--- title: AdRoll ABM (Formerly RollWorks) Reviews meta\_title: 'AdRoll ABM (Formerly RollWorks) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 655 reviews by the users' company size, role or industry to find out how AdRoll ABM (Formerly RollWorks) works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 655 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- ### AdRoll ABM (Formerly RollWorks) Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. [(168 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162214&qs=pros-and-cons#reviews) Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. [(105 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162005&qs=pros-and-cons#reviews) Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. [(102 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1161997&qs=pros-and-cons#reviews) Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. [(99 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1161895&qs=pros-and-cons#reviews) Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. [(91 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1163243&qs=pros-and-cons#reviews) Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. [(66 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1160877&qs=pros-and-cons#reviews) Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. [(60 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1164264&qs=pros-and-cons#reviews) Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. [(45 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1163509&qs=pros-and-cons#reviews) Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. [(42 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1160748&qs=pros-and-cons#reviews) Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. [(41 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1165301&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of AdRoll ABM (Formerly RollWorks) ##### 1. Ease of Use Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. [ See 168 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162214&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Effective ABM Tool for B2B Marketing" What do you like about AdRoll ABM (Formerly RollWorks)? We've been using AdRoll ABM to support our account-based campaigns, and it's been a smooth experience overall. I like how easy it is to build and laun ![Gavin B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gavin B.") GB Gavin B. Mid-Market (51-1000 emp.) 5.0/5 "Clean, User-Friendly UI Makes All the Difference" What do you like about AdRoll ABM (Formerly RollWorks)? The UI is very clean and user friendly, the Onboarding and customer success team have been communicative and helpful. ##### 2. Audience Targeting Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. [ See 105 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162005&qs=pros-and-cons#reviews) See Related User Reviews ![Amit Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amit Y.") AY Amit Y. Small-Business (50 or fewer emp.) 4.5/5 "Accurate Targeting, Needs UI Improvements" What do you like about AdRoll ABM (Formerly RollWorks)? I appreciate the quality of placements and the accuracy of targeting the audience in our target companies with AdRoll ABM (Formerly RollWorks). It's s ![Hassan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hassan A.") HA Hassan A. Small-Business (50 or fewer emp.) 5.0/5 "RollWorks Delivers Powerful ABM Retargeting with Firmographic and Intent Data" What do you like about AdRoll ABM (Formerly RollWorks)? RollWorks excels at ABM-style retargeting, leveraging firmographic data, intent signals, and pixel-based segmentation to drive better funnel outcomes ##### 3. Targeting Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. [ See 102 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1161997&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Advertising made easy with AdRoll ABM" What do you like about AdRoll ABM (Formerly RollWorks)? The AdRoll ABM team is amazing to work with, and they really take the time to get to know your product. ![Amit Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amit Y.") AY Amit Y. Small-Business (50 or fewer emp.) 4.5/5 "Accurate Targeting, Needs UI Improvements" What do you like about AdRoll ABM (Formerly RollWorks)? I appreciate the quality of placements and the accuracy of targeting the audience in our target companies with AdRoll ABM (Formerly RollWorks). It's s ##### 4. Intent Data Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. [ See 99 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1161895&qs=pros-and-cons#reviews) See Related User Reviews ![Hassan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hassan A.") HA Hassan A. Small-Business (50 or fewer emp.) 5.0/5 "RollWorks Delivers Powerful ABM Retargeting with Firmographic and Intent Data" What do you like about AdRoll ABM (Formerly RollWorks)? RollWorks excels at ABM-style retargeting, leveraging firmographic data, intent signals, and pixel-based segmentation to drive better funnel outcomes DM Daniel M. Small-Business (50 or fewer emp.) 3.5/5 "Great company-level intent insights, but confusing UX and limited individual visibility" What do you like about AdRoll ABM (Formerly RollWorks)? What I like most is being able to see which companies are actually checking us out and what they’re looking at. I use the company tracking and page-le ##### 5. Customer Support Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. [ See 91 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1163243&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Advertising made easy with AdRoll ABM" What do you like about AdRoll ABM (Formerly RollWorks)? The AdRoll ABM team is amazing to work with, and they really take the time to get to know your product. ![Gavin B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gavin B.") GB Gavin B. Mid-Market (51-1000 emp.) 5.0/5 "Clean, User-Friendly UI Makes All the Difference" What do you like about AdRoll ABM (Formerly RollWorks)? The UI is very clean and user friendly, the Onboarding and customer success team have been communicative and helpful. ### 5 Cons or Disadvantages of AdRoll