# Top 10 AdRoll ABM (Formerly RollWorks) Alternatives & Competitors **Average Rating:** 4.3/5 **Total Number of Reviews:** 649 AdRoll ABM (Formerly RollWorks) is not the only option for Account Data Management Software. Explore other competing options and alternatives. Account Data Management Software is a widely used technology, and many people are seeking innovative, top rated software solutions with market insights , opportunity timeline , and omni-channel tracking . Other important factors to consider when researching alternatives to AdRoll ABM (Formerly RollWorks) include marketing and campaigns. The best overall AdRoll ABM (Formerly RollWorks) alternative is Demandbase One. Other similar apps like AdRoll ABM (Formerly RollWorks) are 6sense Revenue Marketing, Metadata.io, GTM Studio - Powered by ZoomInfo, and GTM Workspace - Powered by ZoomInfo. AdRoll ABM (Formerly RollWorks) alternatives can be found in [Account Data Management Software](https://www.g2.com/categories/account-data-management) but may also be in [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) or [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence). ## Best Paid & Free Alternatives to AdRoll ABM (Formerly RollWorks) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) ## Top 10 Alternatives to AdRoll ABM (Formerly RollWorks) Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how AdRoll ABM (Formerly RollWorks) stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Financial Services, and Health, Wellness and Fitness, and find the best product for your business. ### 1. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) By Demandbase **Average Rating:** 4.4/5 **Total Reviews:** 1,989 The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer. Reviewers say compared to AdRoll ABM (Formerly RollWorks), Demandbase One is: - Better at meeting requirements - More usable Categories in common with AdRoll ABM (Formerly RollWorks): [Account-Based Advertising](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence) **Compare:** [AdRoll ABM (Formerly RollWorks) vs Demandbase One](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandbase-one) **Compare Demandbase One with other alternatives:** - [Demandbase One vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-demandbase-one) - [Demandbase One vs Metadata.io](https://www.g2.com/compare/demandbase-one-vs-metadata-io) - [Demandbase One vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/demandbase-one-vs-gtm-studio-powered-by-zoominfo) - [Demandbase One vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/demandbase-one-vs-gtm-workspace-powered-by-zoominfo) - [Demandbase One vs Foundry ABM](https://www.g2.com/compare/demandbase-one-vs-foundry-abm) - [Demandbase One vs StackAdapt](https://www.g2.com/compare/demandbase-one-vs-stackadapt) - [Demandbase One vs HubSpot Marketing Hub](https://www.g2.com/compare/demandbase-one-vs-hubspot-marketing-hub) - [Demandbase One vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-demandbase-one) - [Demandbase One vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-demandbase-one) ### 2. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) By 6sense **Average Rating:** 4.3/5 **Total Reviews:** 1,444 6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more often. Reviewers say compared to AdRoll ABM (Formerly RollWorks), 6sense Revenue Marketing is: - More expensive Categories in common with AdRoll ABM (Formerly RollWorks): [Account-Based Advertising](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence) **Compare:** [AdRoll ABM (Formerly RollWorks) vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-adroll-abm-formerly-rollworks) **Compare 6sense Revenue Marketing with other alternatives:** - [6sense Revenue Marketing vs Demandbase One](https://www.g2.com/compare/6sense-revenue-marketing-vs-demandbase-one) - [6sense Revenue Marketing vs Metadata.io](https://www.g2.com/compare/6sense-revenue-marketing-vs-metadata-io) - [6sense Revenue Marketing vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/6sense-revenue-marketing-vs-gtm-studio-powered-by-zoominfo) - [6sense Revenue Marketing vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/6sense-revenue-marketing-vs-gtm-workspace-powered-by-zoominfo) - [6sense Revenue Marketing vs Foundry ABM](https://www.g2.com/compare/6sense-revenue-marketing-vs-foundry-abm) - [6sense Revenue Marketing vs StackAdapt](https://www.g2.com/compare/6sense-revenue-marketing-vs-stackadapt) - [6sense Revenue Marketing vs HubSpot Marketing Hub](https://www.g2.com/compare/6sense-revenue-marketing-vs-hubspot-marketing-hub) - [6sense Revenue Marketing vs Adobe Marketo Engage](https://www.g2.com/compare/6sense-revenue-marketing-vs-adobe-marketo-engage) - [6sense Revenue Marketing vs Apollo.io](https://www.g2.com/compare/6sense-revenue-marketing-vs-apollo-io) ### 3. [Metadata.io](https://www.g2.com/products/metadata-io/reviews) By Metadata **Average Rating:** 4.6/5 **Total Reviews:** 300 Metadata is the only AI campaign execution platform for B2B marketers. Metadata’s