I like that it is able to;
- Pull customer information and contact info. from the email.
-Map the email domains to the existing records and opportunities inside Salesforce
-Create a timeline lineage on customer touch points through the interface
-Ability to create new salesforce records through a point & click functionality
-Create tasks associated with deals or contacts that we need following up with
-The ability to see the opportunities and deals that are associated with tasks and email exchanges that would be otherwise fragmented.
Sometimes the application will;
-Pull the wrong email addresses for the customer
-Map the email exchange to the wrong opportunities or records inside salesforce
Add more mapping functionality with Salesforce pages and records to emails.
We are trying to realize the ability of mapping customer touchpoint history and email conversations around deals and opportunities. It allows us to have a central repository of all emails and conversations with the person(s) associated with the deal.