Salesforce Audience Studio Reviews & Product Details

Salesforce Audience Studio Overview

What is Salesforce Audience Studio?

Audience Studio captures and activates your data to strengthen consumer relationships across every touchpoint with a powerful data management platform.

Salesforce Audience Studio Details
Product Description

Audience Studio captures and activates your data to strengthen consumer relationships across every touchpoint with a powerful data management platform.


Seller Details
Seller
Salesforce
Ownership
NYSE:CRM
Company Website
Phone
+1 (800) 667-6389
Year Founded
1999
HQ Location
San Francisco, CA
Total Revenue (USD mm)
$17,098
Twitter
@salesforce
534,999 Twitter followers
LinkedIn® Page
www.linkedin.com
48,114 employees on LinkedIn®
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

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Salesforce Audience Studio Reviews

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Director of Marketing and Social Media
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like how intricately it is designed so that you can build out pretty much whatever your business needs. There are so many great tools for reporting, analytics, data management, process tracking, sales orders, etc. It is also easy to use and has a clean interface. Review collected by and hosted on G2.com.

What do you dislike?

I don't have any complaints about it, only the way that our company would restrict how certain fields were created. There's a separate special position for the person who creates all of our forms and reports within SF, maintains data integrity, improves process efficiency, etc. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure you have someone who is advanced and trained in SF or you will be missing out on a lot of its features and may not really know how to build out what your company needs. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Process flow, data management, etc. It is very flexible and the data can be easily exported, manipulated, filtered, etc. to anything you want to show. It also helps with sales forecasting and reporting. Review collected by and hosted on G2.com.

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Real Estate Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like how we use it as a team in the office. It is easy to organize our leads and track our calls. Review collected by and hosted on G2.com.

What do you dislike?

Some times there are issues with loading times. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Simple to organize and prospect using salesforce and keep track of my calendar. Review collected by and hosted on G2.com.

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UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

While report pull set-up can be exhausting because the options are extensive, data reporting with Salesforce is also one of the biggest draws. You can pull a report on almost anything you can think of. Review collected by and hosted on G2.com.

What do you dislike?

The system can be a bit buggy. Information is sometimes lost, especially when there are updates. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Salesforce as an Applicant Tracking System. It's primarily used for producing offers and data reports. Review collected by and hosted on G2.com.

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UF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The platform allows you to track progress with clients in your pipeline in % increments and with useful brief comments. Review collected by and hosted on G2.com.

What do you dislike?

The search feature isn’t the greatest- overall the user interface can use an upgrade. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Be sure to update pipeline regularly so data remains accurate. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Allows me to track customers and deals in progress. I have benefited from staying organized and being able to forecast income for the year. Review collected by and hosted on G2.com.

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UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like the ability to capture all of data. I am able to reach customers in areas where they are location and business wise while also being remote myself at times. Review collected by and hosted on G2.com.

What do you dislike?

Not much that i do not like.I think it is a great program. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Look into the benefits as it is a product that will assist in several different aspects of the business. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use it for noting accounts and reaching out internally. It also benefits our technician in dispatching/ lightning. Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Pretty easy to put in memberships and look things up. Review collected by and hosted on G2.com.

What do you dislike?

Pulling reports is a pain, and finding exactly what you want can be difficult. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

A pretty solid database. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It's been a lot easier to track registrations and troop information Review collected by and hosted on G2.com.

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Partner, Technology Consulting
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

- identity management capabilities,

- data integration capabilities (esp. Data Studio)

- CRM on-boardingntegration capability

- analytics (segmentation, path-to-conversion)

- clean and intuitive User Interface

- straightforward set-up Review collected by and hosted on G2.com.

What do you dislike?

- No outbound API

- Analytics applications in a standard package are limited

- Custom analytics applications cannot be deployed on a platform Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Activation of deterministic segments (CRM, frequent-shopper)

- Using Audience Modelling to identify brand switchers

- Profiling consumer behavior to inform creative and media strategy Review collected by and hosted on G2.com.

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UF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I love how it tracks everything and easily allows you to create reports with the data entered. Review collected by and hosted on G2.com.

What do you dislike?

The data entered seems repetitive. Creating the groups can be confusing but once you get it, it is easy Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Don't give up! Keep playing in the system daily and you will understand it more Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are rolling out in stages for our business. When problems are encountered, they get fixed before the next roll out Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Salesforce is a huge product with tons of ways to help your business! And so many products interacting with Salesforce it is an incredible tool. Review collected by and hosted on G2.com.

What do you dislike?

You might miss the forest of productivity for the trees of cool products. With a lot of ways to use it, you can quickly find yourself trying to learning and make products work that may not be a good fit and loose productive Review collected by and hosted on G2.com.

Recommendations to others considering the product:

You already know you should, at the very least, look into salesforce. It is a great product with a lot of great uses. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We used salesforce to track all contacts and leads from our accounts and assign them to various sales leaders, customer service teams, and trainers. Review collected by and hosted on G2.com.

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UF
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It's nice to keep customers' record including their information and communication history. Review collected by and hosted on G2.com.

What do you dislike?

For some reason, our VIP customer information cannot directly loaded using our platform called Jade. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I don't know. Review collected by and hosted on G2.com.

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UT
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The system is very useful for sales data. Review collected by and hosted on G2.com.

What do you dislike?

There were not any dislikes using the product. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Using sales data. Review collected by and hosted on G2.com.

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UV
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The options are endless with saleforce. There are many different ways of setting up clients. Review collected by and hosted on G2.com.

What do you dislike?

