# Best Lead Scoring Software ## How Many Lead Scoring Software Products Does G2 Track? **Total Products under this Category:** 109 ### Category Stats (Aug 2026) - **Average Rating:** 4.47/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Evergrowth (+2.35%) - Among all products in this category, Evergrowth recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Lead Scoring Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 73,400+ Authentic Reviews - 109+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Lead Scoring Software ![G2 Grid® for Lead Scoring Software plotting products by satisfaction and market presence](https://www.g2.com/categories/lead-scoring/grids.png?focus%5B%5D=506&focus%5B%5D=19743&focus%5B%5D=135441&focus%5B%5D=4228&focus%5B%5D=1934&focus%5B%5D=55370&focus%5B%5D=576&focus%5B%5D=14535) Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), Apollo.io, GTM Studio - Powered by ZoomInfo, 6sense Revenue Marketing, ActiveCampaign, 6sense Sales Intelligence, Zoho CRM, and Vanillasoft. Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-scoring/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=apollo-io&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=activecampaign&focus%5B%5D=6sense-sales&focus%5B%5D=zoho-crm&focus%5B%5D=vanillasoft) **Sponsored** ### Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=495&secure%5Bchosen_at%5D=2026-08-02T01%3A16%3A37Z&secure%5Bdisplayable_resource_id%5D=495&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=495&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=495&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flead-scoring%3Fopen_modal_url%3D%252Fproducts%252Fsaleswings%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Flead-scoring%2526source%253Dcategory&secure%5Btoken%5D=aa2ac064287f80b4818b8623a37daef7007329be135aab87fe220c36e5a84e4e&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Dleadscoring&secure%5Burl_type%5D=custom_url) ### [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/fr/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) Accélérer les revenus du pipeline au chèque de paie avec Salesforce Sales Cloud - votre plateforme de croissance complète qui réunit la puissance des humains avec des agents à chaque étape du cycle de vente. Augmenter la productivité avec l'automatisation et stimuler les revenus avec une plateforme de croissance intégrée. L'avenir des ventes est ici, et avec Agentforce, nous aidons les équipes à libérer leur plein potentiel - les rendant illimitées. Construire le pipeline plus rapidement avec des agents IA : Agents de vente IA de vente Engagement des ventes Programmes de vente Engagement des acheteurs Accélérer la productivité avec l'automatisation : Données de vente Analytique des ventes Productivité de l'équipe de vente Intelligence des revenus Stimuler les revenus sur une plateforme intégrée : Gestion du cycle de vie des revenus et CPQ Gestion de la performance des ventes Gestion des relations partenaires **Average Rating:** 4.4/5.0 **Total Reviews:** 24,679 #### How Do G2 Users Rate Agentforce Sales (formerly Salesforce Sales Cloud)? - **Analyse:** 8.6/10 (Category avg: 8.4/10) - **Viabilité de la conversion:** 8.5/10 (Category avg: 8.2/10) - **Opportunité de prospection:** 8.9/10 (Category avg: 8.8/10) - **the product a-t-il été un bon partenaire commercial?:** 8.4/10 (Category avg: 9.1/10) #### Who Is the Company Behind Agentforce Sales (formerly Salesforce Sales Cloud)? - **Vendeur:** [Salesforce](https://www.g2.com/fr/sellers/salesforce) - **Site Web de l'entreprise:** www.salesforce.com - **Année de fondation:** 1999 - **Emplacement du siège social:** San Francisco, CA - **Twitter:** @salesforce 579,511 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website) 83,223 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable de compte, Responsable de compte - **Top Industries:** Logiciels informatiques, Technologie de l'information et services - **Company Size:** 46% Medium, 34% Large #### What Do G2 Reviewers Say About Agentforce Sales (formerly Salesforce Sales Cloud)? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs louent la **facilité d'utilisation** d'Agentforce Sales, appréciant l'accès fluide à toutes les informations client en un seul endroit. - Les utilisateurs apprécient la **plateforme riche en fonctionnalités** d'Agentforce Sales, améliorant l'efficacité des vendeurs et l'engagement des clients. - Les utilisateurs apprécient les **puissantes fonctionnalités de gestion des leads** d'Agentforce Sales, améliorant l'expérience client et la collaboration d'équipe. - Les utilisateurs apprécient les **nombreuses options de personnalisation** d'Agentforce Sales, l'adaptant sans effort aux besoins uniques de l'entreprise. - Les utilisateurs apprécient la **grande personnalisation** d'Agentforce Sales, permettant des solutions sur mesure pour des besoins commerciaux uniques. ##### Cons - Les utilisateurs trouvent que la **, car la configuration prend du temps et la création de rapports peut être déroutante.** - Les utilisateurs trouvent **les limitations de personnalisation** et la complexité frustrantes, surtout pour les petites équipes ayant des besoins plus simples. - Les utilisateurs trouvent que les **fonctionnalités manquantes** dans Agentforce Sales entravent leur capacité à gérer facilement des problèmes complexes. - Les utilisateurs trouvent que les **fonctionnalités limitées** d'Agentforce Sales nécessitent du temps et de l'expertise pour une personnalisation et un reporting efficaces. - Les utilisateurs trouvent le **modèle de tarification coûteux** , ce qui peut être prohibitif pour les petites entreprises et celles avec des budgets limités. #### What Are Recent G2 Reviews of Agentforce Sales (formerly Salesforce Sales Cloud)? **["CRM évolutif pour les équipes de vente d'entreprise modernes"](https://www.g2.com/fr/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13141005)** **Rating:** 5.0/5.0 stars _— 岡本 健太 O._ [Read full review](https://www.g2.com/fr/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13141005) **["Agentforce Sales offre une visibilité claire des prospects et une transition plus fluide du marketing aux ventes."](https://www.g2.com/fr/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13164950)** **Rating:** 4.0/5.0 stars _— Akshara G._ [Read full review](https://www.g2.com/fr/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13164950) #### What Are G2 Users Discussing About Agentforce Sales (formerly Salesforce Sales Cloud)? - [À quoi sert Salesforce Maps ?](https://www.g2.com/fr/discussions/salesforce-maps-what-is-salesforce-maps-used-for) - 2 comments - [What is the benefit of Salesforce CRM?](https://www.g2.com/fr/discussions/what-is-the-benefit-of-salesforce-crm) - 7 comments - [Qu'est-ce que Salesforce et CRM ?](https://www.g2.com/fr/discussions/what-is-salesforce-and-crm) - 3 comments - [Qu'est-ce qui rend les ventes à haute vitesse plus puissantes que jamais ?](https://www.g2.com/fr/discussions/what-makes-high-velocity-sales-more-powerful-than-ever) - 1 comment - [Comment activer la boîte de réception dans Salesforce ?](https://www.g2.com/fr/discussions/how-do-i-enable-inbox-in-salesforce) - 4 comments ### [Apollo.io](https://www.g2.com/de/products/apollo-io/reviews) Apollo.io ist eine KI-gestützte Go-to-Market (GTM) Plattform, die Vertriebsteams dabei hilft, B2B-Käufer über den gesamten Verkaufszyklus hinweg zu finden, zu engagieren und zu verwalten. Apollo.io ist das Unternehmen hinter der ersten vollständig agentischen GTM-Plattform der Branche, die die Art und Weise, wie Vertriebsteams arbeiten, revolutioniert. Über die Automatisierung hinaus treiben Apollos intelligente Agenten aktiv Ergebnisse über den gesamten Verkaufstrichter hinweg voran – von der Akquise bis zum Deal-Management – alles an einem Ort. Vertraut von Millionen von Nutzern und Hunderttausenden von Unternehmen – darunter Anthropic, Autodesk und Docusign – macht Apollo erstklassiges Go-to-Market einfach, intelligent und für alle zugänglich. Apollo bedient Vertriebsentwicklungsvertreter, Account Executives, Vertriebsleiter, Revenue Operations und Marketingteams in B2B-Organisationen unterschiedlicher Größe. Teams nutzen Apollo, um Zielkontenlisten zu erstellen und zu pflegen, ausgehende und eingehende Bewegungen zu orchestrieren, Chancen zu verwalten und zu verstehen, welche Aktivitäten zu qualifizierten Pipelines und abgeschlossenem Umsatz führen. Wichtige Funktionen umfassen: Daten und Zielgruppenansprache: Zugriff auf eine große B2B-Datenbank mit Unternehmens- und Kontaktdaten, einschließlich firmografischer, technografischer und Käufer-Signaldaten, damit Benutzer ideale Kundenprofile definieren und präzise Segmente für die Ansprache erstellen können. Prospektion und Anreicherung: Werkzeuge zum Suchen, Filtern und Speichern von Interessentenlisten sowie Anreicherungs-Workflows, die Kontakt- und Kontodaten in Apollo und verbundenen Systemen wie CRM auf dem neuesten Stand halten. Vertriebsengagement: Mehrstufige, mehrkanalige Sequenzen für E-Mails, Anrufe und Aufgaben, die standardisieren, wie Vertreter mit Interessenten nachfassen, mit Steuerungen für Timing, Drosselung und Zustellbarkeit. Agentische und KI-unterstützte Workflows: Intelligente Agenten und KI-Funktionen, die bei der Kontenrecherche, Lead-Bewertung, Nachrichtengenerierung und Empfehlungen für die nächsten Schritte helfen, damit Vertreter priorisieren und personalisieren können. Deal- und Aktivitätsmanagement: Grundlegende CRM-ähnliche Funktionalität zur Verfolgung von Chancen, Phasen, Aktivitäten und Notizen, die Teams eine einheitliche Sicht auf die Pipeline-Gesundheit und Vertriebsleistung bietet. Durch die Kombination von Daten, Engagement und Deal-Ausführung in einer Plattform ist Apollo darauf ausgelegt, die Anzahl der getrennten Tools in einem typischen GTM-Stack zu reduzieren und einen konsistenten Workflow für den Aufbau von Pipelines und das Management von Deals bereitzustellen. Dies hilft Organisationen, die Datenqualität zu verbessern, die Produktivität der Verkäufer zu steigern und strukturiertere, messbare Go-to-Market-Programme durchzuführen. **Average Rating:** 4.7/5.0 **Total Reviews:** 9,363 #### How Do G2 Users Rate Apollo.io? - **Analyse:** 8.8/10 (Category avg: 8.4/10) - **Rentabilität der Konvertierung:** 8.5/10 (Category avg: 8.2/10) - **Lead-Gelegenheit:** 8.9/10 (Category avg: 8.8/10) - **War the product ein guter Geschäftspartner?:** 9.1/10 (Category avg: 9.1/10) #### Who Is the Company Behind Apollo.io? - **Verkäufer:** [Apollo.io](https://www.g2.com/de/sellers/apollo-io) - **Unternehmenswebsite:** www.apollo.io - **Gründungsjahr:** 2015 - **Hauptsitz:** San Francisco, CA - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd66144fa663d2dd3c2508a803817bd944c2b55318e4c7961b7f099adc28bac4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapollo-io%2F&secure%5Burl_type%5D=linkedin_company_website) 1 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** Kundenbetreuer, Geschäftsentwicklungsmanager - **Top Industries:** Informationstechnologie und Dienstleistungen, Computersoftware - **Company Size:** 67% Small, 29% Medium #### What Do G2 Reviewers Say About Apollo.io? