Sailthru's API allows us to constantly update customer data and custom variables on every customer to monitor their promotions, their eligibility for certain promotions or marketing.

The web interface has elements which could do with a revamp but it's functionally pretty well equipped for most tasks.

Even hunting through the history of a campaign's emails or a customer's received emails over their lifetime is super fast.. Analysis of any big sales campaign is super well visualized so we know how much revenue we're generating in real time. Review collected by and hosted on G2.com.

Custom variables on older customers can become rather cluttered - but we do have the option of deleting older and unused variables, which we should make use of!

Not being able to access certain user information in the lifecycle optimizer has frustrated us. The Lifetime Value and Lifetime Num Purchases information is available through their APIs and in the customer's view on the site but not accessible inside a lifecycle optimizer, for example. What this means is that we cannot exclude customers from certain cheaper marketing tactics if they have a strong history of purchase behavior with us. If we want that, we have to record our own custom vars to do with LTV and RPR ourselves. Review collected by and hosted on G2.com.

Sailthru is the newsletter sending tool of one of my clients. We use it to orchestrate and deploy email campaigns, notably promotional newsletters and triggers. We use Sailthru as a source to store and manage the segmentation of our subscribers for our campaigns. Review collected by and hosted on G2.com.

No server for the images. They are automatically renamed by the tool and the HTML code must be adjusted according to the image names chosen by Sailthru, which requires more hours of integration work. Review collected by and hosted on G2.com.

Sailthru is a great platform for email marketers in the ecommerce space. Their platform was build for an ecommerce centric business and have focused alot of their attention around their AI and Predictive Analytics. This has made a huge impact on our success and is what I like most about the platform to date. Their training and documentation as well as support has made it really easy to take action on the platform and feel you have the tools to do so. Review collected by and hosted on G2.com.

One of the major dislikes about this platform is that they were build around 1 business model and that is ecommerce. While my company is an ecommerce business we aren't your traditional ecommerce site. We have alot of specific use cases as it relates to data, tracking, and reporting that Sailthru wasn't able to support during the implementation. Review collected by and hosted on G2.com.

I love that Sailthru now has a feature where you can send out messaging when people are most likely to open it. I use Sailthru for internal global communications, so it's nice to know that we're not accidentally sending emails to India in the middle of the night, just so we can reach employees in LA during their business hours. Review collected by and hosted on G2.com.

I would love to see more automated analytics - like optional email reporting and the ability to compare multiple campaigns. I like to compare how our newsletters perform over time in terms of CTR and the only way I know how to do that is by manually looking at each month and inputting that info into a separate spreadsheet. Review collected by and hosted on G2.com.

Sailthru has provided Transform cost effective solutions to its e-mail issues. They have been willing to work with us on billing, and they have a staff which is very understanding of our unique situations. Review collected by and hosted on G2.com.

We are a relatively new user of sailthru. I think that there is a transition period in getting used to the new provider and a learning curve. But Sailthru's staff is helping us! Review collected by and hosted on G2.com.

The program has three very good features that I want to highlight, the generation of dynamic content, great user interface and customer profile management. In the first, I like it because it offers excellent functionality to send relevant content to email subscribers. In the second, it is important to say that its functionality is clearly simple to inform and send email implementations. In the third, it gathers extensive information about the interests of each subscriber and the habits of content consumption. For these three characteristics is that this program fills me with satisfaction. Review collected by and hosted on G2.com.

This program is very good, however I have a complaint that does not leave me quiet; It is often difficult to find exactly what you are looking for. This does not leave me quiet because of the simple fact that it would be It would be ideal to add more precise filters save time in the search process. Review collected by and hosted on G2.com.

The Sailthru application interface is easy to navigate. Having worked with several different ESPs, I really appreciate Sailthru's efforts to simplify the template building and campaign development stages. I'm able to setup a new template in a matter of minutes instead of hours, and the campaign workbook is very easy to navigate and review before launching a campaign. I've also really enjoyed working with the account and support teams. They have been very responsive and shown significant interest in helping us utilize the application in the best ways possible. Review collected by and hosted on G2.com.

The application requires longer times than desired to process segment counts. I also wish the dashboard would indicated the final send size (lists/segments minus suppression files) on the Confirmation page before launch. Review collected by and hosted on G2.com.

Sailthru is really user-friendly and intuitive. It's easy to add and edit content (for the most part), and the data about mailings (clicks, opens, etc.) are great and accessible. Review collected by and hosted on G2.com.

My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all. Review collected by and hosted on G2.com.

I have really appreciated Sailthru's account management and customer service efforts. My dedicated account manager is always responsive and quick to work on finding any solutions to problems that occur. They also have a great customer service team that does the same. Review collected by and hosted on G2.com.

While I don't think this is a large downside and it's easily helped, I think there is a slight learning curve that comes with Sailthru, especially for those who haven't worked in email marketing before. Review collected by and hosted on G2.com.

The reporting dashboard capabilities are better than any other provider I've worked with. It is easy to get total send and open numbers when A/B testing. Instead of manual addition. Review collected by and hosted on G2.com.

To get at the detailed link clicks, however, I still have to open up each report and manually add each click. It would be nice if custom URL clicks could either be elevated into a dashboard or downloaded into a spreadsheet to which could be pivoted. Review collected by and hosted on G2.com.