--- title: Salesforce Data 360 (formerly Data Cloud) Reviews meta\_title: 'Salesforce Data 360 (formerly Data Cloud) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 319 reviews by the users' company size, role or industry to find out how Salesforce Data 360 (formerly Data Cloud) works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 319 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Salesforce Data 360 (formerly Data Cloud) Reviews & Product Details Visit Website Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens. * * * Product Website Salesforce Data 360 (formerly Data Cloud) Seller [Salesforce](https://www.g2.com/sellers/salesforce) Discussions [Salesforce Data 360 (formerly Data Cloud) Community](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/discuss) Solution Type All-in-One Overview by Oleg Kulda Show More ## Pricing Pricing provided by Salesforce Data 360.... ### Consumption Credits $500.00 100000 Credits [ View More Pricing Information ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/pricing) ## Salesforce Data 360 (formerly Data Cloud) Integrations (50) What do users say about integrations? 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Small-Business (50 or fewer emp.) 9/19/2024 "Integrating customer databsnsjwjwnsbsnsn" 0/5 What do you like best about Salesforce Data 360 (formerly Data Cloud)? Platform with lots of possibilities to coalesce customer data Review collected by and hosted on G2.com. What do you dislike about Salesforce Data 360 (formerly Data Cloud)? Nothing at this point, still in early phase Review collected by and hosted on G2.com. What problems is Salesforce Data 360 (formerly Data Cloud) solving and how is that benefiting you? Consolidating marketing campaign info for our customer basensnsnsnsnsnns and snsnwnsna Review collected by and hosted on G2.com. Show More 9/26/2024 Validated ReviewerIncentivizedSource: Seller invite ## Pricing Options Pricing provided by Salesforce Data 360.... ### Consumption Credits $500.00 100000 Credits [ View More Pricing Information ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/pricing) Salesforce Data 360 (formerly Data Cloud) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_205c43a22cc9f5d110bca0feac5ef444/twilio-segment.png "Product Avatar Image") Twilio Segment 4.5/5(567) [ Compare Now ](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-twilio-segment) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/insider-one-vs-salesforce-data-360-formerly-data-cloud) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d2f0a0ea98763ba63746cc59f2377be9/dynamics-365-customer-insights.png "Product Avatar Image") Microsoft Dynamics 365 Customer Insights 4/5(19) [ Compare Now ](https://www.g2.com/compare/dynamics-365-customer-insights-vs-salesforce-data-360-formerly-data-cloud) ##### ##### Salesforce Data 360 (formerly Data Cloud) Features Administration Marketing Integrations Data Quality Data Unification Data Sourcing Data Enrichment Expandability Content Marketing Intelligence Marketing Metrics Predictive Modeling Recommendation Engine [ View More Features ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/features) ## Top-Rated Alternatives [ ![Twilio Segment](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Twilio Segment") Twilio Segment 4.5/5(567) ](https://www.g2.com/products/twilio-segment/reviews) [ ![Tealium](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tealium") Tealium 4.3/5(479) ](https://www.g2.com/products/tealium-2026-08-12/reviews) [ ![Hightouch](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hightouch") Hightouch 4.6/5(399) ](https://www.g2.com/products/hightouch/reviews) [ View All Alternatives ](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/competitors/alternatives) ## Consulting Services for Salesforce Data 360 (formerly Data Cloud) [ ![Deloitte Implementation Services](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deloitte Implementation Services") Deloitte Implementation Services ](https://www.g2.com/products/deloitte-implementation-services/reviews) [ ![Wipro Salesforce Practice](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wipro Salesforce Practice") Wipro Salesforce Practice 4.2/5(24) ](https://www.g2.com/products/wipro-salesforce-practice/reviews) [ ![Tectonic](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tectonic") Tectonic 3/5(1) ](https://www.g2.com/products/tectonic/reviews) [See all Salesforce Data 360 (formerly Data Cloud) Providers](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/implementation) ##### Categories on G2 [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Data Governance](https://www.g2.com/categories/data-governance-tools)[Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms) [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Data Governance](https://www.g2.com/categories/data-governance-tools)[Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms)[Master Data Management (MDM)](https://www.g2.com/categories/master-data-management-mdm)[Identity Resolution](https://www.g2.com/categories/identity-resolution)[Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp)[Data Management Software](https://www.g2.com/categories/data-management-software) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What's the best marketing analytics software for consolidating paid, organic, email and social data into one attribution view?](https://www.g2.com/discussions/what-s-the-best-marketing-analytics-software-for-consolidating-paid-organic-email-and-social-data-into-one-attribution-view)[What's the best mobile marketing platform that combines email, SMS and push notifications in one integrated interface?](https://www.g2.com/discussions/what-s-the-best-mobile-marketing-platform-that-combines-email-sms-and-push-notifications-in-one-integrated-interface)[What’s the best software for automating event registration campaigns?](https://www.g2.com/discussions/what-s-the-best-software-for-automating-event-registration-campaigns) [User-friendly MDR software for non-tech businesses](https://www.g2.com/discussions/user-friendly-mdr-software-for-non-tech-businesses)[Best inbound call tracking software for small businesses](https://www.g2.com/discussions/best-inbound-call-tracking-software-for-small-businesses-any-recommendations)[Pros and Cons Details](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)