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer schätzen die **Benutzerfreundlichkeit** von Apollo.io und genießen eine einfache Benutzeroberfläche, die ihren Arbeitsablauf optimiert. - Benutzer heben Apollo.io für seine **optimierte Lead-Generierung** hervor, die die Zugänglichkeit und Effizienz bei der Vertriebsakquise verbessert. - Benutzer schätzen die **umfassende Datenbank und nahtlose Automatisierung** von Apollo.io für effizientes Prospecting und Support. - Benutzer schätzen die **Massenautomatisierung und Personalisierungs** funktionen von Apollo.io, die ihre Effizienz bei der Kontaktaufnahme erheblich steigern. - Benutzer schätzen die **zeitsparende Automatisierung** von Apollo.io, die die Kontaktaufnahme rationalisiert und die Gesamtproduktivität steigert. ##### Cons - Benutzer finden die **begrenzten CRM-Integrationsoptionen** frustrierend und wünschen sich mehr Funktionen im Basisplan. - Benutzer erleben **ungenaue Daten** auf Apollo.io, was eine manuelle Überprüfung erfordert und zu unzuverlässigen Kontaktinformationen führt. - Benutzer finden die **Lernkurve steil** und die Benutzeroberfläche umständlich, was eine effektive Navigation erschwert. - Benutzer finden die **eingeschränkten Funktionen** von Apollo.io einschränkend, insbesondere in Bezug auf CRM-Integrationen und Sequenzzulassungen in günstigeren Plänen. - Benutzer erleben **Datenungenauigkeit** mit Apollo.io, da veraltete oder falsche Kontaktinformationen effektive Outreach-Bemühungen behindern. #### What Are Recent G2 Reviews of Apollo.io? **["Apollo.io beschleunigt die Akquise mit leistungsstarken Daten, Sequenzierung und CRM-Integration."](https://www.g2.com/de/survey_responses/apollo-io-review-13134727)** **Rating:** 5.0/5.0 stars _— Sanskar M._ [Read full review](https://www.g2.com/de/survey_responses/apollo-io-review-13134727) **["Vertriebsentwicklungsvertreter"](https://www.g2.com/de/survey_responses/apollo-io-review-8798250)** **Rating:** 5.0/5.0 stars _— Aravind D._ [Read full review](https://www.g2.com/de/survey_responses/apollo-io-review-8798250) #### What Are G2 Users Discussing About Apollo.io? - [Welche einzigartigen Fähigkeiten bietet Apollo.io zur Optimierung von Vertriebs- und Marketing-Workflows?](https://www.g2.com/de/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 3 comments, 2 upvotes - [Wofür wird Apollo.io verwendet?](https://www.g2.com/de/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [Wie entferne ich meine Informationen von Apollo io?](https://www.g2.com/de/discussions/how-do-i-remove-my-information-from-apollo-io) - 4 comments, 1 upvote - [Ist Apollo IO kostenlos?](https://www.g2.com/de/discussions/is-apollo-io-free) - 11 comments, 6 upvotes - [What is Apollo io?](https://www.g2.com/de/discussions/what-is-apollo-io) - 3 comments, 1 upvote ### [GTM Studio - Powered by ZoomInfo](https://www.g2.com/pt/products/gtm-studio-powered-by-zoominfo/reviews) Nota: O GTM Studio é a versão atualizada do ZoomInfo Marketing e do ZoomInfo Operations. O GTM Studio é a tela de entrada no mercado da ZoomInfo, impulsionada por IA, que unifica sinais, sistemas e equipes em um espaço de trabalho inteligente, para que as ações sejam executadas automaticamente, os momentos não sejam perdidos e os representantes sempre saibam o que fazer a seguir. Projetado para equipes de RevOps e marketing, o GTM Studio elimina a proliferação de ferramentas ao conectar CRM, marketing, vendas e dados de terceiros em uma única tela ao vivo - proporcionando a cada equipe uma visão completa e pronta para IA do seu mercado. No núcleo do GTM Studio está o enriquecimento em cascata embutido que preenche automaticamente os dados de contato e conta ausentes em mais de 25 fornecedores, garantindo que os dados que alimentam cada ação sejam sempre completos e acionáveis. Insights impulsionados por IA revelam sinais de compra em tempo real, ajudando as equipes a responder a compradores no mercado em menos de cinco minutos - antes que os concorrentes tenham sequer elaborado uma lista. Cada insight é fundamentado no seu ICP, para que as decisões de GTM sejam mais rápidas, precisas e informadas. O GTM Studio é construído para velocidade de execução. Uma biblioteca de ações pré-construídas - incluindo aceleração de entrada, rastreamento de campeões e deslocamento competitivo - pode ser lançada com um único clique, sem tickets, sem suporte de engenharia e sem espera. Ações personalizadas podem ser projetadas, testadas e escaladas sem código ou envolvimento de desenvolvedores, comprimindo o que costumava levar semanas em minutos. Agentes de IA especializados lidam automaticamente com enriquecimento, pontuação, roteamento e criação de mensagens, para que as equipes permaneçam focadas em resultados em vez de operações. O GTM Studio integra-se com as ferramentas nas quais as equipes de receita já confiam - Salesforce, HubSpot, Salesloft, Gong, Slack e mais de 50 outras - garantindo que os sinais fluam livremente por toda a pilha e que a execução ocorra sem atritos. Análises embutidas medem o que está funcionando em tempo real, enquanto fluxos de trabalho automatizados e alertas mantêm as equipes responsivas a cada mudança nos dados de GTM. O resultado é um movimento de GTM que funciona por conta própria - onde as equipes de alto desempenho lançam mais de 50 ações por trimestre, campanhas de expansão que antes levavam três semanas entram no ar em 30 minutos, e cada vendedor sempre sabe exatamente onde focar a seguir. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 #### How Do G2 Users Rate GTM Studio - Powered by ZoomInfo? - **análise:** 8.8/10 (Category avg: 8.4/10) - **Viabilidade de Conversão:** 8.7/10 (Category avg: 8.2/10) - **Oportunidade de Lead:** 8.9/10 (Category avg: 8.8/10) - **the product tem sido um bom parceiro comercial?:** 9.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind GTM Studio - Powered by ZoomInfo? - **Vendedor:** [ZoomInfo](https://www.g2.com/pt/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Website da Empresa:** www.zoominfo.com - **Ano de Fundação:** 2000 - **Localização da Sede:** Vancouver, WA - **Twitter:** @ZoomInfo 23,515 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd618c71d6b4b0acc542c8b46079b4c9423a65a072ce8f8590d4f3ed35e8aebb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzoominfo%2F&secure%5Burl_type%5D=linkedin_company_website) 4,221 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Tecnologia da Informação e Serviços, Software de Computador - **Company Size:** 63% Medium, 24% Large #### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários valorizam os **dados precisos de contato B2B** e as opções de filtragem intuitivas, melhorando a prospecção direcionada e a eficiência das campanhas. - Os usuários apreciam a **precisão dos dados e dos sinais de intenção** , melhorando efetivamente seus esforços de geração de leads e segmentação. - Os usuários acham o **GTM Studio fácil de usar** , melhorando o enriquecimento de leads com opções simples de segmentação e classificação. - Os usuários valorizam os **dados de contato B2B confiáveis e precisos** do GTM Studio, melhorando o direcionamento e a eficiência das campanhas. - Os usuários valorizam os **dados de contato B2B confiáveis e precisos** oferecidos pelo GTM Studio, melhorando sua segmentação e eficiência de campanha. ##### Cons - Muitos usuários acham o **preço muito alto** para equipes pequenas, tornando-o menos acessível para suas necessidades. - Os usuários experimentam **imprecisão de dados** , com informações desatualizadas e dados ausentes para funções de nicho afetando a confiabilidade. - Os usuários observam que o **alto preço** pode não ser adequado para equipes menores com orçamentos limitados. - Os usuários acham a **curva de aprendizado íngreme** inicialmente devido à complexidade da plataforma e suas extensas funcionalidades. - Os usuários acham a **interface complexa** do GTM Studio desafiadora inicialmente, exigindo treinamento para navegar efetivamente. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **["Executivo de Contas"](https://www.g2.com/pt/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)** **Rating:** 5.0/5.0 stars _— Alex P._ [Read full review](https://www.g2.com/pt/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) **["Plataforma incrível que ajuda os profissionais de marketing a preencher a lacuna com seu público"](https://www.g2.com/pt/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)** **Rating:** 5.0/5.0 stars _— Usuário Verificado em Hospital e Cuidados de Saúde_ [Read full review](https://www.g2.com/pt/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [Qual impacto o Chorus da ZoomInfo teve na melhoria das conversas de vendas e nos insights dos clientes?](https://www.g2.com/pt/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [Para que é usado o Chorus.ai?](https://www.g2.com/pt/discussions/what-is-chorus-ai-used-for) - [Para que é usado o ZoomInfo MarketingOS?](https://www.g2.com/pt/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/pt/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/pt/discussions/what-information-does-zoominfo-provide) ### [6sense Revenue Marketing](https://www.g2.com/de/products/6sense-revenue-marketing/reviews) 6sense Revenue Marketing ist eine B2B-Umsatzmarketing- und Account-basierte Go-to-Market (GTM)-Plattform, die Marketing- und Umsatzteams dabei unterstützt, Accounts auf dem Markt zu identifizieren, Käufergruppen zu priorisieren und koordinierte Engagements über digitale Kanäle hinweg mithilfe von Käuferabsichten und prädiktiver Analytik auszuführen. Die Plattform ist für B2B-Organisationen mit langen Verkaufszyklen und Kaufprozessen mit mehreren Beteiligten konzipiert. Typische Nutzer sind CMOs, Leiter der Nachfragegenerierung, ABM-Manager, Marketing-Operationsteams und Leiter der Umsatzoperationen. 6sense Revenue Marketing wird häufig zusammen mit ABM-Plattformen, Anbietern von Käuferabsichtsdaten und Umsatzintelligenzlösungen bewertet, ist jedoch darauf ausgelegt, als zentrale Entscheidungs- und Orchestrierungsschicht innerhalb des breiteren Go-to-Market-Technologiestacks zu fungieren. 6sense Revenue Marketing aggregiert und analysiert große Mengen an First-Party- und Third-Party-Daten, einschließlich Käuferabsichtssignalen, Website-Engagement, CRM- und Marketing-Automatisierungsplattformdaten, Firmografien und Technografien. KI-gesteuerte Modelle bewerten die Account-Passung, die Kaufphase, das Engagementverhalten und die Dynamik, um festzustellen, welche Accounts aktiv nach Lösungen suchen und wie nah sie an einer Kaufentscheidung sind. Diese Einblicke werden kontinuierlich aktualisiert, sodass Vermarkter über statisches Lead-Scoring und regelbasierte Segmentierung hinausgehen können. Die Plattform integriert Intelligenz direkt in die Kampagnendurchführung durch automatisierte Workflows, die Werbeplattformen, Marketing-Automatisierungsplattformen, Web-Erfahrungen und Vertriebs-Engagement-Tools verbinden. Marketingteams können dynamische Zielgruppen erstellen, Multi-Channel-Kampagnen auslösen und Nachrichten und Timing basierend auf dem Echtzeitverhalten der Käufer anpassen. KI-gestützte Agenten unterstützen bei Aufgaben wie personalisierter Ansprache, Nachverfolgung eingehender Leads und Kampagnenaktivierung, wodurch Teams die Ausführung skalieren und den manuellen Aufwand reduzieren können. Zu den wichtigsten Funktionen von 6sense Revenue Marketing gehören: -Käuferabsichtsdaten und prädiktive Analytik zur Identifizierung von Accounts auf dem Markt -Priorisierung und Segmentierung auf Account- und Käufergruppenebene -Automatisierte Zielgruppenaktivierungen über Werbe-, E-Mail-, Web- und Vertriebstools hinweg -Workflow-Orchestrierung integriert mit CRM- und Marketing-Automatisierungsplattformen -Berichterstattung mit Fokus auf Account-Engagement, Pipeline-Einfluss und Umsatzwirkung Häufige Anwendungsfälle sind Account-basiertes Marketing (ABM/ABX), absichtsbasierte Nachfragegenerierung, Nachverfolgung eingehender Leads, Pipeline-Beschleunigung und Marketing- und Vertriebsabstimmung rund um gemeinsame Account-Qualifikationsmodelle. 6sense Revenue Marketing ist darauf ausgelegt, umsatzorientierte Marketingausführung zu unterstützen, anstatt die Lead-Volumen-Optimierung. Durch die Ausrichtung von Käuferabsichtsdaten, prädiktiver Priorisierung und kanalübergreifender Aktivierung in einer einzigen Plattform hilft es Organisationen, die Marketingeffektivität basierend auf dem Fortschritt der Accounts und dem Beitrag zur Pipeline zu messen, anstatt auf oberflächlichen Engagement-Metriken. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,457 #### How Do G2 Users Rate 6sense Revenue Marketing? - **Analyse:** 7.8/10 (Category avg: 8.4/10) - **Rentabilität der Konvertierung:** 7.7/10 (Category avg: 8.2/10) - **Lead-Gelegenheit:** 7.9/10 (Category avg: 8.8/10) - **War the product ein guter Geschäftspartner?:** 8.8/10 (Category avg: 9.1/10) #### Who Is the Company Behind 6sense Revenue Marketing? - **Verkäufer:** [6sense](https://www.g2.com/de/sellers/6sense) - **Unternehmenswebsite:** www.6sense.com - **Gründungsjahr:** 2013 - **Hauptsitz:** San Francisco, CA - **Twitter:** @6senseInc 16,911 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f878e074ce08af240ccf2d7686f8d0354b1eb43cda29c97a85bc1341f9d67152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3677944%2F&secure%5Burl_type%5D=linkedin_company_website) 1,653 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** Kundenbetreuer, Vertriebsentwicklungsvertreter - **Top Industries:** Computersoftware, Informationstechnologie und Dienstleistungen - **Company Size:** 52% Medium, 37% Large #### What Do G2 Reviewers Say About 6sense Revenue Marketing? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer schätzen die **aufschlussreichen Absichtsdaten** von 6sense, die Werbestrategien verbessern und die Kontosegmentierung vereinfachen. - Benutzer schätzen die **Benutzerfreundlichkeit** von 6sense Revenue Marketing, die eine nahtlose Einrichtung von Segmenten und Benachrichtigungen ermöglicht. - Benutzer schätzen die **fortschrittlichen Zielgruppenfunktionen** von 6sense Revenue Marketing, die die Effektivität von Kampagnen und die Einbindung des Publikums verbessern. - Benutzer schätzen die **benutzerfreundlichen Lead-Generierungsfunktionen** von 6sense, die entscheidende Einblicke für erfolgreiche Kampagnen bieten. - Benutzer schätzen die **klare Sichtbarkeit in die Kaufreise** , die 6sense bietet, was bei der strategischen Anzeigenschaltung hilft. ##### Cons - Benutzer stehen bei 6sense Revenue Marketing vor einer **steilen Lernkurve** und haben Schwierigkeiten mit der Einrichtung und Dateninterpretation. - Benutzer erleben oft eine **steile Lernkurve** und langsame Leistung, was es schwierig macht, die Vorteile der Plattform voll auszuschöpfen. - Benutzer finden die **Lernschwierigkeit** erheblich, mit Herausforderungen beim Verstehen und Navigieren der detaillierten Taxonomie und Benutzeroberfläche. - Benutzer kämpfen mit der **Komplexität der Einrichtung** , die einen erheblichen Zeitaufwand erfordert, bevor sie den Nutzen von 6sense erfahren. - Benutzer finden, dass die **fehlenden Funktionen** die Einrichtung komplex machen und die Sichtbarkeit des individuellen Engagements für effektive Kontaktaufnahme einschränken. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **["Leistungsstarke Absichtserkenntnisse für besseres Targeting—Mit einer Lernkurve"](https://www.g2.com/de/survey_responses/6sense-revenue-marketing-review-12855137)** **Rating:** 4.5/5.0 stars _— Arpit M._ [Read full review](https://www.g2.com/de/survey_responses/6sense-revenue-marketing-review-12855137) **["Absichtsdaten, die die Priorisierung von Konten transformieren"](https://www.g2.com/de/survey_responses/6sense-revenue-marketing-review-13162435)** **Rating:** 4.0/5.0 stars _— Deepak K._ [Read full review](https://www.g2.com/de/survey_responses/6sense-revenue-marketing-review-13162435) ### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,226 #### How Do G2 Users Rate ActiveCampaign? - **Analysis:** 8.1/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.0/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.1/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) #### Who Is the Company Behind ActiveCampaign? - **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - **Company Website:** www.activecampaign.com - **Year Founded:** 2003 - **HQ Location:** Chicago, IL - **Twitter:** @ActiveCampaign 13,203 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website) 848 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small, 7% Medium #### What Do G2 Reviewers Say About ActiveCampaign? _AI-generated summary from verified user reviews_ ##### Pros - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. ##### Cons - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. #### What Are Recent G2 Reviews of ActiveCampaign? **["A super complete, powerful, and easy-to-use tool"](https://www.g2.com/survey_responses/activecampaign-review-13176016)** **Rating:** 5.0/5.0 stars _— Florencia Valeria A._ [Read full review](https://www.g2.com/survey_responses/activecampaign-review-13176016) **["Powerful Automation That Saves Me Time"](https://www.g2.com/survey_responses/activecampaign-review-12541193)** **Rating:** 5.0/5.0 stars _— Nadine T._ [Read full review](https://www.g2.com/survey_responses/activecampaign-review-12541193) #### What Are G2 Users Discussing About ActiveCampaign? - [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment - [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment - [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment - [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments - [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments ### [6sense Sales Intelligence](https://www.g2.com/de/products/6sense-sales/reviews) 6sense Sales Intelligence ist eine KI-gestützte Umsatztechnologielösung, die darauf ausgelegt ist, B2B-Vertriebsteams dabei zu helfen, marktreife Konten zu identifizieren, Käuferabsichten zu verstehen und Interessenten mit der richtigen Botschaft zum genau richtigen Zeitpunkt anzusprechen. Als Teil der umfassenderen 6sense Revenue AI-Plattform positioniert, stattet es Verkäufer mit tiefen Daten, prädiktiven Einblicken und automatisierten Workflows aus, die die Pipeline-Qualität und Konversionseffizienz erheblich verbessern. Durch die tägliche Erfassung von Billionen von Käufer-Signalen analysiert 6sense Absichtsverhalten, Firmografien, Technografien und Engagement-Muster, um die Konten zu identifizieren, die am ehesten kaufbereit sind, und die Maßnahmen, die Verkäufer ergreifen sollten, um deren Reise zu beeinflussen. Im Kern der Plattform steht der robuste Zugang zu Unternehmens- und Kontaktinformationen. Sales Intelligence bietet angereicherte Profile, einschließlich verifizierter E-Mails, Telefonnummern und detaillierter Kontenattribute. Benutzer können Tools wie Unternehmens- und Personensuche, Listen-Builder und Verkaufswarnungen nutzen, um schnell auf wertvolle Chancen zu fokussieren. Das kreditbasierte System der Plattform ermöglicht es Teams, relevante Daten nach Bedarf freizuschalten und zu exportieren, was es für Vertriebsorganisationen unterschiedlicher Größe und Betriebsmodelle skalierbar macht. Wo sich 6sense unterscheidet, ist in seinen prädiktiven Fähigkeiten. Mit seiner proprietären 6AI-Engine bewertet und priorisiert die Plattform Konten basierend auf Kaufphase, Verhaltensabsicht und Konvertierungswahrscheinlichkeit. Diese prädiktive Modellierung hilft Verkäufern, ihre Bemühungen dort zu konzentrieren, wo sie am meisten zählen, und reduziert die Zeit, die für unqualifizierte Kontaktaufnahmen aufgewendet wird. Die Lösung integriert auch Intelligenz direkt in die Arbeitsabläufe der Verkäufer durch Funktionen wie Sales Copilot, intelligente Workflows und KI-empfohlene Aktionen, um sicherzustellen, dass Vertriebsteams kontextuell relevante Einblicke erhalten, ohne die Werkzeuge wechseln zu müssen. Vertriebsteams profitieren von nahtlosen Integrationen mit führenden CRMs, Vertriebsengagement-Plattformen und Marketing-Automatisierungstools, die eine reibungslose Aktivierung über Kanäle hinweg ermöglichen. Echtzeit-Kaufsignale und automatisierte Warnungen helfen Verkäufern, Interessenten früher in der Reise zu engagieren – oft bevor Wettbewerber überhaupt erkennen, dass ein Geschäft entsteht. Dieses proaktive Engagement-Modell wird durch detaillierte Berichte und Dashboards verstärkt, die klare Einblicke in den Kontenfortschritt und die Umsatzwirkung bieten. Insgesamt befähigt 6sense Sales Intelligence Umsatzteams, über traditionelle, auf Leads basierende Ansätze hinauszugehen und eine effizientere, kontozentrierte Strategie zu übernehmen. Mit tiefen Daten, fortschrittlicher KI und automatisierter Entscheidungsfindung transformiert es, wie Verkäufer Kontaktaufnahmen priorisieren, Engagement personalisieren und Geschäfte beschleunigen – letztendlich hilft es Organisationen, mehr Chancen mit weniger manuellem Aufwand zu gewinnen. **Average Rating:** 3.9/5.0 **Total Reviews:** 1,033 #### How Do G2 Users Rate 6sense Sales Intelligence? - **Analyse:** 7.3/10 (Category avg: 8.4/10) - **Rentabilität der Konvertierung:** 7.1/10 (Category avg: 8.2/10) - **Lead-Gelegenheit:** 7.3/10 (Category avg: 8.8/10) - **War the product ein guter Geschäftspartner?:** 8.6/10 (Category avg: 9.1/10) #### Who Is the Company Behind 6sense Sales Intelligence? - **Verkäufer:** [6sense](https://www.g2.com/de/sellers/6sense) - **Unternehmenswebsite:** www.6sense.com - **Gründungsjahr:** 2013 - **Hauptsitz:** San Francisco, CA - **Twitter:** @6senseInc 16,911 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f878e074ce08af240ccf2d7686f8d0354b1eb43cda29c97a85bc1341f9d67152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3677944%2F&secure%5Burl_type%5D=linkedin_company_website) 1,653 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** Kundenbetreuer, Vertriebsentwicklungsvertreter - **Top Industries:** Computersoftware, Informationstechnologie und Dienstleistungen - **Company Size:** 49% Medium, 37% Large #### What Do G2 Reviewers Say About 6sense Sales Intelligence? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer schätzen die **verbesserten Lead-Generierungs** -Fähigkeiten von 6sense, die die Akquise von Interessenten und das Gebietsmanagement erheblich vereinfachen. - Benutzer schätzen die **genauen Absichtsdaten** von 6sense, die einen Wettbewerbsvorteil beim Verständnis potenzieller Kunden bieten. - Benutzer heben die **Kaufsignale** in 6sense hervor, was wertvolle Einblicke bietet, um Leads effektiv zu erreichen. - Benutzer schätzen die **einsichtsvolle Prospektierungs** fähigkeiten von 6sense, die ihre Verkaufsbemühungen rationalisieren und die Produktivität steigern. - Benutzer schätzen die **Benutzerfreundlichkeit** von 6sense Sales Intelligence und loben die intuitive Navigation und den zentralisierten Datenzugriff. ##### Cons - Benutzer berichten von **ungenauen Daten** und geben an, dass hohe Absprungraten durch falsche Kontaktinformationen die Kommunikationsbemühungen beeinträchtigen. - Benutzer finden die **Datenqualität mangelhaft** in 6sense, was zu einer Abhängigkeit von manueller Prospektion führt und Ineffizienzen verursacht. - Benutzer berichten von erheblichen **Genauigkeitsproblemen** mit 6sense und nennen häufige Fehlalarme und falsche Kontaktinformationen. - Benutzer finden die **Lernschwierigkeit** herausfordernd, insbesondere für Neulinge, aufgrund der Komplexität des Tools und der Benutzeroberfläche. - Benutzer sind frustriert über die **schlechte Lead-Qualität** von 6sense und stoßen oft auf falsche Positivmeldungen und unproduktive Leads. #### What Are Recent G2 Reviews of 6sense Sales Intelligence? **["Klare Kaufabsicht-Einblicke, die das Prospecting effizienter machen"](https://www.g2.com/de/survey_responses/6sense-sales-intelligence-review-13185725)** **Rating:** 5.0/5.0 stars _— Quinton M._ [Read full review](https://www.g2.com/de/survey_responses/6sense-sales-intelligence-review-13185725) **["6sense Sales Intelligence hilft dabei, marktaktive Konten zu priorisieren und eine qualitativ hochwertigere Pipeline aufzubauen."](https://www.g2.com/de/survey_responses/6sense-sales-intelligence-review-12555167)** **Rating:** 4.0/5.0 stars _— Derrick V._ [Read full review](https://www.g2.com/de/survey_responses/6sense-sales-intelligence-review-12555167) ### [Zoho CRM](https://www.g2.com/pt/products/zoho-crm/reviews) Zoho CRM é uma ferramenta de gestão de relacionamento com o cliente baseada em nuvem 360° que atende às necessidades empresariais de empresas de médio porte a grandes empresas. Os principais recursos incluem gerenciamento de contatos, funis de vendas, gerenciamento de pipeline, automação de fluxo de trabalho, assistente conversacional com inteligência artificial, gerenciamento de tarefas, gerenciamento de campanhas de marketing, previsão de vendas, suporte e serviço ao cliente, gerenciamento de inventário, relatórios e análises, e integração perfeita com mais de 500 aplicativos de negócios populares em um único sistema empresarial. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,838 #### How Do G2 Users Rate Zoho CRM? - **análise:** 8.3/10 (Category avg: 8.4/10) - **Viabilidade de Conversão:** 8.4/10 (Category avg: 8.2/10) - **Oportunidade de Lead:** 8.5/10 (Category avg: 8.8/10) - **the product tem sido um bom parceiro comercial?:** 8.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind Zoho CRM? - **Vendedor:** [Zoho](https://www.g2.com/pt/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Ano de Fundação:** 1996 - **Localização da Sede:** Austin, TX - **Twitter:** @Zoho 137,880 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website) 30,766 funcionários no LinkedIn® - **Telefone:** +1 (888) 900-9646 #### Who Uses This Product? - **Who Uses This:** Proprietário, CEO - **Top Industries:** Tecnologia da Informação e Serviços, Software de Computador - **Company Size:** 62% Small, 33% Medium #### What Do G2 Reviewers Say About Zoho CRM? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários adoram a **facilidade de uso** do Zoho CRM, tornando a navegação e a implementação suaves e intuitivas. - Os usuários apreciam os **recursos robustos** e o **suporte de primeira linha** do Zoho CRM, melhorando sua experiência de gerenciamento de clientes. - Os usuários valorizam as **integrações perfeitas** do Zoho CRM, melhorando seu fluxo de trabalho e conectando várias ferramentas de negócios sem esforço. - Os usuários valorizam a **gestão eficiente de leads** do Zoho CRM, melhorando os fluxos de trabalho e integrando-se perfeitamente com várias aplicações. - Os usuários adoram a **facilidade de integração** com o Zoho CRM, criando um fluxo de trabalho contínuo com outras ferramentas de negócios. ##### Cons - Os usuários acham a **curva de aprendizado desafiadora** , especialmente com recursos avançados que exigem tempo para dominar. - Os usuários enfrentam dificuldades com os **recursos limitados** do Zoho CRM, especialmente no que diz respeito à integração e automação com outros sistemas. - Os usuários enfrentam problemas significativos de **integração** com o Zoho CRM, causando atrasos e complicações na obtenção da funcionalidade desejada. - Os usuários acham a **complexidade** do Zoho CRM desafiadora, especialmente para os usuários de primeira viagem que não estão familiarizados com sistemas de CRM. - Os usuários frequentemente enfrentam **suporte ao cliente deficiente** , achando difícil receber a assistência adequada para suas dúvidas. #### What Are Recent G2 Reviews of Zoho CRM? **["Uma Solução de CRM Chave na Mão e Econômica"](https://www.g2.com/pt/survey_responses/zoho-crm-review-13048297)** **Rating:** 5.0/5.0 stars _— Rohit B._ [Read full review](https://www.g2.com/pt/survey_responses/zoho-crm-review-13048297) **["Zoho CRM Centraliza Dados, Automatiza Fluxos de Trabalho e Oferece Insights Poderosos"](https://www.g2.com/pt/survey_responses/zoho-crm-review-13163763)** **Rating:** 4.5/5.0 stars _— Muhammed A._ [Read full review](https://www.g2.com/pt/survey_responses/zoho-crm-review-13163763) #### What Are G2 Users Discussing About Zoho CRM? - [Quais são os principais pontos fortes do Zoho CRM na gestão de relacionamentos com clientes em comparação com outras plataformas de CRM?](https://www.g2.com/pt/discussions/zoho-crm-what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platf) - 3 comments, 1 upvote - [Quais são os principais pontos fortes do Zoho CRM na gestão de relacionamentos com clientes em comparação com outras plataformas de CRM?](https://www.g2.com/pt/discussions/what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platforms) - 3 comments - [Para que é usado o Zoho CRM?](https://www.g2.com/pt/discussions/zoho-crm-what-is-zoho-crm-used-for) - 2 comments, 2 upvotes - [O Zoho CRM é realmente gratuito?](https://www.g2.com/pt/discussions/is-zoho-crm-really-free) - 4 comments, 5 upvotes - [Quais são os recursos do software de CRM?](https://www.g2.com/pt/discussions/zoho-crm-what-are-the-features-of-crm-software) - 2 comments, 1 upvote ### [Vanillasoft](https://www.g2.com/de/products/vanillasoft/reviews) Vanillasoft ist die einzige Vertriebsengagement-Software, die ein \*integriertes\* Lead-Management und automatisches Wählen bietet. Sie ist die beste Wahl für schnell agierende Umsatzteams. Die meisten Vertriebsengagement-Tools orchestrieren und automatisieren Kommunikationskanäle, standardisieren Workflows, Taktiken und Skripte und bieten Berichterstattung und Analysen. Aber die meisten Vertriebsengagement-Softwarelösungen verlassen sich auf externe CRMs zur Verwaltung von Listen und externe Wählgeräte zum Starten von Anrufen. Die Vertriebsengagement-Software von Vanillasoft verfügt über einen eingebetteten, nativen Auto-Dialer. Wir bewerten, ranken und bedienen den nächsten besten Lead in Echtzeit als ein branchenführendes Lead-Management-Tool. Außerdem optimiert Vanillasoft die Zustellbarkeit der Agentenansprache und stellt sicher, dass jeder Anruf, jede SMS und jede E-Mail ihr Ziel erreichen. Die Hauptzielgruppe von Vanillasoft sind Organisationen mit schnell agierenden Umsatzteams, die auf schnelle und effektive Kommunikation mit Leads angewiesen sind. Die Plattform ist auf Teams zugeschnitten, die Reaktionsfähigkeit und Effizienz priorisieren, was sie zu einer idealen Wahl für Branchen wie Immobilien, Versicherungen und Finanzdienstleistungen macht. Mit ihrem Fokus auf die Optimierung des Lead-Engagements dient VanillaSoft als ein kritisches Werkzeug für schnell agierende Umsatzteams, die ihre Leistung verbessern und ihre Prozesse optimieren möchten. Schnell agierende Umsatzteams lieben Vanillasofts: - Materielle, dramatische Steigerungen der Agentenaktivität - oft 500% Steigerung - Steigerungen der Agentenproduktivität - bis zu 94% - Steigerungen der Agentenaktionen pro Stunde - 3x - 35% Steigerung der Anrufverbindungen G2 Sales Engagement-Nutzer sagen es klar - wir helfen Teams, schneller zu agieren, indem wir 1. Am einfachsten Geschäfte machen 2. Die beste Benutzerakzeptanz 3. Am einfachsten zu verwenden Vanillasoft-Nutzer kommen schneller in Gang, bringen Agenten schneller zum Arbeiten und steigern die Produktivität schneller. Vanillasoft stellt sicher, dass die Kommunikation zeitnah und effektiv ist. Das Lead-Management und die Vertriebsautomatisierung der Plattform verwalten die Reihenfolge von Anrufen, E-Mails und Textnachrichten und stellen sicher, dass Nachrichten in der optimalen Reihenfolge und mit dem passenden Inhalt gesendet werden. Diese Fähigkeit verbessert nicht nur die Wahrscheinlichkeit eines erfolgreichen Kontakts, sondern hilft Agenten auch, häufige Fallstricke wie Spamfilter und blockierte Anrufe zu vermeiden. Durch die Straffung der Kommunikation verbessert Vanillasoft die Gesamteffektivität der Vertriebsbemühungen und ermöglicht es Teams, ihre Leads konsistenter zu erreichen. Insgesamt basiert das umfassende System von Vanillasoft auf den Prinzipien von Effektivität und Effizienz und stattet Vertriebsteams mit den Werkzeugen aus, die sie benötigen, um in einem wettbewerbsintensiven Umfeld erfolgreich zu sein. Durch die Priorisierung von Leads, die Vereinfachung von Agentenaktivitäten und die Optimierung der Kommunikation hebt sich Vanillasoft als wertvolle Lösung für Organisationen hervor, die ihre Vertriebsprozesse verbessern und bessere Ergebnisse erzielen möchten. **Average Rating:** 4.5/5.0 **Total Reviews:** 719 #### How Do G2 Users Rate Vanillasoft? - **Analyse:** 8.9/10 (Category avg: 8.4/10) - **Rentabilität der Konvertierung:** 9.1/10 (Category avg: 8.2/10) - **Lead-Gelegenheit:** 9.1/10 (Category avg: 8.8/10) - **War the product ein guter Geschäftspartner?:** 9.4/10 (Category avg: 9.1/10) #### Who Is the Company Behind Vanillasoft? - **Verkäufer:** [Vanillasoft](https://www.g2.com/de/sellers/vanillasoft) - **Unternehmenswebsite:** vanillasoft.com - **Gründungsjahr:** 2005 - **Hauptsitz:** Plano, TX - **Twitter:** @VanillaSoft 26,123 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba1f1d552f0c37d54929bf7ebc8f04d014d8bd2c1ddc3f685cf6b4f9908549ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvanillasoft%2F&secure%5Burl_type%5D=linkedin_company_website) 97 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** Versicherungsagent, Kundenbetreuer - **Top Industries:** Versicherung, Marketing und Werbung - **Company Size:** 59% Small, 30% Medium #### What Do G2 Reviewers Say About Vanillasoft? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer finden **VanillaSoft sehr einfach zu bedienen** und schätzen seine intuitiven Funktionen, die das ausgehende Telefonieren und die Notizenaufnahme vereinfachen. - Benutzer schätzen die **intuitive Benutzeroberfläche** von Vanillasoft, was die Navigation und das Lernen für alle zum Kinderspiel macht. - Benutzer schätzen die **Benutzerfreundlichkeit** von VanillaSoft und heben die einfache Benutzeroberfläche und mühelose Navigation hervor. - Benutzer schätzen die **zeitsparenden Fähigkeiten** von VanillaSoft, die die Produktivität durch effiziente Navigation und einfache Terminplanung steigern. - Benutzer schätzen die **benutzerfreundliche Lead-Organisation** von Vanillasoft, die den Kontakt durch zugängliche Kontaktdaten und integrierte Kommunikation vereinfacht. ##### Cons - Benutzer haben oft mit **langsamen Ladezeiten** zu kämpfen, die den Arbeitsablauf behindern und das Weitergehen zum nächsten Lead verzögern. - Benutzer finden die **Anrufprobleme** mit Vanillasoft problematisch, insbesondere in Bezug auf das mobile Wählen und die Anrufpriorisierung. - Benutzer erleben gelegentlich **langsame Leistung** mit Vanillasoft, einschließlich Verzögerungen und Verzögerungen zwischen den Anrufen. - Benutzer bemerken einen **Mangel an flexiblen Berichtsfunktionen** in VanillaSoft, was ihre Berichteffizienz und -erfahrung beeinträchtigt. - Benutzer erleben frustrierende **Verbindungsprobleme** mit VanillaSoft, was zu peinlichen unterbrochenen Anrufen und unzuverlässiger Leistung führt. #### What Are Recent G2 Reviews of Vanillasoft? **["Echtzeit-Segmentierung macht spezielle Kampagnen schneller und effizienter"](https://www.g2.com/de/survey_responses/vanillasoft-review-13032610)** **Rating:** 4.0/5.0 stars _— Andres B._ [Read full review](https://www.g2.com/de/survey_responses/vanillasoft-review-13032610) **["Flexible Wählereinstellungen, die Agenten mühelos weiter telefonieren lassen"](https://www.g2.com/de/survey_responses/vanillasoft-review-13032378)** **Rating:** 4.5/5.0 stars _— Roman V._ [Read full review](https://www.g2.com/de/survey_responses/vanillasoft-review-13032378) #### What Are G2 Users Discussing About Vanillasoft? - [What is VanillaSoft used for?](https://www.g2.com/de/discussions/what-is-vanillasoft-used-for) ### [LeadSquared Sales CRM](https://www.g2.com/pt/products/leadsquared-sales-crm/reviews) O LeadSquared Sales CRM é nosso produto principal de execução de vendas, desenvolvido para apoiar equipes de vendas internas, call centers e equipes de vendas de campo na gestão de leads, acompanhamento de atividades do pipeline e fechamento de negócios a partir de uma única plataforma. Ele funciona como o hub central ao qual nossos outros módulos — marketing, mobile, serviço — se conectam. Cobrimos várias áreas do processo de vendas. Nosso gerenciamento de leads lida com a captura de leads de várias fontes, qualificando e pontuando-os automaticamente, e encaminhando-os para o representante ou equipe apropriada com base em regras configuráveis. Oferecemos aos representantes de vendas uma interface "Smart Views" destinada a mostrar uma lista priorizada de apenas suas próprias tarefas e leads, em vez de uma visão geral desordenada. Nosso gerenciamento de oportunidades permite que as equipes acompanhem negócios com maior potencial de receita separadamente dos leads padrão, incluindo o mapeamento de múltiplas oportunidades vinculadas à mesma conta. Incorporamos ferramentas de comunicação, incluindo discagem com clique para ligar com registro de chamadas, e mensagens via e-mail, WhatsApp e SMS, com a capacidade de enviar campanhas em massa ou respostas automáticas e acompanhar o engajamento em mensagens individuais. Nosso construtor de fluxo de trabalho sem código permite que os administradores configurem processos de vendas — aprovações, sequências de acompanhamento, notificações — sem a necessidade de envolvimento de desenvolvedores, e suportamos múltiplos processos de vendas simultâneos para organizações que operam várias linhas de produtos ou equipes. Para representantes baseados em campo, nosso CRM inclui a funcionalidade do aplicativo móvel que descrevemos acima (gestão de território, rastreamento por GPS, planejamento de rotas). Nossos relatórios e painéis cobrem volume de chamadas e taxas de conexão, acompanhamento de conversas (aberturas/cliques em e-mails e mensagens), receita por representante ou região, e fechamento de vendas contra metas, com acesso baseado em função para que diferentes equipes vejam visões relevantes. Integramos com ferramentas de terceiros abrangendo API do WhatsApp Business, plataformas de análise, provedores de telefonia, gateways de pagamento e agendadores de reuniões. Normalmente, precificamos este produto por usuário, por mês, e publicamos uma página de preços separada para níveis específicos. Comercializamos este produto amplamente em setores como educação, serviços financeiros, saúde, imobiliário e automotivo, e citamos clientes de várias NBFCs e instituições educacionais em nossos estudos de caso. **Average Rating:** 4.5/5.0 **Total Reviews:** 293 #### How Do G2 Users Rate LeadSquared Sales CRM? - **análise:** 8.9/10 (Category avg: 8.4/10) - **Viabilidade de Conversão:** 9.2/10 (Category avg: 8.2/10) - **Oportunidade de Lead:** 9.4/10 (Category avg: 8.8/10) - **the product tem sido um bom parceiro comercial?:** 9.1/10 (Category avg: 9.1/10) #### Who Is the Company Behind LeadSquared Sales CRM? - **Vendedor:** [LeadSquared](https://www.g2.com/pt/sellers/leadsquared) - **Ano de Fundação:** 2011 - **Localização da Sede:** Bangalore - **Twitter:** @LeadSquared 1,470 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad5ab27826d6eabef0bbaf2f637d5ec31d28b4b1c1d762bc6bae650ab0d5756f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2502171%2F&secure%5Burl_type%5D=linkedin_company_website) 1,089 funcionários no LinkedIn® - **Telefone:** 848-248-4002 #### Who Uses This Product? - **Who Uses This:** Especialista em vendas internas, Analista de Negócios - **Top Industries:** Gestão Educacional, Serviços Financeiros - **Company Size:** 54% Medium, 28% Large #### What Do G2 Reviewers Say About LeadSquared Sales CRM? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários valorizam a **gestão eficiente de leads** do LeadSquared, melhorando a organização e reduzindo tarefas manuais em seu processo de vendas. - Os usuários consideram o LeadSquared Sales CRM altamente **fácil de usar** , simplificando os fluxos de trabalho e aumentando a produtividade na gestão de vendas. - Os usuários valorizam as **capacidades eficientes de geração de leads** do LeadSquared, melhorando o acompanhamento e o cultivo ao longo do processo de vendas. - Os usuários elogiam a **eficiência** do LeadSquared Sales CRM, que simplifica tarefas e automatiza lembretes para uma melhor produtividade. - Os usuários acham que a **interface intuitiva** do LeadSquared torna o gerenciamento de leads e fluxos de trabalho fácil e eficiente. ##### Cons - Os usuários enfrentam problemas de **carregamento lento** e atrasos nas respostas do suporte ao cliente, impactando a eficiência e causando frustração durante o uso. - Os usuários enfrentam uma **curva de aprendizado acentuada** com o LeadSquared devido à sua falta inicial de intuitividade e desempenho lento. - Os usuários frequentemente experimentam **desempenho lento** com o LeadSquared, particularmente ao lidar com grandes conjuntos de dados ou enfrentar problemas de servidor. - Os usuários apontam a **falta de integração de IA** no LeadSquared Sales CRM, juntamente com limitações de desempenho e relatórios que afetam a usabilidade. - Os usuários acham a **lentidão** do LeadSquared Sales CRM frustrante, especialmente ao gerenciar automações complexas e grandes volumes de dados. #### What Are Recent G2 Reviews of LeadSquared Sales CRM? **["Simplifica o Rastreamento de Leads em Múltiplos Canais"](https://www.g2.com/pt/survey_responses/leadsquared-sales-crm-review-13040013)** **Rating:** 4.5/5.0 stars _— Megha A._ [Read full review](https://www.g2.com/pt/survey_responses/leadsquared-sales-crm-review-13040013) **["Ferramenta Simples e que Economiza Tempo"](https://www.g2.com/pt/survey_responses/leadsquared-sales-crm-review-13077867)** **Rating:** 5.0/5.0 stars _— Vikas G._ [Read full review](https://www.g2.com/pt/survey_responses/leadsquared-sales-crm-review-13077867) #### What Are G2 Users Discussing About LeadSquared Sales CRM? - [Para que é usado o LeadSquared Sales + Mobile CRM?](https://www.g2.com/pt/discussions/what-is-leadsquared-sales-mobile-crm-used-for) - 3 comments - [Is LeadSquared a good company?](https://www.g2.com/pt/discussions/is-leadsquared-a-good-company) - 2 comments - [O que é CRM Móvel e por que é importante?](https://www.g2.com/pt/discussions/what-is-mobile-crm-and-why-is-it-important) - 1 comment - [How much is LeadSquared?](https://www.g2.com/pt/discussions/how-much-is-leadsquared) - [What is CRM in LeadSquared?](https://www.g2.com/pt/discussions/what-is-crm-in-leadsquared) ### [WhatConverts](https://www.g2.com/pt/products/whatconverts/reviews) WhatConverts é um software de rastreamento de leads tudo-em-um para agências de marketing e seus clientes. WhatConverts mostra automaticamente aos profissionais de marketing e proprietários de empresas o quão bem seu marketing está funcionando. Use o WhatConverts para rastreamento de chamadas, rastreamento de formulários e rastreamento de chat para todos os leads. Para anúncios PPC, o WhatConverts oferece rastreamento de chamadas por palavra-chave que revela quais campanhas funcionam melhor. WhatConverts também possui um gerenciamento de leads robusto e relatórios de leads. É mais do que apenas um software de rastreamento de chamadas; é um painel completo de rastreamento, gerenciamento e relatórios de leads. **Average Rating:** 4.9/5.0 **Total Reviews:** 314 #### How Do G2 Users Rate WhatConverts? - **análise:** 9.0/10 (Category avg: 8.4/10) - **Viabilidade de Conversão:** 9.0/10 (Category avg: 8.2/10) - **Oportunidade de Lead:** 8.9/10 (Category avg: 8.8/10) - **the product tem sido um bom parceiro comercial?:** 9.7/10 (Category avg: 9.1/10) #### Who Is the Company Behind WhatConverts? - **Vendedor:** [WhatConverts](https://www.g2.com/pt/sellers/whatconverts) - **Website da Empresa:** www.whatconverts.com - **Ano de Fundação:** 2014 - **Localização da Sede:** Charlotte, NC - **Twitter:** @whatconverts 273 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eaeea90873ead46b3791cf1d26810356ffd62f5d7d298d9708fc5177d5fc6c49&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9313296%2F&secure%5Burl_type%5D=linkedin_company_website) 46 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Proprietário, CEO - **Top Industries:** Marketing e Publicidade, Construção - **Company Size:** 87% Small, 12% Medium #### What Do G2 Reviewers Say About WhatConverts? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários elogiam o **excelente suporte ao cliente** do WhatConverts, apreciando suas respostas rápidas e resolução eficaz de problemas. - Os usuários elogiam o **suporte excepcional** da WhatConverts, destacando sua assistência rápida e conhecedora para uma integração perfeita. - Os usuários apreciam a **facilidade de uso** do WhatConverts, desfrutando de sua rápida configuração e interface intuitiva para rastreamento de leads. - Os usuários elogiam a **configuração rápida e fácil** do WhatConverts, garantindo rastreamento confiável e integração perfeita para campanhas. - Os usuários elogiam a **precisão de atribuição** do WhatConverts, considerando suas capacidades de rastreamento incomparáveis no marketing digital. ##### Cons - Os usuários reconhecem que o WhatConverts não é a solução mais barata, embora acreditem que oferece **um grande valor pelo seu preço mais alto**. - Os usuários enfrentam uma **curva de aprendizado acentuada** com o WhatConverts, particularmente na integração de códigos e na transição de contas. - Os usuários observam que os **problemas de integração** com ferramentas de terceiros requerem melhorias para uma experiência mais suave. - Os usuários desejam **segmentação de leads aprimorada** e melhor integração com CRM, destacando as limitações atuais no rastreamento e na visibilidade da jornada. - Os usuários acham a **dificuldade de aprendizado** desafiadora devido às características complexas e à interface do usuário do WhatConverts. #### What Are Recent G2 Reviews of WhatConverts? **["Excelente UX e uma Estrutura de Rastreamento Bem-Construída com potencial inexplorado significativo."](https://www.g2.com/pt/survey_responses/whatconverts-review-13123686)** **Rating:** 4.5/5.0 stars _— Luiz Henrique R._ [Read full review](https://www.g2.com/pt/survey_responses/whatconverts-review-13123686) **["Pilha de Rastreamento Completa com Integrações Sólidas e Suporte Rápido e Confiável"](https://www.g2.com/pt/survey_responses/whatconverts-review-13118946)** **Rating:** 5.0/5.0 stars _— Asim N._ [Read full review](https://www.g2.com/pt/survey_responses/whatconverts-review-13118946) #### What Are G2 Users Discussing About WhatConverts? - [Para que serve o WhatConverts?](https://www.g2.com/pt/discussions/what-is-whatconverts-used-for) - 1 comment ### [EngageBay](https://www.g2.com/pt/products/engagebay/reviews) EngageBay é uma plataforma de engajamento de clientes tudo-em-um, projetada para pequenas e médias empresas que desejam gerenciar marketing, vendas e suporte a partir de um sistema unificado. Posicionada como uma alternativa econômica a plataformas como HubSpot e ActiveCampaign, ela se concentra em oferecer capacidades essenciais de CRM e automação sem os custos geralmente associados a softwares empresariais. A plataforma combina gestão de contatos e negócios, automação de marketing, email marketing, páginas de destino, formulários, chat ao vivo e funcionalidade de help desk em uma única interface. Ao consolidar essas funções, o EngageBay fornece às equipes uma visão centralizada das interações com os clientes ao longo do ciclo de vida e reduz a necessidade de várias ferramentas desconectadas. O EngageBay também incorpora recursos assistidos por IA para simplificar tarefas comuns e melhorar a produtividade. Essas capacidades incluem geração de email e conteúdo com IA, sugestões de linhas de assunto e assistência em fluxos de trabalho que ajudam as equipes a criar campanhas e comunicações de forma mais eficiente. As ferramentas de IA são projetadas para apoiar a execução diária em vez de substituir a estratégia central, tornando-as acessíveis a equipes menores que podem não ter especialistas dedicados em automação. No lado do marketing, os usuários podem construir campanhas de email, projetar fluxos de automação, capturar leads através de formulários e páginas de destino, e realizar testes A/B. O módulo CRM suporta rastreamento de pipeline, gestão de contatos, automação de tarefas e agendamento de compromissos para ajudar as equipes de vendas a gerenciar oportunidades de forma estruturada. Para o engajamento pós-compra, o conjunto de serviços inclui ferramentas de ticketing, base de conhecimento e chat ao vivo para gerenciar conversas de suporte ao cliente em um só lugar. Um princípio de design chave do EngageBay é a acessibilidade para empresas em crescimento. A plataforma oferece um nível gratuito com funcionalidades básicas e escala através de planos pagos agrupados em vez de inúmeros complementos, ajudando as equipes a adotar automação sem investimento inicial significativo. O EngageBay integra-se com uma variedade de ferramentas de terceiros e fornece painéis de relatórios para monitorar o desempenho de campanhas, progresso de negócios e atividade de suporte. Embora não seja posicionado como uma plataforma empresarial profunda, é construído para atender às necessidades operacionais diárias de equipes de receita de PMEs que buscam uma solução integrada, assistida por IA e consciente do orçamento. A plataforma é construída com foco na simplicidade e desempenho, integrando automação de marketing avançada, CRM de vendas e software de suporte ao cliente em um sistema coeso. O EngageBay aproveita a inteligência de IA de ponta para melhorar a produtividade e a tomada de decisões em várias equipes. Essa integração permite que as empresas simplifiquem suas operações e melhorem as interações com os clientes, tornando-o uma escolha ideal para organizações que necessitam de uma solução robusta e fácil de usar. As capacidades de IA do EngageBay são particularmente notáveis, fornecendo aos usuários ferramentas que ajudam a criar conteúdo rapidamente, prever resultados de forma inteligente e oferecer experiências personalizadas em escala. O Gerador de Email e Conteúdo com IA permite que os usuários criem emails e campanhas envolventes em segundos, enquanto o recurso de Pontuação de Leads e Negócios com IA ajuda a identificar e priorizar leads com maior probabilidade de conversão. Além disso, o Insights e Recomendações com IA oferecem sugestões acionáveis para melhorar o engajamento e a produtividade, facilitando para as empresas navegarem efetivamente em suas jornadas de clientes. A plataforma também possui um conjunto de recursos chave que agregam valor significativo aos seus usuários. As capacidades de automação de marketing do EngageBay incluem fluxos de trabalho de email marketing, construtores de páginas de destino e formulários, e integração com redes sociais, que coletivamente melhoram os esforços de alcance. O componente CRM de vendas fornece ferramentas para gestão de contatos e negócios, pipelines de vendas visuais e colaboração em equipe, garantindo que os processos de vendas sejam eficientes e transparentes. Além disso, os recursos de suporte ao cliente, como um sistema de helpdesk e ticketing, chat ao vivo e uma visão unificada do cliente, facilitam a comunicação e a entrega de serviços sem interrupções. O EngageBay é particularmente adequado para pequenas e médias empresas, startups e equipes em crescimento que buscam uma alternativa acessível, mas poderosa, a ferramentas fragmentadas. É projetado para organizações que visam automatizar interações com clientes, alinhar esforços de marketing e vendas e melhorar a