# Best Enterprise Identity Resolution Software

*By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

The best identity resolution software in 2026 is Salesforce Data 360 (formerly Data Cloud), rated 4.3 out of 5 on G2 based on 250+ verified reviews. For ecommerce and retail, Wunderkind identifies anonymous web traffic to grow consented first-party audiences. The highest user-rated tool among the top five is Senzing at 4.8 stars.

1. Salesforce Data 360 (formerly Data Cloud) — 4.3/5 (250+ reviews): Best for enterprise Customer 360 and data unification
2. Tealium Customer Data Hub — 4.3/5 (450+ reviews): Best for real-time customer data unification across channels
3. Wunderkind — 4.4/5 (80+ reviews): Best for identifying anonymous web traffic in retail and ecommerce
4. Senzing — 4.8/5 (10+ reviews): Best for entity resolution and record matching
5. Informatica Master Data Management - Identity Resolution — 4.5/5 (10+ reviews): Best for enterprise master-data identity matching

*Updated June 2026. Based on 2026 G2 verified review data across 69 products.*


Products classified in the overall Identity Resolution category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Identity Resolution to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Identity Resolution category.

In addition to qualifying for inclusion in the Identity Resolution Software category, to qualify for inclusion in the Enterprise Business Identity Resolution Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.






## G2 Grid® for Identity Resolution Software
![G2 Grid® for Identity Resolution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/identity-resolution/grids.png?focus%5B%5D=1173013&focus%5B%5D=39376&focus%5B%5D=6236&focus%5B%5D=54136&focus%5B%5D=5125&focus%5B%5D=52936&focus%5B%5D=127984)
Highlighted products: Salesforce Data 360 (formerly Data Cloud), Wunderkind, Treasure Data Customer Data Platform, Tealium Customer Data Hub, LiveRamp, Amperity, and Zeotap CDP.
Underlying data: [Grid® JSON](https://www.g2.com/categories/identity-resolution/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=wunderkind&focus%5B%5D=treasure-data-customer-data-platform&focus%5B%5D=tealium-customer-data-hub&focus%5B%5D=liveramp&focus%5B%5D=amperity&focus%5B%5D=zeotap-cdp&segment=enterprise)


## How Many Identity Resolution Software Products Does G2 Track?
**Total Products under this Category:** 70

### Category Stats (Jul 2026)
- **Average Rating**: 4.37/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings

*Last updated: July 17, 2026*


## How Does G2 Rank Identity Resolution Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 2,800+ Authentic Reviews
- 70+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



---

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### Saleswings

SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1448&secure%5Bchosen_at%5D=2026-07-18T18%3A05%3A39Z&secure%5Bdisplayable_resource_id%5D=1674&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1674&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=27744&secure%5Bresource_id%5D=1448&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fidentity-resolution%2Fenterprise%3Fopen_modal_url%3D%252Fproducts%252Fsalesforce-data-360-formerly-data-cloud%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fidentity-resolution%25252Fenterprise%2526source%253Dcategory&secure%5Btoken%5D=de97ce6dcbd2505b5f4eb3c9de0140c98586d3589f72c83d1935d27e6d37385c&secure%5Burl%5D=https%3A%2F%2Fwww.saleswingsapp.com&secure%5Burl_type%5D=company_website)

---

## What Are the Top-Rated Identity Resolution Software Products in 2026?
### 1. [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)
Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights and intelligent action. Natively built on the Salesforce Platform, Data Cloud is designed to complement—not replace—your current systems. It acts as a smart data bridge, unifying structured and unstructured data from lakes, warehouses, and business applications using low-code tools. With Zero Copy architecture and deep partnerships with Amazon, Snowflake, Databricks, and Google, you can maximize existing data investments and activate data seamlessly across the Salesforce ecosystem.