There are so many options it’s may be confusing as to what saleforce can do. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Keeping track of contacts versus accounts and details within the accounts enables me to keep track of any kind of information on clients. Review collected by and hosted on G2.com.

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AE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The Krux platform emphasizes data protection, organization, and learning. There is no pressure to use an associated DSP. Review collected by and hosted on G2.com.

What do you dislike?

The dashboard not great but getting better. As the company has grown, the support for smaller customers has suffered. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would review your main objectives for using a DMP. Krux is geared toward multi-platform customers that need to join disparate data. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have unique first party data that we use for targeting. Krux helps us to use that data across networks in a safe way. Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

1. The power to segment and activate 100% of first-party data in real time.

2. Having a tag management solution as part of the DMP package Review collected by and hosted on G2.com.

What do you dislike?

Krux does not include 3rd party data products while BlueKai and Lotame, for example, offer unique 3rd party data products. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are not happy with your current DMP segmentation, consider switching to Krux. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Since we partner with eCommerce sites, we are interested in building precise data-driven audience segments based on first-party behavioral data. Krux helped improve ROAS for multiple advertisers. Review collected by and hosted on G2.com.

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Advertising Sales Director
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Krux is not only easy to use but the team is extremely responsive when responding to inquiries. Review collected by and hosted on G2.com.

What do you dislike?

Automated revenue breakdown by advertiser / agency would be nice. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The Trade Desk as a DSP Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Faster and more efficient campaigns utilizing Krux Review collected by and hosted on G2.com.

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Founding Partner, Executive Vice President - Talent
Entertainment
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Helpful team of customer service, updated with new features. Review collected by and hosted on G2.com.

What do you dislike?

Responsiveness to new projects, sometimes took time to work through. Need more resources for custom projects. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Data management and continuation of targeting opportunities to maximize ROI. Review collected by and hosted on G2.com.

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UH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like how easy it is for me to use the data that Kruz has gathered for our marketing purposes. We are able to get even more detailed information about our subscribers than we ever have before. Krux allows us to really hone in on our subscribers and target certain groups specifically. Review collected by and hosted on G2.com.

What do you dislike?

Honestly, I'm a huge fan and I can't think of anything specific that I don't like about Krux. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to target our marketing a lot more because of Krux. This is important because our subscribers vary in age and gender, and we are working very hard to hit the younger demographic. Review collected by and hosted on G2.com.

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UP
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

It's fairly intuitive to use, especially after the redesign of the new Konsole. I like the search on attributes when building a segment, although I do wish it was a bit more forgiving and exact words were not needed. Building a segment is pretty easy and the option for grouping is vital. Review collected by and hosted on G2.com.

What do you dislike?

When building segments, it would be better if the left hand portion of the tool scrolled down we move through the attributes vs. users needing to click at a lower placed attribute and then having to scroll up to see if it's got the relevant data elements.

It does no hold the sort I like from session to session.

The coloring and highlighting don't have enough contrast. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Be sure to have a segment building strategy in place within your organization. Krux does allow for pretty good organization; teams just need to have a strategy. This will be of critical assistance once the number of segments starts getting into the 100's. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Being able to build very pinpointed audience segments is a key benefit for our business purposes and also being able to integrate our first party offline data. Review collected by and hosted on G2.com.

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AM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Ability to match data and audiences to campaigns . Review collected by and hosted on G2.com.

What do you dislike?

I do not like having an additional tool to run in and another UI to learn. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Require support team for learning tool. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

targeting first and third party data Review collected by and hosted on G2.com.

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UP
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

After training, the tool is fairly simple to use and navigate. There are many options for complex segment building and reporting. Review collected by and hosted on G2.com.

What do you dislike?

There are some parts of the tool that could be a little more user friendly. For instance, when building a segment the side navigation scrolls with the middle interface, and if they were separate there would be less scrolling back and forth. Also, the search function in segment building does not work well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We provide audience targeting recommendations for our clients to use on our O&O sites. The benefit of Krux is our DMP to enable us to house the data, analyze and create segments for targeting. Review collected by and hosted on G2.com.

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IE
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I love that it helps establish consumer engagement and help guide us to better results. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes the tools are not user friendly. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're using digital insights to determine the direction of our content. Review collected by and hosted on G2.com.

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UB
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The company seems to invest a lot in innovation and this is a very good point when you compare DMPs which more or less all offer similar core services. However, Krux has great support and they answer all the questions and also an easy user interface which means a lot if you are going to have several internal users or you have to help sales teams to sell more. In this sense the product seemed to be built specifically for publishers (maybe news publishers?) which is evident when you navigate through their systems. Review collected by and hosted on G2.com.

What do you dislike?

The implementation probably has taken a bit too long but not sure how long the other competitors usually take for the tags and ad server implementation. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With Krux you can easily extend your audience and also have a very sophisticated segmentation of your audience. It increase the sell-through across all properties and territories. Review collected by and hosted on G2.com.

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CM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I used this product for 90 days and thought the insights/business intelligence was outstanding. I had more knowledge as to how users were using the site and could easily identify bots as well as any spyware/tracking pixels that were taking user data without permission. aside from the price point I would recommend - I though the tool was worth the investment for the BI provided from 1 source. Easy to use interface and report generation. Review collected by and hosted on G2.com.

What do you dislike?

The price point. It is an expensive too. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Data leakage. That many of our advertisers were re-targeting our users and dropping multiple cookies to re-target them at a cheaper rate through multiple 3rd parties Review collected by and hosted on G2.com.

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