Reduce your software costs by 18% overnight
Rubicon Project, For Sellers

Rubicon Alternatives & Competitors

(15)3.1 out of 5

Looking for alternatives to Rubicon Project, For Sellers? Tons of people want Publisher Ad Server Software. What's difficult is finding out whether or not the software you choose is right for you. Google Ad Manager, OpenX, PubMatic, and ONE by AOL are the most popular alternatives and competitors to Rubicon Project, For Sellers.

Top Alternatives to Rubicon Project, For Sellers

  • Google Ad Manager
  • OpenX
  • PubMatic
  • ONE by AOL
  • AdSense

Top 20 Alternatives & Competitors to Rubicon Project, For Sellers

    #1
    #1
  1. Google Ad Manager

    (168)4.0 out of 5

    Google Ad Manager is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.

    Categories in common with Rubicon:
  2. Google Ad Manager is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.

    Categories in common with Rubicon:

    MF
    I like that almost every digital marketer uses it to traffic their ads. It's almost universal. If I need help or have a questions on something, a colleague will know how to.

    Reviewers say compared to Rubicon Project, For Sellers, Google Ad Manager is:

    Better at meeting requirements
    Better at support
    More usable
    #2
    #2
  3. OpenX

    (18)3.1 out of 5

    OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

    Categories in common with Rubicon:
  4. OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

    Categories in common with Rubicon:

    Sarah S.
    SS
    We have a great relationship with The Trade Desk and work with OpenX to complement our PMP buys. They help scale and reach our target efficiently. While I do not directly handle the buy with OpenX,...Read more

    Reviewers say compared to Rubicon Project, For Sellers, OpenX is:

    More usable
    Better at support
    Easier to admin
    18%   of software applications aren't well liked by teams using them.
    Find out how your team feels about your stack with G2 Pulse Surveys.
    Learn More
    #3
    #3
  5. PubMatic

    (11)3.2 out of 5

    PubMatic enables premium publishers to realize the full potential of their digital assets.

    Categories in common with Rubicon:
  6. PubMatic enables premium publishers to realize the full potential of their digital assets.

    Categories in common with Rubicon:

    UI
    Advanced features for the industry. They are already support real time bidding and also can handle being your supply side partner at the same time. They definitely make it hands off for you if you...Read more

    Reviewers say compared to Rubicon Project, For Sellers, PubMatic is:

    Easier to admin
    Better at support
    Easier to do business with
    #4
    #4
  7. ONE by AOL

    (15)3.1 out of 5

    ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from Advertising.com and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.

    Categories in common with Rubicon:
  8. ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from Advertising.com and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.

    Categories in common with Rubicon:

    UM
    I enjoy the priority access to inventory on AOL O&O properties like MSN or Huff Po. The Verizon data is also an interesting piece of the puzzle.

    Reviewers say compared to Rubicon Project, For Sellers, ONE by AOL is:

    Better at support
    #5
    #5
  9. AdSense

    (172)4.2 out of 5

    Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

    Categories in common with Rubicon:
  10. Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

    Categories in common with Rubicon:

    Tamarah B.
    TB
    I like how the ads are personalized to my website.

    Reviewers say compared to Rubicon Project, For Sellers, AdSense is:

    Better at meeting requirements
    Better at support
    More usable
    #6
    #6
  11. Smart AdServer

    (12)4.0 out of 5

    Integrated ad management platform: RTB, Video, Mobile.

    Categories in common with Rubicon:
  12. Integrated ad management platform: RTB, Video, Mobile.

    Categories in common with Rubicon:

    CL
    The best feature is how customizable it is. At first, as I had another team member teach me how to use Smart AdServer, I thought that it wouldn't completely meet our needs for the project, but the...Read more

    Reviewers say compared to Rubicon Project, For Sellers, Smart AdServer is:

    Better at meeting requirements
    Better at support
    More usable
    #7
    #7
  13. AppNexus Marketplace

    (13)3.8 out of 5

    Maximize your revenue by working with the world’s largest independent programmatic marketplace. Built on top of AppNexus’ truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native and video.

    Categories in common with Rubicon:
  14. Maximize your revenue by working with the world’s largest independent programmatic marketplace. Built on top of AppNexus’ truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native and video.

