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Sailthru by Marigold Reviews & Product Details

Melissa S.
MS
Social Media Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

The program has three very good features that I want to highlight, the generation of dynamic content, great user interface and customer profile management. In the first, I like it because it offers excellent functionality to send relevant content to email subscribers. In the second, it is important to say that its functionality is clearly simple to inform and send email implementations. In the third, it gathers extensive information about the interests of each subscriber and the habits of content consumption. For these three characteristics is that this program fills me with satisfaction. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

This program is very good, however I have a complaint that does not leave me quiet; It is often difficult to find exactly what you are looking for. This does not leave me quiet because of the simple fact that it would be It would be ideal to add more precise filters save time in the search process. Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

Sailthru is a highly recommended program to have your email as a fundamental tool for marketing. It is very useful in terms of reports and data on campaigns, I also recommend your purchase for the simple fact that it is a cheap program with very explicit functionalities. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

The marketing department is very pleased with this program. We use it to send weekly newsletters and promotional emails. We can also have an informative client base in detail with this program. It sincerely helps us manage all email content in one place. Advertising operations is something that is also achieved in our company with its use. It works very well and gives us important benefits. Review collected by and hosted on G2.com.

Sailthru by Marigold Overview

What is Sailthru by Marigold?

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

Sailthru by Marigold Details
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Product Description

With advanced AI and machine learning capabilities and a dedicated customer success team to match, Sailthru by Marigold is purpose-built for relationship marketing. Leverage cross-channel personalization across the entire customer lifecycle to meet each customer in the right channel, at the right time, with the right message. Sailthru by Marigold is the marketing solution designed for rapid activation across media, publishing and retail businesses. Seller Description: Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.


Seller Details
Seller
Marigold
Year Founded
2017
HQ Location
Nashville, US
LinkedIn® Page
www.linkedin.com
1,331 employees on LinkedIn®
Description

Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.


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Recent Sailthru by Marigold Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Good Product but could use better support"
I like the ease of the product. it's best for smaller teams and is easier to implement than SFMC. The ease of audience builder and lifecylce optimi...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"EXCEEDS EXPECTATIONS"
Sailthru is an easy-to-use platform for businesses looking to improve their marketing effectiveness and create personalized customer experiences. I...
Alan A.
AA
Alan A.Enterprise (> 1000 emp.)
4.5 out of 5
"An amazing Marketing personalization platform."
It is an amazing platform for e-mail advertising with advanced automation and analytics. The analytics facilitates us in recognizing our target aud...
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151 out of 152 Total Reviews for Sailthru by Marigold

4.2 out of 5
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Overall Review Sentiment for Sailthru by MarigoldQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sailthru by Marigold?

I like the ease of the product. it's best for smaller teams and is easier to implement than SFMC. The ease of audience builder and lifecylce optimizer is my favorite. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

When I have harder problems to tackle, support is not always equipped to deal with it. When it is pushed to the engineers, it takes a long time to get an answer and that is not always okay for my team. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

ST allows for ease of setup for marketing automation, clean drag and drop templates, and easy analytics on the ST database. It allows for multiple ways to automate emails. Review collected by and hosted on G2.com.

Alan A.
AA
Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

It is an amazing platform for e-mail advertising with advanced automation and analytics. The analytics facilitates us in recognizing our target audience with accurate details. particular and thorough facts to our clients, permitting them to make clever judgments approximately courses. Users can build e-mail templates with the use of the drag and drop characteristic. Sailthru supports dynamic electronic mail content. Its consumer interface is tremendous.

Sailthru is a purchaser retention software program that enables retail and media agencies, in addition to entrepreneurs, to build and nourish more potent relationships with their customers and clients. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Its electronic mail templates builder is poor. It has limited conditions available for listing segmentation. Its customer service traditionally solves issues. The double verification to sign up can be a bit annoying. Unsatisfied with the reliability of the product. It appears to slow down the device. It became boggy. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Sailthru's commercial enterprise intelligence answer offers actionable, proprietary consumer insights. Sailthru makes use of cross-channel statistics to consolidate personal behavior, patron interest, buy facts, and every other key metrics you outline to construct an entire life view of each of your clients. Sailthru offers an integration consultant, assignment supervisor, implementation engineer, and innovative offerings fashion designer, as well as 24/7 assistance, training applications and character publications, a professional analytics crew, and innovative services crew for ongoing advice. Sailthru is a platform that will help you come to be greater dependable and an expert in your niche in the eyes of your target marketplace. Review collected by and hosted on G2.com.