**Average Rating:** 4.3/5.0
**Total Reviews:** 300
**How Do G2 Users Rate Salesforce Data 360 (formerly Data Cloud)?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.5/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Salesforce Data 360 (formerly Data Cloud)?**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (579,511 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Salesforce Developer
- **Top Industries:** Information Technology and Services, Financial Services
- **Company Size:** 39% Enterprise, 39% Mid-Market


#### What Are Salesforce Data 360 (formerly Data Cloud)'s Pros and Cons?

**Pros:**

- Platform Integration (79 reviews)
- Ease of Use (56 reviews)
- Easy Integration (53 reviews)
- Data Discovery (39 reviews)
- Integrations (38 reviews)

**Cons:**

- Learning Curve (53 reviews)
- Expensive (44 reviews)
- Difficult Learning (37 reviews)
- Complexity (36 reviews)
- Complex Setup (34 reviews)


### What Do G2 Reviewers Say About Salesforce Data 360 (formerly Data Cloud)?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **real-time platform integration** of Salesforce Data 360, enhancing data connectivity and decision-making across ecosystems.
- Users value the **ease of use** in Salesforce Data 360, enhancing user experience and simplifying data management.
- Users appreciate the **easy integration** of Salesforce Data 360, streamlining workflows and enhancing data accessibility across teams.
- Users value the **effective data aggregation** of Salesforce Data 360, unifying diverse sources into a real-time customer profile.
- Users value the **seamless integrations** with various platforms, enabling unified customer profiles and enhanced audience targeting.

**Cons:**

- Users find the **steep learning curve** of Salesforce Data 360 challenging, hindering quick understanding and effective use.
- Users find the **cost burdens** of Salesforce Data 360 to be high due to extensive data integration and usage demands.
- Users experience a **difficult learning** curve with Salesforce Data 360, making setup and usability quite challenging.
- Users find the **implementation complexity** challenging, particularly for novices, affecting overall user experience and adoption.
- Users struggle with the **complex setup** of Salesforce Data 360, facing steep learning curves and extensive training needs.

#### What Are Recent G2 Reviews of Salesforce Data 360 (formerly Data Cloud)?

**"[Unifies Customer Data into Actionable Insights Across Salesforce](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13038632)"**

**Rating:** 5.0/5.0 stars
*— Juan Pablo C.*

[Read full review](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13038632)

---

**"[Salesforce Data 360: Powerful Zero-Copy Data Unification for Actionable Customer Insights](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-12838009)"**

**Rating:** 5.0/5.0 stars
*— Mauricio Alexandre S.*

[Read full review](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-12838009)

---


#### What Are G2 Users Discussing About Salesforce Data 360 (formerly Data Cloud)?

- [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager)
- [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager)
- [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses)

### 2. [Wunderkind](https://www.g2.com/products/wunderkind/reviews)
Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing.


**Average Rating:** 4.4/5.0
**Total Reviews:** 88
**How Do G2 Users Rate Wunderkind?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.0/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Wunderkind?**

- **Seller:** [Wunderkind](https://www.g2.com/sellers/wunderkind)
- **Company Website:** https://www.wunderkind.co/
- **HQ Location:** New York, NY
- **Twitter:** @Wunderkind (2,200 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/65582532/ (458 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 42% Mid-Market, 31% Small-Business


#### What Are Wunderkind's Pros and Cons?

**Pros:**

- Customer Support (32 reviews)
- Helpful (30 reviews)
- Business Growth (29 reviews)
- Team Helpfulness (24 reviews)
- Results (22 reviews)

**Cons:**

- Limited Features (11 reviews)
- Limited Functionality (8 reviews)
- Missing Features (8 reviews)
- Insufficient Support (7 reviews)
- Poor Customer Support (7 reviews)


### What Do G2 Reviewers Say About Wunderkind?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **proactive and knowledgeable customer support** of Wunderkind, enhancing their overall experience and campaign effectiveness.
- Users value the **knowledgeable and proactive support** from Wunderkind's team, enhancing campaign effectiveness and partnership experience.
- Users value Wunderkind for its **effective business growth strategies** , enabling customized funnels and proactive support for conversions.
- Users value the **helpfulness of the team** at Wunderkind, noting their support and adaptability in various situations.
- Users highlight the **effective results** of Wunderkind, noting successful campaigns that significantly impact their business.

**Cons:**

- Users note the **limited features** of Wunderkind, desiring more customization and integration options for effective use.
- Users note **limited functionality** in Wunderkind, especially regarding adaptability and advanced data insights for decision-making.
- Users note a lack of **missing features** , particularly in SMS integration and advanced analytics that hinder functionality.
- Users express disappointment in the **insufficient support** from Wunderkind, affecting their overall experience and success.
- Users express frustration with Wunderkind's **poor customer support** , highlighting ongoing issues despite multiple attempts at improvement.

