
Nothing actually. There are no words which can describe my pain in using this software Review collected by and hosted on G2.com.
Ah everything!
Reporting, console, user experience, data management, user interface, layouts, the restricted use of styles and colors in their graphs.. the list is endless. They built the biggest tower in SF, but couldnt build an acceptable reporting interface. Review collected by and hosted on G2.com.
In theory, having the ability to create leads straight from social media interactions is pretty wonderful. On the CS side, creating cases is great. Review collected by and hosted on G2.com.
The lead creation feature doesn't work all that well for our team, because most information gathered on social media won't port over. You have to conduct all conversations within SFDC instead of Social Studio in order to get all the info you need in one place.
We also had a pretty bad onboarding and training experience. No one trainer or rep could give us all the info we needed, so there was a cycle of referring us to another person for yet another meeting. We were misled about how to implement parts of the software.
Salesforce Social also doesn't currently have the ability to manage interactions on Instagram Ads. Many other platforms can do this. It's a huge gap that creates a lot of problems. Review collected by and hosted on G2.com.
Definitely Salesfoce Social Studio gives me guarantees of customer profile management, which I like since I can know and adjust guidelines based on my own users. In addition, its deployment is very strong, there are no processing errors or integrations, almost everything is integrated with Salesforce. Simply put, your customizations give a good sense to the overall operation of the program. Review collected by and hosted on G2.com.
The program is understandable, for me it was easy to understand but if I have seen first instance other colleagues in my work have cost them a bit. Therefore it would be ideal to add more information on the operation of the tools. Another determining factor is that I feel that it results in equal functions, when ejecuted there are functions that do not differ much about their objective. However, it is important to note that it is very complete. In addition to this, it would improve a better search system to perform it more simply. Review collected by and hosted on G2.com.
Not only does social studio let you schedule from right inside the program, but it works seamlessly with scheduling from within the social apps also. You can use the program to keep things organized, but you can also use social apps without running into errors or issues. Review collected by and hosted on G2.com.
When scheduling posts for Instagram, you cannot upload multiple photos - which you can do on the app. Review collected by and hosted on G2.com.
Integrations. Great for companies that are already using this CRM and want to keep things tracked in one place. You can integrate it with different platforms and measure things that eliminate additional tools. Did I mention it's all in one place. You get content curation tools, social listening, analytics, publishing and more. This for many companies reduces the software clutter drastically. Review collected by and hosted on G2.com.
A bit of a learning curve if you're not used to Salesforce. Review collected by and hosted on G2.com.
Social Studio is great for sharing assets across complex organizations, third parties, multiple reviewers, etc. They have a number of features that can help you track approvals and manage content distribution, which is great for orgs with multiple regions or layers of marketing. It also integrates very neatly into the rest of the Salesforce suite of products. Review collected by and hosted on G2.com.
Social listening and community management features are quite weak compared to other tools, as are the analytics offerings. Review collected by and hosted on G2.com.
The one thing that Social Studio has done well for us is structuring a monitoring/engagement workflow. Custom macros, classifications, and assignments are very handy to ensure we respond quickly and accurately. Review collected by and hosted on G2.com.
Where to begin....
-Lack of basic analytic functionalities: Unable to compare segments of social activity by custom tags. We are limited to pulling exports of our various GTMs/Campaigns/etc and then must manually separate them for side-by-side comparison. Many other competitors offer an intuitive analytics dashboard that allows for easy segmentation of data and comparison.
-Lack of cybersecurity: 2FA and SSO are both industry standards at this point - especially for vendors selling to Enterprise customers. We were unable to get any timetable on when these features would be added (Highly doubt SFDC lacks the resources to roll this out in real-time)
-It is clear that a social management/analytics offering was an afterthought for the larger SFDC picture. Support teams are not subject matter experts, responses are frequently re-routed and response times are long. These guys will make you wait for a response that simply disappoints and seems to dodge your question.
-Can't embed video into scheduled posts....seriously?
-Lack of an asset library
-Lack of many convenient and extremely practical features that other vendors offer (vendors that have Social written into their DNA, Sprout, Sprinklr) Review collected by and hosted on G2.com.
I like the ease of posting to several different social media accounts, especially in a hurry. Review collected by and hosted on G2.com.
It no longer allows me to tag other accounts easily on Twitter, which is largely why I don't use it much anymore. Review collected by and hosted on G2.com.
