--- title: AdRoll ABM (Formerly RollWorks) Reviews meta_title: 'AdRoll ABM (Formerly RollWorks) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 656 reviews by the users' company size, role or industry to find out how AdRoll ABM (Formerly RollWorks) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 656 scale: '5' date_modified: '2026-07-31' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # AdRoll ABM (Formerly RollWorks) Reviews **Vendor:** NextRoll **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 656 ## About AdRoll ABM (Formerly RollWorks) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. ## AdRoll ABM (Formerly RollWorks) Pros & Cons **What users like:** - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. (168 reviews) - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. (105 reviews) - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. (102 reviews) - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. (99 reviews) - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. (91 reviews) - Helpful (90 reviews) - Users value the **seamless HubSpot integration** of AdRoll ABM, enhancing their advertising and tracking capabilities significantly. (83 reviews) - Targeting Efficiency (80 reviews) - Customer Engagement (79 reviews) - Easy Integrations (75 reviews) **What users dislike:** - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. (66 reviews) - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. (60 reviews) - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. (45 reviews) - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. (42 reviews) - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. (41 reviews) - Users find the **data management process clunky** , with a need for improved reporting and better integration options. (38 reviews) - Users report **integration issues** that hinder targeting new accounts and slow down workflow efficiency. (38 reviews) - Users find **ad issues** like an unwieldy image directory and limited insights on engagement challenging with AdRoll ABM. (37 reviews) - Limited Reporting (34 reviews) - Users desire **more control and visibility** over targeting and bidding, which limits their campaign management effectiveness. (33 reviews) ## AdRoll ABM (Formerly RollWorks) Reviews ### 1. Have worked with RollWorks for about 6 months and I would recommend it **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The audience and targeting options. Being able to layer on intent or use dynamic lists is great. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Some of the reporting views can get a little clunky with manual effort/load times. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks allows us to reach our audience in a way that's not available on other vendors we use. ### 2. RollWorks is a great platform for executing and growing your ABM strategies and campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I love the intent data to build target lists that are already in buying mode, the reporting dashboards, and the ease of launching paid ads. It's a great tool for companies just starting their ABM program or ones with existing plans looking to expand their Tech Stack. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I honestly can't think of anything. Customer service is great, and they have a solid onboarding process. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Using intent data to be smarter about the audiences we are targeting rather than just going after hard to reach ICPs. ### 3. Bang for your buck if you're willing to do the setup **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I found the onboarding to be really helpful - critical really, as there is a ton of capability in this system. I liked the simplicity of how the user interface is set up and how easy it was to deploy campaigns. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I found it daunting to try to cover all my possible bases with what the system had to offer. It felt a little bit like a great surface level onboarding and then a swift kick out of the nest. Sink or swim. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is helping us identify the impact of our ABM campaigns, plain and simple. We have a much stronger grasp of where we stand with our target accounts than we did before. ### 4. An Exceptional Platform for B2B companies! **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse F. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks is a beautiful platform! It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way. I love their customer success and support team! They are always willing to go the extra mile to ensure your success. I love the reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I believe that Rollworks has room to improve with its integration with LinkedIn and the different advertising options available to be served through LinkedIn. It would also be fantastic if they could also add the ability to retarget on LinkedIn as well as display ads. **Recommendations to others considering AdRoll ABM (Formerly RollWorks):** Rollworks are the best ABM platform out there! The support they provide to ensure successful ABM campaigns is superior in every way. I fully recommend using Rollworks over other platforms. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are solving the problem of not running ads that are reaching the right people in our ICP. The majority of our leads coming in would fall out of our ICP and Rollworks helps us target the exact people that we know would be great customers. ### 5. Solid display ad platform and orchestration drives efficient performance! **Rating:** 4.0/5.0 stars **Reviewed by:** Dan G. | Director of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The display platform works extremely well and delivered against our core KPIs (Cost/Reach, Cost/Engagement, Cost/Conversion) better than competitors! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There were some issues with the nightly syncs against SFDC that caused issues with audiences populating properly. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is helping us activate display ads against our ABM targets efficiently and at-scale. ### 6. Difficult to prove any value **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2021 **What do you like best about AdRoll ABM (Formerly RollWorks)?** price and inclusion of $1k ad spend per month **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Reporting is weird. In today's day and age, it's odd to have to wait for a pushed email for ad performance--that there isn't a real-time view available on the dashboard is a bummer. I also don't like the limits on playbooks. And I wish the platform integrated with Salesforce better for an aggregate scoring model so we could attribute ad clicks at companies to account scores for account targets. Right now that info is in a silo. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Looking to get visibility among key decision-makers (HR folks) at targeted companies that are difficult to connect with via email or events. ### 7. Great Platform to Begin Your ABM Journey **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The platform is pretty simple to use and offers detailed analytics. I like that you can upload all your ad creative in one spot and then pull it into any playbook where it's relevant. Setting up your journey stages is also quick and easy. Those give you a quick overview of how your target accounts are progressing through your funnel with great flexibility on what criteria you can add to define each stage. It's super useful that you can also see intent data. The account grading they perform also helps with prioritizing accounts to narrow your audience and spend more efficiently on ads. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Unfortunately, they don't yet have their 3rd party intent data available to share through their sales insights integration in Salesforce. It'd be a valuable data point for our SDR and sales team to leverage when viewing their accounts. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We're looking to build awareness and drive engagement with specific accounts that closely match our ICP. Our goal is to drive more enterprise pipeline and revenue. Within 2 months of launching, we're already starting to see pipeline come from these efforts. ### 8. Overall Good Product but Not Best Fit For All Industries **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The level of customer support we received was great, and having a Bombora license feed directly into the platform was very convenient and helped us develop a strong target account list for ABM. Their reporting suite has also gotten much stronger over the last year or two, with helpful insights and visualizations. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** If your product is in a niche industry, it can be really hard to reach the right audience with Rollworks targeting. We also found the customization in terms of marketing touches from the account targeting playbooks to be lacking compared to other orchestration tools. **Recommendations to others considering AdRoll ABM (Formerly RollWorks):** Rollworks from a cost perspective is a very competitive tool, but make sure to clarify that they can reach your target audience. We found the retargeting tool a great asset to our tech stack but are struggling to see success in our Account Based Playbooks. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are using Rollworks ABM platform for retargeting, account targeting and funnel progression. We have found the strongest benefit has been through their account-specific metrics which allow us to see our highly engaged accounts and pass this information along to the sales development team for prospecting. ### 9. Good platform for marketing reach **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It's easy to use and relatively easy to set up. You should be warned that there is a fair bit of internal work to do on your web presence to make sure that it works accordingly. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It's hard to dial in the audience that you want to target. To be fair to roll works, they have the tools to do this, it just takes a lot of time as a customer to consistently validate that the targets are correct. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** For product companies with a very specific audience, it allows you to display ads to that very same audience. It helps manage spend via specific targeting of your accounts. ### 10. Ok if you're just advertising; not quite as robust an ABM tool as others for making data actionable **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Good UI and is fairly intuitive for segmenting ad campaigns. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** This platform isn't quite as intwined with your tech stack as some of the other ABM platforms, making marketing automations a little harder to "set and forget." **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** There is a level of confidence that ads are being shown to the exact individuals that I've selected ### 11. Great Support and Platform that Meets our Business Needs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks has gone above and beyond to support our account and ensure satisfaction **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Reporting could be more robust and pulling reports could be more user friendly. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks allow us to get in front of known contacts and is helping support our ABM rollout. ### 12. Great entry-level ABM platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks is a great platform to use to kickstart your ABM strategy. We've been using it to serve up tailored ads to various audiences (1:many and 1:few) and track engagement to help surface accounts for our BDR team. The platform itself is easy to use and our CSM has been super helpful, providing us with various tips and tricks to help us get the most out of our ABM strategy. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We've had some issues with our sync between Rollworks and SFDC that led to some challenges surfacing accounts for our sales reps but overall the platform is pretty dependable. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is helping us layer on another channel to our ABM efforts (display), plus it helps provide us with insights into how various target accounts are engaging, when they have buying intent, and surfacing those insights for our sales team. ### 13. Digital Marketing Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks ability to show under the hood of where your ads being placed and how you can micro-target these segments based on higher level signals of intent is golden for a marketing team and campaign managers. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I do wish that, in general, ABM tools would be able to help close the gap between contact <> company. A lot of companies aren't ready to ungate even less switch their KPIs from #'s of leads (contacts) over to a number of engagements for X sector, account, etc. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is helping us adapt an ABM strategy. More so, and as ABM experts, RollWorks is truly championing the enablement of our team to an ABM strategy. ### 14. ABM Ads With Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks is a nimble ABM platform with great CRM integrations that enable robust targeting and TAL building capabilities. It also provides great insights into website traffic and engagement with your product or content. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Rollworks could improve their persona-based targeting to allow for more granular title picking when choosing seniorities. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks helps us to reach the exact customers we are looking for, with smart intent features layered on as well as many other pieces of intelligence in terms of who is spiking or engaging with our content. ### 15. Rollworks has become a crucial part of our digital strategy. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Capital Markets | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Website traffic analytics and intent scoring. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Some of the organizational aspect of the platform are hard to learn. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Aside from providing display ads, we use Rollworks to score accounts and dial-in webpage optimization. ### 16. Rollworks ABM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks has a lot of the features that other platforms like 6sense, DemandBase and Terminus have but at a lower price. They are making efforts to improve the platform with new releases like Google Analytics integrations. In terms of display advertising capabilities, it is in line with the others for target account matching and ad deliverability. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I don't like the way the intent is set up with a limited number of topics, I prefer how 6sense and others do this by using keywords and related keywords. I found that a small number of topics (changes based on plan) can't possibly cover all of the intent that a company needs when targeting several different personas. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are targeting departments and personas at specific companies. We can track the effectiveness of our display advertising and how this is impacting revenue. ### 17. Great service provider and very insightful reports. **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer F. | Digital Campaigns Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks gives great reports and insights while a campaign is running. This helps us a lot to make decisions and to focus on companies that we were not paying a lot of attention to before. Also, our account manager is always supporting us in terms of strategy and platform functionalities. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I'll like to see a reach metric based on the number of people within a company, so I can decide when they have seen enough ads. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are creating brand awareness within our target accounts which is very valuable because this supports our middle of the funnel strategies. ### 18. I find rollworks platform to be simple and easy to navigate. **Rating:** 4.5/5.0 stars **Reviewed by:** David G. | Commercial Marketing Intern, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The overview tab where i can see the impressions, money spent, and accounts targeted. All from the scope of a custom date range. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Alot of different tabs with thge same info just setup in a different way. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Allowing me to see who clicks thru our ads, along with seeing the intent topics helps alot. ### 19. As the manager of ABM for my company, I couldn't live without RollWorks. It SIMPLY WORKS!!!!! **Rating:** 5.0/5.0 stars **Reviewed by:** James A. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I truly LOVE the support I get in learning this 'new-to-me' tool. I was a bit overwhelmed at first as I've never used this one before. But Brandon Lee has been STELLAR to work with. He's shown me just how helpful the tool is. His calm demeanor and expertise in all of the workings, programs, options, reports, and even integrated tools (like SFDC) are extremely helpful. Brandon has made himself extremely accessible to me. I have called upon him many times in the past, sometimes 2 to 3 times a week, with questions or virtual meetings. Being new to this tool, he has displayed incredible patience with me. I wouldn't be where I'm at with RollWorks had it not been for Brandon. Thank you very much, Brandon!!!! These are the things that set the tool apart from other tools: - The tool is incredibly helpful. The options therein empower the user to have a much farther reach of Brand Awareness and marketing than just doing things manually or the old-fashioned way. - Once you learn how to navigate the GUI, and understand how they organize things, it's straightforward to be able to implement campaigns at both the account level, and the contact level. - The programming of campaign management is very easy to keep track of. You have everything you need all in one place. - One of my favorite parts is being able to measure at the account level, and not just the contact level. - And my favorite part...They make measuring performance very easy. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I wish Brandon was local. I've had to learn tools from many enterprise companies in the past and they usually always send a real-person to instruct on how to use these new tools. Because of Covid, I can only meet virtually. **Recommendations to others considering AdRoll ABM (Formerly RollWorks):** For those who are new to this product, use your success manager! It is a MUST! He or She can help you navigate the tool, and if you tell them your objectives, they can tell you how to get what you need done, and perhaps even help you optimize your overall strategies! Success managers are a MUST! **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Having to navigate the new UI is a little challenging for me. I know you guys did it to benefit the user, but I find it a little harder to navigate, to be honest. But maybe it's just me? ### 20. Solid, Affordable ABM Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Adam B. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** East to use, great onboarding and support. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Some navigation features are difficult to use and reporting can be hard to interpret. CSM teams are slow to respond and lack follow-up. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Targeting our ICP across the web and delivering our messaging at scale to a pre-defined audience with reporting rolled into a single platform. ### 21. An ABM tool to get your campaigns launched today **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** 100% the ease of use. We worked with their onboarding team to build out our initial campaigns and I was shocked at how quickly we were able to get our data from tools like Marketo and Salesforce into the system! The only slow downs were on our end in getting the TAL and ads together. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We've ran into some bugs here and there with our integration with Salesforce and how the two systems sync data between them, but it has only slightly slowed us down. Their team is quick to jump into solutions and work to get things resolved. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We're working to push into both expansion and net-new accounts at the account level. Being able to track who we're running ads to along their journey stage in system has been powerful for us. ### 22. Great platform for ABM motion **Rating:** 3.5/5.0 stars **Reviewed by:** Kishan M. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Lead identification and scoring if it's ICP fit or not. Engagement and conversion of website visitors. Discovering new accounts that fit our ICP Intent topic identification and trends among audiences. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Less Visibility on individual engagement level. Exclusion matching is not accurate. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** After using LinkedIn successfully for the in-house account-based marketing strategy, we started looking for a more extensive reach than LinkedIn. We selected RollWorks after evaluating multiple tools for the account-based process. We've been using it for the last two months now and are happy with the support and results we have received so far. ### 23. Great Platform to Make Full Use of Data Inside of Salesforce **Rating:** 4.0/5.0 stars **Reviewed by:** Rex L. | Senior Manager of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The native integration with Salesforce and Hubspot that allows the advertising audiences to be dynamic and constantly updating. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** No option for Adwords at this time or any paid search plays **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Advertising waste and the ability to get very specific on the accounts and contacts we want to reach ### 24. Easy to use tool for ABM and retargeting ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks is easy to use, and they have a good supply of intent data. It's pretty simple to get things up and going fast, and their support team has been really helpful. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** A few things I'd like to see are more options for advertising (e.g. evenly rotate ads vs choosing a winner), and automated rules (e.g. turning ads off on the weekends) to better manage campaigns. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** ABM, retargeting, and building target accounts. ### 25. Top Platform for ABM Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like how you can serve relevant content to specific audiences. I also enjoy their custom ad feature that allows you to address your targeted account by name. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Their account teams are usually super busy and don't always have the bandwidth to help that being said, they are willing to help! **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Roll works is solving our need to target customers with specific advertisements quickly. Their platform allows your team to adapt quickly. ### 26. RollWoks Platform has help us reach target audiences through ABM Tactics and Re-Targeting. **Rating:** 4.5/5.0 stars **Reviewed by:** Megan V. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks account insights and audience segmentation helps us see who is engaging, on what topics, and where they are in our journey stage. We are able to easily track our target account lists and target with the appropriate ads. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The Hubspot integration makes it difficult for us to see a full picture of our customer's journey - from Rollworks activity to sales/deal closed. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** With Rollworks, we are understanding our customer's intent, and our target accounts activities. We have captured more retargeting leads and increased our website traffic/visits by targeted accounts. ### 27. Rollworks has been a great platform for serving ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** September 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The user interface is simple and for the most part, intuitive. The audience and persona filters add an additional layer of targeting that is useful. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I have noticed I get a lot of accounts targeted outside of the target I'm going for-- I don't think there are enough filters. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It gives a place to serve targeted ads and monitor campaign performance to optimize. ### 28. RollWorks has been great for our ABM initiatives **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The platform makes both distributing and measuring a breeze! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Rollworks is a great platform, I just wish I could do more! **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Driving customer awareness through engagement to hopefully a closed deal. ### 29. Rollworks **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2021 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like the quick and active customer service that is provided. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Multiple issues with campaign repacing, activating old campaigns, and quality of features. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Using Rollworks fully for our ABM efforts. ### 30. Good Partner for ABM **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 29, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** - Helps inform our ABM strategy - Proactive, informative support team - Insightful data to help drive decisions **What do you dislike about AdRoll ABM (Formerly RollWorks)?** - Could be more cost efficient - Limited targeting **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Helps show the movement of accounts moving down the funnel. ### 31. Easy To Use But Needs To Improve Tracking Capabilities **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easily getting in front of target accounts, good for awareness campaigns **What do you dislike about AdRoll ABM (Formerly RollWorks)?** limited tracking capabilities, not good for lead gen campaigns **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** brand awareness ### 32. Great, simplified platform for digital advertising. Good avenue for Marketers and Sales teams. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Staff members have all been beyond helpful, patient and willing to answer all questions to better understand the tool. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** A bit fast-paced when walking through processes. A lot of information to take in as first-time digital advertising user. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Expanding our audience for Marketing. Also helps to see what contacts are interested in what your company offers. ### 33. intuitive and good for all things ABX **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks has been very easy to implement and use for all our applications for ABX. I particularly like the data aggregation of their data and other such as Bombora's **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I think the analytics could be more robust. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Building our target account lists within our ICP ### 34. A powerful ABM platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It lets you do very targeted campaigns & allows you to make tweaks rather easy. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It is rather complicated to get started with it. Also the job titles are not granular enough. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Targetting a very specific set of strategic accounts. ### 35. Great platform with great customer service! **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn M. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks is a great ABM platform for anyone getting started running paid ABM campaigns. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There are platform fees but there are promotions for getting started. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Launching ABM paid campaigns and building out targeting audiences. ### 36. One year of Struggle with CSM's **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** UI is good, eas y to setup and execute 1:few/1:many ABM campaigns **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The CSM assigned to us is not at all professional with his work. No proper help and support from the CSM, their product knowledge is limited no expertise in reviewing the client's campaigns and my overall experience is horrible with multiple follows for every query, if someone from the roll works team is reading this, please help me with the July campaign playbook report along with Aware and engaged accounts intelligence. I have raised this request by email to CSM but no response yet. Kindly Help. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It's good for brand awareness and engagement for target accounts ### 37. Best in Class for ABM Targeted Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks delivers a strong targeting platform with minimal junk/verification traffic compared to other vendors. Their team is quick to help with both services and support and is very flexible with adapting to our needs. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We operate in a unique 1:1 targeting strategy at a very large scale. Most platforms are not built for this, so the operational side of updates, budget, etc. can be challenging. That being said, we have found RollWorks to be the best in this department regardless. **Recommendations to others considering AdRoll ABM (Formerly RollWorks):** Consider using RollWorks to grow with you as you scale. They can meet your needs from experimenting to full execution across hundreds off thousands of accounts which makes the barrier to entry much easier than other vendors. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We use RollWorks to deliver messaging and content to specific accounts and people within those accounts. We have found that targeting people by email address is highly successful. ### 38. RollWorks: B2B Display **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2018 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The account management at RollWorks is very strong. Our account rep has worked closely with us to implement all live campaigns. The platform optimizes based on an algorithm which makes a lot of this service very hands-off. The reporting is great as well. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We have found the value of view through conversions but it wasn't communicated clearly in the sales process that our definition of conversion and conversion value was different. **Recommendations to others considering AdRoll ABM (Formerly RollWorks):** It's an expensive media commitment for the year but is an incredibly strong product. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are retargeting nearly all of our web traffic to push them back to the website to convert or engage as a nurture through the sales cycle. ### 39. Easy platform for retargeting ads **Rating:** 4.5/5.0 stars **Reviewed by:** Brin C. | Judge and Mentor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy to use, helpful insights, easy to update creative and optimize my ads. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** No dislikes at this time, the platform has served my needs **Recommendations to others considering AdRoll ABM (Formerly RollWorks):** I recommend RollWorks to run retargeting campagins. It's a powerful set of tools that are easy to use no matter what your previous experience is with ABM / retargeting programs. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are using RollWorks Account-Based Platform to accelerate our lead gen efforts and retarget leads throughout the buying cycle. ### 40. Rollworks - ABM Targeting tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Roll works is an easy to use platform that helps Customer Marketers to set up targeted ads for promoting the key solutions to the right audience. It gives the flexibility to setup audiences from Marketo/Salesforce and also gives insights on how the ads have performed. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** In many organizations, people try to integrate with SB to perform testing before moving into production so it should ideally have an SB platform before it can be set up directly in Production **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It's an easy tool that helps in setting up retargeting ads for end customers by setting up the right persona and also help to see the conversions from the ads which has converted into leads ### 41. Great platform to be creative in your display advertising efforts. **Rating:** 5.0/5.0 stars **Reviewed by:** Nancy G. | Sr. Director Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Flexibility and Intent Data for campaigns **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The platform could be a little more intuitive **Recommendations to others considering AdRoll ABM (Formerly RollWorks):** Think creatively about your goals when setting up your campaigns, Rollworks can accomplish a lot more than your standard display advertising. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Progression down the funnel and opportunity creation. The platform makes it easy to see who's engaging with your ads and who's active with the intent data. ### 42. Rollworks ABM Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Ability to target dedicated accounts and contacts with specific messaging based on the user journey **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Sorting through uploaded images could be made easier using a folder system. The job seniority groupings would benefit from being more segmented eg having a director level separate to manager or C-suite level **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Enables us to put the right messaging to the right people at the right time ### 43. Good beginner ABM platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Liked the easy to use interface and the integrated data enrichment capabilities. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Support can be better. Found some functionalities to be missing, especially when it comes to list building **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** ABM outbound ads at scale ### 44. ABM super-powered **Rating:** 5.0/5.0 stars **Reviewed by:** James A. | Senior Demand Generation Manger, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Integrations with CRM, Rollworks Ad support and onboarding **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It's fairly expensive and can get a while to get set up **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** ABM tracking, target list impressions and reporting ### 45. Great support and an easy to use platform **Rating:** 4.5/5.0 stars **Reviewed by:** Megan F. | D, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The platform is pretty intuitive and I've found support to be incredibly helpful. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There are certain ads you can't place - like LinkedIn carousel ads. **Recommendations to others considering AdRoll ABM (Formerly RollWorks):** Think about where you want to advertise. Our biggest moment to pause was with the LinkedIn integration. That said, it has been a great tool for us so far. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are using the platform to improve our account based ad targeting. ### 46. Great service and awesome tech **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The service we received from RollWorks from sales, right down to onboarding, has been fantastic. Really great team that takes the time to explain everything in detail. I was sold as soon as I saw the technology in action. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I haven't experienced anything to dislike. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks has given us the visibility to craft more meaningful conversations with our key accounts. It's saved us time when it comes to research. ### 47. Daniel Johnson - Cecelia Health **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel J. | Director of Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Roll works is an easy-to-use, comprehensive platform that helped us scale an effective digital ad program. The team at rollworks has been very responsive and supportive in helping us to reach out goals as keeping us in the loop with relevant updates. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Overall, this is a great platform. Some work could be done to make the platform more intuitive for users. Additionally, more functionality could be built out to support automated recommendations. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** This platform has helped us orchestrate against a named account strategy by deploying a targeted ad campaign inclusive of retargeting. We've seen improved awareness and engagement in key markets. ### 48. Rollworks - so easy to up and running! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** As newcomers to ABM digital advertising, the single platform that ties into our CRM and having one place to go for building audiences, managing budgets and campaigns, and accessing reporting and insights is really a nice plus for us. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** No complaints so far. We have only scratched the surface in terms of capabilities and look forward to utilizing more of what Rollworks can offer in the coming months. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We want to diversify how we reach our core markets beyond the traditional event- and email-based approaches we have leaned on over the years. Already seeing great brand awareness gains! ### 49. Smooth implementation, up and running in a few weeks. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Integration with SFDC, which pulls accounts we flag/ prioritize so it's easy to run campaigns on them. Pretty easy to slice/dice data and run targeted campaigns based on accounts. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Titles/ roles are either too limited or too broad. We couldn't get to the exact titles and roles that we wanted to. Intent data didn't track new technologies. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Targeted ads based on our accounts/ account priorities. Tracking of unaware, aware and engaged accounts. This shows us what accounts are lighting up, which ones to prioritize and deprioritize. ### 50. Growing platform with insightful account engagement and intent data. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Smooth integration with Salesforce Sales alerts sent to inbox Engagement metrics and alerts at the account level CS team dedicated to the product is great! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Initial setup and connections took a while to sync. Once complete, it was smooth **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Understand who's in market and when to reach out Automate notifications and reminders to sales ## AdRoll ABM (Formerly RollWorks) Discussions - [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) - 1 comment, 1 upvote - [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) - 1 comment, 1 upvote - [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) - 1 comment, 1 upvote - [View AdRoll ABM (Formerly RollWorks) pricing details and edition comparison](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?page=25§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+13%3A40%3A24+-0500&secure%5Bsession_id%5D=7891f49e-a920-4689-b262-34d92911b9f5&secure%5Btoken%5D=4a0590bf45c7fc01ab0f271d85ff975a2b7ea95edfa4a87bc1995d72f83a2f80&format=llm_user) ## AdRoll ABM (Formerly RollWorks) Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Bombora Company Surge®](https://www.g2.com/products/bombora-company-surge/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) - [G2 Data Solutions](https://www.g2.com/products/g2-data-solutions/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## AdRoll ABM (Formerly RollWorks) Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Video Functionality** - Video Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting - Messaging **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications ## Top AdRoll ABM (Formerly RollWorks) Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,457 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) - 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