eficiência do suporte através do uso de IA. Essa abordagem abrangente não só melhora a eficiência operacional, mas também posiciona as empresas para competir efetivamente em seus respectivos mercados. O que é este produto? EngageBay é uma plataforma de software CRM tudo-em-um construída para pequenas e médias empresas gerenciarem automação de marketing, pipelines de vendas e suporte ao cliente em um único sistema. Ela combina email marketing, automação de marketing, páginas de destino, gestão de contatos, rastreamento de negócios, helpdesk e chat ao vivo—eliminando a necessidade de várias ferramentas desconectadas. Projetado como uma alternativa acessível ao HubSpot e ActiveCampaign, o EngageBay ajuda empresas em crescimento a atrair leads, converter negócios e apoiar clientes sem os custos ou complexidade de nível empresarial. Centraliza dados de clientes, automatiza fluxos de trabalho e melhora a visibilidade em todo o ciclo de vida do cliente. **Average Rating:** 4.6/5.0 **Total Reviews:** 696 #### How Do G2 Users Rate EngageBay? - **the product tem sido um bom parceiro comercial?:** 9.5/10 (Category avg: 9.1/10) #### Who Is the Company Behind EngageBay? - **Vendedor:** [EngageBay Inc](https://www.g2.com/pt/sellers/engagebay-inc) - **Website da Empresa:** www.engagebay.com - **Ano de Fundação:** 2018 - **Localização da Sede:** Wilmington, Delaware - **Twitter:** @engagebay 16,866 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=965c404b58b2662271f49fe02e57d76d57f72941fa4b3b5af0bab064b4cc2b55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13655085%2F&secure%5Burl_type%5D=linkedin_company_website) 53 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing, Gerente de Desenvolvimento de Negócios - **Top Industries:** Tecnologia da Informação e Serviços, Recrutamento e Seleção - **Company Size:** 69% Small, 32% Medium #### What Do G2 Reviewers Say About EngageBay? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários apreciam a **facilidade de uso** do EngageBay, gerenciando de forma integrada o CRM, marketing por e-mail e automação em um único painel. - Os usuários valorizam a **automação que economiza tempo** do EngageBay, melhorando a organização e agilizando as operações diárias de forma eficaz. - Os usuários elogiam o **suporte ao cliente excepcional** da EngageBay, destacando respostas rápidas e assistência útil da equipe de suporte. - Os usuários valorizam a **integração perfeita** de CRM, e-mail e automação no EngageBay, melhorando a eficiência do fluxo de trabalho e reduzindo a troca de ferramentas. - Os usuários elogiam o EngageBay por sua **automação simplificada** , aumentando a eficiência ao integrar CRM, e-mail e suporte em uma única plataforma. ##### Cons - Os usuários acham que as **funcionalidades ausentes** prejudicam a usabilidade, especialmente para a funcionalidade de análise de dados e gerenciamento de e-mails. - Os usuários experimentam **recursos limitados** , sentindo-se restringidos pela falta de funcionalidades avançadas e usabilidade no EngageBay. - Os usuários acham os **recursos de relatórios limitados** , faltando a profundidade e o detalhe necessários para necessidades mais específicas. - Os usuários acham as opções de **personalização limitadas** frustrantes, especialmente com páginas de destino e fluxos de trabalho, impactando sua experiência geral. - Os usuários acham que a **flexibilidade de relatórios** é insuficiente no EngageBay, dificultando análises mais profundas e insights avançados sobre a jornada do cliente. #### What Are Recent G2 Reviews of EngageBay? **["Gerenciamento de Contatos Simplificado e Páginas de Destino que Mantêm os Fluxos de Trabalho Simples"](https://www.g2.com/pt/survey_responses/engagebay-review-13149255)** **Rating:** 5.0/5.0 stars _— Srishti K._ [Read full review](https://www.g2.com/pt/survey_responses/engagebay-review-13149255) **["Pipeline de Negócios de Arrastar e Soltar e Pontuação que Mantêm as Oportunidades no Caminho Certo"](https://www.g2.com/pt/survey_responses/engagebay-review-13160693)** **Rating:** 4.5/5.0 stars _— Thorbjoern G._ [Read full review](https://www.g2.com/pt/survey_responses/engagebay-review-13160693) #### What Are G2 Users Discussing About EngageBay? - [Para que é usado o EngageBay All-in-One Suite?](https://www.g2.com/pt/discussions/what-is-engagebay-all-in-one-suite-used-for) ### [Freshsales](https://www.g2.com/pt/products/freshsales/reviews) Freshsales é um software de CRM de vendas fácil de usar, com inteligência artificial. Confiado por mais de 65.000 empresas em todo o mundo, o Freshsales CRM ajuda as equipes de vendas a atrair leads de qualidade, envolver-se em conversas contextuais, expandir o pipeline de vendas, aumentar as conversões e impulsionar a produtividade. O Freshsales CRM fornece uma visão de 360 graus de contatos e contas para capacitar as equipes de vendas com contexto para vender melhor. Os vendedores podem gerenciar pipelines de vendas para visualizar o progresso dos negócios e definir e acompanhar metas de vendas. As equipes de vendas podem se envolver sem esforço com prospects e clientes com as capacidades integradas de telefone, e-mail e chat. Recursos avançados de automação, como fluxos de trabalho e sequências de vendas, aumentam a produtividade de vendas e garantem uma melhor prospecção. O Freddy AI no Freshsales ajuda os vendedores a redigir e-mails de vendas contextuais, receber insights acionáveis sobre negócios e nunca perder oportunidades de receita. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,198 #### How Do G2 Users Rate Freshsales? - **análise:** 8.7/10 (Category avg: 8.4/10) - **Viabilidade de Conversão:** 8.7/10 (Category avg: 8.2/10) - **Oportunidade de Lead:** 8.8/10 (Category avg: 8.8/10) - **the product tem sido um bom parceiro comercial?:** 9.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind Freshsales? - **Vendedor:** [Freshworks](https://www.g2.com/pt/sellers/freshworks) - **Ano de Fundação:** 2010 - **Localização da Sede:** San Mateo, CA - **Twitter:** @FreshworksInc 19,020 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f531480627d021846a1bab97814f28776888079b40b7e07b52045e7d1e35c99&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffreshworks-inc%2F&secure%5Burl_type%5D=linkedin_company_website) 7,505 funcionários no LinkedIn® - **Propriedade:** NASDAQ: FRSH #### Who Uses This Product? - **Who Uses This:** CEO, Gerente de Desenvolvimento de Negócios - **Top Industries:** Tecnologia da Informação e Serviços, Software de Computador - **Company Size:** 68% Small, 27% Medium #### What Do G2 Reviewers Say About Freshsales? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários apreciam a **facilidade de uso** do Freshsales, achando-o amigável e intuitivo para gerenciar tarefas. - Os usuários adoram a **interface amigável e os recursos extensivos** do Freshsales, melhorando sua experiência geral e eficiência. - Os usuários consideram o Freshsales uma **ferramenta de CRM útil** que rastreia efetivamente leads e negócios de desenvolvimento de negócios. - Os usuários apreciam o **suporte ao cliente responsivo** do Freshsales, melhorando sua experiência com uma integração e orientação sem problemas. - Os usuários apreciam o **design intuitivo** do Freshsales, achando-o fácil de aprender e navegar em diferentes dispositivos. ##### Cons - Os usuários encontram **recursos ausentes** no Freshsales, levando a frustrações com relatórios, automação e inconsistências de configuração. - Os usuários acham que o Freshsales tem **recursos limitados** que dificultam o gerenciamento de fluxo de trabalho e a experiência geral do usuário, levando à consideração de alternativas. - Os usuários encontram **complexidades de configuração** e capacidades limitadas de relatórios no Freshsales, impactando sua experiência geral com o CRM. - Os usuários acham a **curva de aprendizado íngreme** , especialmente com relatórios e fluxos de trabalho automatizados no Freshsales. - Os usuários acham as **opções limitadas de personalização** frustrantes, especialmente com relatórios e adição de campos personalizados. #### What Are Recent G2 Reviews of Freshsales? **["CRM Amigável para Logística Carece de Interoperabilidade Madura na Indústria"](https://www.g2.com/pt/survey_responses/freshsales-review-12858179)** **Rating:** 4.5/5.0 stars _— Vehz H._ [Read full review](https://www.g2.com/pt/survey_responses/freshsales-review-12858179) **["Um CRM Prático para Gerenciar Leads e Interações com Clientes"](https://www.g2.com/pt/survey_responses/freshsales-review-12946886)** **Rating:** 5.0/5.0 stars _— Ishan S._ [Read full review](https://www.g2.com/pt/survey_responses/freshsales-review-12946886) #### What Are G2 Users Discussing About Freshsales? - [Para que é usado o Freshsales?](https://www.g2.com/pt/discussions/what-is-freshsales-used-for) - 2 comments, 1 upvote - [Quais são os três benefícios do CRM?](https://www.g2.com/pt/discussions/freshsales-what-are-the-three-benefits-of-crm) - 2 comments - [O que é o Freshsales CRM?](https://www.g2.com/pt/discussions/what-is-freshsales-crm) - 1 comment - [What are the major types of CRM?](https://www.g2.com/pt/discussions/what-are-the-major-types-of-crm) - 1 upvote - [Quais são os recursos do software de CRM?](https://www.g2.com/pt/discussions/freshsales-what-are-the-features-of-crm-software) - 1 comment ### [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,941 #### How Do G2 Users Rate Demandbase One? - **Analysis:** 8.5/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.2/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) #### Who Is the Company Behind Demandbase One? - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase 21,346 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd6df6ae02e0de4dfedb3f639579bc9dbe447eab6e09932935521ae69a2dba8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89759%2F&secure%5Burl_type%5D=linkedin_company_website) 987 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 32% Large #### What Do G2 Reviewers Say About Demandbase One? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. - Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. - Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. - Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. - Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. ##### Cons - Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. - Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. - Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. - Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. - Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. #### What Are Recent G2 Reviews of Demandbase One? **["Powerful Intent Data and Account Insights for B2B Account Prioritization"](https://www.g2.com/survey_responses/demandbase-one-review-12823589)** **Rating:** 4.5/5.0 stars _— Himanshu J._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) **["Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility"](https://www.g2.com/survey_responses/demandbase-one-review-12742698)** **Rating:** 4.0/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### [Act-On](https://www.g2.com/products/act-on/reviews) Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. **Average Rating:** 4.1/5.0 **Total Reviews:** 1,030 #### How Do G2 Users Rate Act-On? - **Analysis:** 7.4/10 (Category avg: 8.4/10) - **Conversion Viability:** 6.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 7.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) #### Who Is the Company Behind Act-On? - **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software) - **Company Website:** www.Act-On.com - **Year Founded:** 2008 - **HQ Location:** Portland, OR - **Twitter:** @ActOnSoftware 32,069 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website) 200 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 49% Medium, 39% Small #### What Do G2 Reviewers Say About Act-On? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features. - Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours. - Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews. - Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity. - Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly. ##### Cons - Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities. - Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation. - Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer. - Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues. - Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience. #### What Are Recent G2 Reviews of Act-On? **["Robust e-marketing platform"](https://www.g2.com/survey_responses/act-on-review-17560)** **Rating:** 5.0/5.0 stars _— Sarah O._ [Read full review](https://www.g2.com/survey_responses/act-on-review-17560) **["Unified Marketing Solution with Great Support and Pricing"](https://www.g2.com/survey_responses/act-on-review-13175213)** **Rating:** 5.0/5.0 stars _— Don B._ [Read full review](https://www.g2.com/survey_responses/act-on-review-13175213) ### [Saleswings](https://www.g2.com/de/products/saleswings/reviews) SalesWings ist eine KI-gestützte Plattform zur Umsatzbeschleunigung, die Marketing-, Vertriebs- und aufstrebenden agentischen Teams hilft, jedes Engagement rechtzeitig, relevant und wirkungsvoll zu gestalten. Sie bietet eine ganzheitliche, erstklassige Sicht auf Käuferinteressen, -absichten und Verkaufsbereitschaft über Leads und Konten hinweg und ist speziell darauf ausgelegt, B2C-Marketing-Clouds mit der fehlenden „B2B-Schicht“ zu ergänzen. Entwickelt für Salesforce-zentrierte Stacks und angrenzende Engagement-Tools, liefert SalesWings erstklassige native Integrationen mit Salesforce Sales Cloud, Marketing Cloud (alle Editionen), Data Cloud und Agentforce sowie Braze, Segment und anderen – damit Erkenntnisse dort landen, wo Teams bereits arbeiten. Es ist ein zertifizierter Salesforce ISV und Braze Alloys Partner. Zu den Kernfunktionen gehören die Erfassung reichhaltiger Verhaltensdaten, Lead-/Kontenbewertung (punktbasiert, prädiktiv und passend/Grading), Interessentagging, Echtzeit-Vertriebswarnungen (E-Mail/Slack/Browser), ein KI-Vertriebsassistent für die nächsten besten Aktionen und CRM-native Attribution und Kampagnenwirkungsberichte. SalesWings Interactions fügt leistungsstarke, verhaltensorientierte On-Site-Pop-ups hinzu, um Nachfrage ohne großen operativen Aufwand zu erfassen und zu qualifizieren. Wer profitiert: Demand-Gen- und Marketing-Operationen verbessern die Zielgruppenansprache, den Kanal-ROI und die Attribution; SDR/BDR-Teams steigern die Geschwindigkeit zu Leads und die Konversion mit priorisierten Listen und Warnungen; Vertriebsoperationen orchestrieren sauberere Übergaben; AEs gewinnen Interessekarten auf Kontoebene, um die Dealgröße und das Timing zu erweitern. Differenzierung: Im Vergleich zu Salesforce Einstein Lead Scoring fügt SalesWings native erstklassige Verhaltenssignale, umsetzbare Interessensbereiche (nicht nur eine Zahl), Echtzeit-Warnungen und MAP-Aktivierung innerhalb von Salesforce Marketing Cloud und Braze hinzu. Gegenüber 6sense und Demandbase bleibt SalesWings leichtgewichtig – keine Drittanbieter-Absichten/Daten-Credits oder DSP zum Ausführen – während die Aktivierung erstklassiger Signale innerhalb von SFMC/Braze und Salesforce vertieft wird. Im Vergleich zu Qualified ergänzt SalesWings bestehende Journeys mit Scoring, Tags und Interaktionen, anstatt sie durch einen autonomen KI-SDR zu ersetzen. Outfunnel konzentriert sich auf Synchronisierung und regelbasiertes Scoring; SalesWings bietet KI-Unterstützung, CRM-native Attribution und On-Site-Engagement. Warum es jetzt wichtig ist: Für Teams, die Salesforce/Braze betreiben und B2B-Präzision ohne Stack-Ausbreitung benötigen, bietet SalesWings schnellere Time-to-Value, geringeres Change-Management und entscheidungsreife Berichterstattung – Power mit Einfachheit, eingebettet dort, wo Umsatzarbeit stattfindet. **Average Rating:** 4.8/5.0 **Total Reviews:** 34 #### How Do G2 Users Rate Saleswings? - **Analyse:** 8.5/10 (Category avg: 8.4/10) - **Rentabilität der Konvertierung:** 8.8/10 (Category avg: 8.2/10) - **Lead-Gelegenheit:** 9.2/10 (Category avg: 8.8/10) - **War the product ein guter Geschäftspartner?:** 9.6/10 (Category avg: 9.1/10) #### Who Is the Company Behind Saleswings? - **Verkäufer:** [Saleswings](https://www.g2.com/de/sellers/saleswings) - **Gründungsjahr:** 2016 - **Hauptsitz:** Lausanne, Switzerland - **Twitter:** @SalesWingsApp 4,523 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03c0ab6a4d718bf01adcf870920b5e523aee634244c258cae023516b814e1f0a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9328185%2F&secure%5Burl_type%5D=linkedin_company_website) 17 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Top Industries:** Informationstechnologie und Dienstleistungen, Computersoftware - **Company Size:** 41% Medium, 32% Small #### What Do G2 Reviewers Say About Saleswings? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer finden Saleswings extrem **einfach zu bedienen** und schätzen die unkomplizierte Einrichtung sowie den außergewöhnlichen Kundensupport. - Benutzer loben den **außergewöhnlichen Kundensupport** von Saleswings und heben die persönliche Unterstützung und umfassende Anleitung während ihrer gesamten Reise hervor. - Benutzer schätzen das **intuitive Design** von SalesWings, das Einblicke vereinfacht und die Effektivität von Marketing und Vertrieb verbessert. - Benutzer lieben, wie die **CRM-Integration die Sichtbarkeit und Einblicke verbessert** und nahtlos Marketing-, Vertriebs- und Finanzbemühungen verbindet. - Benutzer schätzen die **detaillierten Analysen** von SalesWings, die Engagement-Daten in umsetzbare Erkenntnisse für verbesserte Entscheidungsfindung umwandeln. ##### Cons - Benutzer finden die Benutzeroberfläche von Saleswings **umständlich** , insbesondere mit Organisationsproblemen in den Bereichen Tag- und Score-Management. - Benutzer wünschen sich **intuitivere Filtermöglichkeiten** in Saleswings und suchen nach verbesserter Tag-Sichtbarkeit und Kontosuchfunktionalität. - Benutzer fühlen, dass **das Filtern feiner abgestimmt werden könnte** , was es schwierig macht, Tags zu verwalten und effektiv nach Konten zu suchen. - Benutzer bemerken **Layout-Probleme** mit überladenen Tag- und Score-Manager-Seiten, die bessere Organisationstools für ein verbessertes Erlebnis benötigen. - Benutzer bemerken die **überladene Benutzeroberfläche** in Saleswings, insbesondere da die Organisationsmöglichkeiten für Tags und Bewertungen begrenzt sind. #### What Are Recent G2 Reviews of Saleswings? **["SalesWings verwandelt Engagement-Daten in klare Lead-Einblicke und intelligentere Ausgabenentscheidungen"](https://www.g2.com/de/survey_responses/saleswings-review-12406055)** **Rating:** 5.0/5.0 stars _— Rhiannon R._ [Read full review](https://www.g2.com/de/survey_responses/saleswings-review-12406055) **["Einfache Einrichtung, klare Dokumentation und reaktionsschneller SalesWings-Support"](https://www.g2.com/de/survey_responses/saleswings-review-12258802)** **Rating:** 5.0/5.0 stars _— Adriana E T._ [Read full review](https://www.g2.com/de/survey_responses/saleswings-review-12258802) #### What Are G2 Users Discussing About Saleswings? - [Wofür wird Saleswings verwendet?](https://www.g2.com/de/discussions/what-is-saleswings-used-for) - ‹ Prev‹ Prev - 1 - [2](/categories/lead-scoring?open_modal_url=%2Fproducts%2Fsaleswings%2Fwishlists%3Fhost_path%3D%252Fcategories%252Flead-scoring%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/lead-scoring?open_modal_url=%2Fproducts%2Fsaleswings%2Fwishlists%3Fhost_path%3D%252Fcategories%252Flead-scoring%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/lead-scoring?open_modal_url=%2Fproducts%2Fsaleswings%2Fwishlists%3Fhost_path%3D%252Fcategories%252Flead-scoring%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/lead-scoring?open_modal_url=%2Fproducts%2Fsaleswings%2Fwishlists%3Fhost_path%3D%252Fcategories%252Flead-scoring%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [7](/categories/lead-scoring?open_modal_url=%2Fproducts%2Fsaleswings%2Fwishlists%3Fhost_path%3D%252Fcategories%252Flead-scoring%26source%3Dcategory&order=g2_score&page=7#product-list) - [8](/categories/lead-scoring?open_modal_url=%2Fproducts%2Fsaleswings%2Fwishlists%3Fhost_path%3D%252Fcategories%252Flead-scoring%26source%3Dcategory&order=g2_score&page=8#product-list) - [Next ›Next ›](/categories/lead-scoring?open_modal_url=%2Fproducts%2Fsaleswings%2Fwishlists%3Fhost_path%3D%252Fcategories%252Flead-scoring%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Payroll Software](https://www.g2.com/categories/payroll) [Purchasing Software](https://www.g2.com/categories/purchasing-software) [Managed File Transfer (MFT) Software](https://www.g2.com/categories/managed-file-transfer-mft) [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) [Digital Signage Software](https://www.g2.com/categories/digital-signage) Similar Categories - [Lead Capture](/categories/lead-capture) - [Lead Intelligence](/categories/lead-intelligence) - [Lead Mining](/categories/lead-mining) - [Other Lead Generation](/categories/other-lead-generation) - [Visitor Identification](/categories/visitor-identification) [Browse Lead Scoring Themes](/categories/lead-scoring/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated October 3, 2024 Lead scoring software is used by companies to determine the potential of each business opportunity. By using this type of software, companies can create scales and benchmarks to rank prospects against. A sales team’s time can be valuable and leads can be numerous, so lead scoring software can help teams focus on those lead opportunities that are most likely to convert into sales. Driving focus on high-potential leads can help salespeople save time they would have spent on less valuable leads, and with that time they can craft better messaging when approaching customers with higher probability to close. Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as [lead capture](https://www.g2.com/categories/lead-capture), [landing page builders](https://www.g2.com/categories/landing-page-builders), or [CRM](https://www.g2.com/categories/crm). To qualify for inclusion in the Lead Scoring category, a solution must: - Deliver features to create and manage ranking scales for leads based on company objectives and market position (for instance, a company focused on small-business customers from North America will not be interested in enterprise businesses from Europe) - Allow users to assign scores to leads based on predefined criteria like company size, location, budget, and revenue - Compare lead scores to company scales or benchmarks, and provide reporting and analysis that salespeople can use to determine which opportunities to pursue - Integrate with sales and marketing software solutions, as well as advanced [analytics](https://www.g2.com/categories/analytics) or [lead intelligence](https://www.g2.com/categories/lead-intelligence) - Provide options to easily export and import data to and from most popular file types (spreadsheets, text, PDF, etc.) Top Tools at a Glance | | Einstein-native lead scoring with Data-Cloud context | User Review "Agentforce Sales Delivers Clear Lead Visibility and Smoother Marketing-to-Sales Handoff" | | | AI-powered ICP scoring with buying-intent signals | User Review "Sales Development Representative" | | | Intent-driven lead scoring with firmographic enrichment | User Review "Amazing Platform That Helps Marketers Bridge the Gap with your Audience" | | | Intent-driven account scoring with buying stage prediction | User Review "Powerful Intent Insights for Better Targeting—With a Learning Curve" | | | Behavior-triggered lead scoring with automation workflows | User Review "A super complete, powerful, and easy-to-use tool" | | | Intent-driven account prioritization with anonymous buyer signals | User Review "Clear Buying Intent Insights That Make Prospecting More Efficient" | | | Zoho-native lead scoring with automated nurture workflows | User Review "Zoho CRM Centralizes Data, Automates Workflows, and Delivers Powerful Insights" | | | Lead scoring with activity-driven follow-up prioritization | User Review "Simplifies Lead Tracking Across Multiple Channels" | | | Lead qualification feedback into ad platforms | User Review "Excellent UX and a Well-Built Tracking Framework with significant unexplored potential." | * * * Show More * * * ## How Do You Choose the Right Lead Scoring Software? ### What You Should Know About Lead Scoring Software ### What is Lead Scoring Software? Lead scoring software is used by companies to evaluate the sale potential of each business lead or opportunity. By using this type of software, companies create scales and benchmarks against which to rank prospects. Lead scoring software helps teams focus on lead opportunities that are most likely to convert into sales, thus saving time. Driving focus on high-value leads helps sales reps save the time they would have spent on less valuable leads, and with that time they are enabled to craft better messaging when approaching ideal customers who have a higher probability of becoming