I like the publishing tools. It allows me to schedule my content weeks in advanced. Review collected by and hosted on G2.com.
It has too many restrictions such as not being able to publish multiple photos on Instagram and not pulling content from certain sources. Review collected by and hosted on G2.com.
The Social Studio tool's ability to connect campaigns and advertising abilities across platforms to enhance customer experience, and better target customer engagement. Review collected by and hosted on G2.com.
The features of some of the social media tools are not yet available in Social Studio. It would be great to get timelines on these. Review collected by and hosted on G2.com.
It has a hefty amount of tools at your disposal. They can vary all the way from social media management to outreach. Using it to manage Facebook and Instagram was easy enough but once you get into other social networks it can get better. Review collected by and hosted on G2.com.
Our team did not like it and opted to go with marketo instead. Salesforce can be a bit tedious in its software updating and it’s pricing. It can be a little overwhelming because of how many features it has. Review collected by and hosted on G2.com.
I use Social Studio for scheduling Facebook, Twitter (two separate accounts), LinkedIn and Instagram posts for my organization. I like how easy the platform makes scheduling and monitoring posts. There have been times where I'll schedule a dozen tweets for one day and it's easy to drag, drop and reschedule them for another time that day, which is much easier than having to go back into each tweet and selecting a different post time. Review collected by and hosted on G2.com.
Perhaps this is a complaint for Instagram and their posting policy, not Social Studio. All I know is that it's a real pain if you're trying to schedule an Instagram post through Social Studio. You can't really schedule an Instagram post via Social Studio; it's more like just saving your content and alerting you at the proper time. Then, you're required to go into Social Studio, basically verify that the Instagram account you're trying to post to belongs to you (which, by the way, make sure your IG app is currently on the correct profile if you have multiples or you'll have to close out and try again), hit "confirm", then it brings you to a screen with all the content (photo and caption) that you previously saved to verify, except there's no easy way to just verify and post it. I always get stuck on this step and end up having to copy/paste the text into a new IG post and delete the one I scheduled via Social Studio. Review collected by and hosted on G2.com.
Overall I can't complain about social studio. It's a reliable tool, with mostly reliable utility. I depend on it about 90% of the time. Review collected by and hosted on G2.com.
Sometimes I do notice that there are delays in actioning content. Though this is not a problem for me (since I also do frontside checks) I do sometimes wish that this multi-check system weren't necessary. Review collected by and hosted on G2.com.
Nice experience to approve and schedule posts. The look and feel of the platform is nice enough, although awkward when trying to access monitoring profiles that are somewhat hidden in architecture. Easy to access organic metrics although still doesn't include organic impressions which is a huge miss. Friendly support staff once you get a dedicated success rep. I like the approval process and task area and the notes function should have a better email alert for team working together in the system. Review collected by and hosted on G2.com.
90 day timeframe for all data is frustrating. Lack of impressions for metrics. Cannot connect to social advertising activity and metrics. Given the run-around when trying to re-assess for annual contract and little to no communication and no consistency with their support team. Review collected by and hosted on G2.com.
It does not matter which browser you or your company use, which is nice! Internet Explorer, Chrome, or Opera, all of them. This makes very easy to use Social media function like Chatter, which can help businesses find collaboration. Looking like popular social media makes it very familiar and easy to understand for users. Functionality like news viewing, status updates, links sharing, and files uploading is available right from the dashboard. You also do not have to install any software. There are no hardware requirements either. Review collected by and hosted on G2.com.
It is very difficult to contact technical support of Salesforce in case of some questions. Sometimes it can take days to contact a responsible person. But it does not mean that you problem will be solved or your question will be answered right at the same time. Thus, many organizations prefer to work with third-party companies that take care of this Salesforce support which is a bad look on them. With such a big company I deserve better customer support Review collected by and hosted on G2.com.
We were up and running in 2 days and were able to match the functionality of our Sprinklr deployment in less than a week. Review collected by and hosted on G2.com.
limited reporting suite. The default reports are great and widgets are easy to deploy. Just need more customization. Publisher requires separate post to each platform, rather than an all-in-one editor. Review collected by and hosted on G2.com.
Literally nothing, the worst social media tool I have ever used Review collected by and hosted on G2.com.
Literally everything. Most of all the support is AWFUL. No on boarding process, no help at all. Terrible terrible. Review collected by and hosted on G2.com.