patented technology executes thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a velocity that is not humanly possible. Reviewers say compared to AdRoll ABM (Formerly RollWorks), Metadata.io is: - Better at support - Easier to do business with - Better at meeting requirements Categories in common with AdRoll ABM (Formerly RollWorks): [Account-Based Advertising](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management](https://www.g2.com/categories/account-data-management) **Compare:** [AdRoll ABM (Formerly RollWorks) vs Metadata.io](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-metadata-io) **Compare Metadata.io with other alternatives:** - [Metadata.io vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-metadata-io) - [Metadata.io vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-metadata-io) - [Metadata.io vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-metadata-io) - [Metadata.io vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-metadata-io) - [Metadata.io vs Foundry ABM](https://www.g2.com/compare/foundry-abm-vs-metadata-io) - [Metadata.io vs StackAdapt](https://www.g2.com/compare/metadata-io-vs-stackadapt) - [Metadata.io vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-metadata-io) - [Metadata.io vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-metadata-io) - [Metadata.io vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-metadata-io) ### 4. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) By ZoomInfo **Average Rating:** 4.5/5 **Total Reviews:** 3,512 GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace - enabling RevOps and marketing teams to launch proven plays, enrich data automatically, and activate sellers fast, with no engineering support and no ticket queues. Reviewers say compared to AdRoll ABM (Formerly RollWorks), GTM Studio - Powered by ZoomInfo is: - Better at meeting requirements - More usable - Easier to set up Categories in common with AdRoll ABM (Formerly RollWorks): [Account-Based Advertising](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence) **Compare:** [AdRoll ABM (Formerly RollWorks) vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-gtm-studio-powered-by-zoominfo) **Compare GTM Studio - Powered by ZoomInfo with other alternatives:** - [GTM Studio - Powered by ZoomInfo vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Metadata.io](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-metadata-io) - [GTM Studio - Powered by ZoomInfo vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-gtm-workspace-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Foundry ABM](https://www.g2.com/compare/foundry-abm-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs StackAdapt](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-stackadapt) - [GTM Studio - Powered by ZoomInfo vs HubSpot Marketing Hub](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-hubspot-marketing-hub) - [GTM Studio - Powered by ZoomInfo vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-gtm-studio-powered-by-zoominfo) ### 5. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) By ZoomInfo **Average Rating:** 4.5/5 **Total Reviews:** 9,106 GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best opportunities without ever switching tools. Reviewers say compared to AdRoll ABM (Formerly RollWorks), GTM Workspace - Powered by ZoomInfo is: - Slower to reach roi - Easier to set up - More expensive Categories in common with AdRoll ABM (Formerly RollWorks): [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management](https://www.g2.com/categories/account-data-management), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence), [Visitor Identification](https://www.g2.com/categories/visitor-identification) **Compare:** [AdRoll ABM (Formerly RollWorks) vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-gtm-workspace-powered-by-zoominfo) **Compare GTM Workspace - Powered by ZoomInfo with other alternatives:** - [GTM Workspace - Powered by ZoomInfo vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Metadata.io](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-metadata-io) - [GTM Workspace - Powered by ZoomInfo vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Foundry ABM](https://www.g2.com/compare/foundry-abm-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs StackAdapt](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-stackadapt) - [GTM Workspace - Powered by ZoomInfo vs HubSpot Marketing Hub](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-hubspot-marketing-hub) - [GTM Workspace - Powered by ZoomInfo vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) ### 6. [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) By Foundry **Average Rating:** 4.2/5 **Total Reviews:** 206 The complete platform and expertise to scale your ABM Success Reviewers say compared to AdRoll ABM (Formerly RollWorks), Foundry ABM is: - Slower to reach roi - More expensive - Easier to do business with Categories in common with AdRoll ABM (Formerly RollWorks): [Account-Based