--- title: AdRoll ABM (Formerly RollWorks) Reviews meta_title: 'AdRoll ABM (Formerly RollWorks) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 656 reviews by the users' company size, role or industry to find out how AdRoll ABM (Formerly RollWorks) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 656 scale: '5' date_modified: '2026-08-04' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # AdRoll ABM (Formerly RollWorks) Reviews **Vendor:** NextRoll **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 656 ## About AdRoll ABM (Formerly RollWorks) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. ## AdRoll ABM (Formerly RollWorks) Pros & Cons **What users like:** - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. (168 reviews) - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. (105 reviews) - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. (102 reviews) - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. (99 reviews) - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. (91 reviews) - Helpful (90 reviews) - Users value the **seamless HubSpot integration** of AdRoll ABM, enhancing their advertising and tracking capabilities significantly. (83 reviews) - Targeting Efficiency (80 reviews) - Customer Engagement (79 reviews) - Easy Integrations (75 reviews) **What users dislike:** - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. (66 reviews) - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. (60 reviews) - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. (45 reviews) - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. (42 reviews) - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. (41 reviews) - Users find the **data management process clunky** , with a need for improved reporting and better integration options. (38 reviews) - Users report **integration issues** that hinder targeting new accounts and slow down workflow efficiency. (38 reviews) - Users find **ad issues** like an unwieldy image directory and limited insights on engagement challenging with AdRoll ABM. (37 reviews) - Limited Reporting (34 reviews) - Users desire **more control and visibility** over targeting and bidding, which limits their campaign management effectiveness. (33 reviews) ## AdRoll ABM (Formerly RollWorks) Reviews ### 1. A Pleasure to Work With—Exceptionally Helpful AdRoll Support **Rating:** 5.0/5.0 stars **Reviewed by:** Antique N. | Digital Marketing and Events Manager, Human Resources, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** My AdRoll reps have always been very helpful, and they’re quick to assist whenever I have questions. It’s genuinely a pleasure working with their team. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** At the moment, I don’t have any complaints about AdRoll. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll has helped us reach our prospects and connect with them where they are, keeping our brand in front of them. ### 2. Outstanding Support and Seamless CRM Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Veronica D. | Senior Manager, Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Customer service is a 10/10. Our CSM is always coming up with new ways to educate me on the data, the platform and enablement is their love language. The overall information and integrations within our CRM has been supremely helpful with segmentation and follow up from our SDR team. The information is easy to put together and even easier to use to provide context around engaged accounts. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I wish the ad platform and audience segmentation was a little easier to use when building. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It provides us with intent data as well as helping us get the message out overall. ### 3. An ABM platform that works **Rating:** 5.0/5.0 stars **Reviewed by:** Vinh P. | Senior Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Amazing set of features and integration that caters to any ABM strategies that you could think of. The customer success team is world-class. Update 12.08.22: I love how they keep rolling out new features that allow us to continue optimizing and leveling up our ABM efforts. The latest feature that I really like is the Keyword Intent which we have been leveraging to prospecting accounts that are doing research on our competition (aka. bottom of the funnel prospects) The CSM team that I work with (Victoria and Shelby) somehow surpasses my expectation of every interaction I have with them. Truly world-class. Update 09.30.25:Three years and two jobs later, and AdRoll ABM is still my go-to channel for ABM. Why? Because it just works. The platform has only gotten better — now with CTV, better UI, and a slick command center that surfaces opportunities I would’ve missed. HubSpot integration? Seamless. Building contact and account lists? As easy as it gets. And their CSM team is world-class (shout out to Simona, who always backs me up on whatever wild idea I toss her way). Yes, they’ve got AI too — still early days, but I’m excited to see where they take it next. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Integration with Hubspot isn't as strong as Hubspot but they are rolling out new features to catch up with that quickly. Update 12.08.22: With the latest update, Hubspot integration is now as strong as Salesforce which is amazing given they only focus on making Hubspot integration better recently. Update 09.30.25: Contact level reporting still needs some work. I would love to be able to report on identified contact on their activities etc in either the command center or in our CRM **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Target very specific ICP and able to customize our campaigns based on prospect journey stage dynamically and automatically. **Official Response from Kayleigh Magistre:** > Vinh, thank you so much for your thoughtful review! We're thrilled to hear how AdRoll ABM continues to meet your expectations, and that new features like CTV and our improved HubSpot integration are adding value to your ABM strategy. It's especially rewarding to see your kind words about the dedicated CSM team you work with--we're committed to delivering not just a powerful ABM platform for our customers, but also a partnership you can truly depend on. Your feedback on contact-level reporting is deeply appreciated. Insights like yours help us prioritize the right improvements and better serve the needs of our customers. Thank you again for your gracious review and continued support! ### 4. Great Way to Get Started with ABM **Rating:** 4.0/5.0 stars **Reviewed by:** Emily H. | Sr. Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The user interface, particularly for setting up ad campaigns and understanding engagement at both the account and contact level, is very intuitive. The support team and our account rep are all very responsive, knowledgeable, and helpful. