--- title: Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews meta_title: 'Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 4847 reviews by the users' company size, role or industry to find out how Agentforce Marketing (formerly Salesforce Marketing Cloud) works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 4847 scale: '5' date_modified: '2026-09-18' parent_category: name: AI Agents url: https://www.g2.com/categories/ai-agents --- # Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews **Vendor:** Salesforce **Category:** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,847 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Agentforce Marketing (formerly Salesforce Marketing Cloud) Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users find the **user-friendly UI** of Agentforce Marketing enhances their experience and boosts engagement effectively. (341 reviews) - Users value the **robust automation capabilities** of Agentforce Marketing, enhancing multi-channel customer engagement and lead conversion. (197 reviews) - Users value the **seamless integrations** of Agentforce Marketing, enhancing data consolidation and empowering personalized customer journeys. (183 reviews) - Users appreciate the **automation capabilities** of Agentforce Marketing, enabling effective, personalized email campaigns with minimal ongoing effort. (177 reviews) - Users highly value the **automation capabilities** of Agentforce Marketing, enhancing efficiency and personalization in campaigns. (165 reviews) - Users value the **personalization capabilities** of Salesforce Marketing Cloud Engagement, enhancing customer relationships and campaign effectiveness. (152 reviews) - Users value the **robust engagement features** of Salesforce Marketing Cloud, enabling seamless and personalized customer interactions. (137 reviews) - Customer Engagement (128 reviews) - Easy Integrations (122 reviews) - Users value the **marketing efficiency** of Salesforce Marketing Cloud Engagement, enhancing personalized strategies and lead generation effectively. (119 reviews) **What users dislike:** - Users find the **learning curve steep** for Salesforce Marketing Cloud, citing complexity and lack of intuitive guidance. (218 reviews) - Users face a **steep learning curve** with Agentforce Marketing, requiring significant effort to master SQL and AMPScript. (154 reviews) - Users find the **complexity** of Agentforce Marketing overwhelming, with numerous pathways and challenging automation setups requiring extensive knowledge. (140 reviews) - Users find the product **expensive** , making it less accessible despite its capabilities and features. (138 reviews) - Users find the **complex usage** of Agentforce Marketing frustrating, particularly during setup, navigation, and automation processes. (110 reviews) - High Complexity (90 reviews) - Not Intuitive (82 reviews) - Difficulty (75 reviews) - Integration Issues (73 reviews) - Missing Features (73 reviews) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Reviews ### 1. Powerful Audience Queries and Journey Canvas **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like the ability to query audiences and the journey canvas **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Data extension management, difficult to search data extensions. BU requirement to limit access. Lack of sandboxes **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Ability to connect and reach Salesforce contacts ### 2. Intuitive Campaign Setup and Clear Engagement Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** P Q. | Department Head - Digital & Content Marketing, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Intuitive campaign setup and tracking of customers engagement. Ability to easily view campaign creative. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some of the forms can be arduous to complete when setting up a campaign. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ability to track campaign activity and customer engagement as well as effectively and efficiently building out campaign pages. ### 3. Powerful Real-Language Prompts for Segments and Email Copy **Rating:** 4.5/5.0 stars **Reviewed by:** Nathan B. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Ability to create segments, copy for emails, and other things based on real language prompting. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The requirement to have Data 360. I would like the option to not have that, given the expense, similar to MCE. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Allowing self-service capabilities to our Marketing teams without immense technical skills. ### 4. Excellent for Customer Data Retention **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like how the software helps with customer data retention. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like it a lot. Nothing bad or issue. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It solved my organization's messy customer data point. It stores so effectively. ### 5. Agentforce Marketing Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Removes a lot of manual works and introduces autonomous flows. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Can be complex and some ai behaviors can’t be controlled. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Solves the problem of “tone-deaf” marketing and stops marketing when customers have problems. ### 6. Easy Salesforce Integration, But a Sandbox Would Help **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ease of use and integration with Salesforce. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The lack of a sandbox environment makes it difficult to build and test custom features without dirtying up the production instance. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Lead generation and qualification. ### 7. Director of partnership operations **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The insights on consumers that I wouldn’t have otherwise **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The lack of integration with existing systems **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** I don’t have the budget for a full team so it’s doing what no one else is ### 8. Easy Email Creation salesforce marketing cloud review **Rating:** 4.0/5.0 stars **Reviewed by:** Debbie C. | Digital Account Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like marketing cloud because it helps crest emails with templates and drag and drop features. I also like the reporting **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I do not like having to great sqls to merge data sources **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It solves the email creation problem and by not having to using html ### 9. Streamlining Staffing Campaigns Through Salesforce Marketing Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Nilesh P. | Senior Consultant, Staffing and Recruiting, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 04, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I like best about Salesforce Marketing Cloud Engagement is its powerful automation and personalization capabilities. It allows us to create highly targeted campaigns, segment audiences effectively, and deliver personalized communication at scale. The platform’s intuitive interface, combined with seamless integration with other Salesforce tools, makes managing recruitment and staffing campaigns efficient and data-driven, helping us engage candidates more meaningfully while saving time and improving overall workflow. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** One aspect that can be challenging with Salesforce Marketing Cloud Engagement is its steeper learning curve for new users, especially when configuring advanced automation or complex journeys. Additionally, certain reporting features could be more intuitive, as extracting detailed insights sometimes requires extra steps. However, with proper training and experience, these challenges are manageable and don’t outweigh the platform’s overall robust capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud Engagement addresses the challenge of managing and personalizing communication at scale in our staffing and recruitment processes. It solves problems like scattered candidate data, inefficient campaign management, and lack of targeted engagement. By automating journeys, segmenting audiences, and providing actionable insights, it helps us reach the right candidates with the right message at the right time, improving efficiency, enhancing candidate experience, and supporting data-driven decision-making across recruitment campaigns. ### 10. Improving Over Time with Powerful Agentic Marketing Capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Julian T. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It getting better with the time. And allows agentic capabilities in the marketing world, which MCE didn’t not do **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It makes you move away from MCE, which clients might find it bad **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** For me, a crm consultant too. It bring everything in one some product ### 11. Seamless Data 360 Integration for Easy Segment Pulls **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan F. | Marketing Implementation Consultant, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 06, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I love that it’s connected directly to data 360, so you can pull segments directly from it. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I do not like how consent is captured and handled in the platform **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It is allowing for quick builds of segments that target the correct audience ### 12. Solid Automation Integrations, but Unintuitive UI and Cumbersome Permissions **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 02, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Can integrate with some systems for automation. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The interface is unintuitive and requires a lot of investigation when looking for specific features. The permissions setup is cumbersome and requires significant trial and error to grant access to team members. Oh, and you have to purchase third party "plug-ins" to get the most use of the product. How can an email program not offer mobile preview? **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Marketing automation is adequate once you spend hours configuring things. ### 13. Seamless Salescloud Integration and Easy Marketing Formatting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Seamless integration with Salescloud, and easy formatting of marketing material. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing specific comes to mind—this product meets our needs. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Solving all the manual effort in our org to send marketing. ### 14. FedRAMP and Gov Cloud Limitations Raise Feasibility Concerns **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** We already had a service cloud instance that was easy to add in to **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Fed ramp and gov cloud limitations - concerns around feasibility of implementing **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Discontinuation of Adobe MCP ### 15. Great SF Sync, but Too Limited and Less Agile Than Hubspot **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I liked it would sync with all our SF data and ecosystem. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Was limited to features and not as agile as Hubspot **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** O hoped to sync all silos into one. ### 16. Agents Handle User Requests and Inquiries Smoothly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I enjoy how the agents can handle our requests and inquiries from users **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Not enough experience to say. Not applicable **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It can reach out to customers on its own ### 17. Great for Mailing Lists, But Manual Salesforce Updates Hold Us Back **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** September 10, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Mass ability to update customers and keep mailing lists. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Our instance is not connected with our other salesforce and needs manual input. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Different teams are able to manage their own communications. ### 18. Powerful Automation for Personalized, Scalable Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like best that Agentforce Marketing combines powerful automation with personalized customer engagement, making it easier to create timely, relevant campaigns at scale. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I dislike that it can be complex and time-consuming to configure, with a steep learning curve for new users. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It solves the problem of manually managing complex, multi-channel marketing campaigns by automating workflows and enabling more personalized customer engagement. This benefits me by saving time, improving efficiency, and helping deliver more relevant communications at scale. ### 19. Easy Sales Cloud Integration and Clear Insights, But Setup Takes Time **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Integrates easily with sales cloud and provides easy to understand insights **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Requires a fair amount of set up and customization to be useful **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Reporting metrics and insights ### 20. Great for Marketing Engagement with Our 3P Sellers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** We use this for marketing engagement with our 3P sellers **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing that I don’t like about this marketing cloud **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Marketing is made easy with SalesForce marketing cloud ### 21. Powerful Resources, But Requires Learning **Rating:** 3.5/5.0 stars **Reviewed by:** Paulo F. | Analista de Marketing, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** December 22, 2025 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Salesforce Marketing Cloud stands out for integrating data, automation, and personalization to create intelligent and scalable customer communication journeys. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The main drawback of Salesforce Marketing Cloud is its complexity, which requires technical expertise and a significant learning curve to fully leverage its capabilities. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud solves the challenge of managing large volumes of customer data and multichannel communications by centralizing information, automating journeys, and enabling personalization at scale, which improves efficiency, consistency, and engagement in our marketing efforts. ### 22. Powerful Personalization and Analytics for Seamless Customer Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Dusiant S. | Senior QA Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 06, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** This platform offers powerful, unified tools for customer personalization and cross-channel orchestration, making it possible to design complex journeys across email, mobile, social, and web with strong data integration. However, its extensive features do demand a considerable investment of time and expertise to fully master. Users appreciate the ability to craft tailored experiences using AI and benefit from its comprehensive analytics. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Some of the main pain points are the complicated setup process and the awkward user interfaces, especially when it comes to simple tasks like designing basic emails. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud (SFMC) addresses major marketing challenges such as fragmented data, impersonal messaging, reliance on manual tasks, and inconsistent customer experiences across various channels. ### 23. Autonomous Campaign Execution That Frees Marketers to Focus on Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Agentforce Marketing’s standout strength is autonomous campaign execution — AI agents can independently handle tasks like audience segmentation, content personalization, and journey orchestration without constant human intervention, freeing marketers to focus on strategy rather than operations. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It’s a new platform, and it requires migration from the legacy system. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It solves the scale vs. personalization tradeoff — marketers have always had to choose between reaching large audiences or delivering truly personalized experiences, because doing both manually is impossible ### 24. Advanced Automation & Journey Builder for Sophisticated Customer Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Marian C. | Marketing Coordinator, Marketing and Advertising, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 29, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Advanced automation & journeys: Journey Builder lets you create sophisticated, multi-step customer journeys across email, SMS, and more, all triggered by actions or data changes. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** What I dislike most about Salesforce Marketing Cloud is that it can feel overly complex and heavy for what many teams actually need. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Salesforce Marketing Cloud solves the challenge of managing complex, data-driven, multi-channel marketing at scale by unifying customer data, automating journeys, and enabling personalized messaging. This benefits me by reducing manual work, improving targeting and relevance, and giving clearer insight into campaign performance, allowing me to focus more on strategy and less on execution. ### 25. Easy to Use in Salesforce, But Customer Journeys Can Be Tricky **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** That it is part of salesforce and it is easy to use **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Sometimes it is hard to create a customer journey **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The need of marketing tasks ### 26. Creates Powerful Customer Journeys **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It has helped us create powerful.customer journeys **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It was expensive for us to implement and Roll out **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It has helped us with our email marketing challenges ### 27. Powerful Journey Builder, But Too Complex for a Solo User **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ability to create journeys to augment our one user. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It’s a lot for her to figure it all out. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It’s helping our one user multiply ### 28. Easy Email Building That Saves Time **Rating:** 4.0/5.0 stars **Reviewed by:** Lindsey B. | Graphic Designer, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I enjoy the ease that it provides me when building emails. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I wish there were some deeper intervention of products that we use. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The ease to build emails in both content builder but also to be able to code. ### 29. Effortless Campaign Asset Organization with Drag-and-Drop Templates **Rating:** 4.0/5.0 stars **Reviewed by:** Katie S. | National Board of Directors, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Being able to organize my campaign assets and easily drag and drop them into templates as needed. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It can be cumbersome if your org doesn’t invest in the full suite. