--- title: Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews meta\_title: 'Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 4629 reviews by the users' company size, role or industry to find out how Agentforce Marketing (formerly Salesforce Marketing Cloud) works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 4629 scale: '5' date\_modified: '2026-08-09' parent\_category: name: AI Agents url: https://www.g2.com/categories/ai-agents --- # Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews & Product Details Visit Website Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. * * * Product Website Agentforce Marketing (formerly Salesforce Marketing Cloud) Seller [Salesforce](https://www.g2.com/sellers/salesforce) Discussions [Agentforce Marketing (formerly Salesforce Marketing Cloud) Community](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/discuss) Languages Supported Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified) Solution Type All-in-One Overview by Oleg Kulda Show More ## Pricing Pricing provided by Agentforce Marketing.... ### Pro Starting at $1,250.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Integrations (29) What do users say about integrations? Verified by Agentforce Marketing (formerly Salesforce Marketing Cloud) [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Service (formerly Salesforce Service Cloud) ](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon Simple Storage Service (S3) ](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif 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LP Liana P. Copywriter Small-Business (50 or fewer emp.) 4/9/2026 "Centralized Marketing Solution with Visual Customer Journeys" 4/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I love using Agentforce Marketing because it allows us to run our email campaigns, automate lead nurturing sequences, and build customer journeys from the first touch to conversion. The standout feature for me is the Journey Builder. Being able to map out the full customer journey visually and set up automations around it has saved our team a ton of manual work. I also find it very beneficial that our work is now centralized, which used to be scattered across different tools or done manually. Additionally, the initial setup was very easy. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The pricing is a bit high for us, as a smaller team. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Agentforce Marketing centralizes our lead, email, and customer journey tasks, previously scattered across tools, into one platform. The Journey Builder feature saves us manual work by visually mapping and automating customer journeys. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") CI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 3/8/2026 "Powerful Automation with Some Room for AI Improvements" 5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I like Salesforce Marketing Cloud for its powerful automation and data-driven marketing capabilities. Journey Builder automates customer journeys like welcome emails, reminders, or loyalty updates based on user behavior. SQL audience segmentation allows for precise targeting using customer data. Multi-channel communication ensures consistent messaging across email, SMS, and push notifications, improving engagement and campaign effectiveness. The analytics features help track campaign performance and optimize marketing strategies effectively. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? In Salesforce Marketing Cloud, some areas could be improved. The platform still requires significant manual work for SQL segmentation, campaign setup, and troubleshooting. Implementing stronger AI capabilities for automatic audience segmentation, journey optimization, and error detection would make campaign management faster, smarter, and more efficient. Data integration, SQL-based segmentation, and troubleshooting automations can be challenging and time-consuming. Implementing AI-driven setup guidance and automated segmentation would make the configuration process faster and easier. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? I use Salesforce Marketing Cloud's Journey Builder to automate emails and campaigns based on customer behavior. SQL audience segmentation and multi-channel communication enable precise targeting and consistent messaging across email, SMS, and push notifications, making campaign management efficient and improving engagement. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") AM Verified User in Manufacturing Mid-Market (51-1000 emp.) 6/3/2026 "Great Salesforce Visibility, but a Disjointed, Hard-to-Organize Email Experience" 3.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? If you’re using Salesforce as your CRM, the integration and visibility into prospect and contact activity is incredibly helpful and actionable for salespeople. Being able to see, directly in Salesforce, which people are unmailable can be a real time-saver. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? It’s not very visual, so it isn’t the best fit for creating powerful, evocative branded communications. It also feels like two systems have been cobbled together—the split between account engagement email and email content is rough and makes the experience feel disjointed. Organization is suboptimal as well: drafts and tests all show up in long lists, and things can get noisy very quickly. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Automatic, immediate visibility has been a huge time-saver, although I’m still figuring out what the other benefits are. It’s been harder than I expected to break through with emails, and we’ve also had some major bot-driven unsubscribes, which has been really frustrating. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Tanishka G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tanishka G.") TG Tanishka G. Marketing Manager Enterprise (\> 1000 emp.) 12/18/2025 "Powerful Automation and Seamless CRM Integration for Campaign Success" 5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Salesforce Marketing Cloud is very powerful tool for creating personalized and end-to-end automated journeys for your email campaigns. We are using its journey builder functionality and advanced segmentation capabilities that let us target campaigns at scale. Most useful thing is its integration with our salesforce CRM which makes it super easy to read the customer data and also makes all stakeholders within the company easily access all reporting. One use case is setting up automated event invites, follow ups, thank you emails etc. Another use case for us is running end to end survey campaigns where we automate sending reminder to non respondents. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Because it is too robust, you will always need experts to manage your Salesforce Marketing Cloud. Secondly, initial implementation can be complex as its not straight forward. Its hard to understand all its capabilities and we need to spend significant time in training. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Due to its end to end integration with our CRM Salesforce, its very easy to now track customer engagement. We have built a risk analysis tool which tells us if a customer is not repeatedly engaging with our email campaigns, might have now become disinterested in our services. So those at-risk clients can be managed specifically to reduce churn. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![JR R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "JR R.") JR JR R. Senior Campaign Solutions Manager Enterprise (\> 1000 emp.) 6/4/2026 "Insightful and Efficient, But Requires Technical Know-How" 4/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I like the insights, journeys, and automations of Agentforce Marketing. The platform is super intuitive for campaigns, providing valuable readouts to close out the feedback loop. Additionally, I find the easy content building to be quite beneficial as it cuts down the time from creating and analyzing marketing campaigns. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? It's a little too technical for some people. If someone isn't familiar with AMP Script or the data connection side, it can create friction. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? I use Agentforce Marketing for acquisition and retention campaigns. The platform cuts down time from creating and analyzing marketing campaigns, and I like its insights, journeys, automations, and easy content building. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Mid-Market (51-1000 emp.) 6/4/2026 "Customizable, Powerful, but Integration Could Improve" 5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I particularly enjoy the customization abilities in the email templates, and I think it's very easy to use. I also like that it captures a lot of engagement for each of your email recipients. The ability to personalize is another aspect I find really helpful, as we connect back to our CRM a lot, which has enhanced our personalization efforts. Additionally, the initial setup went fairly smoothly, with Salesforce's support making the transition free of major issues. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I wish I had a better way to sync up all of the data with our CRM. So that we can get a full engagement picture instead of having to check-in both places. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? I use Agentforce Marketing for sending emails to field agents. Its customization abilities in email templates and engagement tracking are great, helping us connect back to our CRM for better personalization. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Enterprise (\> 1000 emp.) 6/3/2026 "Intuitive UI, Yet Setup and Support Need Improvement" 4.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I like the intuitive UI and the ability to directly access the relevant data with Agentforce Marketing. It allows end users to use the platform with limited tech knowledge, which is really helpful. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The support should be more proactive and the Sales process could be more transparent. The first line support isn’t usually very helpful. There should be a separate process for developers in the platform so they can reach the support folks who can answer more complex questions from the beginning. It was difficult to set up. We used a consulting firm to help. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? I use Agentforce Marketing for outbound digital communications at scale. It helps us enable intelligent marketing that drives engagement and revenue. I like its intuitive UI and the ability to directly access relevant data, allowing end users to operate the platform with limited technical skills. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kelly F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelly F.") KF Kelly F. Manager, Implementation & Production Support Enterprise (\> 1000 emp.) 6/4/2026 "Customizable and User-Friendly, But Lacks Reporting Depth" 4.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I find Agentforce Marketing very easy to use, which is great. Once you understand all the components, it's quite straightforward. I really like being able to customize it for a client. It's helpful being able to customize it to solve business problems, and I appreciate that it's very data-oriented, which I like as well. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The reporting capability. We do not have the intelligence cloud, so I would prefer better reporting capabilities. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? I find Agentforce Marketing solves business problems with its customizability and data orientation. It's very easy to use, and once you understand the components, it's pretty much straightforward. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Enterprise (\> 1000 emp.) 6/4/2026 "Strong Data Integration, Needs Better Email Compatibility" 3.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I like the automation options and how I can use API to pull in a lot of our external data sources. The query functionality is a powerful tool for connecting pieces of data together, something that's not really available in the reporting tools within each independent system. I also appreciate the data imports and the Sales Cloud Connect features that Agentforce Marketing offers. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The building of emails via the content builder tends to have compatibility issues with different platforms like Gmail and old Outlook. It still requires a lot of HTML coding to make them sendable. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? I use Agentforce Marketing for batch and blast email campaigns. It helps with automation setup, data imports, and connecting with Sales Cloud, allowing API use to pull in external data sources and use query functionality to integrate data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Gabriel G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel G.") GG Gabriel G. Senior Technical Architect Enterprise (\> 1000 emp.) 6/3/2026 "Powerful Marketing Orchestration with Setup Challenges" 4/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I use Agentforce Marketing to orchestrate journeys and send communications at the right time. I find it particularly valuable to orchestrate with flow and use data from the data cloud. This capability is crucial for my need to have decisions and to query data cloud services effectively. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Sending to a flow needs improvement because I need to set individual IDs inside other flows. Also, the initial setup was hard because there were a lot of errors. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? I use Agentforce Marketing to orchestrate journeys and send timely messages. It delivers the right communication at the right time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Agentforce Marketing (formerly Salesforce Marketing Cloud) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/discussions/new) ![Mohamed Mostafa .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohamed Mostafa .") M Mohamed Mostafa َQwisha • Last activity 3 months ago What can be improved in this platform? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-can-be-improved-in-this-platform) م محمد المساعيد • Last activity 11 months ago Is it safe to use? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/40550) [ View all Discussions ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/discuss) ## Pricing Options Pricing provided by Agentforce Marketing.... ### Pro Starting at $1,250.00 Per Month ### Corporate Starting at $3,750.00 Per Month ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing) Agentforce Marketing (formerly Salesforce Marketing Cloud) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-email-marketing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6640b4712a110461fd0171201dad4f95/oracle-responsys.jpg "Product Avatar Image") Oracle Responsys 3.9/5(130) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-oracle-responsys) ##### ##### Agentforce Marketing (formerly Salesforce Marketing Cloud) Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting [ View More Features ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/features) ## 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