# Ruler Analytics Reviews **Vendor:** Ruler Analytics **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.6/5.0 **Total Reviews:** 30 ## About Ruler Analytics A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions. ## Ruler Analytics Pros & Cons **What users like:** - Users commend the **good customer support** provided by Ruler Analytics, helping navigate complex issues effectively. (1 reviews) **What users dislike:** - Not User-Friendly (1 reviews) ## Ruler Analytics Reviews ### 1. Efficient analytic tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2024 **What do you like best about Ruler Analytics?** What I like about Ruler is its ability to track the entire customer journey. **What do you dislike about Ruler Analytics?** Some minor mapping issues, initial setup can be complex **What problems is Ruler Analytics solving and how is that benefiting you?** Ruler solves the challenge of multi-touch attribution ### 2. The perfect solution for B2B call tracking & marketing attribution! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Ruler Analytics?** Ruler Analytics has allowed us to make more informed decisions about our marketing strategy. It tracks Form fills, Phone Calls (Online & Offline) and even Web Chat conversations! We now know which Paid campaigns/ keywords are bringing the most revenue (vs spend) and we can now use data-driven decisions when managing our PPC budget(s). **What do you dislike about Ruler Analytics?** Only a small point but the setup and integration with Salesforce could be simpler if there was a managed package to install. However, I appreciate not all Ruler Analytics clients will use Salesforce. **What problems is Ruler Analytics solving and how is that benefiting you?** I wanted to segment our Leads, Opportunities, Sales and Revenue by marketing channel. Tracking calls allowed us to understand the impact of inbound calls, but we used other methods to generate leads. So, while we understood our traffic, we didn’t know our true return on investment (ROI) before we started using Ruler’s marketing analytics tool. ### 3. Great insights **Rating:** 4.5/5.0 stars **Reviewed by:** Robin C. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Ruler Analytics?** Seeing the detail of every form submission and phone call, from what source, the duration of the call and the pages that led to a conversion is a real eye-opener. I've worked with Ruler for 15 years on and off, and when we have collaborated, it's been incredibly useful to my clients and really does expose the referring sources that are working best and helps to inform the wider digital marketing strategy. A must for any lead-gen business. **What do you dislike about Ruler Analytics?** It can be difficult to get clients to use this data as frequently and thoroughly as they should do - getting buy-in is sometimes a challenge. But persevering provides invaluable results. **What problems is Ruler Analytics solving and how is that benefiting you?** Visibility of call origin. ### 4. Fixed our problem with revenue attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Jack F. | Head Of Performance Marketing & Customer Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2023 **What do you like best about Ruler Analytics?** the platform fixed our attribution modeling. It does everything in the backend and requires no human intervention. Data as and when we need it. It also integrates really well will Google, Bing & Hubspot etc... Account manager is really responsive and always happy to help. **What do you dislike about Ruler Analytics?** 1. Sometimes the platform is slow 2. user access rights have to be directed through account manager **What problems is Ruler Analytics solving and how is that benefiting you?** Revenue Attribution, we can now clearly see where a customer has been prior to site and attribute the revenue accordingly ### 5. Invaluable data visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2023 **What do you like best about Ruler Analytics?** Ruler gives us that link between online and offline, enabling us to make educated decisions on our marketing efforts, it's a real game changer! It's become an integral part of our day to day analaysis. Customer support are always rapid in response too. Great bit of tech. **What do you dislike about Ruler Analytics?** Niggles like 90 day window on analysing data has been addressed in the new UI. I would say there could be more hand holding rather than self fact finding. **What problems is Ruler Analytics solving and how is that benefiting you?** Helping us have visibility of conversion data in our digital platforms to help optimise our marketing efforts. Talking to our CRM to allow us to attribute leads, opportunities and revenuve to makreting source. ### 6. Ruler is very user friendly in terms of analytic report. It gives complete details related to leads. **Rating:** 5.0/5.0 stars **Reviewed by:** anand m. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2023 **What do you like best about Ruler Analytics?** Get the exact details of leads and revenue. Also, it analyzes correctly which page of your website getting good visibility. **What do you dislike about Ruler Analytics?** Sometimes websites get hanged, which is normal. We can improve the UI to give it mor **What problems is Ruler Analytics solving and how is that benefiting you?** Solving the Inbound call tracking in the very best way. In terms of marketing analytic, GA4 gives information but when it comes to strategies, Ruler helps us to understand it in a better way. Explain each term in very detail. ### 7. Ruler is a cost-effective means for implementing call tracking. **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas M. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Ruler Analytics?** The lack of complexity. It makes complex call tracking easy to integrate, and the webhooks allow data to be delivered to our centralised reporting system in near-real time. **What do you dislike about Ruler Analytics?