Rebecca T.
RT
Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

Sailthru provides the option of customization which is an attractive feature for the users. It effectively manages email marketing. marketing is reporting that improves the user perception of the software. It is a tool that is a great source of marketing and getting results for the marketers to gain beneficial results. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

The location of the listing is difficult for the user which makes them irritated as it takes more time. Dealing with a lot of customers but in this case, the backward capability is hard to maintain. The user interface is not attractive. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

This platform enhances email marketing functionality. The email program is intuitive and has an easy-to-use layout. The user interface is simple, fast and seamless. This attracts many users because other applications lack such features. It further provides automation solutions for companies. It offers a lot of templates to users’. It is a simple hassle free platform. Review collected by and hosted on G2.com.

Angelika E.
AE
Marketing & Sales Lead, Retail (Brick and Mortar) Gift Cards
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

The software comes with the easy to integrate features and supports straightforward functionality. You will get the best insight, customer support, and report analytics using this software. Furthermore, sail thru the present platform and make them worth trying out for standing above all. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

So, Sailthru software is the uploading of suppression and manual list without any automated feature. The software is built with the inability to amend any feature and there are no summaries or any sort of customer guide available. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

it is the most important pillar to stand out in the crowd with the best marketing approaches. Moreover, the growth ledger report will be apt using this platform and you will find this task easy using the sail thru dashboard system. Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sailthru by Marigold?

We found the platform fairly easy to integrate and migrate everything over from our old platform. Usability is very straightforward as we were able to set up all of our campaigns fairly easily. Reporting/analytics/insights could use a little work but are definitely good enough to get you what you need. Probably of most importance is that their support is quick and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

While the platform is pretty easy to use, for the most part, some things are a bit clunky and seem to require extra steps (e.g. rescheduling certain types of campaigns after editing) but I'm sure there's some weird backend reason why. Also, some basic reporting seems to be missing (e.g. simple mobile/desktop splits) and there are limited frequency caps if using their overlays. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

The real value for us has been the data feeds and dynamic content modules allowing us to automate the bulk of our sends, freeing up limited resources to focus on growing our email channel. Review collected by and hosted on G2.com.

Verified User in Staffing and Recruiting
US
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

Overall, it is very good. Good stats/reporting. Interface looks better than most of the competitors. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

The only downside is the organization of campaigns in folders and the process of setting up a campaign could be a bit easier. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Personally, I didn't have any issues. Review collected by and hosted on G2.com.

Julie A.
JA
Corporate Social Respponsibility Senior Associate
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

Sailthru handles all of my email campaigns. Our email team is the single one that uses Sailthru. Each of our automated email servers, and also batches and flash mailings, are powered by Sailthru. This has benefited us in delivering personalized emails to varied lists. This has erased the necessity for us to personally compose the whole of our emails. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Our firm offers a customization product that we would like to combine with Sailthru. However the absence of API support for integrating with external systems makes this more complicated than it ought to be. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Our customer profiles are the most extensive and dependable in the industry, and information is power. Capture important consumer information like as preferences, email and omnichannel interaction, purchase patterns, and much more. Finally, irrespective of media, swiftly customize messaging to each and every customer. Long-term profits are built on connections. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

I liked that we could easily code more advanced dynamic content in the email body and for the send name. It was great working with the Sailthru reps as well, and they were very knowledgeable. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

I didn't particularly like that we had to upload recipient lists & suppression lists manually, rather than having audiences flow through dynamically and more advanced segmentation features. I also found it difficult to search for sent emails by typing terms into the search bar. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

We used Sailthru to send out various campaigns (both batch sends and triggered). I found it a helpful platform when using dynamic content in email sends. I also like that when uploading a list, we didn't need to wait a long time for a data refresh. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sailthru by Marigold?

I like how much A/B testing we can do, how easy it is to build out emails, and how helpful the SailThru team has been. I also really appreciate the LO flows, we've been building out our win back campaigns, and it's been so helpful. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

I would love to see some changes to the analytics portion of the platform -- being able to customize my dashboard and summaries more would be so helpful (we tend to look at total open rate and click to open rate in addition to unique OR and CTOR, and it'd be great to have a way to see those overall stats at a glance). Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

I think it's a great investment for your email lists -- they're extremely helpful and offer a lot of tools to grow and manage your email lists and keep them healthy. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

We're working on ways to draw in more subscribers and retain them. It's been so helpful being able to A/B test so many elements of our newsletters with ease. Review collected by and hosted on G2.com.

Kailani A.
KA
Sr. Manager, Email & SMS Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sailthru by Marigold?

I love how easy Sailthru is to use. Ever Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

I wish that Sailthru had a folder structure for campaigns and the ability to archive old promo code uploads. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Quick Actions based on results. Review collected by and hosted on G2.com.