--- title: Salesforce Data 360 (formerly Data Cloud) Reviews meta\_title: 'Salesforce Data 360 (formerly Data Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 319 reviews by the users' company size, role or industry to find out how Salesforce Data 360 (formerly Data Cloud) works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 319 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Salesforce Data 360 (formerly Data Cloud) Reviews & Product Details Visit Website Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens. * * * Product Website Salesforce Data 360 (formerly Data Cloud) Seller [Salesforce](https://www.g2.com/sellers/salesforce) Discussions [Salesforce Data 360 (formerly Data Cloud) Community](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/discuss) Solution Type All-in-One Overview by Oleg Kulda Show More ## Pricing Pricing provided by Salesforce Data 360.... ### Consumption Credits $500.00 100000 Credits [ View More Pricing Information ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/pricing) ## Salesforce Data 360 (formerly Data Cloud) Integrations (50) What do users say about integrations? 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I appreciate how Salesforce Data Cloud simplifies the creation of segmentations using various criteria and data points which isn't possible in native Salesforce reports. The integration with Marketing Cloud is extremely useful, allowing us to act on insights about prospects and enhance account engagement. Review collected by and hosted on G2.com. What do you dislike about Salesforce Data 360 (formerly Data Cloud)? I find setting up Salesforce Data Cloud to be quite difficult due to the extensive training required and the new terminology introduced. It feels almost like learning a new product from scratch, especially with functionalities like data mapping, unification, and segmentation that we hadn't handled before. Additionally, the product's complexity is heightened by areas where writing code is necessary, such as with calculated insights and query editors, which differ significantly from standard Salesforce administration tasks. This steep learning curve is not just challenging but makes the overall user experience less intuitive, especially for experienced Salesforce administrators. Review collected by and hosted on G2.com. What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you? It solves complex marketing segmentation by using criteria and attributes from different data points, enhancing our segmentation capabilities beyond native Salesforce reports. The integration with Marketing Cloud enables us to act on insights, improving prospect engagement. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Vijay R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vijay R.") VR Vijay R. Salesforce Architect Enterprise (\> 1000 emp.) 4/15/2026 "Great 360° User View, but Too Costly and Click-Heavy with a Buggy UI" 2.5/5 What do you like best about Salesforce Data 360 (formerly Data Cloud)? Ability to connect data from multiple systems and create a 360 view of the users Review collected by and hosted on G2.com. What do you dislike about Salesforce Data 360 (formerly Data Cloud)? Cost. So much credits and quite not easy to analyze Too many clicks. Buggy UI Review collected by and hosted on G2.com. What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you? It provides a 360-degree view of customer data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Shailesh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shailesh T.") ST Shailesh T. Mid-Market (51-1000 emp.) 4/15/2026 "Data Consolidation Is Great, But the Overall Experience Needs Work" 2.5/5 What do you like best about Salesforce Data 360 (formerly Data Cloud)? Ability to consolidate data and create profiles Review collected by and hosted on G2.com. What do you dislike about Salesforce Data 360 (formerly Data Cloud)? Limited documentation for features and product capabilities. There are also many bugs in the software Review collected by and hosted on G2.com. What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you? It helps me create unique profiles for customers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Elena B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elena B.") EB Elena B. Salesforce Technical Project Manager Mid-Market (51-1000 emp.) 10/16/2025 "Great Data Harmonization Concept, but Steep Learning Curve for Admins" 3/5 What do you like best about Salesforce Data 360 (formerly Data Cloud)? The idea of harmonizing data is great. The mapping tool is very transparent Review collected by and hosted on G2.com. What do you dislike about Salesforce Data 360 (formerly Data Cloud)? I am still learning, not the easy learn for Admins, I don't get a clear picture from there the data from in the end of the process. Most of the time we have one contact present in 2 or 3 orgs. Business want to see all the resources info Review collected by and hosted on G2.com. What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you? Merging 3 orgs in one ogr Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Aleena K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aleena K.") AK Aleena K. Senior Analyst | Executive Accelerators Small-Business (50 or fewer emp.) 10/14/2025 "Impressive Agentforce Features, but Disappointed by Separate Data Cloud Licensing" 2.5/5 What do you like best about Salesforce Data 360 (formerly Data Cloud)? I’m really impressed by its potential - especially about what it can do with Agentforce Review collected by and hosted on G2.com. What do you dislike about Salesforce Data 360 (formerly Data Cloud)? The fact that a separate license needs to be purchased even if you already have Sales, Service, or Marketing cloud. Data Cloud plays such an integral part in the success of Agentforce, that it should come as a complimentary part of the Agentforce package. Review collected by and hosted on G2.com. What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you? I haven’t used Data Cloud yet but i can see potential in how it could help my organization gain more insights from customer data without needing to view that data from Tableau. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") CC Verified User in Consulting Enterprise (\> 1000 emp.) 4/15/2026 "Easy Segmentation and Activation, But Vague Errors and Limited Documentation" 3/5 What do you like best about Salesforce Data 360 (formerly Data Cloud)? Ease of segmentation and activation. Ability to ingest unstructured data. Review collected by and hosted on G2.com. What do you dislike about Salesforce Data 360 (formerly Data Cloud)? Common vague errors and lacking support documentation Review collected by and hosted on G2.com. What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you? Data management for marketing teams, segmentation and activation. Makes marketing team more agile vs. relying on IT for data pulls. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") AE Verified User in Education Management Enterprise (\> 1000 emp.) 4/15/2026 "Powerful Analytics and 360 View, But a High Bar for Implementation" 2.5/5 What do you like best about Salesforce Data 360 (formerly Data Cloud)? Obviously the analytics and 360 view it’s offering. Review collected by and hosted on G2.com. What do you dislike about Salesforce Data 360 (formerly Data Cloud)? It’s hard to implement with a lot of considerations and setup to accomplish. Fairly high bar to enter. Review collected by and hosted on G2.com. What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you? Unifying data across a number of systems. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ZL Zbigniew L. VP Mid-Market (51-1000 emp.) 10/14/2025 "Comprehensive Client Insights, but Setup and Cost Are Challenging" 2.5/5 What do you like best about Salesforce Data 360 (formerly Data Cloud)? It brings together all data to provide a comprehensive, 360-degree view of each client. Review collected by and hosted on G2.com. What do you dislike about Salesforce Data 360 (formerly Data Cloud)? The setup process is complicated, and the high cost is a significant issue for me. Review collected by and hosted on G2.com. What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you? Bringing together all data streams into a single platform has been a significant advantage. It simplifies management and provides a clearer overview, making it much easier to handle complex information. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ML Matt L. Sr Data Analyst Small-Business (50 or fewer emp.) 10/16/2025 "Zero Copy Feature Is Great, but Salesforce Dependency Is Limiting" 3/5 What do you like best about Salesforce Data 360 (formerly Data Cloud)? Ability to use zero copy is very nice and useful Review collected by and hosted on G2.com. What do you dislike about Salesforce Data 360 (formerly Data Cloud)? It would be even better if you could use it independently of Salesforce and import your own open data. Review collected by and hosted on G2.com. What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you? Performance and speed at scale. Providing a robust user future to follow Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Pankaj J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pankaj J.") PJ Pankaj J. Managing Director Mid-Market (51-1000 emp.) 10/15/2025 "Great for Centralized Data, but Challenging with Multiple External Sources" 3/5 What do you like best about Salesforce Data 360 (formerly Data Cloud)? Centralize data collection at one place , both Salesforce as well as external data Review collected by and hosted on G2.com. What do you dislike about Salesforce Data 360 (formerly Data Cloud)? Difficult to grab external data in there, specially when you have multiple sources Review collected by and hosted on G2.com. What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you? Need to collect to multiple data sources Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Pricing Options Pricing provided by Salesforce Data 360.... ### Consumption Credits $500.00 100000 Credits [ View More Pricing Information ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/pricing) Salesforce Data 360 (formerly Data Cloud) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_205c43a22cc9f5d110bca0feac5ef444/twilio-segment.png "Product Avatar Image") Twilio Segment 4.5/5(567) [ Compare Now ](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-twilio-segment) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/insider-one-vs-salesforce-data-360-formerly-data-cloud) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d2f0a0ea98763ba63746cc59f2377be9/dynamics-365-customer-insights.png "Product Avatar Image") Microsoft Dynamics 365 Customer Insights 4/5(19) [ Compare Now ](https://www.g2.com/compare/dynamics-365-customer-insights-vs-salesforce-data-360-formerly-data-cloud) ##### ##### Salesforce Data 360 (formerly Data Cloud) Features Administration Marketing Integrations Data Quality Data Unification Data Sourcing Data Enrichment Expandability Content Marketing Intelligence Marketing Metrics Predictive Modeling Recommendation Engine [ View More Features ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/features) ## Top-Rated Alternatives [ ![Twilio Segment](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Twilio Segment") Twilio Segment 4.5/5(567) ](https://www.g2.com/products/twilio-segment/reviews) [ ![Tealium](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tealium") Tealium 4.3/5(479) ](https://www.g2.com/products/tealium-2026-07-21/reviews) [ ![Hightouch](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hightouch") Hightouch 4.6/5(399) ](https://www.g2.com/products/hightouch/reviews) [ View All Alternatives ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/competitors/alternatives) ## Consulting Services for Salesforce Data 360 (formerly Data Cloud) [ ![Deloitte Implementation Services](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deloitte Implementation Services") Deloitte Implementation Services ](https://www.g2.com/products/deloitte-implementation-services/reviews) [ ![Wipro Salesforce Practice](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wipro Salesforce Practice") Wipro Salesforce Practice 4.2/5(24) ](https://www.g2.com/products/wipro-salesforce-practice/reviews) [ ![Tectonic](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tectonic") Tectonic 3/5(1) ](https://www.g2.com/products/tectonic/reviews) [See all Salesforce Data 360 (formerly Data Cloud) Providers](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/implementation) ##### Categories on G2 [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Data Governance](https://www.g2.com/categories/data-governance-tools)[Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms) [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Data Governance](https://www.g2.com/categories/data-governance-tools)[Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms)[Master Data Management (MDM)](https://www.g2.com/categories/master-data-management-mdm)[Identity Resolution](https://www.g2.com/categories/identity-resolution)[Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp)[Data Management Software](https://www.g2.com/categories/data-management-software) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What's the best marketing analytics software for consolidating paid, organic, email and social data into one attribution view?](https://www.g2.com/discussions/what-s-the-best-marketing-analytics-software-for-consolidating-paid-organic-email-and-social-data-into-one-attribution-view)[What's the best mobile marketing platform that combines email, SMS and push notifications in one integrated interface?](https://www.g2.com/discussions/what-s-the-best-mobile-marketing-platform-that-combines-email-sms-and-push-notifications-in-one-integrated-interface)[What’s the best software for automating event registration campaigns?](https://www.g2.com/discussions/what-s-the-best-software-for-automating-event-registration-campaigns) [User-friendly MDR software for non-tech businesses](https://www.g2.com/discussions/user-friendly-mdr-software-for-non-tech-businesses)[Best inbound call tracking software for small businesses](https://www.g2.com/discussions/best-inbound-call-tracking-software-for-small-businesses-any-recommendations)[Pros and Cons Details](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)