--- title: Salesforce Data 360 (formerly Data Cloud) Reviews meta_title: 'Salesforce Data 360 (formerly Data Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 317 reviews by the users' company size, role or industry to find out how Salesforce Data 360 (formerly Data Cloud) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 317 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Salesforce Data 360 (formerly Data Cloud) Reviews **Vendor:** Salesforce **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.3/5.0 **Total Reviews:** 317 ## About Salesforce Data 360 (formerly Data Cloud) Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens. ## Salesforce Data 360 (formerly Data Cloud) Pros & Cons **What users like:** - Users value the **real-time platform integration** of Salesforce Data 360, enhancing data connectivity and decision-making across ecosystems. (79 reviews) - Users value the **ease of use** in Salesforce Data 360, enhancing user experience and simplifying data management. (56 reviews) - Users appreciate the **easy integration** of Salesforce Data 360, streamlining workflows and enhancing data accessibility across teams. (53 reviews) - Users value the **effective data aggregation** of Salesforce Data 360, unifying diverse sources into a real-time customer profile. (39 reviews) - Users value the **seamless integrations** with various platforms, enabling unified customer profiles and enhanced audience targeting. (38 reviews) - Data Integration (36 reviews) - Data Centralization (35 reviews) - Integration Capabilities (34 reviews) - Users appreciate the **easy integrations** of Salesforce Data Cloud, enabling seamless data access and streamlined workflows. (33 reviews) - Data Quality (31 reviews) **What users dislike:** - Users find the **steep learning curve** of Salesforce Data 360 challenging, hindering quick understanding and effective use. (53 reviews) - Users find the **cost burdens** of Salesforce Data 360 to be high due to extensive data integration and usage demands. (44 reviews) - Users experience a **difficult learning** curve with Salesforce Data 360, making setup and usability quite challenging. (37 reviews) - Users find the **implementation complexity** challenging, particularly for novices, affecting overall user experience and adoption. (36 reviews) - Users struggle with the **complex setup** of Salesforce Data 360, facing steep learning curves and extensive training needs. (34 reviews) - Data Management Issues (25 reviews) - Difficult Setup (25 reviews) - Users note a **steep learning curve** with Salesforce Data Cloud, making it challenging for beginners to navigate effectively. (25 reviews) - Complex Implementation (24 reviews) - Setup Difficulty (24 reviews) ## Salesforce Data 360 (formerly Data Cloud) Reviews ### 1. Good product, intuitive, features support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2022 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Suite of services in pack. Intuitive and support enabled. Monitoring and analytics supported within the tool **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** More Analytics capabilitiescouks help deeper insights for users and audience **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Marketing and tracking of efforts. Metrics ### 2. Things to know about Salesforce Customer 360 Data Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2022 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** We can build a unified customer profile by integrating multiple salesforce clouds for better customer experience and business decisions. With the hub and spoke model, the salesforce customer 360 data manager acts as a single source of truth for data requirements **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Data accessibility outside salesforce platforms is comparatively complex in the solution. Costing is very high compared to competitor CDP platforms available in the market. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** We are creating a unified customer profile by merging data from multiple data sources such as CRM, Marketing Automation, Offline data, Reporting data. We have realized a lot of benefits in terms of marketing and analysis. ### 3. Great platform for customization and easy to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Ali s. | Customer Service Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Salesforce customer 360 data manager is a Fantastic product that stores clients data and is easy to customize, There are many different ways of setting up clients, **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Sometimes a bit slow, which can be fixed otherwise, It works fine and the tool is handy. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** It makes us easy to analyze clients' data and get in touch according to the progress of the report. It offers us everything to explore, track the progress report of the clients. Manage data as well as the sales orders. ### 4. Data Manager Review **Rating:** 4.0/5.0 stars **Reviewed by:** Pankaj K. | Manager - Customer Support, Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Use of technology and AI to create a smooth OMNI Channel experience. Compilation and creation of data that enables to deliver high quality customer experience **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** There is nothing to dislike about Salesforce 360 Data Manager **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** 1. We can access information related to Service, Sales, marketing at one single platform 2. We can better track customer satisfaction & Marketing leads ### 5. Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Renata Lynn J. | Retail Sales Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2021 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The program is easy to use and helps me keep everything in one place **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Does not upload new data as quickly as I would like for it to **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Keeping all of our data in one place makes it so much easier to locate ### 6. Decent platform for sales reps **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like the ease of capturing notes after appointments. Also like being able to run and customize reports. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I dislike that we are limited to drop down options, and that accounts often do not merge when requested. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Good way of tracking sales calls and keeping notes. Also like being able to generate business reviews to share with client. ### 7. Salesforce Excels **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like how easy Salesforce is to use. Its customizability makes it an easy choice to use. It facilitates easy data exchange. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I dislike how costly it is. There can also be somewhat of a learning curve for those not incredibly technologically experienced. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I use Salesforce Customer 360 Data Manager to create and store customer profiles and exchange data and events across many systems. ### 8. Salesforce is cool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like that there is a main dashboard where all the different tabs are clearly visible. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I dont like how you have to have a bunch of different Salesforce tabs open because you cant keep your main account list there once you click on an account **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Im solving problems of organization I suppose and benefits are finding info quickly ### 9. Zoomin Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2021 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Used it at a previous company. It was a very cool and insightful software. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Honestly, there wasn't much to dislike. It was pretty easy to use and I saw no real areas for improvement. **Recommendations to others considering Salesforce Data 360 (formerly Data Cloud):** Definitely a worthwile investment **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Allowing a faster way for customers to find solutions. It took away a lot of manual work. ### 10. One-stop solution to manage customer data! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2021 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** It helps to ultimately connect and centralize data at the hub to produce one global profile for each distinctive customer for viewing, editing, or fixing errors if any. 360 Data manager excludes data duplication and hence yields better results. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** There are too many configurations. More documentation should be available publicly. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I am trying to connect and tie all the data sources together, even those that reside outside salesforce. ### 11. Well Invested Product for Connecting Customers and Businesses **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2021 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** I like the interdisciplinary features for connecting to analytics, marketing, and customers. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** I would not say that I like the updates that occur during the software use sessions. **Recommendations to others considering Salesforce Data 360 (formerly Data Cloud):** I recommend the software to integrate help tools (live chat) outside of business hours. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** I am trying to build and improve projects by understanding the interdisciplinary features for connecting to analytics, marketing, and customers. ### 12. Keep track of your business sales **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2021 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** How easy it is to use and the customer support **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Didn't get to explore too to much on reporting therefor that could have been more clear to use. **Recommendations to others considering Salesforce Data 360 (formerly Data Cloud):** Rely on customer support they are great at training and answering questions. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Tracking sales and company goals. ### 13. SalesForce 360 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2021 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Ease of use. And extremely customizable for our evironement. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Sometimes it can be hard to get the custom setup done by yourself. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** More efficent customer collection of data and follow up. ### 14. Trust in Zoomin to Deliver Self-Service Content for Your Enterprise **Rating:** 5.0/5.0 stars **Reviewed by:** Joe Z. | Senior Manager, Documentation Infrastructure, Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2020 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Zoomin's product offering is enterprise-level and is positioned to meet current and future business requirements easily. The platform: * Is focused on user experience, with search and SEO optimization capabilities * Is highly customizable * Is capable of permission-based content * Integrates with SSO platforms easily * Automatically includes features developed for industry needs * Supports easy publishing of DITA XML Zoomin always displays a "can do" and "customer first" attitude. They have a pulse on the industry and understand the goals of many companies that have similar goals in mind. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Sometimes release cycles for new enhancements can be delayed. Zoomin typically strives to do everything they can to meet timelines, however sometimes that doesn't always line up. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Deliver quality product content in multiple languages through a dynamic publishing platform, with intelligent search capabilities. The platform is SSO enabled which provides us the ability to personalize content based on profiles. ### 15. Zoomin helped us make our documentation access as cool as our products. **Rating:** 5.0/5.0 stars **Reviewed by:** Mike M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2020 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The ability for our users to find content that they are looking for. The search is very good and easy to use. The fact that you can set up and easily change your taxonomy, if needed is a great feature of this product. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Takes some work to prepare and upload the documents to the site. Depending on your source files, you may have an easier time preparing and uploading documents. Our source is a bit more complicated, so it takes some work to set the tagging and prepare files for upload. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** As a current user of Zoomin, I have been able to provide a central location for publishing technical documents that relate to all of our products. Our customers only have to access one single location to find help on our products. Previously, we had product documentation segregated by product version and divided additionally between software and hardware products. Now we are able to locate all product and document versions on a single site and users can fairly easily discriminate between versions and find what they need quickly. In addition, the site can be displayed easily on tablets or phones. ### 16. Zoomin Powers Customer Portal Elevating the Customer Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** Zoomin provides a multi-channel gateway for our customers. The multiple delivery channels allows our customers self-service to access content in the most optimal solution for them. The robust interface empowers personalization and enables searchability. The interface is customized for our customers needs and brings critical information to the forefront. All of these features provides an elevated customer experience. In addition, the efficiency gain with the ease of publication is priceless. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** There have been no downsides. We are pleased with the product and support. **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** We are fulfilling our customer expectation with allowing multi-channel delivery and personalizing content. We have vastly reduced our time to publication through automation. We are using the analytics to further refine our product in our continuous improvement efforts. ### 17. Great working software and great team to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Enterprise (> 1000 emp.) **Reviewed Date:** October 07, 2020 **What do you like best about Salesforce Data 360 (formerly Data Cloud)?** The development team is easy and great to work with! Very helpful with finding solutions and the best way to implement our needs. **What do you dislike about Salesforce Data 360 (formerly Data Cloud)?** Sometimes it takes a while to fix issues but mostly if it has to do with development and building something from scratch. But the communication from the team and techs is ongoing and up to date! **What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you?** Using Zooming as a software solution to house a massive amount of data for multiple users to have access to. The data needs to be presented in a way that is easy to read and follow. Zoomin solves that problem perfectly! ## Salesforce Data 360 (formerly Data Cloud) Discussions - [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager) - [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager) - [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses) - [View Salesforce Data 360 (formerly Data Cloud) pricing details and edition comparison](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+06%3A38%3A28+-0500&secure%5Bsession_id%5D=0f46e664-1bb1-4409-848f-1391072be588&secure%5Btoken%5D=7ceeeea4378ce2352feaffc20f0a5e37a53e4bcdfaed87505fce43221a82796d&format=llm_user) ## Salesforce Data 360 (formerly Data Cloud) Integrations - [Act!](https://www.g2.com/products/act/reviews) - 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Data Cleansing - Data Extraction - Third-Party Integrations - Data Verification - Information Governance - Data Capture and Transfer - AI Copilot - Customizable Reports - Data Migration - Behavior Analytics - Real-Time Reporting - Interactive queries - Audit Trail - Multiple Data Sources - Document Storage - Access Controls/Permissions - User Management - AI/Machine Learning - Master Data Management - Task Scheduling - Data Import/Export - Monitoring - Customer Database - Audit Management - Reporting/Analytics - Data Visualization - Collaboration Tools - Workflow Management - Full Text Search - Compliance Management - Generative AI - Data Quality Control - Data Connectors - Automatic Backup - Activity Tracking - Activity Dashboard - Data Security - Data Analysis Tools - Data Synchronization - Metadata Management - Dashboard Creation - Visual Analytics - Secure Data Storage - Data Integration - Database Support **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools - Collaboration Tools - Real-Time Data - Ad Network Integration **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Management** - Hierarchy Management - Reference Data Management - Data Lineage - Metadata Management - Real-Time Data - Workflow Management - Process Management - Catalog Management - Compliance Management - Multi-Channel Management **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning - AI/Machine Learning **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports - Campaign Segmentation **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring - Real-Time Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Security** - Access Control - Roles Management - Compliance Management **Functionality ** - Multi-Domain - Match & Merge - Relationship Mapping - User Interface - Data Mapping **Security** - Data Governance - Data Masking **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization - Advertising Management - Performance Management - Campaign Management - Data Storage Management - Customer Experience Management **Data Quality** - Data Preparation - Data Distribution - Data Unification **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Maintainence** - Data Quality Management - Policy Management - Data Storage Management **Additional Functionality** - Contact Database - AI Copilot - Data Migration - Engagement Tracking - Data Visualization - Audience Targeting - Data Capture and Transfer - Competitive Analysis - Generative AI - Reporting/Analytics - Data Synchronization - CRM - Content Library - Data Mapping - Customer Journey Mapping - API - SMS Marketing - Data Recovery - Drip Campaigns - Customer Database - Email Marketing - Data Profiling - Multi-Channel Marketing - Real-Time Analytics - Click Tracking - Behavior Tracking - Real-Time Reporting - Data Transformation - Multi-Campaign - A/B Testing - Campaign Analytics - Data Verification - Data Extraction - Behavioral Analytics - Multiple Data Sources - Reporting & Statistics - ROI Tracking - Predictive Analytics **Additional Functionality** - Reporting/Analytics - Alerts/Notifications - Multiple Data Sources - Data Migration - Third-Party Integrations - Access Controls/Permissions - Monitoring - Data Quality Control - Data Profiling - Collaboration Tools - AI Copilot - Performance Metrics - Role-Based Permissions - Drag & Drop - Data Connectors - Audit Trail - Data Verification - Data Extraction - Deduplication - Visualization - Data Capture and Transfer - Data Import/Export - API - Generative AI - Activity Tracking - Data Visualization - Activity Dashboard - Version Control **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations - Active Directory Integration **Additional Functionality** - AI Copilot - Reporting & Statistics - Data Migration - Archiving & Retention - Data Capture and Transfer - Audit Trail - Data Synchronization - Single Sign On - Customizable Reports - Data Profiling - Authentication - Role-Based Permissions - Tagging - Secure Data Storage - Data Security - HIPAA Compliant - SSL Security - Risk Assessment - Data Mapping - Search/Filter - Self Service Portal - Multiple Data Sources - Document Storage - API - Activity Tracking - Automatic Backup - Visual Analytics ## Top Salesforce Data 360 (formerly Data Cloud) Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (556 reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - 4.3/5.0 (445 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (399 reviews)