--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 646 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 646 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews **Vendor:** SAP **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 646 ## About SAP Engagement Cloud (formerly SAP Emarsys) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. ## SAP Engagement Cloud (formerly SAP Emarsys) Pros & Cons **What users like:** - Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management. (76 reviews) - Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch. (56 reviews) - Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies. (54 reviews) - Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness. (45 reviews) - Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively. (42 reviews) - Email Marketing (39 reviews) - Intuitive (39 reviews) - Efficiency (36 reviews) - Segmentation (35 reviews) - Easy Creation (33 reviews) **What users dislike:** - Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality. (40 reviews) - The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users. (39 reviews) - Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform. (32 reviews) - Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process. (31 reviews) - Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging. (31 reviews) - Poor Usability (28 reviews) - Users find the **complexity** of SAP Emarsys challenging, making navigation and campaign creation slow for newcomers. (27 reviews) - Lack of Customization (27 reviews) - Difficult Usability (25 reviews) - Difficult Setup (23 reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Reviews ### 1. Emarsys is okay. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Building an email is like putting together puzzle pieces, once you get the hang of it, it's pretty straightforward **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys should have more built-out email templates without having to literally code something. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Sending a message to thousands of stakeholders semi-easily ### 2. Emarsys has definitely made our life harder than it has easier. **Rating:** 1.0/5.0 stars **Reviewed by:** Molly F. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2022 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** There's a lot of data that we can use but it's kind of hard to read and only some things have data. I appreciate the training hours that are given to us, but that is really the only thing that allows me to feel comfortable using the platform. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** A lot of things are not intuitive. There are a lot of features that other ESPs have that this does not. For example, not being able to see what segments people are in makes zero sense. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Highly recommend not using this platform. It has caused us more issues than helping us. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** To be completely honest, Emarsys seems to create a lot more issues for us than solutions. We spend more time figuring out issues within the platform rather than building our database and strategy ### 3. Lacking in Communication **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** That we could set up custom templates to fit our variety o email designs. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The long wait period to get an issue resolved or learn a new feature. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Make sure your customer success manager is responsive, we have had several throughout the years and it is imperative to your success to have a good relationship. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Effectively contacting our customers. **Official Response from Will Young:** > I'm really sorry to see that you are not happy with your Emarsys experience. Your review is a little short on detail, but it seems clear that your issues concern the relationship with your success manager rather than the software itself. We would really like to help you get over this - please contact us on cs-directors@emarsys.com so that we can set up a meeting with your local director and make sure that you are getting the support and services you need. ### 4. This Software Belongs in BETA **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2019 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It can send emails. You can easily copy an old campaign and work off of it. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** This platform reeks of an organization that runs on the mercy of venture capitalists driven by deadlines wherein the people behind the actual product pay no attention to detail of the software their company is producing. Emarsys * The software should be in BETA - too many bugs! * The admin itself is not intuitive, you have to find screens not found in the navigation to control email templates * The email builder is based on templated HTML blocks that are annoying and frustrating to customize * Drag and Drop / Reordering commonly doesn’t properly work without refreshing page * If you don’t know HTML I don’t recommend this platform, making changes to these templates takes way more time than it has to based on other email platforms I've used * The screens to control these blocks are buried in the admin and hard to navigate * If your code is invalid admin screens tend to lock up and it breaks the admin * When you update a template block you have to manually update the template * Smart Criterion * Amount of emails collected and being sent for this smart insight are in my experience thus far are inaccurate * Emarsys does not have the ability to report what specific emails were sent in given automation for troubleshooting purposes * They charge you extra for reports the system cannot provide * They charge $150 an hour for training * Emails campaigns cannot be used in more than one automation flow * I have wasted a serious amount of time logging into the actual platform * Says my credentials are invalid when I go to reset claims I can’t use an old password * The technical support takes a long time to respond without getting to the bottom of the problem * The platform is WAY overpriced and requires a long term contract commitment **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** 1. Emarsys will lock you into an expensive contract and use that as an advantage to provide sub-par support 2. The software fails terrible short compared to Klaviyo or Mailchimp 3. You need know to know how to code in HTML / CSS with this software if you don't know how, don't use Emarsys **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It can send emails. ## SAP Engagement Cloud (formerly SAP Emarsys) Discussions - [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) - 1 comment, 1 upvote - [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) - 2 comments, 1 upvote - [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) - 1 comment, 1 upvote - [View SAP Engagement Cloud (formerly SAP Emarsys) pricing details and edition comparison](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+11%3A57%3A42+-0500&secure%5Bsession_id%5D=ca63dc37-2a41-461d-8070-ad8ff1125b5d&secure%5Btoken%5D=58e6db0590ca6d5aeb1f3acbf078b8fb7692833c3f17a37c5f388583f1ab3ba6&format=llm_user) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations - 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[SAP ECC](https://www.g2.com/products/sap-ecc/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation - Activity Tracking - Reporting/Analytics **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Content Management** - Customizable Templated Workflows - Asset Management - SEO Management - Campaign Management - Metadata Management - Calendar Management - Audio File Management - Asset Lifecycle Management - Content Management - Brand Management - Document Management - Template Management **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Design & Development** - No-Code App Development - Low-Code App Development - Self-Service Capabilities **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integration **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - API - Multi-Channel Distribution - Customizable Templates - Customizable Forms - Alerts/Notifications - A/B Testing - Generative AI **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top SAP Engagement Cloud (formerly SAP Emarsys) Alternatives - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (510 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,206 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)