Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews & Product Details

I love how easy it is to set up and track different campaigns Review collected by and hosted on G2.com.

I wish there was a better dashboard to get raw data Review collected by and hosted on G2.com.

Our customer success representative is the best. She's available at all hours and continuously helps us improve our usage of their software. Their usability is top notch and mostly easy for a business guy like me to learn. Review collected by and hosted on G2.com.

Their visual editor has a lot of room for improvement. It's buggy and crashes quite frequently. Luckily, they have a more hands on editor that requires a little knowledge around coding. I've been able to learn and quickly adapt. Review collected by and hosted on G2.com.

The personalization capabilities help us drive more targeted, relevant, successful cross-sell and upsell campaigns to our customers. Review collected by and hosted on G2.com.

Would love to have a library of templates to pull from to help bring our campaigns to the next level, and improve speed to market so we're not dependant on internal resources to design and code. Review collected by and hosted on G2.com.

I enjoy the flexibility Evergage gives us in altering the main content of our website without having to go through the front end team Review collected by and hosted on G2.com.

I do wish the Visual Editor was a little more intuitive and little less buggy, but it looks like those changes are on their way. Review collected by and hosted on G2.com.

Very easy to integrate and use with an existing CMS. The ease of use enabled us to hit the ground running, find low hanging fruit and incrementally scale from there. Additionally, I find once the contract is signed with a supplier, all of a sudden it is harder and harder to reach customer service or your account manager. This is not the case with Evergage, they are always there to support and help in any way possible. Another plus is that Evergage also allows us to personalize emails in real-time, something many competitors were not able to do, at the time of our market scan. Review collected by and hosted on G2.com.

At the beginning it was hard to understand how to build machine learning recipes, wasn't fully clear with the generic training. If you website does not have a strong taxonomy and meta data you have to play around a lot in the catalog and to build actions. Review collected by and hosted on G2.com.

The ability to implement strategies and hypotheses, including a dedicated resource to help build and publish campaigns Review collected by and hosted on G2.com.

Evergage has many tools and features which can be overwhelming. There is so much you can do, but you have to proactively educate yourself in order to utilize the tool to the best of its ability Review collected by and hosted on G2.com.

Evergage really helped us with seeing what our customers were interested in and then sending them content and advertising that they were actually interested in. Review collected by and hosted on G2.com.

Some of the setup can be a bit technical and in some instances you may need the help of your IT team. Review collected by and hosted on G2.com.

They are a true partner, they have become a part of the team, understand our business and KPIs and often, proactively recommend out of the box ideas to help us achieve our goals. Review collected by and hosted on G2.com.

The way our contract is structured, we can only run two tests concurrently. Review collected by and hosted on G2.com.

Gives us the opportunity to test different elements on the site, see results and then decide whether or not we want to build permanent features with our tech team. Visual Editor also a great tool. Review collected by and hosted on G2.com.

User interface (Dashboard) could use some love. Specially the navigation and UX. Review collected by and hosted on G2.com.

Lots of great tools to increase conversion Review collected by and hosted on G2.com.

Not enough support or services to optimize campaigns/tools. Too expensive for what we were getting. They bought out our previous provider and in that process we lost the "management" part of the service. When we asked for it, we were asked to pay substantially more for a service that wasn't covering the expense to begin with. Review collected by and hosted on G2.com.