ABM (Formerly RollWorks) ##### 1. Learning Curve Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. [ See 66 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1160877&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Advertising made easy with AdRoll ABM" What do you dislike about AdRoll ABM (Formerly RollWorks)? Having a library of training videos would be a great addition to help navigate the learning curve. ![Gavin B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gavin B.") GB Gavin B. Mid-Market (51-1000 emp.) 5.0/5 "Clean, User-Friendly UI Makes All the Difference" What do you dislike about AdRoll ABM (Formerly RollWorks)? Information was overwhelming to me at first as someone with limited experience, but that is not exactly an AdRoll ABM issue ##### 2. Missing Features Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. [ See 60 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1164264&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Advertising made easy with AdRoll ABM" What do you dislike about AdRoll ABM (Formerly RollWorks)? Having a library of training videos would be a great addition to help navigate the learning curve. ![Hassan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hassan A.") HA Hassan A. Small-Business (50 or fewer emp.) 5.0/5 "RollWorks Delivers Powerful ABM Retargeting with Firmographic and Intent Data" What do you dislike about AdRoll ABM (Formerly RollWorks)? The biggest drawback is reporting. While RollWorks covers high-level metrics well (impressions, clicks, influenced accounts), it falls short for marke ##### 3. Limited Features Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. [ See 45 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1163509&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Easy-to-Use Platform That Strengthens Retargeting Campaigns" What do you dislike about AdRoll ABM (Formerly RollWorks)? While I’m still learning about some of AdRoll’s additional capabilities, the tracking is very straightforward and has definitely been useful in elevat AS Alin S. Mid-Market (51-1000 emp.) 3.5/5 "Great Support and Simple Interface, but UI Can Feel Dense and Click-Heavy" What do you dislike about AdRoll ABM (Formerly RollWorks)? Some areas of the UI are dense and unintuitive, and it can take too many clicks to find key lists, tabs, or reports. Advanced targeting options feel l ##### 4. Campaign Issues Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. [ See 42 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1160748&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Advertising made easy with AdRoll ABM" What do you dislike about AdRoll ABM (Formerly RollWorks)? Having a library of training videos would be a great addition to help navigate the learning curve. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Display ads that hit their mark – for excellent brand awareness; User interface needs work" What do you dislike about AdRoll ABM (Formerly RollWorks)? The user interface is clean, but unfortunately TOO clean for the level of complexity within the platform. It creates a dull experience that is also co ##### 5. Targeting Limitations Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. [ See 41 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1165301&qs=pros-and-cons#reviews) See Related User Reviews AS Alin S. Mid-Market (51-1000 emp.) 3.5/5 "Great Support and Simple Interface, but UI Can Feel Dense and Click-Heavy" What do you dislike about AdRoll ABM (Formerly RollWorks)? Some areas of the UI are dense and unintuitive, and it can take too many clicks to find key lists, tabs, or reports. Advanced targeting options feel l ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Easy Campaign Launches with Flexible Targeting" What do you dislike about AdRoll ABM (Formerly RollWorks)? It can be difficult to reach European audiences, or even to track that reach, because of GDPR regulations. However, being able to target these audienc ![Brandy M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandy M.") BM Brandy M. Mid-Market (51-1000 emp.) 4/22/2026 "Powerful Targeting, Needs Better Attribution Clarity" 2/5 What do you like best about AdRoll ABM (Formerly RollWorks)? I do like the ability to connect to our existing CRM and marketing automation platforms, which helps us with dynamic lists and proper targeting. I think from a technical standpoint, that's very strong. I also like the ability to niche down with regard to segmentation. The fact that we can use our own lists and drill down on function, titles, and seniority level, and have multiple campaigns running at the same time that have different goals. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? I really have a struggle with the attribution. It over attributes its influence on new and existing deals. There are so many factors that go into SQLs and opportunities, and I do think that it claims a bit too much influence. You can adjust the settings, but you still need to set proper expectations around how much influence impressions and clicks make in a B2B enterprise sale. The interface could be more intuitive and user-friendly. Social plug-ins are an additional charge. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? I use AdRoll ABM to track journey progression with target accounts, increase brand awareness, and enhance segmentation. It connects well with our CRM and marketing automation platforms, allowing targeted campaigns and multiple goals. It helps us maximize digital footprint and reach priority markets. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Matheus G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matheus G.") MG Matheus G. Senior Specialist, Media Mid-Market (51-1000 emp.) 4/21/2026 "Intuitive Platform with Room for Improvement in Targeting" 3.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? I appreciate how simple and intuitive AdRoll is to use. The platform is easy to navigate, and the interface is clean and user-friendly. One of the biggest strengths is how metrics are displayed-everything in centralized on a single page, making it easy to analyze performance without jumping between views. Overall, it's a very accessible platform, even for users who want to get up and running quickly. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? Persona targeting could be more flexible and streamlined. Currently, the inability to use AND/OR logic when targeting job functions or titles makes audience creation more manual than it should be/ Having to build separate audiences for different titles can be time-consuming and less intuitive. Improving this functionality would make the platform much more efficient and user-friendly for more advanced targeting. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? AdRoll ABM helps us target accounts showing high intent, which allow us to allocate budget more efficiently and reduce wasted impressions. It supports moving accounts through the funnel by enabling more strategic targeting across different buying stages, ultimately helping drive pipeline progression. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Chris F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris F.") CF Chris F. Business Development Representative Mid-Market (51-1000 emp.) 4/21/2026 "Effortless Targeting with Seamless HubSpot Integration" 4/5 What do you like best about AdRoll ABM (Formerly RollWorks)? I just love how easy it is to navigate the website. Additionally, I do love the integration with HubSpot because when we're going through and looking at contacts and companies and leads, we can see all of that key information about website visits right on the dashboard, which is so helpful. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? Sometimes it's really hard to find the details you're looking for. It's a big website, so I think sometimes it's not quite as intuitive as it could be. Sometimes if I'm looking for a certain data point, I'm not sure exactly what page it is on, so I have to go scrolling through the sections and popping in and out of different sections to find what I'm looking for. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? AdRoll ABM (Formerly RollWorks) helps us target our marketing budget effectively, avoiding waste. It also shows which targeted companies visit our website and what pages they view, aiding in refining our messaging. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Liz L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Liz L.") LL Liz L. Senior Lifecycle Marketing Manager Financial Services Mid-Market (51-1000 emp.) 2/26/2024 "AdRoll ABM helps showcase marketing activity and attribution" 5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? The AdRoll ABM platform is extremely user-friendly and easy to pick up from day one. We use it for digital ads and for tracking funnel movement, and it has been a major upgrade from our previous systems. I’m in the platform daily for a variety of functions, and the overall ease of use has truly been a game changer. Our implementation process was hands-on and collaborative, and we worked with a consistent team that understood our goals and objectives. We’ve had the same customer success manager since implementation (over two years ago), and he has been outstanding. He keeps us updated on new product features that align with our goals, helps with strategic planning shifts, and is extremely quick to respond whenever we have questions or run into issues. From a digital ads perspective, we’re seeing strong performance, and the reporting capabilities offer a wide range of breakdowns to help us understand results. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? I wouldn't say I have any major dislikes, just product features that would be nice to have, and every single time we bring those to the team they reach out to their engineering and team counterparts to understand if our ask is on the product roadmap. More than once our request is on the map and in some cases we've been asked to help beta test. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? AdRoll ABM has given us an advertising platform that is clear and easy to build ABM campaigns and retargeting motions. It connects our account data from Hubspot and pushes it to LinkedIn so we can continue our omnichannel ABM efforts with enriched and accurate data. Additionally, it has helped us build a standard for how we in Marketing and Sales look at our in TAM accounts and track where they are at in the marketing and sales motion. Finally, it has helped showcase our ideal customer profile and enriched our accounts with intent data. Review collected by and hosted on G2.com. Show More 1/30/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Rachel P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel P.") RP Rachel P. Sr. Marketing Specialist Mid-Market (51-1000 emp.) 4/16/2026 "Effective Marketing Insights, But Lacking Customer Success Support" 2.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? I like the platform a lot, particularly the insights it gives us on intent. We can see pretty well what our target market is searching for, which helps us identify whether they're potentially in market for our services and solutions. I also really like some of the sales insights features, like the spiking accounts. My sales team gets very excited and relies on those features to plan their tasks for the week ahead. When spiking emails come up, we're able to see who has visited our website and engaged with our ads, which allows us to pinpoint who we want to pursue for prospecting. The platform is a great support to our sales and marketing efforts. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? I think that customer service or customer success has declined a bit since we started our partnership. Pretty early on, we were passed back and forth to different customer success managers/reps. When we finally landed on one, there was less attention to detail and a lot less hands on support. As a small team, the main selling point for AdRoll was that we would have a standing tech support meeting and that customer success would provide hands on support, as needed. Instead, I have learned that my account rep has a relatively high client pool (50-60+), which leads to more links to articles from the knowledge base and our strategy calls are more discussions with vague suggestions. As customer success, I lean on my rep's experience and expertise with the platform to give suggestions based on my concerns and industry and target market audience expertise and experience. It has been less collaborative and more hands-off than what I expected. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? AdRoll ABM helps us reach a broad target market with ads covering 99% of the web. The insights on intent and spiking accounts aid my sales team in identifying potential prospects and shaping marketing strategies. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ramey M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ramey M.") RM Ramey M. Demand Generation Manager Mid-Market (51-1000 emp.) 7/17/2026 "AdRoll is a great tool, with lots of features." 4.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? I like how it lets me really narrow down an audience, especially with the journey stages. That makes it easier to serve better marketing to the right ICPs. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? I wish we weren’t limited to the default two campaigns per Playbook. I’d really like more flexibility and customizability when setting up campaigns. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? We’re at the beginning of our ABM journey, and AdRoll will help us achieve our goals. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Josh P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josh P.") JP Josh P. Senior Content and Media Strategist Mid-Market (51-1000 emp.) 1/31/2026 "Solid Account-Level Reporting That Helps Sales Handoffs" 4/5 What do you like best about AdRoll ABM (Formerly RollWorks)? The account level reporting is solid. It shows exactly which accounts are engaging. Being able to see that specific account activity helps me hand off much better data to my sales team than I get from standard social platforms. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? The reporting delay, combined with the slow campaign ramp-up, is a major frustration. Unlike LinkedIn, where you can see results immediately, this platform has a long learning period before ads even start running properly. Having to wait 24 hours to see data for a campaign that already takes too long to get moving makes optimization feel unnecessarily slow and drawn out. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? It solves the problem of anonymous web traffic by providing account-level visibility. We get broad reach across the internet while still knowing exactly which companies are clicking our ads. That means we can pass real intent data to our sales team, rather than spending time chasing blind clicks. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![ian s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ian s.") IS ian s. Demand Gen Manager Mid-Market (51-1000 emp.) 4/21/2026 "Easy Entry Into ABM with Great AdRoll Onboarding" 4.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? It's a pretty easy entry into the ABM world and the team at AdRoll were great at getting everything set up in the beginning. Once the heavy lifting was done at the beginning after that everything started getting much easier. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? its mostly at the account level so it's not going to give you the granularity that other platforms might be able to give you.You will never get to the individual lead level with this program. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? It's giving us air cover in a bunch of different areas online and it also gives our BDRs some direction on where they should focus their Outbound activities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mario O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mario O.") MO Mario O. Mid-Market (51-1000 emp.) 4/21/2026 "Easy Retargeting with Ad Creation Flexibility" 4/5 What do you like best about AdRoll ABM (Formerly RollWorks)? I use AdRoll ABM (Formerly RollWorks) primarily to reach potential customers through retargeting ads. It significantly helps me expand the reach of my company's brand. I appreciate the ease of use AdRoll provides. I like that it enables the creation of multiple ad types and sizes within the platform itself, which makes launching a campaign easy to do without consuming too much time from a graphic designer. Additionally, the initial setup was pretty easy, especially if you have a web developer or someone familiar with adding code. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? I would like the display graphics to go more in depth and use more AI to help make the images. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? I use AdRoll ABM to reach potential customers through retargeting ads, expanding my company's brand reach easily. It also simplifies launching campaigns without needing much time from a graphic designer. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Tony F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tony F.") TF Tony F. Vice President of Sales Mid-Market (51-1000 emp.) 4/21/2026 "User-Friendly Platform with Valuable Reporting" 4.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? I like that AdRoll ABM is very user-friendly, which makes navigating the platform easy for me. The reporting features are very nice and valuable, providing detailed insights that I can slice by days, weeks, or months and by different segments of traffic. This really helps our business move forward. Additionally, the AI assistant has been very helpful and is a great add-on. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? Right now, I don't have a lot. The AI assistant has been very helpful and a great add-on. But, yeah, nothing that really lacks from our needs currently. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? I use AdRoll ABM to retarget customers within our ICP, ensuring we're visible to visitors and unconnected contacts by showing ads. The user-friendly platform and nice reporting help our business move forward, allowing us to segment traffic by time and different segments. Review collected by and hosted on G2.com. 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