#### What Are Recent G2 Reviews of Wunderkind?

**"[Great Features, But Some Drawbacks](https://www.g2.com/survey_responses/wunderkind-review-11903636)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Sporting Goods*

[Read full review](https://www.g2.com/survey_responses/wunderkind-review-11903636)

---

**"[An Extension to Our Team](https://www.g2.com/survey_responses/wunderkind-review-11873857)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Consumer Goods*

[Read full review](https://www.g2.com/survey_responses/wunderkind-review-11873857)

---


#### What Are G2 Users Discussing About Wunderkind?

- [Where is wunderkind located?](https://www.g2.com/discussions/where-is-wunderkind-located)
- [What is wunderkind formerly BounceX?](https://www.g2.com/discussions/what-is-wunderkind-formerly-bouncex)
- [What does BounceX do?](https://www.g2.com/discussions/what-does-bouncex-do)
- [What does Wunderkind do?](https://www.g2.com/discussions/what-does-wunderkind-do)

### 3. [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews)
Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI’s agentic experience platform is available across web, mobile, and desktop — bringing your customer intelligence to every workflow, wherever your team works.


**Average Rating:** 4.5/5.0
**Total Reviews:** 158
**How Do G2 Users Rate Treasure Data Customer Data Platform?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Treasure Data Customer Data Platform?**

- **Seller:** [Treasure AI](https://www.g2.com/sellers/treasure-ai)
- **Company Website:** https://www.treasure.ai/
- **Year Founded:** 2011
- **HQ Location:** Mountain View, CA
- **Twitter:** @treasuredata (7,887 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2569123/ (518 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Data Engineer
- **Top Industries:** Marketing and Advertising, Food & Beverages
- **Company Size:** 39% Enterprise, 36% Mid-Market


#### What Are Treasure Data Customer Data Platform's Pros and Cons?

**Pros:**

- Ease of Use (11 reviews)
- Easy Integration (11 reviews)
- Integrations (10 reviews)
- Customer Support (7 reviews)
- Platform Integration (7 reviews)

**Cons:**

- Technical Expertise Required (7 reviews)
- Learning Curve (6 reviews)
- Difficult Learning (4 reviews)
- Poor Support Services (4 reviews)
- Expensive (3 reviews)


### What Do G2 Reviewers Say About Treasure Data Customer Data Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users highlight the **ease of use** of Treasure Data CDP, simplifying integration and daily operational tasks for teams.
- Users praise the **easy integration** of Treasure Data CDP, facilitating swift connections with numerous tools and services.
- Users value the **seamless integrations** of Treasure Data CDP, enhancing data usability across teams and tools.
- Users value the **quick and helpful customer support** from Treasure Data, enhancing their troubleshooting experience globally.
- Users value the **seamless integration with various platforms** , enhancing data usability and collaboration across teams.

**Cons:**

- Users find the platform **not user-friendly** without technical expertise, facing a steep learning curve and complex features.
- Users find the platform has a **steep learning curve** , making it complex for non-technical users to navigate.
- Users often find the platform has a **steep learning curve** , making it challenging for non-technical users to navigate.
- Users express concerns over **poor support services** , highlighting delays and lack of satisfying answers from technical support.
- Users find the **costs expensive** , especially with additional add-ons and complicated pricing structures that complicate budgeting.

#### What Are Recent G2 Reviews of Treasure Data Customer Data Platform?

**"[Robust Multi-Layer Data Workflow with Powerful Audience Segmentation](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12941741)"**

**Rating:** 5.0/5.0 stars
*— Reetika  P.*

[Read full review](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12941741)

---

**"[Unified Customer Data and Powerful Insights for Teams](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12181544)"**

**Rating:** 4.0/5.0 stars
*— Luca V.*

[Read full review](https://www.g2.com/survey_responses/treasure-data-customer-data-platform-review-12181544)

---


#### What Are G2 Users Discussing About Treasure Data Customer Data Platform?

- [What is Treasure Data Customer Data Platform used for?](https://www.g2.com/discussions/what-is-treasure-data-customer-data-platform-used-for)
- [How does a customer data platform work?](https://www.g2.com/discussions/how-does-a-customer-data-platform-work) - 1 comment, 1 upvote
- [What is Treasuredata?](https://www.g2.com/discussions/what-is-treasuredata) - 1 comment, 1 upvote
- [What is ARM treasure data?](https://www.g2.com/discussions/what-is-arm-treasure-data) - 1 comment, 1 upvote
- [What does a customer data platform do?](https://www.g2.com/discussions/what-does-a-customer-data-platform-do) - 1 comment, 1 upvote

