It's a great platform to to send emails specially using journey builder and automation studio.Also transactional sends as well Review collected by and hosted on G2.com.

It can be not.easy to earn like other email platform and some find it it's a steep learning curve Review collected by and hosted on G2.com.

I like the flexible automation, multi-channel journey in one place and easy to set up the journey. Aslo easy to personalize campaigns, track customer behavior, and optimize engagement across channels. Customer support is also decent; we mostly get the response within the day. Review collected by and hosted on G2.com.

I don't have such dislike, but few features always require technical expertise to set up and maintain. Review collected by and hosted on G2.com.

The way we engage with our customers. Targeted email campaigns based on segmentation and the ability to use Einstein for reporting. Also the ability to use journey builder to create an unique experience Review collected by and hosted on G2.com.

The limitation to explore other tools such as MCP and Next without having a dev org. Review collected by and hosted on G2.com.

It's on platform and connected to where Sales tracks their opportunities and quotes, so it can be leveraged to give a wide array of marketing insights. Review collected by and hosted on G2.com.

It seems like it takes a while to get started if you don't have perfectly clean data. Review collected by and hosted on G2.com.

I like the campaign setup in Agentforce Marketing. Also, data can be easily extracted from Agentforce Marketing for further analysis. It's a big brand and a reliable product. Review collected by and hosted on G2.com.

I don't like tech support, because more often they are slow or don't do anything and just waste time. Also, the initial setup was not so easy and took a lot of time. Review collected by and hosted on G2.com.

The platform’s flexibility is a major advantage. With Data Extensions and tools like AMPScript, we can build complex data models and deliver deeply personalized, dynamic content in every message. This allows us to maintain highly relevant, consistent customer experiences across all touchpoints—something simpler automation tools can’t achieve. Review collected by and hosted on G2.com.

The user interface in Salesforce Marketing Cloud Engagement can feel cumbersome, often requiring multiple clicks to complete straightforward tasks. It also tends to lose context—for example, collapsing folder structures after a page reload or when performing repeated actions. Beyond that, the platform would benefit from a more fully integrated query studio and stronger, more effective search capabilities. Review collected by and hosted on G2.com.

The Journey Builder and its visual drag-and-drop interface are probably what I like best. Review collected by and hosted on G2.com.

The platform can be somewhat complex to learn and manage, especially at first. Review collected by and hosted on G2.com.

I appreciate the high level of customizability that Salesforce Marketing Cloud Engagement offers. It does not impose restrictive limitations on what I can do, allowing me to tailor solutions specifically to the needs of my clients. It gives me the tools I need to build any marketing automation solution that my clients can think of. Additionally, I value the reliability and effectiveness of Salesforce Marketing Cloud Engagement as a marketing tool, especially noting its suitability for large companies. It provides a robust framework for managing complex marketing data and email campaigns, whether they are one-off commercial promotions or substantially data-intensive transactional campaigns. Review collected by and hosted on G2.com.

The user interface of Salesforce Marketing Cloud Engagement is often cumbersome and requires many clicks to accomplish simple tasks. The UI also frequently loses context, such as collapsing folder structures upon page reloads or when repeating actions. Additionally, there is a need for a more robust and fully integrated query studio and more powerful search features. Review collected by and hosted on G2.com.

Everything being on one platform is great plus data 360 is going to open doors for personalization and segmentation that wasn’t possible before Review collected by and hosted on G2.com.

Still a bit clunky with flows and bugs in the demos we had. This has to be fixed in time Review collected by and hosted on G2.com.

I like the data management features of Agentforce Marketing, which allow customers to unify and segment large and complex sets of data with clicks and not code. The two-way messaging is also something I really appreciate. The initial setup was fairly seamless, and I found the recent updates to the documentation make it very easy to follow. Review collected by and hosted on G2.com.

Scale and reporting Review collected by and hosted on G2.com.