieces drive the most revenue. This insight allows us to replicate successful strategies and enhance overall campaign effectiveness. Additionally, I find it incredibly efficient and user-friendly that SAP Emarsys makes it easy to amend data via the campaign tool and keep contact lists updated automatically, ensuring the database remains clean. Review collected by and hosted on G2.com.

I find managing content within the SAP Emarsys tool challenging due to the absence of folders, making it difficult to organize emails by content type or team, leading to accessibility issues for previous campaigns. Additionally, analyzing data across multiple emails is cumbersome; while one-on-one comparisons are feasible, conducting comprehensive analyses over several regions is not supported as it only allows for A vs. B comparisons. The initial setup was also a bit challenging, especially concerning API connectivity, where I had issues integrating data from third-party tools like Google. Understanding the distinctions between service campaigning options, such as opt-in versus opt-out, during setup was unclear and required additional effort to grasp fully. Review collected by and hosted on G2.com.

I appreciate SAP Emarsys for significantly improving the look and performance of our email marketing efforts. The ability to build emails using blocks, with pre-loaded brand colors, has made the process of creating emails much quicker and more efficient. Additionally, the product catalog feature has been immensely beneficial, allowing me to pull in product information without the need to code everything individually, which saves a lot of time. The block targeting capability is another standout feature as it facilitates the creation of one email for multiple audiences, thereby enhancing the effectiveness of our campaigns. Furthermore, the overall ease of use of SAP Emarsys is a major plus, streamlining my daily workflow and making it a tool I would consider purchasing again. Review collected by and hosted on G2.com.

I found the setup process to be challenging due to the coding required for customizing templates with our branding. This initial hurdle made it difficult to get started on the platform without external assistance. Additionally, I find it cumbersome to easily add or amend code for customizations to the templated blocks, which limits flexibility and customization. Review collected by and hosted on G2.com.

I like the many possibilities to segment and target with SAP Engagement Cloud (formerly SAP Emarsys). It is useful that we can also pass individual events through event tracking, which allows us to address our customers more specifically and thereby achieve better open and click rates as well as conversion rates. Review collected by and hosted on G2.com.

The technical integration is partially very 'difficult' and not very well documented. Review collected by and hosted on G2.com.

I appreciate that it is relatively easy to build automation tracks with the existing data that is fed into the SAP Engagement Cloud (formerly SAP Emarsys). This allows you to very freely build and target all kinds of segments. Review collected by and hosted on G2.com.

Some improvement would sometimes be helpful with event-based campaigns. Without developers, nothing can be initiated here. A 'No-Code' solution would be very helpful for marketers here. Review collected by and hosted on G2.com.

I find SAP Emarsys very easy to use, particularly in retrieving information about customers and accessing emails they have received. The system simplifies tasks like finding customer details and tracking order confirmation emails, enhancing our team's ability to resolve customer queries efficiently. I appreciate that it significantly improves customer experience by ensuring order confirmation emails are handled effectively, even if initially not received by the customer. Additionally, I value the reliability and accuracy of SAP Emarsys. There is minimal error in the system, and it is consistently available, solidifying my trust in it as a reliable tool. Overall, I think SAP Emarsys is a great tool that serves our marketing email needs and aids in seamless customer communication. Review collected by and hosted on G2.com.

I find it problematic that I am unable to view the preview of emails that are older than six months or a year. This limitation hinders my ability to access and review past communications effectively, which could be crucial in certain instances. This could be either a functionality issue with SAP Emarsys or a decision made by my company, but regardless, it affects my experience with the software. Review collected by and hosted on G2.com.