** Access to a full API - not just the webhooks - would be useful. Also, ordering static numbers requires a form to be submitted. It'd be better if the platform allowed these to be self-provisioned by the user. **What problems is Ruler Analytics solving and how is that benefiting you?** Marketing moddleing, PPC optimisaion and event-based data tracking for customer purchase cycles. ### 8. A positive agency experience **Rating:** 4.0/5.0 stars **Reviewed by:** Oli W. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2023 **What do you like best about Ruler Analytics?** Ruler provides us with much more insight into where leads have come from and enables us to make more informed marketing decisions about where media should be bought in relation to our objectives. **What do you dislike about Ruler Analytics?** Whilst Ruler solves an issue we have, the only downside is total end to end attribution, which isn't readily available as you can only see first and last click of the user journey. I'd love to see the solution evolve to allow us to comprehensively track and group specific journey's and analyse this in more detail, from first point of contact all the way through to enquiry. **What problems is Ruler Analytics solving and how is that benefiting you?** Ruler enables us to gain more visibility over inbound enquiries and the the importance of specific platforms through the user journey. We use this across a number of our clients, tying in with active marketing campaigns and analytics reporting. ### 9. Insightful analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Chris P. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Ruler Analytics?** Ruler Analytics has been a game-changer for our business. Its precise tracking and insightful analytics have empowered us to make data-driven decisions and optimize our marketing efforts like never before. We're thrilled with the results and can't recommend it enough! **What do you dislike about Ruler Analytics?** The UI and the dashboard can be improved still. **What problems is Ruler Analytics solving and how is that benefiting you?** Validation of leads and integration with Google Ads. ### 10. Simple to use, and hlpeful support team. **Rating:** 4.5/5.0 stars **Reviewed by:** Lee H. | Digital Marketing and Transformation, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Ruler Analytics?** Their support staff are always quick to offer assistance. Their integrations with common platforms make it really simple for us to get access to their data in a format we're already used to. **What do you dislike about Ruler Analytics?** Not much to dislike, the platform works well for us. **What problems is Ruler Analytics solving and how is that benefiting you?** It helps validate spend decisions by tracking calls on the website, and attributing offline activity back to sources of traffic. ### 11. Useful Return on Investment information **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2023 **What do you like best about Ruler Analytics?** Useful dashboard, good for seeing which channel has bought traffic to the website, which is important for paid sources. Fairly priced. **What do you dislike about Ruler Analytics?** Can take a while to load speed of dashboard can be an issue. **What problems is Ruler Analytics solving and how is that benefiting you?** Helping us know the return on what we pay for paid advertising. Helps validate data collated in analytics. ### 12. Great product - enables us to track phone call leads back to marketing campaigns in our CRM system. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Ruler Analytics?** Online portal where you can view calls and the marketing attribution, integration with our Zoho CRM and responsiveness of the team when we have certain requests. **What do you dislike about Ruler Analytics?** The only problematic issue is the 4 hour delay between phone calls and the API integration with our CRM though we have a work around in place. **What problems is Ruler Analytics solving and how is that benefiting you?** Enables us to understand the performance of our marketing activities from phone calls. ### 13. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2023 **What do you like best about Ruler Analytics?** Ruler have been great for all our requirements, Alex has always been very helpful. **What do you dislike about Ruler Analytics?** There is nothing that is disliked about Ruler it has been positive overall. **What problems is Ruler Analytics solving and how is that benefiting you?** Ruler has helped us solve a multitude of different problems ### 14. Linking actual data **Rating:** 5.0/5.0 stars **Reviewed by:** Warren M. | Executive & Leadership Coach, Master NLP Coach & Trainer, Master Hypnotherapist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2023 **What do you like best about Ruler Analytics?** Ruler Analytics helps us discover what is relevant and what isn't. Especially when you are paying for ads and aren't sure which are bringing in traffic and which aren't. **What do you dislike about Ruler Analytics?** Not much to dislike about probably the only app that works in the way you need it to. **What problems is Ruler Analytics solving and how is that benefiting you?** Marketing analytics ### 15. A must-have to track leads across multiple tech-stacks! **Rating:** 5.0/5.0 stars **Reviewed by:** Ezrul M. | Senior Demand-Gen Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2022 **What do you like best about Ruler Analytics?** - Great customer support - Easy implementation - Powerful online and offline tracking capabilities - Integrations across different tech stacks (Pipedrive, ActiveCampaign, Google Analytics, etc) - Incredible insights into a web visitor's journey (including being able to capture UTMs and passing over that information elsewhere!) **What do you dislike about Ruler Analytics?