Salesforce Audience Studio Reviews & Product Details

I like how intricately it is designed so that you can build out pretty much whatever your business needs. There are so many great tools for reporting, analytics, data management, process tracking, sales orders, etc. It is also easy to use and has a clean interface. Review collected by and hosted on G2.com.

I don't have any complaints about it, only the way that our company would restrict how certain fields were created. There's a separate special position for the person who creates all of our forms and reports within SF, maintains data integrity, improves process efficiency, etc. Review collected by and hosted on G2.com.

I like how we use it as a team in the office. It is easy to organize our leads and track our calls. Review collected by and hosted on G2.com.

Some times there are issues with loading times. Review collected by and hosted on G2.com.

While report pull set-up can be exhausting because the options are extensive, data reporting with Salesforce is also one of the biggest draws. You can pull a report on almost anything you can think of. Review collected by and hosted on G2.com.

The system can be a bit buggy. Information is sometimes lost, especially when there are updates. Review collected by and hosted on G2.com.

The platform allows you to track progress with clients in your pipeline in % increments and with useful brief comments. Review collected by and hosted on G2.com.

The search feature isn’t the greatest- overall the user interface can use an upgrade. Review collected by and hosted on G2.com.

I like the ability to capture all of data. I am able to reach customers in areas where they are location and business wise while also being remote myself at times. Review collected by and hosted on G2.com.

Not much that i do not like.I think it is a great program. Review collected by and hosted on G2.com.

Pretty easy to put in memberships and look things up. Review collected by and hosted on G2.com.

Pulling reports is a pain, and finding exactly what you want can be difficult. Review collected by and hosted on G2.com.

- identity management capabilities,

- data integration capabilities (esp. Data Studio)

- CRM on-boardingntegration capability

- analytics (segmentation, path-to-conversion)

- clean and intuitive User Interface

- straightforward set-up Review collected by and hosted on G2.com.

- No outbound API

- Analytics applications in a standard package are limited

- Custom analytics applications cannot be deployed on a platform Review collected by and hosted on G2.com.

I love how it tracks everything and easily allows you to create reports with the data entered. Review collected by and hosted on G2.com.

The data entered seems repetitive. Creating the groups can be confusing but once you get it, it is easy Review collected by and hosted on G2.com.

Salesforce is a huge product with tons of ways to help your business! And so many products interacting with Salesforce it is an incredible tool. Review collected by and hosted on G2.com.

You might miss the forest of productivity for the trees of cool products. With a lot of ways to use it, you can quickly find yourself trying to learning and make products work that may not be a good fit and loose productive Review collected by and hosted on G2.com.

It's nice to keep customers' record including their information and communication history. Review collected by and hosted on G2.com.

For some reason, our VIP customer information cannot directly loaded using our platform called Jade. Review collected by and hosted on G2.com.

The system is very useful for sales data. Review collected by and hosted on G2.com.

There were not any dislikes using the product. Review collected by and hosted on G2.com.

The options are endless with saleforce. There are many different ways of setting up clients. Review collected by and hosted on G2.com.

There are so many options it’s may be confusing as to what saleforce can do. Review collected by and hosted on G2.com.

The Krux platform emphasizes data protection, organization, and learning. There is no pressure to use an associated DSP. Review collected by and hosted on G2.com.

The dashboard not great but getting better. As the company has grown, the support for smaller customers has suffered. Review collected by and hosted on G2.com.

1. The power to segment and activate 100% of first-party data in real time.

2. Having a tag management solution as part of the DMP package Review collected by and hosted on G2.com.

Krux does not include 3rd party data products while BlueKai and Lotame, for example, offer unique 3rd party data products. Review collected by and hosted on G2.com.

Krux is not only easy to use but the team is extremely responsive when responding to inquiries. Review collected by and hosted on G2.com.

Automated revenue breakdown by advertiser / agency would be nice. Review collected by and hosted on G2.com.

Helpful team of customer service, updated with new features. Review collected by and hosted on G2.com.

Responsiveness to new projects, sometimes took time to work through. Need more resources for custom projects. Review collected by and hosted on G2.com.

I like how easy it is for me to use the data that Kruz has gathered for our marketing purposes. We are able to get even more detailed information about our subscribers than we ever have before. Krux allows us to really hone in on our subscribers and target certain groups specifically. Review collected by and hosted on G2.com.

Honestly, I'm a huge fan and I can't think of anything specific that I don't like about Krux. Review collected by and hosted on G2.com.

It's fairly intuitive to use, especially after the redesign of the new Konsole. I like the search on attributes when building a segment, although I do wish it was a bit more forgiving and exact words were not needed. Building a segment is pretty easy and the option for grouping is vital. Review collected by and hosted on G2.com.

When building segments, it would be better if the left hand portion of the tool scrolled down we move through the attributes vs. users needing to click at a lower placed attribute and then having to scroll up to see if it's got the relevant data elements.

It does no hold the sort I like from session to session.

The coloring and highlighting don't have enough contrast. Review collected by and hosted on G2.com.

Ability to match data and audiences to campaigns . Review collected by and hosted on G2.com.

I do not like having an additional tool to run in and another UI to learn. Review collected by and hosted on G2.com.

After training, the tool is fairly simple to use and navigate. There are many options for complex segment building and reporting. Review collected by and hosted on G2.com.

There are some parts of the tool that could be a little more user friendly. For instance, when building a segment the side navigation scrolls with the middle interface, and if they were separate there would be less scrolling back and forth. Also, the search function in segment building does not work well. Review collected by and hosted on G2.com.

I love that it helps establish consumer engagement and help guide us to better results. Review collected by and hosted on G2.com.

Sometimes the tools are not user friendly. Review collected by and hosted on G2.com.

The company seems to invest a lot in innovation and this is a very good point when you compare DMPs which more or less all offer similar core services. However, Krux has great support and they answer all the questions and also an easy user interface which means a lot if you are going to have several internal users or you have to help sales teams to sell more. In this sense the product seemed to be built specifically for publishers (maybe news publishers?) which is evident when you navigate through their systems. Review collected by and hosted on G2.com.

The implementation probably has taken a bit too long but not sure how long the other competitors usually take for the tags and ad server implementation. Review collected by and hosted on G2.com.

I used this product for 90 days and thought the insights/business intelligence was outstanding. I had more knowledge as to how users were using the site and could easily identify bots as well as any spyware/tracking pixels that were taking user data without permission. aside from the price point I would recommend - I though the tool was worth the investment for the BI provided from 1 source. Easy to use interface and report generation. Review collected by and hosted on G2.com.

The price point. It is an expensive too. Review collected by and hosted on G2.com.