### 4. [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews)
The Tealium Customer Data Hub (CDH) is a sophisticated customer data management solution designed to facilitate real-time connections among customer engagement data across an organization. By integrating data from various channels into a single, comprehensive view of the customer, the CDH empowers brands to make informed decisions and drive targeted actions based on insights derived from all available data sources. This unified approach enables organizations to create personalized customer experiences that resonate with their audience. The CDH is particularly beneficial for marketing teams, data analysts, and IT professionals who seek to harness customer data effectively. It serves as a central repository for customer information, allowing businesses to build actionable customer profiles that can be utilized across various marketing channels. This capability is essential for organizations looking to enhance customer engagement and improve overall marketing effectiveness. By leveraging the insights generated from the CDH, teams can tailor their strategies to meet the specific needs and preferences of their customers. Key features of the Tealium Customer Data Hub include tag management, an API Hub, a customer data platform with predictive insights, and a robust data management solution that incorporates embedded analytics for reporting and dashboarding. The tag management feature simplifies the process of managing and deploying marketing tags, ensuring that data collection is streamlined and efficient. The API Hub facilitates seamless integration with other tools and platforms, enhancing the overall functionality of the system. Additionally, the predictive insights offered by the customer data platform allow organizations to anticipate customer behavior and preferences, further refining their engagement strategies. One of the standout benefits of the CDH is its ability to ensure that all teams and tools operate from a unified set of customer data in real time. This real-time data access is crucial for organizations that require up-to-date information to make timely decisions. The CDH is designed to empower business users to leverage data for customer engagement while also providing technical resources with the capabilities needed for more complex data management tasks. This dual focus on usability and technical robustness makes the Tealium Customer Data Hub a versatile solution for organizations aiming to enhance their customer engagement efforts through data-driven insights.


**Average Rating:** 4.3/5.0
**Total Reviews:** 445
**How Do G2 Users Rate Tealium Customer Data Hub?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.0/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Tealium Customer Data Hub?**

- **Seller:** [Tealium](https://www.g2.com/sellers/tealium)
- **Company Website:** https://www.tealium.com
- **Year Founded:** 2011
- **HQ Location:** San Diego, CA
- **Twitter:** @tealium (4,730 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/211380/ (557 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Web Analyst
- **Top Industries:** Financial Services, Retail
- **Company Size:** 49% Enterprise, 29% Mid-Market


#### What Are Tealium Customer Data Hub's Pros and Cons?

**Pros:**

- Ease of Use (59 reviews)
- Data Management (56 reviews)
- Integrations (53 reviews)
- Real-Time Processing (50 reviews)
- Easy Integration (48 reviews)

**Cons:**

- Learning Curve (64 reviews)
- Difficult Learning (47 reviews)
- Complexity (42 reviews)
- Learning Difficulty (33 reviews)
- Steep Learning Curve (33 reviews)


### What Do G2 Reviewers Say About Tealium Customer Data Hub?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **ease of use** of Tealium Customer Data Hub, enabling seamless customer data unification and management.
- Users value the **unified customer data management** in Tealium Customer Data Hub, enhancing efficiency and streamlining workflows.
- Users value the **seamless integrations** of Tealium Customer Data Hub, enhancing data unification and usability across various platforms.
- Users value the **real-time processing** of Tealium Customer Data Hub, enhancing efficiency and accuracy in data management.
- Users value the **easy integration** of Tealium Customer Data Hub with various tools, enhancing their marketing and analytics efforts.

**Cons:**

- Users face a **steep learning curve** with Tealium Customer Data Hub, often requiring technical expertise for effective navigation.
- Users find the **difficult learning** curve of Tealium Customer Data Hub challenges new users and necessitates technical expertise.
- Users struggle with the **complexity** of Tealium Customer Data Hub, as it has a steep learning curve for non-technical users.
- Users highlight a **steep learning curve** with Tealium Customer Data Hub, making navigation challenging for non-technical individuals.
- Users face a **steep learning curve** with Tealium Customer Data Hub, struggling with complexity and needing technical expertise for setup.

