--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta\_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 641 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 641 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews & Product Details Visit Website SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. * * * Product Website SAP Engagement Cloud (formerly SAP Emarsys) Seller [SAP](https://www.g2.com/sellers/sap) Discussions [SAP Engagement Cloud (formerly SAP Emarsys) Community](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discuss) Languages Supported Czech, German, English, French, Korean, Polish, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified) Solution Type All-in-One Overview by Matthew Lloyd Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months [ View More Pricing Information ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations (30) What do users say about integrations? 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YR Yair R. Mid-Market (51-1000 emp.) 5/25/2026 "Clean Interface, Easy Setup, But Rigidity in ESL" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the clean interface of SAP Engagement Cloud (formerly SAP Emarsys), as I don't need extra information or an excess of boxes. I also highly value the export system and the KPIs. Additionally, the initial setup was very easy, which was a big plus. Finally, I find it excellent that I can run mailing campaigns and reach a lot of people. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The ESL language is very rigid when it comes to creating blocks and the landing page is not found. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for email campaigns, it reaches a lot of people, and its clean interface avoids information overload. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Daniel T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel T.") DT Daniel T. Head of Performance Marketing und CRM Mid-Market (51-1000 emp.) 3/2/2026 "Extensive features with room for improvement in UI and pricing structure" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the distinct and clear segmentation of SAP Engagement Cloud, which prevents errors during dispatch, such as duplicate shipments, and enables precise targeting of audiences. The regional support is also a great advantage, as it prevents misunderstandings in communication and avoids serious errors. Additionally, I find the handling of the software to be relatively easy, and the range of functions is very extensive. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The scope of the many usage possibilities also leads to confusion. The structure and layout of the interface could be more intuitive and logical. The use of AI to support the individual modules would be sensible. Price/performance: I don't want to feel like I'm constantly being talked into additional modules/extensions by contacts. There shouldn't be too many smaller 'nodes' charged extra. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I find the segmentation clean, which prevents errors during shipping and enables targeted communication. The customer data platform and simple automations help with customer reactivation. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated RR Rouf R. Marketing Manager Mid-Market (51-1000 emp.) 3/11/2026 "Powerful Automation Tool Offering Strong Insights" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like that SAP Engagement Cloud offers robust automation and personalized features such as behavior-based email campaigns, customer segmentation, and multi-channel orchestration. Its AI-driven recommendations and insights make it easier to deliver the right message to the right customer at the right time. I’m also impressed by the integration options and the strength of its AI capabilities. On top of that, the initial setup was very straightforward, and it only took a couple of days to get comfortable using it. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The interface can feel a little complex, especially for new users who are just getting started. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Engagement Cloud helps us centralize our customer data and run automated, personalized marketing campaigns across channels such as email and the web. It makes it easier to target the right audience with relevant messages, and it has improved our overall customer engagement. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Mid-Market (51-1000 emp.) 5/19/2026 "Powerful Automation with Room for Customization" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like how easy SAP Engagement Cloud makes it to automate personalized marketing campaigns across multiple channels from one platform. It has strong customer segmentation and real-time data, allowing campaigns to be very targeted and responsive without a lot of manual effort. The ability to solve customer engagement problems, like sending the right message to the right audience, automating campaigns, improving personalization, and tracking marketing performance all in one place, is really valuable. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? It can feel limited in advanced customization, and reporting/analytics can sometimes be less flexible compared to more specialized marketing analytics tools. The initial setup was moderate to complex; it definitely was not a quick plug-and-play tool. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to automate and personalize marketing across multiple channels, solving customer engagement challenges, enhancing targeting and personalization, and consolidating marketing performance tracking in one place. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign SM Stefan M. Mid-Market (51-1000 emp.) 3/29/2026 "Robust APIs and Intelligent Design, but Setup Challenges" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the clarity and compactness of the whole platform. Its intelligent design makes it mostly self-explaining. Thanks to the broad variety of APIs, it's easy to import and export the needed data. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? I don't like that for some tasks I have to contact the SAP support team. I would rather like to be able to configure everything for myself. For example, for the first implementation or if I want another user for the help portal. I want to connect it to our SAP Sales Cloud but was not able up to now. That is because the instruction SAP provides does not fit our needs. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? Thanks to the broad variety of APIs, it's easy to import and export needed data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Bahadır G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bahadır G.") BG Bahadır G. Small-Business (50 or fewer emp.) 4/14/2026 "Smooth Setup, Needs Enhanced Features" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I find SAP Engagement Cloud (formerly SAP Emarsys) easy to learn, which makes it convenient for our team to get up to speed quickly. The transactional emails with attachments are another feature I like, as it supports our need for effective communication with customers. The initial setup was pretty smooth, which added to the overall positive experience with the platform. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? I want to send order notification emails with invoices attached, but SAP Engagement Cloud doesn't support that. Also, there should be more filtering options in the panel. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Engagement Cloud solves creating correct segmentation and integrates with Mobile App and Web channels. It's easy to learn and handles transactional mails with attachments. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 7/6/2026 "Intuitive for New Users, But Needs Faster Performance" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I appreciate the ability to import different data sources for the use of relational data in SAP Engagement Cloud. This feature gives an extra edge in tailoring marketing communications. Additionally, it's very easy to use for new users, and automation across different areas was quite easy from a front-end perspective. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Connection delays. Oftentimes, the systems are a bit too slow. It struggles to handle big outputs of data. So that's something they need to work on. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Engagement Cloud automates campaigns and is user-friendly, especially for new users. It also allows importing different data sources for relational data, enhancing tailored marketing communications. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite LN Lukas N. Mid-Market (51-1000 emp.) 3/18/2026 "Customizable, but with a steep learning curve" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I think it's great that most components of the SAP Engagement Cloud are customizable and adaptable to our tech stack and the individual solutions of our architecture. The code of template blocks can be edited directly, and product feeds as well as product integrations can be expanded in self-service. This allows us to implement solutions customer-oriented while freely considering the technical requirements. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The adaptability and overall structure make the SAP Emarsys part not very user-friendly. The onboarding up to expert users takes a lot of time and requires training. More standard solutions without code/tech stack understanding should be offered. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to manage our loyalty program and as a central place for automations and newsletters. The code of template blocks can be edited, and product integrations can be extended in self-service. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Ngoc Hien L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ngoc Hien L.") NL Ngoc Hien L. Test manager Retail Enterprise (\> 1000 emp.) 10/5/2025 "Flexible Platform with Room for Support Improvement" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I find SAP Emarsys flexible for our marketing department, enhancing efficiency in marketing operations. I appreciate the ability to set up push notifications and inbox messages for different segments, which are instrumental in our communication strategy. The range of usual features addresses gaps previously encountered, greatly benefiting our marketing efforts. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Setting up SAP Emarsys has proven to be quite demanding, especially when it comes to integrating Emarsys with our existing SAP legacy platform and configuring several test accounts. Furthermore, the SDK we adopted was not technically mature, which made the process even more challenging. I feel that the SDK documentation could be more comprehensive, as it currently lacks sufficient detail. In addition, I think the technical support could be more responsive and helpful. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I find SAP Emarsys offers flexibility for our marketing department, enhancing efficiency in sending push notifications and messages across different segments. Review collected by and hosted on G2.com. Show More 11/7/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite JP Jord P. 5/15/2026 "UI Simplicity with Setup Challenges" 2.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the UI for CRM and appreciate the no-code solution for managing CRM tasks with SAP Engagement Cloud (formerly SAP Emarsys). Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Handling duplicates and data quality issues without the interrupting resets and full loads. Also a unified data transfer method for all types of data is missing. Confusing for first time setup since some of the documentation is out of date or links to outdated sites. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for customer engagement, and its UI for CRM as a no-code solution is quite beneficial. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about SAP Engagement Cloud (formerly SAP Emarsys)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about SAP Engagement Cloud (formerly SAP Emarsys) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discussions/new) GU Guest User What is Emarsys used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-emarsys-used-for) ![Timo S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Timo S.") TS Timo Stang • Last activity over 4 years ago how much turnvoer my company need before emarsys is worth. 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) [ View all Discussions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 15 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing) SAP Engagement Cloud (formerly SAP Emarsys) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image") Bloomreach 4.6/5(775) [ Compare Now ](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys) ##### ##### SAP Engagement Cloud (formerly SAP Emarsys) Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Dynamic Content A/B Testing Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Campaign Management Program Management [ View More Features ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/features) ## 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