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Retargeting our clients who haven’t interacted with our emails ### 30. A user friendly marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Easy to build lists and easy to send emails. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Doesn’t natively integrate with some data sources. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Allows us to market to our customers at scale. ### 31. Agentic Marketing Capabilities That Open New B2B Opportunities **Rating:** 4.5/5.0 stars **Reviewed by:** Jack B. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Bringing agentic capabilities to marketing opens new landscapes especially for b2b **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The set up can take a bit of getting used to a **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It Solves a scalability problem, being able to open new capabilities in a modern platform ### 32. Easy to Set Up, but Too Expensive to Justify **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It was fairly easy to setup and administer. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is really expensive and ultimately was cost prohibitive. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Automating email marketing from data within salesforce ### 33. Easy Access to Leads and Contacts, but Legacy Decisions Can Feel Clunky **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Ease of access to leads, contacts and prospects. Customizeable **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Clunky sometimes especially when legacy decisions are confusing and irreversible. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Central customer relationship management system ### 34. Flexible Scripting and Multi-Channel Integrations That Deliver **Rating:** 4.0/5.0 stars **Reviewed by:** Pablo S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The possibility to integrate many channels including paid media networks. Also the flexibility of scripting for personalization **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The dispair roadmap for MCE and MCA.. not having agentforce on MCE **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Creating faster segmentation with data cloud and prompts ### 35. Actionable ROI Metrics and Smart Next-Step Recommendations **Rating:** 5.0/5.0 stars **Reviewed by:** Evelyn G. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ROI metrics and recommendations for the best next action. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing else—this cloud solution works really well for me, and it has helped me a lot with campaign personalization. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The insights from my campaigns and the recommendations. ### 36. Powerful Data Management and Journey Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Sean F. | Social Media Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Ability to manage our data and sends. Ability to automate journeys **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The UI is quite clunky, irregular timeout times and not easy to bulk manage tracking reports **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Personalisation has helped improve ournjourneys and engagement rate for.our audience ### 37. Comprehensive Marketing Tool That Makes Customer Journeys Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea W. | Freelance Writer, Editor and Marketing Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It’s a comprehensive tool and is blazing trails in marketing. I love that I can set up journeys that help engage and onboard customers **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I think the reporting could be a better. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Helping us with onboarding journeys ### 38. Seamless Multichannel Integration with Clear Client Journey Visualization **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra N. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Seamless integration with different channels to mast people where they want. Clearly defined visualization of client journey. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I haven’t identified any parts I dislike, outside of trying to confine leadership to purchase. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Client journeys and touch points. ### 39. Engaging Leads in Salesforce, but Prospect Limits Feel Too Low **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Ability to engage with contacts and leads within Salesforce **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The maximum prospects limitation is too low **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Helping us to build marketing campaigns at the enterprise level ### 40. Agentforce Marketing Powers Better Campaigns with Market Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Agentforce Marketing helps marketing team run better campaign based on market insights **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** There is nothing to dislike about Agentforce Marketing **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Run better campaigns ### 41. Highly recommended **Rating:** 4.5/5.0 stars **Reviewed by:** Georgina R. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is an excellent tool for member loyalty and automation, undoubtedly the best. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Integrations are sometimes complex in systems of companies with many years and a lot of data. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** The integrations and quantity of products ### 42. Incredibly Easy to Use—and Keeps Getting Better **Rating:** 5.0/5.0 stars **Reviewed by:** Tobi R. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Incredibly easy to use and the iterations continue improving the product. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is a great product. I don’t have anything negative to say about it. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** It helps me engage customers in a quick and easy way ### 43. Powerful tool, takes time to learn **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Ability to have help while learning the product. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Since I’m still learning, it’s hard to answer this question. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Opportunity information and insights. ### 44. User-Friendly Interface With All Key Details in One Place **Rating:** 4.5/5.0 stars **Reviewed by:** Franco D. | Implementation Specialist, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** May 25, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Interface, its user friendly. All see all details needed without changing or going to different pages. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Not really dislike, but improve on how to make it more inviting **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** We'll creating cases having to customize responses too. So its user friendly ### 45. Automation That Boosts Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Unlocks automation to improve efficiency **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** User interface for pardot and what we can do for our company **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Ability to connect everything efficiently ### 46. AI-Powered Personalisation That Streamlines Customer Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Diana Kristine G. | Lead generation specialist, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 21, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** I like how I can personalise my use of the tool. The AI-powered personalisation and automated customer journey make things run more smoothly. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Agentforce pricing: I find it expensive. A small business might have a hard time affording it. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Automation and operation. I no longer need to constantly have someone checking on it, since it’s automated. ### 47. Seamless Integration and Effortless Ease of Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The integration with software and ease of use **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Nothing at this time to discuss right now **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Now to disclose right now ### 48. Powerful Data Cloud Campaign Creation **Rating:** 4.0/5.0 stars **Reviewed by:** Diana T. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 04, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** The ability to create campaigns using the data available in data cloud **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Writing SQLs and not being able to have an overview of all of my campaigns across different Business units **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Time to market ### 49. Strong Performance and Support, but Needs Simpler UI and More Social/DMP Features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** April 27, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is borrowing the native AI Af from the Core product Salesforce. MC was already a good product lacking AI, now that has been passed by the core product . Performance is good but need to improve, integration capabilites are upto the mark, pricing can be negotiated . Best part is salesforce support system. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** It is still to come out with Social media marketing and DMP features. UI can be made bit simpler ,. **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Entire marketing process in my organisation. Whatsapp marketing, SMS markeitng and integration with all social media ### 50. Engagement Journeys We Love **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Building customer engagement journeys, etc. **What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?** Existing license requires upgrade to get new features **What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?** Connects customer data to build customer journeys ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Discussions - [Is it safe to use?](https://www.g2.com/discussions/40550) - 2 comments, 2 upvotes - [What is SalesForce Email Studio?](https://www.g2.com/discussions/24042-what-is-salesforce-email-studio) - 2 comments, 2 upvotes - [Is there any demo account to learn Interaction Studio or best platform to learn it ?](https://www.g2.com/discussions/33550-is-there-any-demo-account-to-learn-interaction-studio-or-best-platform-to-learn-it) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/yes-9a4129cb-c33f-45b5-8653-afae79248485) - 1 comment, 1 upvote - [Is there a tutorial with very specific step by step instructions for creating a referral program?](https://www.g2.com/discussions/14684-is-there-a-tutorial-with-very-specific-step-by-step-instructions-for-creating-a-referral-program) - 1 comment, 1 upvote - [View Agentforce Marketing (formerly Salesforce Marketing Cloud) pricing details and edition comparison](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?page=7&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-09-19+03%3A25%3A18+-0500&secure%5Bsession_id%5D=5c1298a2-fef2-4ee8-aed4-9a68fd92e48a&secure%5Btoken%5D=7924d794e8dda3ae423a5151e8b5333eb24b45853e0382ce1a5b9c360eecd3fb&format=llm_user) ## Agentforce Marketing (formerly Salesforce Marketing Cloud) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Lead Monitoring** - Features - Performance - Identification - Lead Capture **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Data Capture** - Mobile - Websites - Social Media - Data **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Analytics** - Export/Import - Reporting **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Customization** - Web Forms - Personalization - Templates - Integration - Social Media Integration - Customizable Forms - Customizable Templates **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Additional Functionality** - Lead Segmentation - Conversion Tracking - Activity Dashboard - A/B Testing - AI Copilot - Pipeline Management - Drag & Drop - Reporting & Statistics - Multi-Campaign - Prospecting Tools - Customizable Fields - Lead Distribution - Event Triggered Actions - Engagement Tracking - Generative AI - Chat/Messaging - CRM - Email Marketing - Template Management - Lead Nurturing - Customizable Branding - Contact Management - Contact Database - Email Management - Real-Time Notifications - Customer Segmentation - Surveys & Feedback - Campaign Management - Activity Tracking - Alerts/Notifications - Data Extraction - Lead Notifications - Reporting/Analytics - Dashboard - Business Card/Badge Scanning - Lead Generation - Customer Database - Autoresponders - Lead Qualification - API - Forms Management - Visitor Tracking - Lead Management - Campaign Analytics - Search/Filter - Campaign Planning - Lead Scoring - Email Tracking - Drip Campaigns - Campaign Segmentation - Lead Verification/Validation - Source Tracking - Calendar Management - Reminders - Interaction Tracking - Opportunity Management - Sales Reports - Document Storage - Sales Trend Analysis - Monitoring - For Sales Teams/Organizations - Sales Forecasting - Workflow Management - Task Management **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Agentforce Marketing (formerly Salesforce Marketing Cloud) Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (827 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,725 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,212 reviews)