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We can't create keyword groups, which is challenging as we serve 3 very distinct industries. Some of the intent spike data seems a little opaque. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We were using a different ABM platform before, and AdRoll ABM provides a much clearer picture of account- and contact-level engagement, and an easier UI overall. ### 5. Intuitive Platform with Easy Setup, But ROI Hard to Prove **Rating:** 3.5/5.0 stars **Reviewed by:** Naomi N. | Digital Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The platform is very intuitive and easy to navigate. The UI is clean, the campaign setup is easy, and it's pretty quick to go live once. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** A typical challenge in the B2B space is proving any kind of ROI or revenue attribution. It generates activity, but connecting those dots to dollars is hard (or impossible). So engagement looks good, but it may just be vanity metrics. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We primarily use this for retargeting. It's nice that we can create first-party data lists and build dynamic audiences for retargeting campaigns. ### 6. Great for Account Based Marketing Especially for Targeting and Retargeting **Rating:** 3.0/5.0 stars **Reviewed by:** William B. | A banker, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like how easy it is to target the right accounts with ads the account segmentation is really strong you can narrow down by industry company size or even intent signals i also really like the Journey Stages feature it helps us track where each account is in the funnel and tailor our outreach **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The reporting could be more detailed it gives us basic metrics but it’s hard to get a full picture of attribution or ROI without exporting data manually also the learning curve was a bit steep at first some features aren’t super intuitive until you get used to the platform **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks helps us target the right accounts and avoid wasting ad spend it shows which companies are engaging so our sales team knows who to focus on it’s made our outreach more efficient and improved lead quality **Official Response from Kayleigh Magistre:** > William, thank you for very much for your review! It's so rewarding to hear that you find the targeting and segmentation features helpful for your marketing efforts. We appreciate your feedback on the reporting and learning curve challenges you have been experiencing. We are continuously working to enhance our platform and make it more user-friendly for valued customers like you. To address your concerns, we are actively working on improving our reporting capabilities to provide more detailed insights. If you need any assistance or have further feedback, please feel free to reach out to your account management team. We value your input and are committed to ensuring a seamless experience for our users. Thank you for choosing AdRoll ABM! ### 7. ADROLL REVIEW **Rating:** 3.5/5.0 stars **Reviewed by:** Agustin C. | Strategic partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Strong audience targeting and easy setup **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Reporting can feel limited and lacks depth **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** The ability to identify and target high-value accounts with precision enhances the alignment between marketing and sales. By delivering personalized ad campaigns across multiple channels to these accounts, engagement and conversion rates are increased. Focusing efforts on accounts most likely to convert also allows for a more efficient use of the marketing budget. This improved coordination between marketing and sales ultimately results in shorter sales cycles and higher close rates. ### 8. Effortless Setup and Intuitive Interface for Quick ABM Launches **Rating:** 4.5/5.0 stars **Reviewed by:** Luciana B. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Implementation was easy and the platform is very user-friendly. The setup process was straightforward, and it didn’t take long to begin building audiences and launching campaigns. The interface is intuitive, making it easy to navigate, manage workflows, and quickly activate ABM initiatives without a steep learning curve. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There's a lack of functionalities if you compare it with 6sense, but in this case you should be on very shape **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Reaching out the right accounts and being more efficient on the expense ### 9. Lovely working with the CS team! **Rating:** 4.0/5.0 stars **Reviewed by:** Steven Z. | Accelerator, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** My experience working with the RollWorks has been great. I've gotten quick feedback, tremendous support from both account managers and customer success managers. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There are some limitations that I would love to see be broken in the future, but otherwise, awesome to work with the AdRoll ABM team. I wish I'd be able to see which companies are engaging with our ads without manually tracking down company names. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Driving impressions and brand awareness amongst our targeted client base and prospects. **Official Response from Kayleigh Magistre:** > Steven, thank you for the kind words about our team at AdRoll ABM! Delivering reliable service is truly important to us, and we're delighted that you've received quick feedback and excellent support from our account managers and customer success managers. Your feedback on the platform's limitations is understandable, and we appreciate your input. We are continuously working to enhance our platform and improve our services to better meet our customer's advertising needs. If you have any further suggestions or need assistance, please feel free to reach out to your account management team. We're always here to help, and thank you again for your feedback! ### 10. Helpful for Growth, But Hard to Fully Understand **Rating:** 2.5/5.0 stars **Reviewed by:** Nathan G. | Founder, CEO (Cares about you and your business to Thrive), Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The marketing scale has been helpful for our growth. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Understanding it fully for the items it can offer **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** grow revenues with current clients and gain new ones with prospects ### 11. Effortless to Use with Reliable Data and Excellent Support **Rating:** 4.0/5.0 stars **Reviewed by:** Alexandra T. | Spanish Interpreter, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I appreciate its user-friendly interface, reliable data accuracy, and excellent customer support. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I found the setup process for playbook campaigns to be confusing, and the learning curve for the more advanced settings was also quite challenging. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** This platform confronts key B2B marketing challenges by delivering an account-based marketing (ABM) solution that allows businesses to more accurately identify, target, and engage their most valuable accounts. As a result, users notice a more streamlined sales process, enhanced productivity, and ultimately achieve greater ROI and revenue growth. **Official Response from Kayleigh Magistre:** > Hi Alexandra! Thank you so much for your feedback. We're so happy to hear that you find our platform user-friendly, with reliable data and excellent customer support. We understand your concerns about the setup process for playbook campaigns and the learning curve for advanced settings. We appreciate your feedback and will work on providing more guidance and support in these areas to make your experience even better. It's great to hear how AdRoll ABM is helping you tackle B2B marketing challenges and achieve improved sales processes, productivity, ROI, and revenue growth. If you have any further questions or need assistance, please feel free to reach out. We're here to help! ### 12. Easy-to-Use Platform with Intuitive Playbooks, Campaigns, and Clear Performance Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It’s an easy-to-use platform with an intuitive setup for playbooks and campaigns. It also provides great visibility into what’s working and what isn’t, which makes it much easier to adjust and improve over time. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I’ve noticed the odd glitch when linking to Salesforce, and dynamic lists occasionally lose connectivity. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We’re able to reach our target customers directly by running bespoke ads tailored specifically to that audience. **Official Response from Kayleigh Magistre:** > Hi there! Thank you for sharing your experience with AdRoll ABM. We're so thrilled to hear that you find our platform easy to use and appreciate the visibility it provides for your campaigns. We apologize for the glitches you've encountered when linking to Salesforce and the connectivity issues with dynamic lists. Our team is constantly working to improve our integrations and ensure a seamless experience for our users. If you need any assistance or further support, please don't hesitate to reach out to our customer service team. We value your feedback and are committed to enhancing your experience with our product and services. Thank you again! ### 13. Consistently Helpful Representatives and a Great Working Relationship **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We have a great relationship with our representatives. They are consistently helpful. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Attribution can be difficult for us, with our current model. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** They provide fantastic air coverage for our ad management ### 14. Effortless Marketing and Sales Integration with AdRoll **Rating:** 4.5/5.0 stars **Reviewed by:** sebin s. | Video Editing/Motion Graphics, Media Production, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I love how AdRoll take away the need for a massive team and connects marketing and sales with ease for me. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The dashboard looks nice, but once you try to dig into real results, it’s hard to tell what’s actually working. Account targeting isn’t always accurate, and you end up trusting the system more than you’re comfortable with **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** helps us put ads in front of specific target accounts instead of throwing ads everywhere, so sales gets good leads and few cold conversations. **Official Response from Kayleigh Magistre:** > Hi Sebin! Thank you very much for sharing your feedback. We're glad to hear that you find the integration of marketing and sales to be effortless. We completely understand your concerns about the dashboard and accuracy of account targeting, and are constantly working to improve our platform and provide more transparency in reporting. We appreciate your insights on how AdRoll ABM benefits your business by targeting specific accounts effectively. If you have any specific issues or questions, please feel free to reach out to our support team. We are here to assist you and ensure you have a positive experience with our platform! ### 15. Platform Falls Short, Little-to-No Value Yet Seen in Year 2 of 3. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** - We like how easy it is set up playbooks and campaigns. - Retargeting has shown promise. - Team seems eager to repair relationship by showing value **What do you dislike about AdRoll ABM (Formerly RollWorks)?** - Journey Stages iFrame to help us understand a prospect journey: Didn't meet expectations because it only goes back 90 days. By the time we win a deal 6 months later, more than half the journey isn't there. It also should have pulled through marketing emails but doesn't do that for Pardot. - Journey Stages (JS): Wanted to use "company intent" for JS to establish "In Market". RW can't use Bombora directly in journey stage setup as a filter (intent is data they are providing), so have to manually import bombora to Salesforce weekly into a field, so that the filter can be used to establish JS (we have to manipulate data provided by them w/ Salesforce to use it. Backwards.) The accuracy of later in market stages relies on website visits to our website. They were touted to have very good company identification but we see them as 3rd. If RW can't identify a Co as visiting our site, it can't update them to a JS of "In Market / Aware / Interested" (more below) - Company Identification: When it came down to it, Company/Account de-anonymization is the worst out of 3 platforms we use for this. They "use ZoomInfo as one of their providers" but you wouldn't know it comparing the 2 website data streams. Here's where it's a problem. We see companies visiting our website via ZoomInfo, or downloading our content where we’re adding them as a campaign member so we KNOW they’ve been on our site. RW might still show them as “not in market / unaware” because they can’t personally identify the visit to that company. - Reporting: For their business review, they had to pull out of the backend of the platform (not something we can replicate). Also, no attribution reporting. In RW if an ad touched an Account w/ Opp - they show the full value as influenced. To tell whether an ad was shown prior to Opp creation or after, we had to look month by month for 2025 to see when an Account showed first showed up in the associated