Verified User in Retail
AR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Scalable and Reliable for Retail, But Developer Experience Needs Modernization"
5/5
What do you like best about Salesforce B2C Commerce?

I like that Salesforce Commerce Cloud B2C is built for scale and handles high traffic smoothly. Its promotion tools, catalog management, and multi-site support are strong and reliable. The cartridge-based structure makes the code organized, and once you learn the flow, it’s easy to maintain. It also connects well with other Salesforce products, which can be a big advantage for large retailers. Review collected by and hosted on G2.com.

What do you dislike about Salesforce B2C Commerce?

I dislike that the developer experience feels outdated. Deploying code takes longer than it should, and setting up a smooth local development environment can be frustrating. The learning curve is steep, especially for those used to modern frameworks. Documentation isn’t always clear, and finding solutions often means searching through forums or community channels. It works well for enterprise needs but can feel slow and rigid for engineers. Review collected by and hosted on G2.com.

LA
Lala Asif Ali A.
"Seamless Integration, High ROI, and a 10/10 Recommendation for Salesforce Commerce B2C"
5/5
What do you like best about Salesforce B2C Commerce?

I find Salesforce B2C Commerce to be a seamless platform with excellent integration capabilities under one umbrella. Its 'more click than code' approach is what I like the most. The integration of different applications, including commerce with CRM and OMS, brings major benefits, showing amazing ROI. I appreciate its CMS and composable capabilities, unmatched in the market. Additionally, the easier way of integrating plus the native platform capabilities are extremely beneficial. Review collected by and hosted on G2.com.

What do you dislike about Salesforce B2C Commerce?

I would love to have a more seamless integration between commerce and marketing, specifically between Salesforce Commerce and Marketing Cloud. Review collected by and hosted on G2.com.

Verified User in Financial Services
EF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Powerful and Flexible, but Complex and Costly for Smaller Teams"
4/5
What do you like best about Salesforce B2C Commerce?

Salesforce Commerce for B2C provides a powerful and flexible platform to deliver personalized shopping experiences at scale. The integration with other Salesforce clouds, especially Marketing and Service, allows us to connect customer data across the entire journey — from first interaction to post-purchase. Its scalability, reliability, and ability to customize storefronts make it a strong foundation for digital commerce. The analytics and automation features also help optimize campaigns, track conversion metrics, and enhance overall customer engagement. Review collected by and hosted on G2.com.

What do you dislike about Salesforce B2C Commerce?

While the platform is robust, it requires significant technical knowledge to implement and maintain. Customizations can be complex and time-consuming, often needing specialized developers familiar with the Salesforce ecosystem. The total cost of ownership, including licensing and integration, can also be high for smaller teams. Additionally, the learning curve for business users could be improved with more intuitive configuration tools. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Verified User in Non-Profit Organization Management
Small-Business (50 or fewer emp.)
"Powerful and Scalable B2C Platform with Seamless Salesforce Integration"
3/5
What do you like best about Salesforce B2C Commerce?

Salesforce Commerce for B2C offers a powerful and flexible platform that supports large-scale eCommerce operations. The integration with other Salesforce products like Marketing Cloud and Service Cloud makes customer data management seamless. Its scalability, strong security, and robust set of APIs make it suitable for enterprises looking to deliver personalized and consistent customer experiences across channels. Review collected by and hosted on G2.com.

What do you dislike about Salesforce B2C Commerce?

The platform can be complex to implement and maintain, requiring experienced developers or certified partners for setup and customization. The cost can also be high for smaller businesses, and some updates or integrations may take time to fully configure. While support is generally good, response times for technical issues could be faster. Review collected by and hosted on G2.com.

Rohit C.
RC
Rohit C.
Customer Success Manager
Enterprise (> 1000 emp.)
"Great platform"
4.5/5
What do you like best about Salesforce B2C Commerce?

Highly personalized and seamless shopping experience across channels. The platform is scalable, easy to integrate with other Salesforce solutions, and provides robust tools for customer engagement, order management, and AI-driven recommendations. Review collected by and hosted on G2.com.

What do you dislike about Salesforce B2C Commerce?

It is a bit complex and resource-intensive to implement, especially for organizations without strong technical expertise. Customization often requires significant development effort, and licensing or maintenance costs can be on the higher side compared to other platforms. This sometimes makes it challenging for smaller businesses to adopt and manage effectively. Review collected by and hosted on G2.com.

Verified User in Furniture
AF
Verified User in Furniture
Small-Business (50 or fewer emp.)
"Reliable B2C Commerce Platform for Selling Our Product"
5/5
What do you like best about Salesforce B2C Commerce?

B2C commerce is a reliable platform we can use to sell our product. Review collected by and hosted on G2.com.

What do you dislike about Salesforce B2C Commerce?

Failed orders are not included in SCAPI response. Review collected by and hosted on G2.com.

Juliano I.
JI
Juliano I.
Chief Revenue Officer (CRO)
Small-Business (50 or fewer emp.)
"Progress requires repetition in both F and DNA, but it can be tiring."
5/5
What do you like best about Salesforce B2C Commerce?

It is necessary to create everything from scratch repeatedly to be able to advance in hai F and DNA. This process can be tiring, but it seems to be necessary to progress in these areas. Review collected by and hosted on G2.com.

What do you dislike about Salesforce B2C Commerce?

Bank kdjzha had to endure a jdbnabd. Jajakjj d hands. Review collected by and hosted on G2.com.

Ariana C.
AC
Ariana C.
sales manager
Small-Business (50 or fewer emp.)
"Scalable and Reliable"
5/5
What do you like best about Salesforce B2C Commerce?

The best part is having everything in one place—account management, customer data, and marketing automation. It saves time and keeps teams aligned. Review collected by and hosted on G2.com.

What do you dislike about Salesforce B2C Commerce?

While the platform is flexible, customizing beyond the basics often requires costly developers or third-party help. Review collected by and hosted on G2.com.

Anderson N.
AN
Anderson N.
New Channels Senior Manager
Enterprise (> 1000 emp.)
"Powerful API and Integration with Commerce Cloud"
5/5
What do you like best about Salesforce B2C Commerce?

Beyond the commerce capability as a platform, Commerce Cloud has the power to offer a huge API power that enables us to connect many sales channels do B2C as App and WhatsApp. That allow us to growth sales under onde singles solution. Also now it have native integration with Agentforce which pushes us to the new era of conversational commerce. Review collected by and hosted on G2.com.

What do you dislike about Salesforce B2C Commerce?

It is a quite complex language, we need to dig for Human Resources experts in the platform. Review collected by and hosted on G2.com.

Verified User in Consulting
AC
Verified User in Consulting
Small-Business (50 or fewer emp.)
"Seamless Customer Journeys with Salesforce B2C Cloud, but Setup Can Be Complex"
4/5
What do you like best about Salesforce B2C Commerce?

The best thing about Salesforce B2C Cloud (Commerce, Marketing, and Service) is how seamlessly it connects every stage of the customer journey.

It delivers a unified, personalized experience across web, mobile, email, and social channels.

AI-driven recommendations and automation make engagement smarter and more efficient.

Overall, it helps brands build loyalty and drive conversions through consistent, customer-first experiences. Review collected by and hosted on G2.com.

What do you dislike about Salesforce B2C Commerce?

One challenge with Salesforce B2C Cloud is that it can be complex to set up and integrate across multiple channels.

Managing data consistency between Commerce, Marketing, and Service clouds sometimes requires additional configuration or technical expertise. Review collected by and hosted on G2.com.