** - Slightly dated UI - Reporting features are okay, but we often find ourselves tunneling the data to our CRM and Google Data Studio for a more comprehensive report. **Recommendations to others considering Ruler Analytics:** If marketing attribution is important to you and you do not have the budget for enterprise-level software, that Ruler is the best option out there. **What problems is Ruler Analytics solving and how is that benefiting you?** As a B2B agency, proving marketing ROI to our clients is crucial. But with all the different tech stacks that they use combined with the complexity of their sales process, setting up a marketing attribution system has been a headache for us. We've researched dozens of other tools to help us close the loop. Unfortunately, none of them could fit our budget quite like Ruler did. Thanks to Alex and the team at Ruler, setting up our tracking system has been a breeze! We were able to develop an ROI report to prove our marketing contributions and secure a larger marketing investment from one of our clients. It's only been a couple of months but we already see tremendous value from the software. We expect to roll this out for our other clients as well. Check out our Brighttail case study on Ruler's website to read more about it! ### 16. king of attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Baris Z. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Ruler Analytics?** It's obviously hard to collect and combine all attribution data from different channels, but Ruler makes it so easy for you as unique approach that they have. **What do you dislike about Ruler Analytics?** Dashboard can be improved but I know they are working on it. **What problems is Ruler Analytics solving and how is that benefiting you?** Collecting correct attribution data is hard and mostly impossible but Ruler makes it easy. ### 17. Invaluable data and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Hannah L. | Search Advertising Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Ruler Analytics?** The call reporting is our most used feature of Ruler Analytics. As an agency, we recommend Ruler to our clients as most clients have an issue with attributing calls back to marketing channels. Ruler allows us to seamlessly attribute calls and report on the performance of marketing channels with easy integration to Google Analytics. **What do you dislike about Ruler Analytics?** One of the downsides of Ruler is that some clients are attached to their phone number and don't want users seeing different numbers. Implementation can sometimes be a bit tricky, in particular when clients don't have a competent web developer and we try and add it on with Google Tag Manager. The majority of our use of Ruler is through integration with Google Analytics and Data Studio but if we use the interface sometimes it can be a bit buggy. **What problems is Ruler Analytics solving and how is that benefiting you?** Ruler Analytics has made us realise how much data can go missed when phone calls are not being tracked and how marketing channels can be vastly underestimated when you do not see the full picture. Ruler has allowed us to ensure our platforms are correctly optimised to include phone calls as one of our marketing goals. ### 18. Ruler Analytics is critical for measuring the effectiveness of lead gen campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Craig T. | Digital Marketing Strategist & Lead Generation Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Ruler Analytics?** Revenue and lead tracking. Ruler Analytics' integration with CRMs allows us to track revenue and leads from our PPC campaigns. It allows us to demonstrate ROI so we can grow accounts, scale results and retain clients better. **What do you dislike about Ruler Analytics?** There isn't the functionality to compare data from different time periods within the dashboard - something to GA would be beneficial. **What problems is Ruler Analytics solving and how is that benefiting you?** Proving ROI to clients. Clients often feedback or set the expectation of generating more leads without an understanding of where their current leads are coming from. Ruler allows us to get the root of it. ### 19. Does the job really well! Must for Zoho CRM users. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Ruler Analytics?** First of all, the support that we got during the onboarding was super proactive. Secondly, our existing attribution implementation worked only for ~50% of the leads. Ruler Analytics helped us improve our attribution to 90%+ leads. **What do you dislike about Ruler Analytics?** Dashboard UI is slow to load, but that could be because of the higher count of leads. **What problems is Ruler Analytics solving and how is that benefiting you?** Source attribution for leads arriving through direct, organic, email, paid search, paid social and display campaigns, via manual form tracking. ### 20. Great Tool for Marketing Attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2022 **What do you like best about Ruler Analytics?** Easy to navigate platform, granular & closed-loop attribution across multiple channels and domains, dynamic number insertion, business intelligence integrations, and great customer service. **What do you dislike about Ruler Analytics?** It would be nice to have a reporting window that extends past 90 days. **What problems is Ruler Analytics solving and how is that benefiting you?** Using Ruler, we’re able to make more informed decisions about where to focus our marketing efforts and budget. The invaluable insights gained through closed-loop attribution has allowed us to intelligently optimise and scale our Paid Search channels, ultimately producing a stronger return on investment. ### 21. A tool we heavily rely on for attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Kurt D. | Growth Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2021 **What do you like best about Ruler Analytics?