# Top 10 Invoca Alternatives & Competitors (967)4.5 out of 5 Reviewers exploring Invoca often also consider these top-rated options in the same software category. Inbound Call Tracking Software is used by teams seeking secure, simple platforms with features like segmentation , personalized messaging , and strategy mapping , according to G2 reviews. When comparing Invoca with other tools, reviewers most often evaluate reporting tools and customer service as key differentiators. The best overall alternative to Invoca is [CTM](https://www.g2.com/products/ctm-ctm/reviews), rated ~4.5 stars on G2 from 727+ reviewers. It is frequently praised for customer support and helpful. Other well-known alternatives to Invoca are: - [CallRail](https://www.g2.com/products/callrail/reviews) – known for call tracking and helpful (G2 star rating ~4.5) - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) – highly rated for customer support and helpful (G2 star rating ~4.9) - [Revenue.io](https://www.g2.com/products/revenue-io/reviews) – offers customer support and helpful (G2 star rating ~4.7) - [Marchex](https://www.g2.com/products/marchex/reviews) – best suited for teams that need scalability and features (G2 star rating ~4.1) Browse top options below. Based on G2 review data, Invoca is most commonly used in industries like [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence). Compare user ratings by vertical to find the best fit. ## Best Paid & Free Alternatives to Invoca - CTM - CallRail - WhatConverts - Revenue.io - Marchex - Infinity Call Tracking - Salesloft - Gong ## Top 10 Alternatives to Invoca Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Invoca stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Telecommunications, and Automotive, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/f2fbd26e86afed37ec5f26c5310428ae/ctm-ctm.jpg "Product Avatar Image") ](https://www.g2.com/products/ctm-ctm/reviews) [ CTM ](https://www.g2.com/products/ctm-ctm/reviews) By [CTM](https://www.g2.com/sellers/ctm) [ 4.5/5(761) ](https://www.g2.com/products/ctm-ctm/reviews#reviews) Product Description CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. Reviewers say compared to Invoca, CTM is: Easier to set up Easier to admin Better at meeting requirements Categories in common with Invoca: [ Conversation Intelligence ](/categories/conversation-intelligence)[ Inbound Call Tracking ](/categories/inbound-call-tracking)[ Marketing Analytics ](/categories/marketing-analytics)[ Attribution ](/categories/attribution)[ Speech Analytics ](/categories/speech-analytics) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/9e90f804c2657749825f68807ea7c193/callrail.png "Product Avatar Image") ](https://www.g2.com/products/callrail/reviews) [ CallRail ](https://www.g2.com/products/callrail/reviews) By [CallRail](https://www.g2.com/sellers/callrail) [ 4.5/5(1,835) ](https://www.g2.com/products/callrail/reviews#reviews) Product Description CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing. Reviewers say compared to Invoca, CallRail is: Easier to set up Easier to admin More usable Categories in common with Invoca: [ Conversation Intelligence ](/categories/conversation-intelligence)[ Inbound Call Tracking ](/categories/inbound-call-tracking)[ Marketing Analytics ](/categories/marketing-analytics)[ Attribution ](/categories/attribution) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/e98867ccb75b0a1b2d6e055d6ec8f0f5/whatconverts.png "Product Avatar Image") ](https://www.g2.com/products/whatconverts/reviews) [ WhatConverts ](https://www.g2.com/products/whatconverts/reviews) By [WhatConverts](https://www.g2.com/sellers/whatconverts) [ 4.9/5(316) ](https://www.g2.com/products/whatconverts/reviews#reviews) Product Description Call tracking is the center piece of the WhatConverts solution for agencies and companies that want to see the complete marketing picture. We go beyond phone call tracking to track all marketing through phone calls, web forms, and e-commerce transactions Reviewers say compared to Invoca, WhatConverts is: Easier to set up Easier to admin More usable Categories in common with Invoca: [ Conversation Intelligence ](/categories/conversation-intelligence)[ Inbound Call Tracking ](/categories/inbound-call-tracking)[ Marketing Analytics ](/categories/marketing-analytics)[ Attribution ](/categories/attribution)[ Speech Analytics ](/categories/speech-analytics) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/0adabb9d0436d34e35890227aa53bb01/revenue-io.jpg "Product Avatar Image") ](https://www.g2.com/products/revenue-io/reviews) [ Revenue.io ](https://www.g2.com/products/revenue-io/reviews) By [Revenue.io](https://www.g2.com/sellers/revenue-io) [ 4.7/5(579) ](https://www.g2.com/products/revenue-io/reviews#reviews) Product Description Revenue.io is the complete AI-powered RevOps platform that delivers real-time guidance in the moments that matter. Reviewers say compared to Invoca, Revenue.io is: Easier to set up More usable Easier to admin Categories in common with Invoca: [ Conversation Intelligence ](/categories/conversation-intelligence)[ Inbound Call Tracking ](/categories/inbound-call-tracking) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/517e072e3102d2d34ed3c4b334812b87/marchex.png "Product Avatar Image") ](https://www.g2.com/products/marchex/reviews) [ Marchex ](https://www.g2.com/products/marchex/reviews) By [Marchex](https://www.g2.com/sellers/marchex) [ 4.1/5(184) ](https://www.g2.com/products/marchex/reviews#reviews) Product Description Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers to help brands maximize their marketing investments and acquire the best customers. Categories in common with Invoca: [ Conversation Intelligence ](/categories/conversation-intelligence)[ Inbound Call Tracking ](/categories/inbound-call-tracking) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/e889607b70b15c48208848a7b20c0a36/infinity-call-tracking.jpg "Product Avatar Image") ](https://www.g2.com/products/infinity-call-tracking/reviews) [ Infinity Call Tracking ](https://www.g2.com/products/infinity-call-tracking/reviews) By [Infinity Tracking](https://www.g2.com/sellers/infinity-tracking) [ 4.6/5(165) ](https://www.g2.com/products/infinity-call-tracking/reviews#reviews) Product Description Infinity Call Tracking is a Cloud based call tracking service with integrated visitor tracking capabilities. With Infinity you can track calls from your website and know exactly which marketing activity brought those visitors to your site. Reviewers say compared to Invoca, Infinity Call Tracking is: Easier to set up Better at support More expensive Categories in common with Invoca: [ Conversation Intelligence ](/categories/conversation-intelligence)[ Inbound Call Tracking ](/categories/inbound-call-tracking)[ Speech Analytics ](/categories/speech-analytics) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/6bf05a04df3304c320e77ab36fcfd79a/salesloft.jpg "Product Avatar Image") ](https://www.g2.com/products/salesloft/reviews) [ Salesloft ](https://www.g2.com/products/salesloft/reviews) By [Salesloft](https://www.g2.com/sellers/salesloft) [ 4.5/5(4,287) ](https://www.g2.com/products/salesloft/reviews#reviews) Product Description Salesloft powers durable revenue growth for the world’s most demanding companies. Salesloft’s industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 customers including Google, 3M, IBM, Shopify, Square, and Cisco gain a performance force multiplier with Salesloft by shifting to a durable revenue engagement model, helping them solve the complexities of modern B2B sales and unlock revenue efficiency. Reviewers say compared to Invoca, Salesloft is: Easier to set up Slower to reach roi More usable Categories in common with Invoca: [ Conversation Intelligence ](/categories/conversation-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/ba7ec16c546d0110cfe515805013d68d/gong.png "Product Avatar Image") ](https://www.g2.com/products/gong/reviews) [ Gong ](https://www.g2.com/products/gong/reviews) By [Gong](https://www.g2.com/sellers/gong) [ 4.7/5(6,679) ](https://www.g2.com/products/gong/reviews#reviews) Product Description The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions. Reviewers say compared to Invoca, Gong is: Easier to set up More usable Easier to admin Categories in common with Invoca: [ Conversation Intelligence ](/categories/conversation-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/e2894f5a2f0d4a7de385125b178b4e11/five9-intelligent-cloud-contact-center-platform.png "Product Avatar Image") ](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) [ Five9 Intelligent Cloud Contact Center Platform ](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) By [Five9](https://www.g2.com/sellers/five9) [ 4.1/5(625) ](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews#reviews) Product Description Five9 is the leading global provider of on-demand call center software for telesales, telemarketing, customer service, help desks and order processing. Reviewers say compared to Invoca, Five9 Intelligent Cloud Contact Center Platform is: Slower to reach roi More expensive More usable Categories in common with Invoca: [ Speech Analytics ](/categories/speech-analytics)[ Contact Center Quality Assurance ](/categories/contact-center-quality-assurance) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/0faf911e236db1931dc1cca4e4fb3f96/talkdesk.png "Product Avatar Image") ](https://www.g2.com/products/talkdesk/reviews) [ Talkdesk ](https://www.g2.com/products/talkdesk/reviews) By [Talkdesk](https://www.g2.com/sellers/talkdesk) [ 4.4/5(2,568) ](https://www.g2.com/products/talkdesk/reviews#reviews) Product Description Talkdesk® is a global cloud contact center leader for customer-obsessed companies. Talkdesk believes that better customer experiences start with AI. With automation-first customer experience solutions, Talkdesk customers can optimize their most critical customer service processes. Talkdesk's speed of innovation, deep vertical expertise, and global footprint reflect its commitment to ensuring that businesses everywhere can deliver better customer experiences across any industry and through any channel, resulting in higher customer satisfaction and accelerated business outcomes. Over 1,300 innovative companies worldwide, including BankUnited, Canon, Evara Health, IBM, Michaels, Novobanco, On Running, and Teka, partner with Talkdesk to deliver a better way to excellent customer experience. Reviewers say compared to Invoca, Talkdesk is: Slower to reach roi Easier to set up More usable Categories in common with Invoca: [ Conversation Intelligence ](/categories/conversation-intelligence)[ Speech