a sale. Lead scoring systems use a methodology that assigns numerical point values to each lead a business generates. Leads can be evaluated with certain scoring criteria, including the professional information they have submitted to a company and how they have engaged with a website and brand across the internet. The lead scoring model helps sales and marketing campaigns prioritize effective leads, respond to them, and increase the rate at which those leads become customers. #### What Types of Lead Scoring Software Exist? There are two main types of lead scoring software—predictive and rules-based software. More information about both types is listed below. **Predictive lead scoring software:** Predictive lead scoring software is the most common type of lead scoring software. This type of scoring relies on a predictive model as well as machine learning and complex algorithms to identify which leads are best for a company to pursue. These models use external data points, such as demographic information, employee count, job openings, web presence, etc., along with historical data and any interactions the lead prospect previously had with the company, to create a more accurate and informed score. The software also creates a predictive model, often using data from a CRM or marketing platform to pinpoint any behaviors and characteristics that closed or won accounts share. **Rules-based lead scoring software:** Rules-based lead scoring software is a more traditional type of scoring and is usually standard in most marketing automation platforms. It assigns a numeric value to attitudes, characteristics, and behaviors of a prospect, which is defined by a company’s marketing team, although input from sales is common. The intent is that these scores increase the number of quality leads that are passed to sales. Rule-based scoring can be broken into two categories—implicit and explicit data. Implicit data tracks lead behavior on a website. Explicit data is quantified based on information a prospect enters into a form. ### What are Common Features of Lead Scoring Software? There are several features included in lead scoring software that benefits marketing, finance, sales, and the company as a whole. The most important features are further discussed below: **Importing and exporting data:** This feature provides options to easily import and export data to and from multiple file types, such as PDFs, spreadsheets, text files, and more. **Integration:** Lead scoring software integrates with marketing and sales software, as well as lead intelligence and advanced analytics platforms.  **Comparisons:** This software feature assists in comparing lead scores to company benchmarks while providing reporting and analysis that sales teams use to determine which opportunities to follow, and more importantly, which to avoid. **Scoring:** Scoring features use criteria such as revenue, budget, and company size to assign scores to leads. **Rankings:** Lead scoring software contains functionality to create and manage ranking scales for leads based on company objectives and their market position. [**Analysis**](https://www.g2.com/categories/lead-scoring/f/analysis) **:** Lead scoring software analyzes which leads should be prioritized and then accelerates them up the sales pipeline. The software also matches and assigns leads to the correct sales representative and aligns lead scores with predefined lead distribution criteria. **Scoring management:** Lead scoring software reports on and analyzes lead scores to determine the conversion rate of lead opportunities, and aligns lead scores and strategy with existing sales operations. **Attribution:** This aspect of software syncs lead data within the sales database for consistency and accuracy, and provides analysis on lead scores, sales funnel insights, and both open and closed opportunities.  Other Features of Lead Scoring Software: [Lead Management Capabilities](https://www.g2.com/categories/lead-scoring/f/lead-management) ### What are the Benefits of Lead Scoring Software? Organizations use lead scoring software because it is a key component in an efficient marketing and sales process. By assigning scores to leads, companies determine which leads are ready to send directly to sales and which leads still need to be developed by the marketing team. This practice not only provides sales teams with better-qualified leads but also streamlines communication between the two departments. Below are the benefits associated with using lead scoring software: **Increased efficiency:** Lead scoring boosts sales efficiency by providing insights into a consumer’s readiness to make a purchase. **More impactful marketing:** Marketing effectiveness increases when integrating lead scoring software integrates with business practices, enabling organizations to effectively measure the return on investment (ROI) of their marketing efforts. **Facilitates collaboration:** Lead scoring increases collaboration between marketing and sales to define the profile of sales-ready leads, thus promoting sales and marketing alignment. **Prioritizes leads:** Through determining which leads to focus on, lead scoring software boosts revenue and helps sales teams avoid wasting time on leads that are not ready to become closed deals. ### Who Uses Lead Scoring Software? Lead scoring software is mostly used by sales and marketing teams. The most important and relevant reasons for these teams using this software are given below: **Sales teams:** Lead scoring software allows sales managers and sales teams to measure leads and focus only on the strong or warm leads that produce sales and revenue. This, in turn, helps maximize conversion rates and shorten sales cycles. **Marketing teams:** Marketing teams use lead scoring software to increase marketing qualified leads (MQL) and sales accepted leads (SAL) conversion rates, which could result in more revenue through increased sales. All departments within a company are expected to take on more revenue responsibility, and marketing departments get value from this software by chasing only viable leads. **Finance teams:** Finance teams use lead scoring software to track and analyze metrics in regards to sales efficiency, conversion rates, and sales cycles. The more efficient the sales cycle is, the more cost savings a company realizes, and vice versa. Tracking the amount of time and money lost on subpar or premature leads allows an organization to make forecasts and adjustments to minimize these risks in the future. #### Software Related to Lead Scoring Software There are several solutions that benefit sales and marketing departments that also integrate with or provide similar features of lead scoring software. A couple examples of these software categories are listed below: [CRM software](https://www.g2.com/categories/crm) **:** CRM software, sometimes referred to as sales force automation (SFA) software, helps businesses track and manage interactions in a single system of record by creating a customer profile. A CRM records interactions between a business, its prospects, and its existing customers. It also eases those interactions by placing all relevant customer data, including contact information, history, and transaction summaries into a concise live record. Effective CRM also helps organizations follow up with key prospects.  [Lead capture software](https://www.g2.com/categories/lead-capture) **:** Lead capture software is used by companies to find new sales opportunities. Since most markets are very competitive, companies must discover new business opportunities ahead of the competition. Lead capture software is used by salespeople for lead generation through using information gathered from various sources including direct from leads, sales representatives, marketing practitioners, or customer support agents. [Lead-to-account matching and routing software](https://www.g2.com/categories/lead-to-account-matching-and-routing) **:** Another related software is lead-to-account matching and routing tools. This software type automatically matches new leads to account records in a CRM and then connects them to salespeople in the same territory. Although the basic functionality is similar to a CRM or marketing automation platform, lead-to-account matching and routing systems have the advantage of managing complex workflows. ### Challenges with Lead Scoring Software Although lead scoring tools have the potential to greatly improve the process of finding MQLs and high-value customers, they do not come without complications. Below is a list of key challenges associated with lead scoring software: **Based on assumptions:** Setting up lead scoring in an automated tool requires attributing positive or negative traits of MQLs based on assumptions and guesses. Predictive lead scoring often hones in on traits such as demographics or information entered into a business’ website. However, what makes a lead high value can vary from company to company and product to product. **Labor-intensive:** Building an automated lead scoring system requires an immense amount of brainpower and labor. In addition, although a formula may fit in the present, it will need to be continuously revised and optimized. Lead scoring is not a cavalier undertaking and should not be underestimated. ### How to Buy Lead Scoring Software #### Requirements Gathering (RFI/RFP) for Lead Scoring Software The first step of buying a lead scoring software is developing a list of features and functionalities a product must have to suit one’s company. Buyers can start by creating a short list of general features and must haves, and then create a long list that has more specific functionalities that could act as tiebreakers. #### Compare Lead Scoring Software Products **Create a long list** Buyers can consider the following features to assemble a long list of potential products: - Integration capabilities with other tools (e.g., CRM and marketing databases) - Cost **Create a short list** Buyers can consider the following features to assemble a short list of top contenders for purchase: - Rules-based lead scoring vs. predictive lead scoring - Cloud-based program vs. on-site hardware **Conduct demos** After narrowing down the long list to a short list, one should conduct product demonstrations to ensure the way the software operates would suit their business. Buyers must be certain to see if a rules-based or predictive lead scoring system would work better. Also, if the product operates on a cloud, it’s important to ask questions about cybersecurity and collaboration with remote teams. #### Selection of Lead Scoring Software **Choose a selection team** The selection team for purchasing lead scoring software should consist of the chief marketing officer, chief executive officer, management leads in IT, and the chief finance officer. Leadership across these various disciplines will ensure the chosen product accomplishes key business goals within a reasonable budget. **Negotiation** During the negotiation process, one should be prepared to come up against the vendor’s strongest salespeople. For this reason, one must have all company goals and needs clearly articulated to ensure the product is indeed the best fit. **Final decision** In order to make the final decision, each member of the decision-making team must agree that the product meets key criteria. Marketing must be convinced there will be a measurable ROI. The CEO will be looking for signs that the product serves the bottom-line—numbers and money. Therefore, a CEO must believe a lead scoring system will help boost revenue and please investors. IT executives will look out for technicalities and the ease of integration into current operating systems. Finally, the CFO will need to be persuaded that the lead scoring tool will shorten sales cycles and increase conversion rates. Once all of these stakeholders are on board, the final decision can be made. ### Lead Scoring Software Trends **Artificial intelligence (AI):** Lead scoring platforms equipped with AI can collect and analyze more data in a shorter period of time. AI helps this software analyze data from several sources, including social media, email, CRM systems, and other company systems. AI is also able to create and test different predictive scoring models, automatically selecting the best one based on a sample data set. Another functionality of AI that plays an important part in lead scoring software is increasing accuracy in data by constantly incorporating new insights and continually reanalyzing data.