** 1. They have reliable attribution, Ruler adds attribution to 99% of the leads that come through our site. 2. The attribution is as deep as we need it to be, I can then drill down on key information, i.e. where are they from, how many times they've visited the site, what brought them to the site. 3. Their customer service is next level, they patiently helped us get started with their platform, plus helped with integrations. 4. Software is easy to use. **What do you dislike about Ruler Analytics?** 1. There could be more functionality to work with the data on a high level. **What problems is Ruler Analytics solving and how is that benefiting you?** 1. Ruler helps us attribute where leads from, i.e. which channel acquired them, which pages they converted on/looked at, which ads drove them to the site. With recent changes to third party data from social ad platforms, they've been key in ensuring we don't turn off ads that are working well. 2. We have a small quantity/high quality leads, being able to drill down to learn as much as possible about key leads is very helpful ### 22. Review Of Ruler Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Iain W. | Agency Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Ruler Analytics?** The setup of Ruler Analytics is straightforward, and the team guides you through everything. **What do you dislike about Ruler Analytics?** It would be good if there were a simple Hubspot connector. The connection does work but occasionally drops. **What problems is Ruler Analytics solving and how is that benefiting you?** Helping my clients realise the value of the phone calls and where they originate from is perfect for ensuring the marketing budget is pushed to the proper channels. ### 23. Innovative Marketing Analytics Platform that Helps Businesses Measure & Optimize **Rating:** 5.0/5.0 stars **Reviewed by:** Shefali T. | Business Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2021 **What do you like best about Ruler Analytics?** Ruler Analytics provides all-in-one marketing analytics. By combining web analytics, chat, phone calls and social media monitoring, Ruler Analytics gives its users a complete picture of how well their marketing strategies are working. Ruler Analytics has been designed from the ground up to help businesses see the big picture and make smarter decisions based on evidence-based insights. It has features such as Dynamic Number Insertion and Missed Call Alerts. **What do you dislike about Ruler Analytics?** Ruler Analytics is a product that can help you gain more visibility into your marketing channels, a strategy that has a lot of moving parts. It provides a lot of features which are industry leading for this space, from call tracking to live chat tracking to form tracking. **Recommendations to others considering Ruler Analytics:** Ruler Analytics is a call tracking and analytics solution that offers inbound, outbound, live chat, form tracking and keyword tracking in one platform. It provides business owners with the ability to see what they are doing right or wrong in real time. **What problems is Ruler Analytics solving and how is that benefiting you?** Ruler Analytics is the most comprehensive marketing attribution platform. It is used by some of the largest enterprises in the world to track business value, revenue and marketing ROI. Ruler Analytics is the marketing attribution and revenue tracking tool that will help you analyze and automate your marketing and sales. Ruler Analytics incorporates call tracking, live chat tracking, form tracking, keyword tracking, dynamic number insertion, revenue integration and more. Ruler Analytics also integrates with popular BI tools such as Google Data Studio, Tableau and Salesforce to provide a complete business intelligence solution for organization. ### 24. Essential for tracking leads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2022 **What do you like best about Ruler Analytics?** Their wide range of solutions and how easy it makes our marketing team's lives. **What do you dislike about Ruler Analytics?** Very little I dislike about this platform **What problems is Ruler Analytics solving and how is that benefiting you?** It allows us track leads and potential customers more easily. We can align our marketing more effectively with the sales team. ### 25. Connects closed revenue back to marketing touchpoints **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Ruler Analytics?** Ruler was a great attribution tool that allowed us to view closed revenue against marketing touchpoints. Our team could prove how marketing campaigns and channels were driving inbound revenue, even if users were converting via form, phone or live chat. **What do you dislike about Ruler Analytics?** They're building more model types which would be useful to see so you can better aggregate data. **What problems is Ruler Analytics solving and how is that benefiting you?** Lead tracking was the main solution Ruler offered. It allowed us to definitively prove what marketing touchpoints encouraged conversions via form fill or call. These were completely missing previously. ### 26. Very cheap deep Analytics tool that helps a lot with ROI calculation **Rating:** 5.0/5.0 stars **Reviewed by:** Fernando S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Ruler Analytics?** Easy to implement, very cheap (compared to the competitors) and support team **What do you dislike about Ruler Analytics?** They should improve the integration with ads tools (Google Ads, Facebook Ads, ...) to have the easiest ROI calculation. **Recommendations to others considering Ruler Analytics:** Just use it! Your company will appreciate it! **What problems is Ruler Analytics solving and how is that benefiting you?** Have a more specific ROI calculation knowing specifically how a client arrived at our site and the interactions. (Google Analytics doesn't do it!) ### 27. Ruler Analytics Successful Tool For Tracking Business Calls And Visitors **Rating:** 5.0/5.0 stars **Reviewed by:** Nikita S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Ruler Analytics?