#### What Are Recent G2 Reviews of Tealium Customer Data Hub?

**"[Unifies Customer Data and Enables Real-Time Marketing Activation](https://www.g2.com/survey_responses/tealium-customer-data-hub-review-12708029)"**

**Rating:** 4.0/5.0 stars
*— Priyamvadha R.*

[Read full review](https://www.g2.com/survey_responses/tealium-customer-data-hub-review-12708029)

---

**"[A Robust Customer Data Platform for Real-Time Data and Personalization](https://www.g2.com/survey_responses/tealium-customer-data-hub-review-12706984)"**

**Rating:** 5.0/5.0 stars
*— Kunchakuri R.*

[Read full review](https://www.g2.com/survey_responses/tealium-customer-data-hub-review-12706984)

---


#### What Are G2 Users Discussing About Tealium Customer Data Hub?

- [What is Tealium AudienceStream CDP used for?](https://www.g2.com/discussions/what-is-tealium-audiencestream-cdp-used-for)
- [What is tealium audience stream?](https://www.g2.com/discussions/what-is-tealium-audience-stream) - 1 comment
- [How much does tealium cost?](https://www.g2.com/discussions/how-much-does-tealium-cost)
- [What is the primary purpose of a CDP?](https://www.g2.com/discussions/what-is-the-primary-purpose-of-a-cdp) - 1 comment
- [What is tealium testing?](https://www.g2.com/discussions/what-is-tealium-testing)

### 5. [LiveRamp](https://www.g2.com/products/liveramp/reviews)
LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data.


**Average Rating:** 4.2/5.0
**Total Reviews:** 102
**How Do G2 Users Rate LiveRamp?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.2/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind LiveRamp?**

- **Seller:** [LiveRamp](https://www.g2.com/sellers/liveramp)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @LiveRamp (6,443 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2241197/ (1,542 employees on LinkedIn®)
- **Ownership:** NYSE: RAMP

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 48% Enterprise, 32% Mid-Market


#### What Are LiveRamp's Pros and Cons?

**Pros:**

- Ease of Use (14 reviews)
- Platform Integration (11 reviews)
- Audience Activation (8 reviews)
- Data Management (7 reviews)
- Channel Management (5 reviews)

**Cons:**

- Difficult Learning (6 reviews)
- Expensive (6 reviews)
- Poor Customer Support (5 reviews)
- Learning Curve (4 reviews)
- Long Waiting Times (4 reviews)


### What Do G2 Reviewers Say About LiveRamp?
*AI-generated summary from verified user reviews*

**Pros:**

- Users highlight the **ease of use** of LiveRamp's platform, making data management and navigation effortless.
- Users value the **easy platform integration** of LiveRamp, enabling seamless data use across multiple channels and platforms.
- Users value the **effective audience activation** capabilities of LiveRamp, enhancing targeted marketing across various channels.
- Users praise LiveRamp for its **robust and reliable data management** , ensuring secure access and trust in analytics.
- Users value the **efficient channel management** of LiveRamp, facilitating seamless data connectivity for effective marketing strategies.

**Cons:**

- Users find LiveRamp's **difficult learning curve** challenging, especially during onboarding and setting up identity matching.
- Users express concerns over the **expensive costs** associated with LiveRamp, notably needing additional purchases for basic functions.
- Users find the **poor customer support** of LiveRamp frustrating, often receiving incomplete help and relying on automated agents.
- Users find the **learning curve for LiveRamp steep** , making setup and activation complex and time-consuming.
- Users find the **long waiting times** frustrating, as getting updates and answers can be time-consuming and complex.

#### What Are Recent G2 Reviews of LiveRamp?

**"[Reliable once it gets going but ramping up lists can be confusing and support is mostly transparent.](https://www.g2.com/survey_responses/liveramp-review-7640549)"**

**Rating:** 4.0/5.0 stars
*— Matt K.*

[Read full review](https://www.g2.com/survey_responses/liveramp-review-7640549)

---

**"[Great software](https://www.g2.com/survey_responses/liveramp-review-10873691)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/liveramp-review-10873691)

---


#### What Are G2 Users Discussing About LiveRamp?

- [What are the benefits and drawbacks of using LiveRamp for data connectivity?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-liveramp-for-data-connectivity)
- [What is LiveRamp used for?](https://www.g2.com/discussions/liveramp-what-is-liveramp-used-for)
- [What is LiveRamp connect?](https://www.g2.com/discussions/what-is-liveramp-connect)
- [Is LiveRamp a DMP or DSP?](https://www.g2.com/discussions/is-liveramp-a-dmp-or-dsp)
- [Who uses LiveRamp?](https://www.g2.com/discussions/who-uses-liveramp)

