Salted Stone Reviews & Product Details

PF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Salted Stone helped us completely redesign our website using an agile, growth-driven design approach. This included integrating marketing automation and crm software into the site. Review collected by and hosted on G2.com.

What do you like best?

Salted Stone's portfolio is filled with an impressive array of websites, but what really separates them from the dozens of other website designers I researched over the course of a year is their strategic approach and deep knowledge about what it takes to build a lead-generating and dynamic website. The team assimilated a high volume of information and materials about our business at the outset of this project, and articulated our business and online position quickly and with great precision. Working with them made all the difference in a successful website launch. Review collected by and hosted on G2.com.

What do you dislike?

Our website needed to addresses three key stakeholders, all with large dependencies on the site, which meant we needed to front load more work in the early development sprints than is typical of a growth-driven-design approach. Unfortunately this ate up more agency hours than we anticipated and led to some scope creep. Although initially frustrating, our account team were resourceful and retooled the original plan to ensure we accomplished all the goals of our website in the timeline we set forward, and at the quality we were satisfied with. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Salted Stone helped us solve for 3 main problems:

1. Appealing to multiple stakeholders and appealing to our audiences in a manner than establishes trust, authority, ease-of-experience, and spurs prospective buyers to action.

2. Implementing marketing automation and dynamic content that personalizes and guides the user experience seamlessly, but with less heavy lifting on marketing's part.

3. Creating an SEO-optimized website, that ensures our services are easier to find online, ahead of our competitors. Review collected by and hosted on G2.com.

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Salted Stone Overview

What is Salted Stone?

Salted Stone an award-winning, full-service digital agency offering scalable solutions and consultation services. Our world-class team is comprised of creative and endlessly curious specialists with a commitment to producing genuinely outstanding work. We operate on an adaptable, data-informed, interdisciplinary model of production, and deliver consistent wins across sales, marketing, support, and customer success initiatives at all levels of engagement. We're 10 years strong, and we're just getting started. Agency Partnerships include: HubSpot (Diamond-tier), WPEngine, Google, Wistia, Ceros, BigCommerce, SeventhSense, Instapage, Databox, Klaviyo

Salted Stone Details
Languages Supported
English, Spanish
Product Description

Salted Stone has been fueling business growth through marketing, sales, customer success, and consultation services for over a decade. We craft, reimagine and (re)launch brands, build amazing websites, drive and nurture leads, and generate content that converts. We've got end-to-end solutions for today's customer-centric challenges.

How do you position yourself against your competitors?

Unlocking growth, for businesses at every stage of market maturity, requires a tailored roadmap. Let us serve as your fully embedded partner, provide targeted and on-demand horsepower when you need it, or deliver a flat-rate project. We're flexible, goal-oriented, and ready to take on your next challenge.

We’ve got left and right brain prowess. We craft innovative strategies, deploy or build back-end systems, and produce award-winning creative work. Whether we're developing a CRM integration, building an ABM or lead scoring model, redesigning a website, or filming a commercial, it's all happening with buy-in and oversight across disciplines.

We operate on a 20-hour production cycle and keep all activities 100% in-house. This enables us to properly manage initiatives, closely track success metrics, and retain control of your brand voice/image. Personalized workshops allow our specialists to understand your industry and goals, and execute with focus.


Seller Details
Seller
Salted Stone, Inc.
Company Website
Year Founded
2008
HQ Location
Monrovia, CA
Twitter
@saltedstone
894 Twitter followers
LinkedIn® Page
www.linkedin.com
69 employees on LinkedIn®
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Salted Stone Reviews

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Content Marketer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Describe the project or task the provider helped with:

We asked Salted Stone to help us build flexible templates for pages for our business website, giving us the ability to create and edit pages without the need to work with a contracted developer every time our site required updates.

The solution they provided was perfect for our needs, and has empowered our team to make important updates and keep the site current. Review collected by and hosted on G2.com.

What do you like best?

They included all essentially team members from the start of the project, listened carefully to our needs and pain points, were very clear about budget, and provided a high-value solution that did exactly what we needed. Review collected by and hosted on G2.com.

What do you dislike?

Really no complaints; they asked and answer the right questions to make sure we understood exactly what we'd get out of our partnership with them. No surprises, awesome service. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Salted Stone has empowered the team to take control of our site in-house, without relying on a developer. Having worked with contracted developers and not always getting the desired results, Salted Stone's solution is a great upgrade. Review collected by and hosted on G2.com.

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Business Development Representative
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Tracking insights of a client. They wanted to know what was being said by them in the digital sphere and I couldn't find the answers on my own. SS really helped, especially with sentiment analysis. Review collected by and hosted on G2.com.

What do you like best?

There is such great attention to detail that the project of mine seemed like it was theirs as well. I felt like working with them was a steal on our part. I will definitely be coming back if I run into the same problem again in the future. Review collected by and hosted on G2.com.

