I love using Agentforce Marketing because it allows us to run our email campaigns, automate lead nurturing sequences, and build customer journeys from the first touch to conversion. The standout feature for me is the Journey Builder. Being able to map out the full customer journey visually and set up automations around it has saved our team a ton of manual work. I also find it very beneficial that our work is now centralized, which used to be scattered across different tools or done manually. Additionally, the initial setup was very easy. Review collected by and hosted on G2.com.

The pricing is a bit high for us, as a smaller team. Review collected by and hosted on G2.com.

I like Salesforce Marketing Cloud for its powerful automation and data-driven marketing capabilities. Journey Builder automates customer journeys like welcome emails, reminders, or loyalty updates based on user behavior. SQL audience segmentation allows for precise targeting using customer data. Multi-channel communication ensures consistent messaging across email, SMS, and push notifications, improving engagement and campaign effectiveness. The analytics features help track campaign performance and optimize marketing strategies effectively. Review collected by and hosted on G2.com.

In Salesforce Marketing Cloud, some areas could be improved. The platform still requires significant manual work for SQL segmentation, campaign setup, and troubleshooting. Implementing stronger AI capabilities for automatic audience segmentation, journey optimization, and error detection would make campaign management faster, smarter, and more efficient. Data integration, SQL-based segmentation, and troubleshooting automations can be challenging and time-consuming. Implementing AI-driven setup guidance and automated segmentation would make the configuration process faster and easier. Review collected by and hosted on G2.com.

If you’re using Salesforce as your CRM, the integration and visibility into prospect and contact activity is incredibly helpful and actionable for salespeople. Being able to see, directly in Salesforce, which people are unmailable can be a real time-saver. Review collected by and hosted on G2.com.

It’s not very visual, so it isn’t the best fit for creating powerful, evocative branded communications. It also feels like two systems have been cobbled together—the split between account engagement email and email content is rough and makes the experience feel disjointed. Organization is suboptimal as well: drafts and tests all show up in long lists, and things can get noisy very quickly. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud is very powerful tool for creating personalized and end-to-end automated journeys for your email campaigns. We are using its journey builder functionality and advanced segmentation capabilities that let us target campaigns at scale.

Most useful thing is its integration with our salesforce CRM which makes it super easy to read the customer data and also makes all stakeholders within the company easily access all reporting.

One use case is setting up automated event invites, follow ups, thank you emails etc. Another use case for us is running end to end survey campaigns where we automate sending reminder to non respondents. Review collected by and hosted on G2.com.

Because it is too robust, you will always need experts to manage your Salesforce Marketing Cloud.

Secondly, initial implementation can be complex as its not straight forward.

Its hard to understand all its capabilities and we need to spend significant time in training. Review collected by and hosted on G2.com.

I like the insights, journeys, and automations of Agentforce Marketing. The platform is super intuitive for campaigns, providing valuable readouts to close out the feedback loop. Additionally, I find the easy content building to be quite beneficial as it cuts down the time from creating and analyzing marketing campaigns. Review collected by and hosted on G2.com.

It's a little too technical for some people. If someone isn't familiar with AMP Script or the data connection side, it can create friction. Review collected by and hosted on G2.com.

I particularly enjoy the customization abilities in the email templates, and I think it's very easy to use. I also like that it captures a lot of engagement for each of your email recipients. The ability to personalize is another aspect I find really helpful, as we connect back to our CRM a lot, which has enhanced our personalization efforts. Additionally, the initial setup went fairly smoothly, with Salesforce's support making the transition free of major issues. Review collected by and hosted on G2.com.

I wish I had a better way to sync up all of the data with our CRM. So that we can get a full engagement picture instead of having to check-in both places. Review collected by and hosted on G2.com.

I like the intuitive UI and the ability to directly access the relevant data with Agentforce Marketing. It allows end users to use the platform with limited tech knowledge, which is really helpful. Review collected by and hosted on G2.com.

The support should be more proactive and the Sales process could be more transparent. The first line support isn’t usually very helpful. There should be a separate process for developers in the platform so they can reach the support folks who can answer more complex questions from the beginning. It was difficult to set up. We used a consulting firm to help. Review collected by and hosted on G2.com.

I find Agentforce Marketing very easy to use, which is great. Once you understand all the components, it's quite straightforward. I really like being able to customize it for a client. It's helpful being able to customize it to solve business problems, and I appreciate that it's very data-oriented, which I like as well. Review collected by and hosted on G2.com.

The reporting capability. We do not have the intelligence cloud, so I would prefer better reporting capabilities. Review collected by and hosted on G2.com.

I like the automation options and how I can use API to pull in a lot of our external data sources. The query functionality is a powerful tool for connecting pieces of data together, something that's not really available in the reporting tools within each independent system. I also appreciate the data imports and the Sales Cloud Connect features that Agentforce Marketing offers. Review collected by and hosted on G2.com.

The building of emails via the content builder tends to have compatibility issues with different platforms like Gmail and old Outlook. It still requires a lot of HTML coding to make them sendable. Review collected by and hosted on G2.com.

I use Agentforce Marketing to orchestrate journeys and send communications at the right time. I find it particularly valuable to orchestrate with flow and use data from the data cloud. This capability is crucial for my need to have decisions and to query data cloud services effectively. Review collected by and hosted on G2.com.

Sending to a flow needs improvement because I need to set individual IDs inside other flows. Also, the initial setup was hard because there were a lot of errors. Review collected by and hosted on G2.com.