--- title: Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews meta\_title: 'Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 4629 reviews by the users' company size, role or industry to find out how Agentforce Marketing (formerly Salesforce Marketing Cloud) works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 4629 scale: '5' date\_modified: '2026-08-09' parent\_category: name: AI Agents url: https://www.g2.com/categories/ai-agents --- # Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews & Product Details Visit Website Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. * * * Product Website Agentforce Marketing (formerly Salesforce Marketing Cloud) Seller [Salesforce](https://www.g2.com/sellers/salesforce) Discussions [Agentforce Marketing (formerly Salesforce Marketing Cloud) Community](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/discuss) Languages Supported Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified) Solution Type All-in-One Overview by Oleg Kulda Show More ## Pricing Pricing provided by Agentforce Marketing.... ### Pro Starting at $1,250.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Integrations (29) What do users say about integrations? 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TP Thilan P. Enterprise (\> 1000 emp.) 6/4/2026 "Great for Email Automation with Journey Builder and Automation Studio" 4.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? It's a great platform to to send emails specially using journey builder and automation studio.Also transactional sends as well Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? It can be not.easy to earn like other email platform and some find it it's a steep learning curve Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Contacting existing and prospective customers for via emails sms and push notifications. This helps to increase customer retention and new customers Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mangal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mangal S.") MS Mangal S. Marketing and Personalization Manager Luxury Goods & Jewelry Mid-Market (51-1000 emp.) 1/8/2026 "Flexible Automation and Personalization in One Powerful Platform" 4.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I like the flexible automation, multi-channel journey in one place and easy to set up the journey. Aslo easy to personalize campaigns, track customer behavior, and optimize engagement across channels. Customer support is also decent; we mostly get the response within the day. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I don't have such dislike, but few features always require technical expertise to set up and maintain. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? SFMC helps to solve the challenges of managing and personalising the communication with customers across multiple channels. We’re able to deliver more relevant messaging, improve customer engagement, streamline campaign execution, and make data-driven decisions Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ME Marco E. Mid-Market (51-1000 emp.) 6/3/2026 "Targeted Journeys and Einstein Reporting for Better Customer Engagement" 4.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The way we engage with our customers. Targeted email campaigns based on segmentation and the ability to use Einstein for reporting. Also the ability to use journey builder to create an unique experience Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The limitation to explore other tools such as MCP and Next without having a dev org. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Creating the opportunity to use MCP for next best action. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jered B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jered B.") JB Jered B. Luxury Stores Lead Enterprise (\> 1000 emp.) 6/3/2026 "Strong Marketing Insights in One Platform, Though Setup Depends on Clean Data" 3.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? It's on platform and connected to where Sales tracks their opportunities and quotes, so it can be leveraged to give a wide array of marketing insights. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? It seems like it takes a while to get started if you don't have perfectly clean data. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? If adopted it would help us gain quicker and more in depth insights on campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Gaganpreet Singh D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gaganpreet Singh D.") GD Gaganpreet Singh D. Squad lead for Experimentation Enterprise (\> 1000 emp.) 4/24/2026 "Powerful Campaign Tool with Improved Data Analysis, Needs Better Support" 4.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I like the campaign setup in Agentforce Marketing. Also, data can be easily extracted from Agentforce Marketing for further analysis. It's a big brand and a reliable product. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I don't like tech support, because more often they are slow or don't do anything and just waste time. Also, the initial setup was not so easy and took a lot of time. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? I use Agentforce Marketing for setting up campaigns, sending communications, and extracting data for customer targeting. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic AK Aman K. Consulting Intern Mid-Market (51-1000 emp.) 12/9/2025 "Unmatched Flexibility and Personalization for Customer Engagement" 5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The platform’s flexibility is a major advantage. With Data Extensions and tools like AMPScript, we can build complex data models and deliver deeply personalized, dynamic content in every message. This allows us to maintain highly relevant, consistent customer experiences across all touchpoints—something simpler automation tools can’t achieve. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The user interface in Salesforce Marketing Cloud Engagement can feel cumbersome, often requiring multiple clicks to complete straightforward tasks. It also tends to lose context—for example, collapsing folder structures after a page reload or when performing repeated actions. Beyond that, the platform would benefit from a more fully integrated query studio and stronger, more effective search capabilities. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? I use Salesforce Marketing Cloud Engagement to manage ad campaigns and track customer interactions, helping streamline the entire B2C process. By integrating data from sales, service, and commerce, it provides a unified customer view that strengthens our overall marketing strategy. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Andrea H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea H.") AH Andrea H. Member Enterprise (\> 1000 emp.) 6/3/2026 "Journey Builder’s Drag-and-Drop Interface Makes Building Campaigns a Breeze" 5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The Journey Builder and its visual drag-and-drop interface are probably what I like best. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The platform can be somewhat complex to learn and manage, especially at first. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Previously, we didn’t send our emails ourselves and relied on a third party. After bringing this in-house, we’ve been able to move faster and get to market more quickly. Review collected by and hosted on G2.com. Show More 6/4/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Philippe C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Philippe C.") PC Philippe C. Technical Architect Enterprise (\> 1000 emp.) 11/25/2025 "Highly Customizable, But UI Could Improve" 4/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I appreciate the high level of customizability that Salesforce Marketing Cloud Engagement offers. It does not impose restrictive limitations on what I can do, allowing me to tailor solutions specifically to the needs of my clients. It gives me the tools I need to build any marketing automation solution that my clients can think of. Additionally, I value the reliability and effectiveness of Salesforce Marketing Cloud Engagement as a marketing tool, especially noting its suitability for large companies. It provides a robust framework for managing complex marketing data and email campaigns, whether they are one-off commercial promotions or substantially data-intensive transactional campaigns. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The user interface of Salesforce Marketing Cloud Engagement is often cumbersome and requires many clicks to accomplish simple tasks. The UI also frequently loses context, such as collapsing folder structures upon page reloads or when repeating actions. Additionally, there is a need for a more robust and fully integrated query studio and more powerful search features. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? I use Salesforce Marketing Cloud Engagement for managing marketing data and email campaigns, including data-heavy transactional ones. Its customizability enables building tailored marketing automation solutions for clients. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Derek D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Derek D.") DD Derek D. Undergraduate Researcher - Human-Computer Interaction Mid-Market (51-1000 emp.) 6/3/2026 "All-in-One Platform with Powerful Data 360 for Personalization" 4/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Everything being on one platform is great plus data 360 is going to open doors for personalization and segmentation that wasn’t possible before Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Still a bit clunky with flows and bugs in the demos we had. This has to be fixed in time Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Orchestration of multiple journeys or automations based off of one behaviour or action Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Mid-Market (51-1000 emp.) 6/3/2026 "Efficient Data Management with Smooth Integration" 4.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I like the data management features of Agentforce Marketing, which allow customers to unify and segment large and complex sets of data with clicks and not code. The two-way messaging is also something I really appreciate. The initial setup was fairly seamless, and I found the recent updates to the documentation make it very easy to follow. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Scale and reporting Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? I use Agentforce Marketing to solve issues with journey orchestration and data silos. It unifies and segments large data without code, easing management. The two-way messaging feature is also a major plus. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Agentforce Marketing (formerly Salesforce Marketing Cloud) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/discussions/new) ![Mohamed Mostafa .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohamed Mostafa .") M Mohamed Mostafa َQwisha • Last activity 3 months ago What can be improved in this platform? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-can-be-improved-in-this-platform) م محمد المساعيد • Last activity 11 months ago Is it safe to use? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/40550) [ View all Discussions ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/discuss) ## Pricing Options Pricing provided by Agentforce Marketing.... ### Pro Starting at $1,250.00 Per Month ### Corporate Starting at $3,750.00 Per Month ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing) Agentforce Marketing (formerly Salesforce Marketing Cloud) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-email-marketing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6640b4712a110461fd0171201dad4f95/oracle-responsys.jpg "Product Avatar Image") Oracle Responsys 3.9/5(130) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-oracle-responsys) ##### ##### Agentforce Marketing (formerly Salesforce Marketing Cloud) Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting [ View More Features ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/features) ## 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