--- title: Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews meta\_title: 'Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 4629 reviews by the users' company size, role or industry to find out how Agentforce Marketing (formerly Salesforce Marketing Cloud) works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 4629 scale: '5' date\_modified: '2026-08-09' parent\_category: name: AI Agents url: https://www.g2.com/categories/ai-agents --- # Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews & Product Details Visit Website Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. * * * Product Website Agentforce Marketing (formerly Salesforce Marketing Cloud) Seller [Salesforce](https://www.g2.com/sellers/salesforce) Discussions [Agentforce Marketing (formerly Salesforce Marketing Cloud) Community](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/discuss) Languages Supported Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified) Solution Type All-in-One Overview by Oleg Kulda Show More ## Pricing Pricing provided by Agentforce Marketing.... ### Pro Starting at $1,250.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Integrations (29) What do users say about integrations? 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Enterprise (\> 1000 emp.) 6/4/2026 "Powerful Automation, Secure Data Integration" 4/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Agentforce Marketing (formerly Salesforce Marketing Cloud) stands out as a powerful enterprise platform for me by simplifying complex data and AI interactions. I appreciate its high-level automation capabilities and find the native data integration valuable because it ensures everything is safe in the cloud. The dynamic journey creator is another highlight for me, utilizing fixed if/then/else branching complex logic, which enhances my workflow. Plus, I like that it provides access to real-time sales, marketing data, and services. Knowing the steps to navigation makes the setup very easy, which I find convenient. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Naming conversion activities with strict naming conventions lead to dependency confusion in custom field names. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Agentforce Marketing simplifies complex data and AI interactions with high-level automation, native data integration, and a dynamic journey creator that uses fixed branching logic, ensuring safe cloud-based access to real-time sales and marketing data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller AS Alex S. Mid-Market (51-1000 emp.) 5/28/2026 "Rock-Solid Email Marketing - It Just Works" 4.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Agentforce Marketing is one of those tools that just works. I have been using the platform daily for more than 3 years, and it never lets me down. We use it as our main email marketing and transactional communication platform, and with it streamlined with our use of Salesforce CRM - and makes building and executing email campaigns a breeze. Building emails in a straightforward HTML builder, and querying our Salesforce CRM for customer/prospect data is made easier through Email Studio, Journey Builder and Automation Studio. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? There are very few things to dislike about Agentforce Marketing. One feature that I would love would be building reports through natural language versus haunting through email studio or journey builder to find specific campaign metrics. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Being able to build and segment campaigns based on natural language is huge - no more deep diving for convoluted data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Corinn B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Corinn B.") CB Corinn B. Marketing Architecture & Planning Enterprise (\> 1000 emp.) 4/29/2026 "Journey Builder Shines for True Cross-Channel, Real-Time Orchestration" 4.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Journey Builder remains one of the platform’s biggest strengths: True cross‑channel orchestration (email, SMS, push, ads, web, etc.) Event‑ and behavior‑driven triggers Increasingly real‑time responsiveness It’s especially strong for organizations that need complex logic, not just linear campaigns. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Steep complexity and learning curve Even experienced marketers often find: Multiple studios, tools, and configuration layers Heavy reliance on technical knowledge (SQL, data modeling, APIs) A gap between what’s possible and what’s easy New users or small teams can feel overwhelmed before they see value. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Balance of automation and human control Unlike some “black‑box” AI marketing tools, Agentforce allows: Human review and approval Configurable guardrails Clear auditability of decisions That control is critical in regulated industries or brand‑sensitive organizations. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Oriana G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oriana G.") OG Oriana G. Marketing Automation Specialist Enterprise (\> 1000 emp.) 5/2/2026 "Centralized, Automated Multi-Channel Marketing with Powerful Salesforce CRM Integration" 4.5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? What I find most helpful about Agentforce Marketing (formerly Salesforce Marketing Cloud) is how it centralizes and automates multi-channel marketing at scale. Its integration with Salesforce CRM is a major advantage, since it supports stronger segmentation and personalization and helps keep marketing and sales teams aligned. Tools like Journey Builder and Automation Studio also make it easier to build more complex customer journeys and manage campaigns efficiently. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? One of the biggest drawbacks of Agentforce Marketing (formerly Salesforce Marketing Cloud) is its steep learning curve. A lot of the functionality demands solid technical know-how, especially when you’re dealing with data extensions, SQL, or more complex automations. On top of that, the interface can feel unintuitive at times, and the different tools like Journey Builder, Automation Studio, and Email Studio, don’t always integrate or work together as smoothly as you’d expect. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Agentforce Marketing helps solve challenges around fragmented customer data, lack of personalization, and inefficient campaign execution. By centralizing data and enabling advanced segmentation, it allows us to deliver more targeted and relevant communications across multiple channels. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Pablo C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pablo C.") PC Pablo C. CRM Solution Designer Mid-Market (51-1000 emp.) 4/21/2026 "Agentforce Transformed Our Customer Journeys Into Natural, Intent-Driven Conversations" 5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? What I like best: "Moving to Agentforce has transformed our customer journeys from rigid flows into more natural, living conversations. I especially like that the system can detect a shift in customer intent—such as when a support ticket is opened—and automatically pause promotional emails or adjust the messaging, without me having to touch a single 'Decision Split' in Journey Builder. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Not all features from the legacy platform (such as certain SQL-heavy data extensions) translate cleanly to the newer Agentforce/Data Cloud architecture, which can lead to some migration fatigue. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? It solves the frustration of “no-reply” emails. Our campaigns have become true two-way conversations, with AI agents handling customer replies in real time and noticeably improving our engagement rates. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite KF Kayla F. Mid-Market (51-1000 emp.) 6/4/2026 "Streamlines Marketing and Sales with Ease" 4/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I use Agentforce Marketing for CRM data, lead management, sales and marketing alignment, and to accomplish a 360-degree view of our customers. I appreciate the ability to create efficiencies, reduce manual load, and focus on high-impact actions instead. The integration with MCAE helps automate processes that would otherwise require manual intervention and drive quality leads down the funnel toward conversion. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I'm still new to it, but the idea of having to have a unified system can be challenging. We have a lot of silos in our organization. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? I use Agentforce Marketing to handle CRM data, lead management, and align sales and marketing to have a 360 view of our customers. It helps address gaps in the sales and marketing handoff, reduces manual load, and lets me focus on impactful actions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Diego C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diego C.") DC Diego C. Mid-Market (51-1000 emp.) 6/3/2026 "Powerful Customer Data Centralization and Personalized Multi-Channel Automation" 4/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The platform’s ability to centralize customer data and automate multi-channel campaigns is a major strength. Segmentation tools and journey builder allow for highly personalized communication at scale, which is especially valuable for managing large contact databases across email, SMS, and paid media. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The platform has a steep learning curve and the interface can feel outdated compared to more modern tools. Pricing is also a barrier for mid-size businesses, and some integrations require significant technical resources to set up properly. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? It solves the challenge of managing fragmented customer data across multiple touchpoints. By centralizing contacts and automating campaign workflows, it reduces manual work and improves response time. For LATAM and US markets, the ability to segment audiences and personalize messaging at scale has directly improved engagement rates and campaign ROI. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Federico B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Federico B.") FB Federico B. Sales Director Small-Business (50 or fewer emp.) 6/3/2026 "Seamless Sales & Service Cloud Integration with Flexible Journey Builder" 5/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The integration with Sales Cloud and Service Cloud makes it easy to run coordinated campaigns without exporting data. Journey Builder is flexible once you learn it, and the native Salesforce data sync saves a lot of manual work. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? The platform has a steep learning curve and the interface can feel dated in some areas. Pricing is high for mid-market companies, and some advanced features require additional licenses or specialist knowledge to configure properly. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? It centralizes customer data and automates multi-channel campaign execution — email, SMS, push — from a single platform. For us, the main benefit is having marketing and sales working off the same data, which reduces duplicated efforts and improves lead handoff. Segmentation and journey automation also cut down on manual campaign management time significantly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Adarsh P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adarsh P.") AP Adarsh P. Business Data Analyst Consulting Small-Business (50 or fewer emp.) 4/16/2026 "Personal Experience Using Salesforce Marketing Cloud Engagement" 4/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? I like how Agentforce Marketing makes it easier to manage customer journeys in one place and create more personalized and detailed experiences at scale. The integration with data and automation features helps make marketing decisions more efficient and insight driven, which is especially valuable when working with large customer datasets. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? One challenge is that the platform can feel complex at times, especially for new users. Some features have a learning curve and navigating different modules is not always very intuitive. It sometimes takes time to fully understand where everything is and how to use it efficiently. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? Agentforce Marketing helps solve the challenge of bringing customer data, communication, and automation into one place so decisions can be more data driven and timely. In my past work, I often had to work with data from multiple sources, which made it harder to get a clear view of customer behaviour or campaign performance. A platform like this helps streamline segmentation, personalise outreach and track engagement more effectively. This ultimately supports better targeting, improves efficiency, and helps teams make quicker, more informed decisions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite SA STephanie A. assistant Hospitality Small-Business (50 or fewer emp.) 5/5/2026 "All-in-One Automation with Powerful Personalization" 4/5 What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)? It's very robust. You can manage emails, customer journeys, automation and date all in one place. The level of personalization is a big plus, you can really tailor messaging based on customer trends. the automation saves alot of time and helps keep communication consistent. Review collected by and hosted on G2.com. What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Its not the easiest platform to learn, there is definitely a learning curve and it can feel overwhelming. some parts of the interface aren't very intuitive so you spend time figuring out things or needing to contact support. Pricing is a factor to consider. Review collected by and hosted on G2.com. What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you? We are constantly dealing with new inquiries, quotes, recurring clients and seasonal promos; it is easy to loose track. With Agentforce we managed to fill that gap by automating. It tracks everything, sends follow ups and keeps everything organized in one place instead of juggling between apps, emails, text. Review collected by and hosted on G2.com. Show More 5/7/2026 Validated ReviewerIncentivizedSource: G2 invite ## Questions about Agentforce Marketing (formerly Salesforce Marketing Cloud)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Agentforce Marketing (formerly Salesforce Marketing Cloud) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/discussions/new) م محمد المساعيد • Last activity 11 months ago Is it safe to use? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/40550) ![Mohamed Mostafa .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohamed Mostafa .") M Mohamed Mostafa َQwisha • Last activity 3 months ago What can be improved in this platform? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-can-be-improved-in-this-platform) [ View all Discussions ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/discuss) ## Pricing Options Pricing provided by Agentforce Marketing.... ### Pro Starting at $1,250.00 Per Month ### Corporate Starting at $3,750.00 Per Month ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing) Agentforce Marketing (formerly Salesforce Marketing Cloud) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-email-marketing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6640b4712a110461fd0171201dad4f95/oracle-responsys.jpg "Product Avatar Image") Oracle Responsys 3.9/5(130) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-oracle-responsys) ##### ##### Agentforce Marketing (formerly Salesforce Marketing Cloud) Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting [ View More Features ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/features) ## 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