Recommendations to others considering Sailthru by Marigold:
Ideal for advanced users with highly personalized email strategies. Review collected by and hosted on G2.com.
What problems is Sailthru by Marigold solving and how is that benefiting you?
Sailthru has allowed to improve our engagement rates by 50% and keep a very high deliverability rate although we send out daily newsletters.
We needed an agile platform to be able to handle advanced personalisation based on preferred brands, location, language and gender.
Furthermore, we had to consolidate data from 2 different platforms into a single one.
We have been able to set-up everything in 8 weeks thanks to the Sailthru project management team
We have reduced the CRM team to 1,5 FTE as we have been able to fully automate the newsletter creation thanks to their APIs and data feed integrations.
They are now dedicated to finetune campaigns, test new newsletter layouts and marketing automation strategies. Review collected by and hosted on G2.com.