Analytics ](/categories/speech-analytics)[ Contact Center Quality Assurance ](/categories/contact-center-quality-assurance) ## Invoca Alternatives FAQs Generated using AI ### How does Invoca compare to CTM (formerly...? According to G2 data, both [Invoca](https://www.g2.com/products/invoca/reviews) and [CTM (formerly CallTrackingMetrics)](https://www.g2.com/products/ctm-ctm/reviews) hold an equal average rating of 4.5 stars, with Invoca having 967 reviews and CTM 758 reviews. CTM leads Invoca in key usability dimensions: it scores 9.1 vs 8.8 in meeting requirements (+0.3), 8.6 vs 8.4 in usability (+0.2), 8.4 vs 8.0 in ease of setup (+0.4), and 8.7 vs 8.3 in ease of administration (+0.4). Both tie at 9.2 for ease of doing business with, while Invoca slightly leads in support with 9.1 vs 9.0 (+0.1). Feature-wise, Invoca offers algorithmic and custom attribution capabilities that CTM does not provide. User sentiment highlights Invoca's strengths in helpfulness (28 mentions), ease of use (25), analytics (23), customer support (20), and attribution accuracy (19). CTM users emphasize customer support (49 mentions), ease of use (47), helpfulness (43), call tracking (30), and integrations (25). Both platforms have noted learning curves and complexity as common cons, with CTM having more mentions of difficult navigation and setup. Invoca is praised for its AI-driven call insights, granular campaign-level segmentation, and strong integrations with platforms like Google Ads and Salesforce. CTM is favored for its comprehensive call routing, multi-channel attribution, and competitive pricing with many features included without extra cost. CTM users also value its smart dialer, real-time agent reporting, and flexible automation. Both platforms have robust customer support teams, with CTM noted for highly responsive and knowledgeable service. Overall, CTM holds a slight edge in usability and setup, while Invoca excels in advanced attribution and AI-powered analytics. ### What are the best alternatives to Invoca? The best alternatives to Invoca include [CTM (formerly CallTrackingMetrics)](https://www.g2.com/products/ctm-ctm/reviews) with a 4.5-star rating from 758 reviews, [CallRail](https://www.g2.com/products/callrail/reviews) with 4.5 stars from 1715 reviews, and [Revenue.io](https://www.g2.com/products/revenue-io/reviews) which holds a 4.7-star rating from 575 reviews. These alternatives are favored for their ease of administration, better meeting of requirements, usability, and easier setup compared to Invoca. Additionally, [WhatConverts](https://www.g2.com/products/whatconverts/reviews) (4.9 stars, 306 reviews) and [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) (4.6 stars, 157 reviews) are highly rated for support and usability. ### What features do alternatives offer that Invoca does not? Invoca lacks some advanced native integrations with certain advertising platforms like Microsoft Ads and has limited options for collaborative custom reporting within the platform. It also has a steeper learning curve and less intuitive UI compared to some alternatives. ### Which Inbound Call Tracking tools do reviewers recommend instead of Invoca? Reviewers recommend alternatives such as [CTM](https://www.g2.com/products/ctm-ctm/reviews) and [CallRail](https://www.g2.com/products/callrail/reviews) for their superior ease of use, customer support, and integration capabilities. [Revenue.io](https://www.g2.com/products/revenue-io/reviews) is particularly recommended for its seamless Salesforce integration and real-time guidance features. [WhatConverts](https://www.g2.com/products/whatconverts/reviews) is praised for its comprehensive lead management and reporting, while [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) is noted for its accurate attribution and excellent customer support. These tools are preferred for providing more intuitive interfaces, better support, and more flexible integrations than Invoca. ### Why do users choose CTM (formerly... over Invoca? Users choose [CTM (formerly CallTrackingMetrics)](https://www.g2.com/products/ctm-ctm/reviews) over Invoca primarily for its superior ease of use and setup, reflected in its higher scores: 8.6 vs 8.4 in usability and 8.4 vs 8.0 in ease of setup. CTM's platform offers extensive customization and automation features, including smart dialers, real-time agent reporting, and advanced call routing, which users find valuable for complex business needs. The platform's pricing is competitive, often including features that competitors charge extra for, making it cost-effective for many organizations. CTM's customer support is highly praised, with 49 mentions of excellent support, and users appreciate the platform's straightforward integrations with Google Ads and Salesforce. The ability to centralize call, text, form, and chat tracking in one system simplifies marketing attribution and operational workflows. Additionally, CTM's API flexibility and continuous innovation with AI features like Voice AI and Smart Routers attract users seeking cutting-edge capabilities. Despite some initial learning curve and occasional UI complexity, users value CTM's robust functionality and responsive support, which help them optimize marketing campaigns and improve call management efficiently. 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