    Categories in common with Rubicon:

    UH
    very dynamic features helps you reach your sellers in an format, using anydevice

    Reviewers say compared to Rubicon Project, For Sellers, AppNexus Marketplace is:

    Better at support
    Better at meeting requirements
    More usable
    #8
    #8
  15. Adform Publisher Edge

    (2)4.5 out of 5

    Making display advertising simple, relevant, and rewarding for advertisers, agencies and publishers.

    Categories in common with Rubicon:
  16. Making display advertising simple, relevant, and rewarding for advertisers, agencies and publishers.

    Categories in common with Rubicon:

    Mehmet Emrah O.
    MO
    ssp usage, user-friendly, rich media options, independent data
    #9
    #9
  17. AdButler

    (47)4.6 out of 5

    Manage & host your online ads the easy way with AdButler.

    Categories in common with Rubicon:
  18. Manage & host your online ads the easy way with AdButler.

    Categories in common with Rubicon:

    KC
    We are able to tailor posting options for our clients, such as regional, posting dates, weight, etc.

    Reviewers say compared to Rubicon Project, For Sellers, AdButler is:

    Better at support
    More usable
    Better at meeting requirements
    #10
    #10
  19. Broadstreet

    (46)4.9 out of 5

    Broadstreet is a ad management and revenue generation platform for local, digital news publishers.

    Categories in common with Rubicon:
  20. Broadstreet is a ad management and revenue generation platform for local, digital news publishers.

    Categories in common with Rubicon:

    Mark E.
    ME
    Can I choose more than 1? I like the easy functionality of the program and the ads, but also that they can be customized to be more complex if you wish. The service has been exceptional as well...Read more

    Reviewers say compared to Rubicon Project, For Sellers, Broadstreet is:

    Better at support
    Better at meeting requirements
    Easier to admin
    #11
    #11
  21. MoPub

    (20)3.7 out of 5

    MoPub is a hosted ad serving solution built specifically for mobile publishers.

    Categories in common with Rubicon:
  22. MoPub is a hosted ad serving solution built specifically for mobile publishers.

    Categories in common with Rubicon:

    AH
    provides great value for money when it comes to ad publishing for mobile apps thru this platform. - best part is that it can leverage ad banners. Marketplace integration to platform is also an...Read more

    Reviewers say compared to Rubicon Project, For Sellers, MoPub is:

    Better at meeting requirements
    Better at support
    More usable
    #12
    #12
  23. sovrn

    (4)3.4 out of 5

    sovrn helps publishers claim their stake in the independent web.

    Categories in common with Rubicon:
  24. sovrn helps publishers claim their stake in the independent web.

    Categories in common with Rubicon:

    AI
    There is a diverse type of inventory offered for sale and give publishers option to opt in and out of all these categories they approve them.
    #13
    #13
  25. WideOrbit

    (32)3.9 out of 5

    WideOrbit provides a solution that helps to manage the business of advertising operations - from proposal to order management and scheduling to billing accounts receivable and aging.

    Categories in common with Rubicon:
  26. WideOrbit provides a solution that helps to manage the business of advertising operations - from proposal to order management and scheduling to billing accounts receivable and aging.

    Categories in common with Rubicon:

    UM
    It’s an easy to use interface that will get the job done.

    Reviewers say compared to Rubicon Project, For Sellers, WideOrbit is:

    Better at support
    Better at meeting requirements
    More usable
    #14
    #14
  27. PX

    (19)3.8 out of 5

    PX is a lead distribution platform designed to enable advertisers to efficiently manage the ROI of their campaigns by providing full transparency.

    Categories in common with Rubicon:
  28. PX is a lead distribution platform designed to enable advertisers to efficiently manage the ROI of their campaigns by providing full transparency.

    Categories in common with Rubicon:

    AS
    As far as affiliate platforms, they have a solid UI.

    Reviewers say compared to Rubicon Project, For Sellers, PX is:

    Better at support
    Easier to admin
    Better at meeting requirements
    #15
    #15
  29. Epom Ad Server

    (22)4.3 out of 5

    Epom ad serving platform provides publishers and advertisers with everything they need at each step while solving their advertising tasks: planning, optimising, analysing, real time reporting, and many more.

    Categories in common with Rubicon:
  30. Epom ad serving platform provides publishers and advertisers with everything they need at each step while solving their advertising tasks: planning, optimising, analysing, real time reporting, and many more.