### 6. [Amperity](https://www.g2.com/products/amperity/reviews)
Amperity is a customer data platform (CDP) designed to assist brands in establishing a robust first-party data foundation. This solution enables businesses to enhance customer acquisition and retention strategies, personalize user experiences that foster loyalty, and effectively manage privacy compliance. By centralizing customer data, Amperity empowers organizations to create a comprehensive understanding of their clientele, which is essential for driving meaningful engagement and growth. Targeted primarily at marketing and data professionals across various industries, Amperity serves a diverse range of businesses, from retail and hospitality to sports and entertainment. The platform is particularly beneficial for organizations that rely heavily on customer interactions and data to inform their marketing strategies. With the ability to integrate seamlessly with existing marketing and technology tools, Amperity allows brands to leverage their data in ways that were previously challenging, providing a competitive edge in today’s data-driven landscape. A standout feature of Amperity is its patented AI and machine learning capabilities, which enable the platform to stitch together disparate customer interactions into a unified view. This holistic perspective allows brands to gain deeper insights into customer behavior and preferences, facilitating more targeted marketing efforts. By understanding their customers on a granular level, businesses can tailor their messaging and offerings, leading to improved customer satisfaction and loyalty. Moreover, Amperity prioritizes data confidence, ensuring that brands can trust the insights derived from their customer data. This reliability is crucial for organizations looking to unlock growth opportunities based on accurate and actionable information. With over 400 brands, including well-known names like Alaska Airlines, DICK’S Sporting Goods, and Wyndham Hotels & Resorts, relying on Amperity, the platform has proven its ability to turn complex data into tangible business value. In summary, Amperity stands out in the crowded customer data platform market by offering a comprehensive solution that not only enhances customer understanding but also supports compliance and privacy management. By providing brands with the tools to effectively harness their first-party data, Amperity enables organizations to drive growth, improve customer experiences, and build lasting relationships with their audiences.


**Average Rating:** 4.4/5.0
**Total Reviews:** 52
**How Do G2 Users Rate Amperity?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.6/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Amperity?**

- **Seller:** [Amperity](https://www.g2.com/sellers/amperity)
- **Company Website:** https://amperity.com
- **Year Founded:** 2016
- **HQ Location:** Seattle, Washington
- **Twitter:** @amperity (1,308 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/amperity/ (295 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 45% Enterprise, 36% Mid-Market


#### What Are Amperity's Pros and Cons?

**Pros:**

- Analytics Expertise (3 reviews)
- Data Accuracy (2 reviews)
- Ease of Use (2 reviews)
- Platform Integration (2 reviews)
- AI Technology (1 reviews)

**Cons:**

- Access Control (1 reviews)
- Difficult Learning (1 reviews)
- Expensive (1 reviews)
- Learning Curve (1 reviews)
- Poor Support (1 reviews)


### What Do G2 Reviewers Say About Amperity?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value Amperity for its **analytics expertise** , providing clear insights from unified customer data for better decision-making.
- Users value the **data accuracy** of Amperity, as it provides a complete view of user behavior and preferences.
- Users appreciate the **ease of use** of Amperity, which simplifies data management and boosts insight generation.
- Users value the **unified customer data** provided by Amperity for clear and actionable insights.
- Users value the **AI-driven identity resolution** in Amperity for its effectiveness in building first-party identity graphs swiftly.

**Cons:**

- Users express concerns about **access control issues** , highlighting potential privacy risks and dependence on third parties.
- Users find the **difficult learning curve** challenging, impacting their ability to effectively use Amperity.
- Users find Amperity **expensive** , alongside concerns about its learning curve and potential privacy risks.
- Users find the **learning curve challenging** , which can hinder effective usage and adoption of Amperity.
- Users express dissatisfaction with Amperity's **poor support** , noting unresponsive customer service and limited communication from managers.