What do you dislike?

I guess knowing that there's always room for improvement, the process could have been expedited a little bit, but it's a small price to pay. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Maybe just having more of a sense of urgency Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

How to identify and fix client's problems more efficiently. The benefits are saving time, money, and headaches. Spending money to make money is really reflected with SS because of how efficient and diligent the work is. No effort or breath is wasted. You really maximize your ROI with this kind of solution. Review collected by and hosted on G2.com.

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Manager of business development
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Marketing online and website development

Hubspot integration of tools with all of the marketing projects we could use to help automate our data.

building campaigns for linkedin

blogs and white papers (interviews for papers) Review collected by and hosted on G2.com.

What do you like best?

Working with a small team that got to know us and our business needs of our industry.

Hubspot has a huge Marketing section that was more than we could handle on our own. They helped us by being an extension to our team. Review collected by and hosted on G2.com.

What do you dislike?

The company grew bigger than our small business needs and time commitment for our projects didn't meet our timelines. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Great company to partner with. They will review and recommend options that work best and very knowledgeable in Hubspot capabilities. Easy to work with and have tools to make it easy to communicate. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Website development and hubspot integration Review collected by and hosted on G2.com.

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AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

My project, given to me by my boss was to look at all sales that came from outbound leads and find trends or patterns in the sales process Review collected by and hosted on G2.com.

What do you like best?

Salted Stone helped me more-accurately identify prospect needs and challenges so i could tailor my pitch and demonstration to them specifically. Review collected by and hosted on G2.com.

What do you dislike?

It was sometimes a little slow. I'm not sure if this was a functionality issue or an issue with my computer, but some processes were delayed quite a bit. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Timeliness can always be improved. As I mentioned before, I felt certain processes were delayed a tad. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

I'm solving the issue of identifying customer needs and challenges in a more timely fashion. The benefits are organization, sustainability, user-friendliness, and diversification. Review collected by and hosted on G2.com.

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MH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Setting up Hubspot to support our operational workflows, contact records and reporting. Review collected by and hosted on G2.com.

What do you like best?

The Salted Stone team seems very well versed on Hubspot and was able to effectively implement requested workflows and setups. Their high level of capability lended to very quick turnarounds on requested work. Review collected by and hosted on G2.com.

What do you dislike?

There was a few times we were assigned alternate team members due to Salted Stone staffing turnover. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Salted Stone made it so we would quickly adapter Hubspot to our operational needs. This speed supported our growth. Review collected by and hosted on G2.com.

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Marketing Manager
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

Salted Stone helped us redesign (and continue to redesign) our website for us through the HubSpot platform. I can literally take screen shots of ideas that I like, send them to S2, and they are able to work with me to combine my jumbled thoughts into beautifully designed pages that fit our brand. Review collected by and hosted on G2.com.

What do you like best?

By leveraging Salted Stone, our website is in better shape than it ever has been. They are a true extension to our marketing team. We have weekly calls to discuss projects what we would like to accomplish with our website and the S2 team consistently delivers. The design skills are top notch and from my experience, there is nothing that we can ask that they cannot do. If there is a problem with any of our web pages, it's always fixed in a timely manner. It's as if I have a personal team of marketing developers! Review collected by and hosted on G2.com.

What do you dislike?

I can't think of anything negative to say about Salted Stone. They are always eager to help and even if minor problems arise (with a website malfunction, etc.) it is always addressed professionally and quickly. Review collected by and hosted on G2.com.

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Digital Marketing Manager
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

I found Salted Stone through HubSpot's partner program. They are a diamond partner and had great references and an excellent portfolio of work, so we hired them for our website redesign. We were so pleased with their website design, copywriting/editing & development, so we then hired them to help with our inbound marketing programs and have them on retainer for ongoing website maintenance and updates. They'll also be helping more with our SEO strategy next year as well as our nurture email campaigns. Review collected by and hosted on G2.com.

What do you like best?

We we hired them to help with our content marketing and inbound programs, their content strategists and copywriters really took the time to do a deep dive into our business to fully understand who we are, what we do, who our audience is, how our products/solutions help customers, trends in our industry, etc. They are very receptive to feedback and are great to collaborate with. They produce great content for us and we're very satisfied with all of their work - website design/development, content creation, etc. Review collected by and hosted on G2.com.

What do you dislike?

They work in sprints, which I am personally okay with, but my company is very fast-paced and sometimes need things done immediately, so I just wanted to comment about their sprint schedule might be a challenge to companies that are more reactive to things and have many urgent or unplanned requests. There have been a couple of unexpected requests from stakeholders that needed to be done right away, but Salted Stone is very accommodating and did their best to get it done within the current sprint or they worked on it in the upcoming sprint. Review collected by and hosted on G2.com.

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Director of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

Website redesign and full marketing services with a focus on Inbound and account-based marketing emphasis.