campaign as a click and then compare that with Opp created date. A very manual process for reporting of ad success to match our expectations/the way we do things. - There are features included in RW that are part of the setup process that RW themselves advise against using. For example, Bombora intent within setup is at the contact level. They recommend creating a new list and adding it at the account level. If your customer success rep doesn’t tell you this, how are you supposed to know? - Budget recommendations are shown during the playbook setup process, but our account rep told us not to follow it. Why have it then? - We just found out after several years that audience should be divided by 7 to account for the average # of cookies assigned to each individual due to multiple devices. Again, we wouldn’t know that except for the fact we just got a new account manager who told us. - We wish there was a budget limit feature. You can’t set a budget and have RW paced it out the rest of the month. You have to babysit it and make sure you lower budgets of each individual campaign or playbook in order to not exceed your budget. We have to keep a separate spreadsheet to keep track of what all the budgets should be at so I can change them back at the 1st of the month. - We wish you could save your job titles to a list so you didn’t have to find each one individually every time you set up a playbook. It’s very time consuming to do it from scratch everytime. - Regarding job seniority on playbooks – we wish it didn’t jump from C-Suite to management. Directors and VP levels should be added. We are spending budget on managers and that isn’t really who we are targeting, but we have to select it in order to serve ads to the levels we want to. - We agreed to a 2-year renewal because we believed we could still unlock value from the platform after all the setup work we invested in year 1, and the discount made the commitment seem worthwhile. But with AI and other lower-cost technologies rapidly improving, the platform has become an expensive, cumbersome option that falls short of its promised value. What’s worse, the vendor has been unwilling to work with us to adjust the contract in year two (not in platform spend, or even a decrease in ad spend, and didn't agree to getting creative what-so-ever to help provide value), a level of rigidity that stands in stark contrast to how most vendors operate. If you’re considering this platform, think carefully before committing to a long-term contract. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We've seen some small success in retargeting, but not much else. Nothing to justify a $50K+ yearly spend. **Official Response from Kayleigh Magistre:** > Hi there! Thank you for sharing your detailed feedback on your experience with AdRoll ABM. We're truly sorry to hear about your frustrations with the platform's limitations and the challenges you've encountered. That's never the experience we want our customers to have. Your feedback is extremely valuable to us, and we take it seriously as we continue working to make meaningful improvements to our platform. Please don't hesitate to reach out directly to your account management team. They're here to help address any issues and ensure you get the support you need. We genuinely appreciate you taking the time to share your experience and provide such thoughtful feedback. It's through input like yours that we're able to better understand where we can improve and continue building a more effective, reliable experience for our customers. ### 16. Archaic, Hard-to-Navigate UI That Leads to Mistakes **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Honestly, not a lot. This is a fairly antiquated platform, but I do like the fact it offers different forms of audience targeting. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The user interface is fairly archaic, and difficult to navigate. It fails to meet industry uniformity, and sets itself up for several mistakes. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It is better used and helping fill a programmatic need for B2B clients, which is often a hard niche to reach. ### 17. Excellent platform to go after a defined universe of logso **Rating:** 4.5/5.0 stars **Reviewed by:** Varun P. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Ability to optimize ad spend and engagement at the account level for a well-defined universe of logos. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Rollworks isn't great for contact-level targeting like some other platforms, but is a great foundational piece. The platform fees are also a bit steep and prohibitive for smaller shops. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Helping us go after our target market in a more efficient way. Reporting tools are great. We're seeing accelerated funnel journeys. ### 18. AdRoll is a valuable tool that requires you to put in time and effort **Rating:** 4.0/5.0 stars **Reviewed by:** Tennessee N. | Senior Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Adroll as a platform is really powerful, and I love the automations that can be set up for ads and targeting. I also find the Adroll team to be extremely helpful and quick to launch, edit, and refine campaigns and budgets. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** If you have a small team, it can be a lot to undertake and build, and requires dedicated time to set it all up. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll's targeting is as strong as your CRM is, and it helps us to target accounts very specifically, and engage with them at the right times. **Official Response from Kayleigh Magistre:** > Hi Tennessee! Thank you for sharing your positive experience with AdRoll ABM. We're thrilled to hear that you find the platform powerful and appreciate the automations and support from our team. We understand that setting up campaigns can be time-consuming, especially for smaller teams, and we appreciate your feedback on this. We are continuously working on improving our platform to make it more user-friendly and efficient. If you have any specific suggestions or need assistance with campaign setup, please feel free to reach out to your account management team. We're here to help and ensure you get the most out of AdRoll ABM. Thank you for choosing our platform, and we look forward to continuing to support your growth and success! ### 19. Convenient ABM Journey Stages, But Support Process Needs Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** When I joined my company, this was my initial experience with ABM. I truly value the journey stages and find it very convenient to adjust the criteria as needed. I use it constantly, it is my main marketing platform. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I find it frustrating that I have to handle technical issues through email. The process feels tedious, and it seems like most of the effort falls on me. I understand that it is my issue but I deal with different platforms customer support all the time and this by far the most frustrating. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM has given me valuable insight into our customer journey, helping me understand it more thoroughly. ### 20. Needs Bulk Upload Features **Rating:** 3.5/5.0 stars **Reviewed by:** Nello R. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** to be honest I don't really like adroll abm; i prefer the trade desk. I find AdRoll UI to be quite difficult to learn and not very intuitive. I have to meantion though that the one time I reached out to support they've been very helpful **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Unable to do a bulk upload using a spreadsheet **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Targeting specific companies; however the clients is not happy with the results coming from AdRoll ### 21. Powerful ABM Platform for Targeted B2B Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Full-Funnel ABM Capabilities Advanced Intent Data Deep Analytics & CRM Integration Ease of Use **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Pricing Transparency – Costs aren’t clearly listed, and it might be a bit high for small team to complex for beginners and it is a bit hard to learn customer support speed and depth of troubleshooting **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM helps us as a marketing agency solve the challenge of identifying and engaging high-value B2B accounts by leveraging intent data and AI-driven targeting. It streamlines multi-channel advertising and campaign orchestration, reducing manual work and improving efficiency. This benefits us by delivering better ROI for our clients, accelerating pipeline growth, and providing clear attribution and reporting to demonstrate the impact of our strategies. **Official Response from Kayleigh Magistre:** > Hi there! Thank you very much for leaving such valuable feedback. It's wonderful to hear that you appreciate our platform's full-funnel ABM capabilities, advanced intent data, analytics, and ease of use. We also understand your concerns about pricing transparency and the learning curve for beginners. We are continuously working to improve our pricing clarity and offer more support and resources for new customers. Our customer support team is here to assist you with any questions or challenges you may encounter. Please feel free to reach out to us directly so we can assist you in getting the most out of AdRoll ABM. Thank you again! ### 22. Intuitive platform with some missing features, but exceptional customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks has been a great starting point for us as we got into ABM. It’s easy to use, and I like how simple it is to customize both the journey stages and campaign attribution. That’s given us much more visibility into how our ads are performing across different accounts and stages. The spiking accounts feature can be powerful, but only if marketing and sales are fully aligned on how to interpret and act on those signals. I also have been having a great experience with our CS team. Corey’s been especially helpful, always sharing recommendations on how to get the most out of our budget and fine-tune our targeting. I'd say CS is one of the best features in Rollworks. Truly feel our account is seen and supported, whenever we need help, the team is quick to jump in and super attentive. If you’re just starting out with ABM and want a solid platform with strong support behind you, RollWorks is definitely worth considering. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There are still a few features we’d love to see as we scale our ABM efforts. For example, the number of de-anonymized leads and contacts is pretty limited, we were hoping for more visibility on that front. There’s also no native Slack integration, so we’ve had to get creative with a workaround. And not having a direct LinkedIn integration has added a few extra steps to our process. Adding these integrations and expanding visibility into anonymous traffic would really take the platform to the next level for growing ABM teams like ours. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Basically ABM ads. RollWorks is helping us target a select group of accounts with tailored advertising, allowing us to run different ads for different audiences. ### 23. A Technology Platform To Test **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It helps with a more precise way of targeting our accounts in our CRM **What do you dislike about AdRoll ABM (Formerly RollWorks)?** When I create prospecting target accounts and apply the keyword intent, it brings up accounts that does not even pertain to what I'm looking for. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It's helping us solve how to engage, communicate and market to accounts in our CRM by journey stage ### 24. Powerful ABM platform for B2B - Even in Niche Markets **Rating:** 4.5/5.0 stars **Reviewed by:** Raj B. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Even within a highly specialized B2B market we are able to utilize their data. At CyberCube, our audience is narrow and high-value, and RollWorks helps us reach and engage them with precision. We're on Rollworks at least 3/4 times a week tweaking elements. The Audience Builder is valuable; we use it to create targeted segments for campaigns across both RollWorks’ DSP and our own external advertising channels. Their retargeting capabilities ensure our message stays in front of key accounts, while the Campaign Playbooks and Command Center offer centralized and intuitive execution and analytics on company journeys. RollWorks’ automations and workflows are helping us surface new leads proactively - while not the most mature of tools, it does support both marketing and revenue operations. We’re also currently working with their API to bring engagement and performance data into our CRM (HubSpot), giving us clearer insights into campaign ROI. Overall, the platform provides a comprehensive suite of ABM tools. Service has been great so far, onboarding implementation plan and execution was brilliant. Native & mature integration with Hubspot was one of the biggest points for us **What do you dislike about AdRoll ABM (Formerly RollWorks)?** First, automated reporting is an area of improvement—currently, we're doing more manual data stitching than we'd like. More out-of-the-box reporting options that connect to CRM's and native dashboards would save our team significant time and effort. The revenue attribution reporting is most useful, but its capabilities feel underdeveloped. Data maturity in EMEA and APAC still needs work. We’d also love to see better exclusion logic across the platform—by default, it should filter out our own employees and existing clients from all aspects of Rollworks, targeting, reporting to prevent wasted impressions or having to filter data constantly Finally, for the sales team, deeper sales enablement integrations would be a huge win. It would be great if RollWorks could spiking provide clear reasons why an account is spiking in the context of their workflow—without them needing to dig through dashboards or CRM information/ The insights are there, but they need to be surfaced more intelligently for time-poor salespeople. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Surfacing the intent of our existing in-market account targets and finding new account targets - we can then advertise to them on Rollworks or via other channels with brand messaging, all the way down to product-based messaging depending on their maturity. Generation of new leads Intent-based data for sales 1-few Account-based marketing ### 25. Easy Campaign Setup and Targeting, But Reporting Takes Time **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Campaign set-up, ad creative upload, and account / contact list creation is very straightforward. The integration with Salesforce has allowed us to target very specific contact lists, and to use intent data to properly target advertising. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The reporting took a little bit longer to get a handle on. Budget optimization requires some manual work. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We have a relatively small TAM, and we were looking to target very specific accounts as a part of our larger ABM strategy. AdRoll has enabled this - we've been able to reach our accounts in new ways, and better track performance. ### 26. Powerful technology for Account Based B2B marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The great thing about AdRoll ABM is the ability to hone on in target accounts and engage prospects at different parts of the engagement funnel with different ad copy and creative. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The UX could be refined to make it a little simpler to use. It is not bad but could be better. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM allows our firm to hone in on Target Accounts (both firms and contacts) and deliver advertising throughout the funnel. It also tracks how target accounts are engaging with content an moving through the funnel. The tool is also great at identifying website visitors and intent signals. ### 27. AdRoll and its benefits to advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I appreciate the assistance we get from the Adroll team as well as the filtering features. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I dont love the system for uploading and sectioning ads; it can be slightly hard to track with the display name and the bulk upload style. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It has assisted in running specifically targeted paid media campaigns. **Official Response from Kayleigh Magistre:** > Hi there! Thank you very much for sharing your feedback on AdRoll ABM. We're so glad hear that you appreciate the assistance from our team and the filtering features. We understand your concerns about the system for uploading and sectioning ads, and we will definitely look into ways to improve the user experience for you. We're glad to hear that AdRoll ABM has been beneficial in running specifically targeted paid media campaigns for you. If you have any further suggestions or need assistance with anything else, always feel free to reach out to your account management team. Thank you again for taking the time to share your experience! ### 28. Great Intent Signals That Supercharge Our ABM and Make Ads a Breeze **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The intent signals are great. They are a great help in our ABM approach. Rolling out Ads, also becomes a breeze. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Reporting is sometimes a bit misaligned with CRM systems in terms of language. Which creates confusion. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Identifying intent and Targetted marketing allow us to build a marketing strategy for enterprise accounts. ### 29. BEST AD FOR SITE TRADDIC **Rating:** 2.0/5.0 stars **Reviewed by:** Sparshgamer 8. | MANAGER, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** easy to use id created in 2 minutes us supported **What do you dislike about AdRoll ABM (Formerly RollWorks)?** only north american countris allowed it need to expand to other countries. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** expanding to other countries ### 30. Empowers ABM Across the Funnel with User-Friendly Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** This tool supports ABM initiatives across the entire funnel, not just in demand generation or when sales steps back. It is user-friendly and provides valuable insights into customer needs. I also appreciate that the product continues to evolve and expand in response to user feedback. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I hope that in the future, there will be more comprehensive cross-channel ABM reach metrics available. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** This tool helped speed up the sales cycle for open opportunities, making the overall process more efficient. It also provides valuable insights into account-based activities and shows how these efforts influence revenue. ### 31. Excellent Experience with AdRoll **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The interface of AdRoll is very user friendly, as someone who just started using AdRoll 6 months ago I have had a very good experience getting started and using the platform day to day. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The only issues I have faced are minor latency issues which were immediately addressed by the AdRoll team. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** My AdRoll team is very proactive and are testing the main issue my team has (latency) with us live to see what issues we face and how they can address them. The latency has gotten much better over time. ### 32. See If This Software Fits Your Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Gopal k. | Software Engineer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Provides Leads which has higher conversion rate, because it runs campaigns and places ads at the points based on theiw digital presence **What do you dislike about AdRoll ABM (Formerly RollWorks)?