#### What Are Recent G2 Reviews of Amperity?

**"[Unifies Customer Data for Actionable Insights](https://www.g2.com/survey_responses/amperity-review-12128481)"**

**Rating:** 5.0/5.0 stars
*— Sahana R.*

[Read full review](https://www.g2.com/survey_responses/amperity-review-12128481)

---

**"[Amperity - Advanced customer segmentation](https://www.g2.com/survey_responses/amperity-review-8403812)"**

**Rating:** 4.0/5.0 stars
*— Sivabalan R.*

[Read full review](https://www.g2.com/survey_responses/amperity-review-8403812)

---


#### What Are G2 Users Discussing About Amperity?

- [What does Simon data do?](https://www.g2.com/discussions/amperity-what-does-simon-data-do)
- [Is SaaS an Amperity?](https://www.g2.com/discussions/is-saas-an-amperity) - 2 upvotes
- [Is Amperity a CDP?](https://www.g2.com/discussions/is-amperity-a-cdp)
- [What does Amperity do?](https://www.g2.com/discussions/what-does-amperity-do)

### 7. [Zeotap CDP](https://www.g2.com/products/zeotap-cdp/reviews)
Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connectors and a flexible, modular design, Zeotap integrates effortlessly into existing ecosystems, delivering 3x faster time-to-value than traditional CDPs. Trusted by leading global brands, Zeotap combines the industry’s most advanced ID Extension and identity resolution with AI-powered orchestration - enabling unmatched match rates, smarter segmentation, and real-time activation. Designed for business teams and loved by IT, Zeotap makes it easy to unify, activate, and scale customer data - while staying fully compliant with global privacy regulations. Smarter data. Stronger outcomes. Built for business.


**Average Rating:** 4.4/5.0
**Total Reviews:** 52
**How Do G2 Users Rate Zeotap CDP?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Zeotap CDP?**

- **Seller:** [Zeotap](https://www.g2.com/sellers/zeotap)
- **Year Founded:** 2014
- **HQ Location:** Berlin, Berlin
- **Twitter:** @zeotap (1,946 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zeotap/ (168 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Consumer Goods
- **Company Size:** 47% Enterprise, 27% Small-Business


#### What Are Zeotap CDP's Pros and Cons?

**Pros:**

- Customer Support (5 reviews)
- Ease of Use (5 reviews)
- Customer Engagement (4 reviews)
- User Identification (2 reviews)
- User Interface (2 reviews)

**Cons:**

- Data Management (2 reviews)
- Limited Functionality (2 reviews)
- Poor Usability (2 reviews)
- Bugs (1 reviews)
- Data Discovery (1 reviews)


### What Do G2 Reviewers Say About Zeotap CDP?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **exceptional customer support** from Zeotap CDP, noting quick responses and helpful assistance.
- Users value the **easy-to-use interface** of Zeotap CDP, enhancing their overall experience with effective support.
- Users value the **ease of customer engagement** with Zeotap CDP, enhancing connections with their audiences effectively.
- Users benefit from the **robust identity resolution** of Zeotap CDP, ensuring compliance with privacy regulations for data operations.
- Users value the **great UI** of Zeotap CDP, which enhances usability and brand engagement effectively.

**Cons:**

- Users report **issues with match rates** and lack of insights on data ingestion failures, impacting the overall experience.
- Users find the **limited functionality** of Zeotap CDP limiting, particularly regarding customer-level interactions and segment updates.
- Users find **poor usability** in Zeotap CDP, with challenges in the interface and data visualization impacting their experience.
- Users face issues with **data ingestion failures** and experience shortcomings in some UX features of Zeotap CDP.
- Users experience **lack of insights** when ingested data fails, impacting the usability of Zeotap CDP.

#### What Are Recent G2 Reviews of Zeotap CDP?

**"[Flexible Audience Routing to Any Destination](https://www.g2.com/survey_responses/zeotap-cdp-review-12244305)"**

**Rating:** 5.0/5.0 stars
*— Julian M.*

[Read full review](https://www.g2.com/survey_responses/zeotap-cdp-review-12244305)

---

**"[Simple Integration but Data Management Could Be Improved](https://www.g2.com/survey_responses/zeotap-cdp-review-12236569)"**

**Rating:** 5.0/5.0 stars
*— SERGIO R.*

[Read full review](https://www.g2.com/survey_responses/zeotap-cdp-review-12236569)

---


#### What Are G2 Users Discussing About Zeotap CDP?

- [What is a customer intelligence platform?](https://www.g2.com/discussions/what-is-a-customer-intelligence-platform)
- [When was Zeotap founded?](https://www.g2.com/discussions/when-was-zeotap-founded)
- [Who owns Zeotap?](https://www.g2.com/discussions/who-owns-zeotap)
- [What does Zeotap do?](https://www.g2.com/discussions/what-does-zeotap-do)


## What Is Identity Resolution Software?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Identity Resolution Software?

- [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)
- [Personalization Software](https://www.g2.com/categories/personalization)