    Categories in common with Rubicon:

    Irina M.
    IM
    Awesome optimization tools - we can set up the rules for traffic bidding and if the traffic source doesn't fit our bid or targeting options it's automatically blacklisted. So, we don't pay for...Read more

    Reviewers say compared to Rubicon Project, For Sellers, Epom Ad Server is:

    Better at support
    Better at meeting requirements
    More usable
    #16
    #16
  31. BounceX

    (21)4.5 out of 5

    BounceX is a behavioral automation platform designed to read and react to the digital body language of website visitors.

    Categories in common with Rubicon:
  32. BounceX is a behavioral automation platform designed to read and react to the digital body language of website visitors.

    Categories in common with Rubicon:

    Chelsea G.
    CG
    Wunderkind curated an experience tailored to my brand, with a lot of seamless heavy lifting happening behind the scenes that my internal team did not have to deal with. While I didn’t get involved...Read more

    Reviewers say compared to Rubicon Project, For Sellers, BounceX is:

    Better at support
    Easier to do business with
    More usable
    #17
    #17
  33. Kevel

    (20)4.6 out of 5

    Kevel (previously Adzerk) gives engineers and product managers (PMs) the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more revenue without compromising control. Kevel’s award-winning platform handles over three billion API requests each day, and it’s helped teams everywhere shorten their build times by more than 90%. Kevel’s customer list includes Fortune 500 brands, public companies, and unicorn startups, including Bed Bath & Beyond, Yelp, LiveNation/TicketMaster, TradingView, Wattpad, imgur, Strava, and many more. With teams in Durham, San Francisco, and London, we’re working every day to keep the Internet free by making it easier and more ethical for brands to monetize their corners of the web.

    Categories in common with Rubicon:
  34. Kevel (previously Adzerk) gives engineers and product managers (PMs) the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more revenue without compromising control. Kevel’s award-winning platform handles over three billion API requests each day, and it’s helped teams everywhere shorten their build times by more than 90%. Kevel’s customer list includes Fortune 500 brands, public companies, and unicorn startups, including Bed Bath & Beyond, Yelp, LiveNation/TicketMaster, TradingView, Wattpad, imgur, Strava, and many more. With teams in Durham, San Francisco, and London, we’re working every day to keep the Internet free by making it easier and more ethical for brands to monetize their corners of the web.

    Categories in common with Rubicon:

    Vincent C.
    VC
    What I like best about Adzerk is that it's a tool that works for you. While other ad servers are clearly more aimed at profiting off of publishers, Adzerk is focused on making the tool more user...Read more

    Reviewers say compared to Rubicon Project, For Sellers, Kevel is:

    Better at support
    Easier to do business with
    Better at meeting requirements
    #18
    #18
  35. Adpushup

    (16)4.8 out of 5

    AdPushup is an ad optimization solution to optimize ad layouts and stack setup forhigher CTR, viewability and improved visitor experience

    Categories in common with Rubicon:
  36. AdPushup is an ad optimization solution to optimize ad layouts and stack setup forhigher CTR, viewability and improved visitor experience

    Categories in common with Rubicon:

    UP
    The onboarding process and dedicated support have made us feel at ease. We have a slack channel with AdPushUp's support team where they troubleshoot issues, make suggestions, and implement changes...Read more

    Reviewers say compared to Rubicon Project, For Sellers, Adpushup is:

    Better at support
    Easier to admin
    More usable
    #19
    #19
  37. ZEDO

    (15)3.8 out of 5

    ZEDO is a platform partner for publishers and brands that increases ad ROI for both.

    Categories in common with Rubicon:
  38. ZEDO is a platform partner for publishers and brands that increases ad ROI for both.

    Categories in common with Rubicon:

    Apoorv K.
    AK
    1. Real-time tracking of events like impressions and clicks at the creative level. 2. Availability of various Rich Media units. 3. Customer Support - They can call and sort your queries if can't be...Read more

    Reviewers say compared to Rubicon Project, For Sellers, ZEDO is:

    Better at support
    Better at meeting requirements
    #20
    #20
  39. Insticator

    (14)4.4 out of 5

    Insticator is designed to increase engagement and ad revenue for publishers through interactive content while enhancing viewability and purchase intent for brands.

    Categories in common with Rubicon:
  40. Insticator is designed to increase engagement and ad revenue for publishers through interactive content while enhancing viewability and purchase intent for brands.

    Categories in common with Rubicon:

    UH
    I like that it increases engagement and ad revenue for publishers!

    Reviewers say compared to Rubicon Project, For Sellers, Insticator is:

    Better at support
    Better at meeting requirements
    More usable