Research Phase:

Stakeholder interviews, customer and lost opportunity interviews, influencer research, competitive analysis, industry and analyst research, site design and technical audit, competitive landscape analysis, influencer analysis, sentiment analysis, buyer personas, journeys and keyword research, SWOT analysis, marketing strategy and blueprint, marketing calendar and KPI scorecard.

Inbound Marketing:

Website enhancement, persona-focused campaigns, premium content offers, single-page content offers, persona-aligned blog posts, all associated landing pages and CTAs, lead nurturing workflows, sales enablement, demand generation management, on-page SEO report and updates, marketing platform management, videos, marketing automation setup.

Demand Generation, Content Syndication, Sales Enablement with a focus on ABM.

Review collected by and hosted on G2.com.

What do you like best?

Great team and individuals that are transparent and driven. They have a focus on their customers and it shows. A full-service strategic agency with a team of marketing and technical experts and the flexibility to help with any marketing function. Review collected by and hosted on G2.com.

What do you dislike?

Not too much to complain about internally, but it would be great if the expanded to have SDR/BDRs to help with all the great Inbound work. At the same time, they work great with my partners. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

They provide a roadmapping session for a lot of their work so you'll see exactly what they plan and say to do. Review collected by and hosted on G2.com.

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Marketing Director
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

We worked closely with Salted Stone to do a complete website redesign, moving from an outdated Drupal site to a HubSpot and WordPress hybrid. Review collected by and hosted on G2.com.

What do you like best?

Their design and dev team were great to work with, especially in the early stages of goal setting and ideation. We felt that we had a dedicated team with a clear point person (project manager) to funnel all feedback and reviews through. Review collected by and hosted on G2.com.

What do you dislike?

After the main project was completed, we continued to work with Salted Stone for small additions, changes, and optimizations to the website over the next year. The longer that relationship continued, however, we saw a decline in their attentiveness, responsiveness, and level of service. So perhaps they are best suited as a design-build agency and not a continuing dev partner. Review collected by and hosted on G2.com.

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PE
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

They've helped us with numerous projects. From the complete re-design of our website (which we won a HubSpot award for)... as well as our award-winning video which they fully animated and produced... not to mention all the day-to-day help. The list goes on and on! Review collected by and hosted on G2.com.

What do you like best?

Every single job I give them, they put their hearts into it, as if they are working in my office, in my department. And they're response time is also impeccable. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes I wish they were also NYC based... that's all. Very minor and not a big deal... and again, their response time, even with the time difference, is exceptional. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

I have referred several companies to Salted Stone, and all the people I've referred have been absolutely floored by their skill set, professionalism, and heart they put into the work they do. Review collected by and hosted on G2.com.

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Director of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

We've worked with Salted Stone for close to 3 years on a variety of projects including website redesign (we just completed a second redesign; creative content development, strategy and other marketing efforts Review collected by and hosted on G2.com.

What do you like best?

Creativity and strategy. The team knows our business and provides great ideas to help promote our brand and improve our inbound and outbound marketing strategies. Review collected by and hosted on G2.com.

What do you dislike?

That they are on the West coast and we are on the East. I'd love to be able to meet in person every once in a while. Review collected by and hosted on G2.com.

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PS
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

Salted Stone helps us make various edits to our website design and content. Review collected by and hosted on G2.com.

What do you like best?

The Salted Stone team is consistently efficient and always great at helping us solve problems on our site. They're quick to respond and friendly, too! Review collected by and hosted on G2.com.

What do you dislike?

There's nothing to dislike. Salted Stone always does a great job for us. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Salted Stone is great to work with. They'll do everything they can to get your project finished by the deadline, and often finish before that. Review collected by and hosted on G2.com.

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PC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

They provided help in creating a few web pages. The company I work for is on the smaller side so we had a struggle producing the amount of pages we needed. Review collected by and hosted on G2.com.

What do you like best?

Quick responses and amazing execution. The end product had zero problems Review collected by and hosted on G2.com.

What do you dislike?

Honestly there wasn’t much to dislike about them Review collected by and hosted on G2.com.

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EC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

Initially, SaltedStone helped us with branding and a new website developed specifically for the HubSpot platform. After that, we've engaged them on other projects, including explainer videos. Review collected by and hosted on G2.com.

What do you like best?

They're easy to work with. We had scheduled weekly meetings, they were always on time and delivered really great work. Review collected by and hosted on G2.com.

What do you dislike?

Nothing, really. Most of the issues we had were on our end getting our products developed so that they lived up to the brand that SaltedStone crafted. Review collected by and hosted on G2.com.

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PH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Useful for making marketing content and inbound programs Review collected by and hosted on G2.com.

What do you like best?

Very receptive to feedback and easy to work with Review collected by and hosted on G2.com.

What do you dislike?

They don’t take as fast as my company would lile Review collected by and hosted on G2.com.

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