Runway has completely changed how fast we can turn a marketing concept into an actual video asset. The text-to-video and image-to-video workflows with Gen-4 let us go from a rough creative brief to a polished, on-brand clip in a single afternoon instead of coordinating a full shoot or waiting on a freelance editor. Character and style consistency across shots is the standout feature for us — earlier AI video tools would make a product or spokesperson look different from one clip to the next, and Runway actually holds that consistency, which matters a lot when you're stitching together a promo sequence. Motion Brush gives us fine control over how elements move within a frame without needing After Effects-level skills on the team, and the built-in editor means we can trim, layer, and finalize a cut without exporting to a third tool. For a small marketing team, the sheer speed-to-output ratio is the biggest win. Review collected by and hosted on G2.com.

The credit-based pricing takes some getting used to, and it's easy to burn through credits quickly once you start iterating on 4K or longer clips — a single round of revisions can add up faster than you'd expect from a flat subscription mindset. Fine-grained control over very specific details (exact text on a product label, precise multi-person interactions) still requires several regeneration attempts, so it's not fully "one-shot" for complex marketing scenes. Onboarding is mostly self-serve through tutorials and community content rather than dedicated hand-holding, so there's a bit of a learning curve the first week to understand which model (Gen-4 vs Gen-4 Turbo vs Aleph for edits) fits which task. Review collected by and hosted on G2.com.

What I like best about Runway is how easy it is to create and edit videos using AI. Features like background removal, text-to-video, and image-to-video save a lot of time and reduce the need for complex editing. The interface is simple, and I can quickly try different creative ideas without spending hours on manual editing. Review collected by and hosted on G2.com.

One thing I don't like is that some AI-generated results need a few attempts to get the desired output. Rendering complex videos can also take time, and some advanced features are available only in higher-priced plans. Better consistency in AI outputs and more affordable pricing would improve the overall experience. Review collected by and hosted on G2.com.

What I like best about Runway is how easy it makes advanced video editing and AI generation feel. The interface is clean, the tools are fast to understand, and you can test creative ideas without needing a very technical workflow. Features like background removal, object cleanup, motion tracking, and text-to-video can save a lot of time, especially during concept development. It is not perfect, but it is very useful for quickly turning an idea into something visual. Review collected by and hosted on G2.com.

What I dislike about Runway is that the results can be inconsistent, especially when generating longer or more detailed videos. Sometimes the subject, face, or background changes between frames, which makes the output difficult to use professionally. The credit system can also become expensive when you need multiple attempts to get a usable result. It is great for experimentation and concept work, but I still feel it needs better control, consistency, and reliability for final production. Review collected by and hosted on G2.com.

I have been using Runway for around 3 years, mainly for exploring creative ideas, generating visual concepts, and creating video assets for different design projects. What I like most is how quickly I can turn an idea into a visual output without spending hours on manual editing or complex software.The workflow feels smooth, and features like AI video generation, image-to-video, and editing tools help me experiment with different styles and concepts much faster. It has become a useful part of my creative process, especially when I need to create content, presentations, or visual drafts quickly. Review collected by and hosted on G2.com.

The main area where I think Runway can improve is consistency in AI-generated results. Sometimes achieving the exact output I imagine requires multiple attempts, especially when maintaining the same character, style, or details across different scenes. The credit system also needs careful management because experimenting with many generations can consume credits quickly. However, these are common challenges with AI creative tools and do not reduce the overall usefulness of the platform. Review collected by and hosted on G2.com.

What I like most about Runway is its ability to make high-quality AI video creation accessible through an intuitive interface. It combines state-of-the-art generative AI with practical creative tools, allowing ideas to move from concept to polished content quickly. I also appreciate how rapidly the platform evolves, consistently introducing new capabilities that push the boundaries of AI-powered content creation while remaining usable for creators, marketers, and developers alike. Review collected by and hosted on G2.com.

One area I'd like to see improved is generation consistency. While the results can be impressive, maintaining the same characters, objects, or scenes across multiple shots can still require several iterations. Rendering can also be time-consuming for longer or higher-quality videos, and the credit-based pricing can become expensive for experimentation. Improving consistency, iteration speed, and cost efficiency would make the creative workflow even smoother. Review collected by and hosted on G2.com.

What I like most is how simple the interface is. I can start a new project quickly without spending a lot of time learning the platform. The AI tools are well organized, and it's easy to experiment with different creative ideas. I also like that everything is available in one workspace instead of switching between different tools. Review collected by and hosted on G2.com.

The free credits run out quite quickly when trying different ideas, especially for video generation. Some advanced features are only available on higher plans, so I have to be selective about what I generate. Review collected by and hosted on G2.com.

What I like most is how quickly Runway helps me turn an idea into something visual. It makes experimenting, editing, and iterating feel far more approachable and accessible, even if I don’t have advanced video-editing experience. Review collected by and hosted on G2.com.

The biggest downside is that the results can feel inconsistent. You often have to regenerate several times to get something usable, which can burn through credits quickly. Some of the tools also have a learning curve, and it is not always clear which settings will produce the best result. Review collected by and hosted on G2.com.

I have been using Runway for more than two years now, and I really love it.

Even before chatGPT started making images, Runway was my favourite tool. It creates amazing logos and pictures. And now it generates full ai video too. That’s the main part I love Runway.

Also you have free credits if you don’t want to purchase any subscription. Review collected by and hosted on G2.com.

I love using Runway, So there are no dislikes from my end. Review collected by and hosted on G2.com.

Allows creating eye-catching videos without needing advanced editing skills. Additionally, it saves time in the ideation phase and in the creation of visual effects. It can be useful for designers, students, artists, filmmakers, and content creators.

It offers great creative freedom, as a simple description can be transformed into a visual scene. Review collected by and hosted on G2.com.

The results do not always match exactly what is written in the prompt.

Sometimes errors may appear, for example in the hands, faces, texts, objects, or movements.

Additionally, the generated videos are usually short clips, so it is often necessary to join several scenes to create a longer piece. Review collected by and hosted on G2.com.

The AI-powered video generation and editing features stand out the most for me. Tools like background removal, motion tracking, object replacement, and text-to-video make it much easier to create polished content without spending hours on manual edits, and the overall workflow feels smooth and efficient. Review collected by and hosted on G2.com.

Some AI generations take a few retries before I get the exact result I’m looking for, and rendering longer videos can take more time than I expect. Review collected by and hosted on G2.com.