** if the workflows or Campaigns are complex then it would be confusing **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Difficulty in creation of Content for Marketing, it resolves that issue, ease of running campaigns, getting insights of the campaign all under one roof **Official Response from Kayleigh Magistre:** > Hi Gopal! Thank you very much for sharing your feedback on AdRoll ABM. It's so great to hear that you are enjoying the higher conversion rates from the leads provided. We understand your concern about complex workflows and campaigns, and we appreciate your input. Our team is constantly working to simplify processes and provide a seamless experience for our customers. If you ever encounter any confusion or need assistance with your campaigns, please don't hesitate to reach out to our support team. We are here to help and ensure you get the most out of our platform. Thank you again for thoughtful review! ### 33. Effortless Ad Sync Across Platforms with Smart Bid Adjustments **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica D. | Freelance Writer, Research, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It helps me sync ads effortlessly across my social media platforms, and it automatically adjusts my bids, saving me both time and money. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I ran into some complex issues when I tried to cancel my subscription. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Accesses data based on customer activity, helping ensure that more products are viewed and purchased. ### 34. Effortless Integration and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** This platform is incredibly easy to use and integrates seamlessly with our other solutions. The customer success team is consistently available to provide support, whether we need help with basic features or more complex reporting tasks. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** At times, reporting can be challenging, which often results in tracking ROI becoming a manual process. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It addressed our targeting issue. Rather than reaching out to a broad audience, we can now focus specifically on organizations that are demonstrating intent. This has allowed us to concentrate our marketing efforts more effectively. ### 35. Keyword Relevance Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** it's interesting to see web activity but keywords need improvement **What do you dislike about AdRoll ABM (Formerly RollWorks)?** the keywords don't seem to make sense. too many of the same ones for accounts that shouldn't have the same onese **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** none at the moment. too knew to this to determine that part ### 36. User-Friendly Campaign Setup, But Reporting Needs Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** John G. | VP, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It is an easy to use platform to set up campaigns. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I have found the reporting subpar and the results lacking. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It hasn't really benefitted me so far in my current role. Would like to learn more about the advanced ABM features that I haven't been taking advantage of. ### 37. Effortless Retargeting and Conversion Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Vivek R. | Digital Marketing & Branding Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Really helpful in the retargeting and easy to set up the conversion tracking and other stuffs **What do you dislike about AdRoll ABM (Formerly RollWorks)?** nothing I would like to say could add more features to the basic users **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Easy for me track the website visitors and set up retargeting audience in a go. ### 38. Effortlessly Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Hassan A. | Manager, Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** User interface is great and makes it easy to navigate. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Reporting weak & contact-level data lacking **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Ad spend inefficiencies and lack of visibility into account engagement. It enables multi-channel campaigns (display, social, web) targeted at accounts rather than broad audiences, and tracks account progression. ### 39. Easy to Navigate, Smooth Experience in AdRoll ABM **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I think it's easy to navigate in AdRoll ABM **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I don't dislike anything about AdRoll yet **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** I use it a lot to check performance of campaigns by looking at the Campaign Performance report **Official Response from Kayleigh Magistre:** > Hi there! Thank you very much for taking the time to leave us a review. It's so wonderful that you find AdRoll ABM easy to navigate and that you're enjoying a smooth experience, and we're glad to hear that we are helping you track your campaign performance effectively. If you ever have any questions or need assistance with anything in AdRoll ABM, please don't hesitate to reach out to our support team. We're here to help ensure you continue to have a positive experience with our platform. Thank you again for your feedback! ### 40. Attentive Support, But UI/UX Needs Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Their support team is very attentive and has been very helpful with onboarding and troubleshooting throughout our entire engagement with them. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The UI/UX feels very unintuitive at times which makes the learning curve in onboarding and daily use a bit steep initially. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM helps us ensure we're reaching our ICP more often with the right information for them and has enhanced our targeting capabilities by allowing us to leverage our own data more easily. ### 41. RollWorks Review **Rating:** 5.0/5.0 stars **Reviewed by:** Caylin M. | Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Very user friendly and easy to integrate with CRM. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I have not experienced any thing i dont like yet. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Freeing up sales agents times so they can focus on closing sales rather than nuturing small or large accounts. ### 42. Excellent for ABM Targeting and Retargeting in One Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** AdRoll is great at combining ABM-style targeting (specific accounts or audiences) with its traditional strength in retargeting. You can engage cold prospects and re-engage warm leads in the same ecosystem **What do you dislike about AdRoll ABM (Formerly RollWorks)?** While AdRoll lets you target accounts, its personalization features aren’t as advanced as those in platforms like Demandbase, Terminus, or 6sense. You can segment audiences, but tailoring creative or messaging dynamically by account or persona is limited. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Targeting and retargeting ABM accounts and contacts ### 43. Easy CRM Connections and Adaptability, Though Sections Feel Redundant **Rating:** 3.5/5.0 stars **Reviewed by:** Ahmad A. | Marketing analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Connection with different CRMs and ease of adaptability **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Too many sections that do almost the same thing **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Direct ABM marketing and it allows me to target the accounts I want ### 44. Helpful Onboarding, But Platform Needs More Maturity **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Onboarding help from ad roll and live walkthroughs **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The site is not yet fully developed, and there are still some processes that need to be handled manually. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** This tool has been useful in helping us identify contacts within a large corporation that operates under many smaller divisions. While one division may be a client, others within the same corporation might not work with us, and this solution assists in navigating those complexities. ### 45. AdRoll ABM is a great platform for our integrated campaign execution and ABM programs. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The platform is very user-friendly, and our primary account team has been extremely responsive and knowledgeable. Our weekly syncs always run smoothly with an organized agenda. The AdRoll ABM team made it possible for us to scale new ABM programs and integrated campaigns much faster than would have been possible without their platform and account support. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We haven't encountered any negatives within our first year of service on AdRoll ABM. So far our entire experience has been positive. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Overall, AdRoll is solving our ABM orchestration and integrated campaign execution for the B2B space. **Official Response from Kayleigh Magistre:** > Hi there! Thank you for sharing your experience with AdRoll ABM. It's so amazing that you've had a positive first year with us, and that you find our platform user-friendly and your account team has been responsive and knowledgeable. We appreciate your feedback and are delighted that you haven't encountered any negatives so far. If you ever have any questions or need assistance, please don't hesitate to reach out to your account management team. We're here to help ensure your continued success with AdRoll ABM. Thank you for choosing us and for taking the time to leave such valuable feedback! ### 46. Highly Relevant Account Targeting That Delivers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Ability to target specific, relevant accounts **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Sometimes it is not always the most intuitive **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It's allowing us to target the right buyers at our accounts ### 47. Unmatched Lead Insights for Our Company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like that it provides my company information on Leads not typically found in my other every day systems. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Nothing in particular really. Some of my team members have mentioned they wish that you can customize colors, & customize the actual layout of it. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We never had a way to find data on Leads or even who visits our site & why. This has been a game changer. ### 48. Intuitive Interface and Effortless Usability **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The platform offers straightforward account targeting and automation features, along with detailed reporting and analytics that provide valuable insights into account engagement. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Targeting options are strong but less granular than some other ABM solutions. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We provide our partners with intent data and help them prioritize accounts, as well as deliver signals that indicate potential churn among engaged opportunities and accounts. ### 49. RollWorks is my favorite! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The RollWorks platform is very user-friendly and easy to use. I am able to run multiple campaigns at once and check on them throughout the week in my dashboard. I always have easy access to my campaign performance and can make changes as needed. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There are a lot of features that RollWorks offers that can feel a bit overwhelming. However, my accounts reps are super helpful answering any of my questions and sharing resources to make sure I am using the platform to the best of its ability. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks helps me target specific industries, personas, and company sizes so I know my ads are reaching the desired target audience. We are able to get in front of potential customers and build brand awareness so when they are ready to buy a solution that we offer, we are top of mind. ### 50. Extremely Helpful Intent & Geo Data in an Intuitive, Easy-to-Use System **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The intent data, including visits to our website and geo location data is extremely helpful to our team **What do you dislike about AdRoll ABM (Formerly RollWorks)?** No major downsides. System is intuitive and fairly easy to use. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll data has helped our sales motion and provided our BDR with useful info to assist in booking meetings for our team ## AdRoll ABM (Formerly RollWorks) Discussions - [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) - 1 comment, 1 upvote - [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) - 1 comment, 1 upvote - [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) - 1 comment, 1 upvote - [View AdRoll ABM (Formerly RollWorks) pricing details and edition comparison](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+16%3A26%3A24+-0500&secure%5Bsession_id%5D=88037342-d27d-4599-ab58-37317a65bf72&secure%5Btoken%5D=de622aa0d7fb3d7538da2c5f1b77f33464fc60978aebb5560ea26311cb09088e&format=llm_user) ## AdRoll ABM (Formerly RollWorks) Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Bombora Company Surge®](https://www.g2.com/products/bombora-company-surge/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) - [G2 Data Solutions](https://www.g2.com/products/g2-data-solutions/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## AdRoll ABM (Formerly RollWorks) Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Video Functionality** - Video Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting - Messaging **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications ## Top AdRoll ABM (Formerly RollWorks) Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,457 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) - 4.6/5.0 (293 reviews)