** In our construction business every customer is important to increase business sales. Ruler Analytics is beneficial for our business to handle clients query. It is able to manage clients call, Offline conversions, live chat options and much more for business growth. It is easy to integrate with Zapier and google analytic to track business performance and maintain customer relationship. We can easily get notification of client calls. Ruler Analytics is also helpful to find out website traffic source. **What do you dislike about Ruler Analytics?** No problem using Ruler Analytics for our business. It is easy to customize business and track clients data to improve business services. **Recommendations to others considering Ruler Analytics:** We recommend Ruler Analytics for your business. You can start with startup plan and improve business leads. **What problems is Ruler Analytics solving and how is that benefiting you?** Ruler Analytics is good for business promotions. We can integrate Ruler Analytics with other Marketing tools and manage business leads. We know easily source of visitor on our business and count session for service improvement. It is easy to find out best keywords for business by Ruler Analytics data base. It fulfill business conversions leads by live chat option and phone call. It is also in reasonable cost to start for business growth. ### 28. Excellent transition **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2018 **What do you like best about Ruler Analytics?** The staff and easy-to-use reliable software **What do you dislike about Ruler Analytics?** Nothing, we are happy with the software. **Recommendations to others considering Ruler Analytics:** Highly recommend **What problems is Ruler Analytics solving and how is that benefiting you?** Successfully monitoring campaign and ad group performance, assisting with assessing ROI, improved understanding of customer journey and pages that lead to the most conversions. Before speaking with Ruler Analytics we were losing valuable tracking data that was effecting marketing efforts and assessing ROI. Ruler were quick to help and ensured a smooth transition from our previous tracking software and met all of our requirements. They are very responsive and are happy to help with anything within the software and even provide recommendations where necessary. Highly recommend. ### 29. High Value Features and Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew G. | Pay-Per-Click Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2017 **What do you like best about Ruler Analytics?** Ruler Analytics is an easy-to-use visitor-level analytics software that enables account managers and clients to get the full picture of their customer journey and identify what does or doesn't work for a given marketing channel, through the call and conversion metrics in their keyword feature, to ensure you are getting the most out of your marketing efforts. **What do you dislike about Ruler Analytics?** It can be difficult to track how performance has improved over a given time period within the interface due to the lack of a date range comparison feature. **Recommendations to others considering Ruler Analytics:** Very useful to use alongside Google Analytics and AdWords, especially if you have implemented UTM tagging and imported the call tracking conversions back into Google Analytics. **What problems is Ruler Analytics solving and how is that benefiting you?** As an account manager it can be difficult to articulate the true value of the work you have done to clients, as tracking which traffic sources are generating phone enquiries can often prove problematic. However, Ruler has provided a practical and fully-integrated solution to this problem whilst identifying high value leads that might have slipped through the cracks. ### 30. Excellent Product And Service **Rating:** 5.0/5.0 stars **Reviewed by:** Ashton S. | Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2017 **What do you like best about Ruler Analytics?** Ruler touches on areas of analytics that Google does not. A huge benefit myself and clients have had is the "Companies" section of Ruler. The ease of implementing call tracking on most platforms. **What do you dislike about Ruler Analytics?** It can sometime be difficult to get Ruler installed on certain website platforms. **Recommendations to others considering Ruler Analytics:** Definitely worth digital marketing agencies getting installed on their customers sites. Also a very powerful tool for businesses who operate B2B marketing. **What problems is Ruler Analytics solving and how is that benefiting you?** The biggest business problem solving benefits we are getting at the moment are proving our worth to customers. The added tracking helps us show customers exactly how much of a benefit their adwords campaign is to them. ## Ruler Analytics Discussions - [What is Ruler Analytics used for?](https://www.g2.com/discussions/what-is-ruler-analytics-used-for) - 1 comment - [View Ruler Analytics pricing details and edition comparison](https://www.g2.com/products/ruler-analytics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-15+16%3A33%3A26+-0500&secure%5Bsession_id%5D=e4dd1d35-c8e9-4288-a9b3-711ce8a6ea76&secure%5Btoken%5D=cc4d2cb055f23ba2fda1a7c7e05fc778c794b0d16f15905d62cd7d315012ba65&format=llm_user) ## Ruler Analytics Features **Lead Generation** - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations **Analytics** - Call Data - Call Recording - Advanced Reporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Call Routing** - Geo-Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Ruler Analytics Alternatives - [Act-On](https://www.g2.com/products/act-on/reviews) - 4.1/5.0 (1,029 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,627 reviews) - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) - 4.4/5.0 (1,110 reviews)