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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews & Product Details

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands to lose business. Marketing Cloud Personalization automates dynamic offers and content for each customer in real-time, using AI-driven, 1-to-1 experiences. This allows you to personalize moments across the customer journey with real-time behavioral data from marketing, sales, and service, and determine the next best action for each individual customer. AI recommendations allow you to tailor content, offers, & experiences for each individual, while taking the guesswork out of building 1-to-1 engagements. Personalization also allows you to maximize your return on engagement by increasing conversion, order value, and customer loyalty.

Product Website

Seller

Salesforce

Discussions

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Community

Languages Supported

English

Product Description

Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

Overview by

Oleg Kulda

Pricing

Pricing provided by Salesforce Marketing Cloud Personalization (formerly Interaction Studio).

Premium

$300,000.00

Per Year

View More Pricing Information

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Integrations

(1)

Verified by Salesforce Marketing Cloud Personalization (formerly Interaction Studio)

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Media

Get a real-time view of your customers’ affinities and areas of engagement powering the 1:1 experiences you are delivering to them.

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - A/B Testing

Test efficiently on individuals and audiences. Launch A/B tests and view results in real time to optimize on the fly.

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Survey Development

Design and deploy surveys to website visitors and draw from response data to inform customer experiences in real time.

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - AI Automated Next Best Actions

Engage customers in the moment with AI and real-time data. Determine personalized next-best actions — rooted in business value.

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Sales & Service Personalization

Inspire next best actions for customers by linking your CRM and service data.

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Journey Triggers

Start an outbound journey when customers join or leave segments, abandon a cart, and more.

Official Downloads

(4)

edit

Salesforce Interaction Studio - Solution Overview

Realizing the Dream of 1-to-1 Personalization - eBook

True Real-Time Personalization - White Paper

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Flison L.

Mid-Market (51-1000 emp.)

1/16/2024

"Best Tool for B2B Sales Process!"

5/5

What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Easy to use, and the dashboard is quite easy to understand. Many features.

Also can be easily integarted. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The UI/UX can made better so it can be more interactive. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

5/23/2024

"Clear, robust, and easy to use."

4/5

What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I like that I can get the right amount of personalization in my emails and journeys and curtail the content that goes to the right people. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Sometimes it's not the easiest to find solutions. Review collected by and hosted on G2.com.

Tanvi P.

Manager, Customer Success

Mid-Market (51-1000 emp.)

12/15/2023

"The best tool to understand audience behavior."

3.5/5

What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Its capability to help me understand customer behavior across different digital channels. Helps me analyze which clicks actually convert and also helps me with great analysis of behavior of user activities. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Associating offline interactions with online user activities doesn't seem very precise or, in fact, real-time in some cases. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Personalization is one of the problems solved significantly. Especially one-on-one personalization. It is helpful in omnichannel marketing. It helps to understand how effective personalized experiences differ from those users in the target audience who receive rather generic messaging. Review collected by and hosted on G2.com.

Pranchal G.

Senior Marketing Executive

Pharmaceuticals

Enterprise (> 1000 emp.)

10/28/2023

"salesforce Marketing Cloud Review"

4.5/5

What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Salesforce markeitng cloud is a wonderful tool for all the sales and marketing guys out there. It's has got the best automation capabilities and it's always very easy to run campaigns and send personalized marketing emails throuhg it. It has got the best analytical capabilities to get the best reports. It can directly capture the lead from the website and it also tracks the leads activity on real time basis. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

It's a expensive tool not suitable for small business and there are number of features which are still not useful and it needs rigerious training in the start Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

5/22/2024

"Game changing software"

4.5/5

What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Once set up, the system offers unparalleled insight enabling new audiences and campaigns to reach these specific audience Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The implementation it's a bit longer than quoted, just be prepared Review collected by and hosted on G2.com.

Faizan A.

Junior Account Executive

Mid-Market (51-1000 emp.)

1/16/2024

"Great tool"

5/5

What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

It provides great analytics and marketing automations. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The dashboard is a bit messy and few automations can be improved. Review collected by and hosted on G2.com.

Ujwal S.

Senior Process Associate

Mid-Market (51-1000 emp.)

12/18/2023

"Salesforce marketing cloud personalisation provides robust analytics and reporting capabilities"

4.5/5

What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The ability to automate processes, create dynamic content and tracking of campaign performance. The level of personalisation made my experience more engaging and relevant, resulting in improved conversion rates. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Its is quite complex for the beginners , specially for the users who are unfamiliar with marketing automation platforms and having limited technical expertise. Review collected by and hosted on G2.com.

Ridhima M.

Operations and Services

Enterprise (> 1000 emp.)

12/21/2023

"Salesforce CRM is good to use can be better"

4.5/5

What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

It has a user friendly interface and is a match winner in the market as I am currently using it in my organisation (Kohler). Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Personalisation option is minimum and could go better for an individual to use for day to day data. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

5/23/2024

"Great experience using it to segment customers and personalize customer journey"

5/5

What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

My favourite part is the ral time data tracking. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Ensuring data privacy and compliance is challenging for us, especially we run the business in different countries. Review collected by and hosted on G2.com.

Ronit S.

Associate

Enterprise (> 1000 emp.)

12/19/2023

"Revolutionizing Engagement: A Comprehensive Review of Salesforce Marketing Cloud Personalization"

3.5/5

What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The user interface is what I really like about the Salesforce Marketing Cloud Personalization. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

It could be better if we can make the login integrated with the SSO. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Salesforce Marketing Cloud Personalization addresses customer engagement challenges by providing tailored experiences. It enhances marketing efficiency, fosters customer loyalty, and boosts conversions through personalized content and real-time insights, ultimately improving overall campaign effectiveness and customer satisfaction. Review collected by and hosted on G2.com.