Advertising](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Account Data Management](https://www.g2.com/categories/account-data-management) **Compare:** [AdRoll ABM (Formerly RollWorks) vs Foundry ABM](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-foundry-abm) **Compare Foundry ABM with other alternatives:** - [Foundry ABM vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-foundry-abm) - [Foundry ABM vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-foundry-abm) - [Foundry ABM vs Metadata.io](https://www.g2.com/compare/foundry-abm-vs-metadata-io) - [Foundry ABM vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/foundry-abm-vs-gtm-studio-powered-by-zoominfo) - [Foundry ABM vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/foundry-abm-vs-gtm-workspace-powered-by-zoominfo) - [Foundry ABM vs StackAdapt](https://www.g2.com/compare/foundry-abm-vs-stackadapt) - [Foundry ABM vs HubSpot Marketing Hub](https://www.g2.com/compare/foundry-abm-vs-hubspot-marketing-hub) - [Foundry ABM vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-foundry-abm) - [Foundry ABM vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-foundry-abm) ### 7. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) By StackAdapt **Average Rating:** 4.7/5 **Total Reviews:** 870 With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns. Reviewers say compared to AdRoll ABM (Formerly RollWorks), StackAdapt is: - Better at meeting requirements - Better at support - Easier to do business with Categories in common with AdRoll ABM (Formerly RollWorks): [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Native Advertising](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising) **Compare:** [AdRoll ABM (Formerly RollWorks) vs StackAdapt](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-stackadapt) **Compare StackAdapt with other alternatives:** - [StackAdapt vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-stackadapt) - [StackAdapt vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-stackadapt) - [StackAdapt vs Metadata.io](https://www.g2.com/compare/metadata-io-vs-stackadapt) - [StackAdapt vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-stackadapt) - [StackAdapt vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-stackadapt) - [StackAdapt vs Foundry ABM](https://www.g2.com/compare/foundry-abm-vs-stackadapt) - [StackAdapt vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-stackadapt) - [StackAdapt vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-stackadapt) - [StackAdapt vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-stackadapt) ### 8. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,844 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to AdRoll ABM (Formerly RollWorks), HubSpot Marketing Hub is: - More expensive - Slower to reach roi - More usable Categories in common with AdRoll ABM (Formerly RollWorks): [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Account Data Management](https://www.g2.com/categories/account-data-management), [Social Media Advertising](https://www.g2.com/categories/social-media-advertising) **Compare:** [AdRoll ABM (Formerly RollWorks) vs HubSpot Marketing Hub](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-hubspot-marketing-hub) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Metadata.io](https://www.g2.com/compare/hubspot-marketing-hub-vs-metadata-io) - [HubSpot Marketing Hub vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Foundry ABM](https://www.g2.com/compare/foundry-abm-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs StackAdapt](https://www.g2.com/compare/hubspot-marketing-hub-vs-stackadapt) - [HubSpot Marketing Hub vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-hubspot-marketing-hub) ### 9. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) By Adobe **Average Rating:** 4.1/5 **Total Reviews:** 3,148 Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Reviewers say compared to AdRoll ABM (Formerly RollWorks), Adobe Marketo Engage is: - Slower to reach roi - More expensive Categories in common with AdRoll ABM (Formerly RollWorks): [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management](https://www.g2.com/categories/account-data-management) **Compare:** [AdRoll ABM (Formerly RollWorks) vs Adobe Marketo Engage](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-adobe-marketo-engage) **Compare Adobe Marketo Engage with other alternatives:** - [Adobe Marketo Engage vs Demandbase One](https://www.g2.com/compare/adobe-marketo-engage-vs-demandbase-one) - [Adobe Marketo Engage vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-adobe-marketo-engage) - [Adobe Marketo Engage vs Metadata.io](https://www.g2.com/compare/adobe-marketo-engage-vs-metadata-io) - [Adobe Marketo Engage vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/adobe-marketo-engage-vs-gtm-studio-powered-by-zoominfo) - [Adobe Marketo Engage vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/adobe-marketo-engage-vs-gtm-workspace-powered-by-zoominfo) - [Adobe Marketo Engage vs Foundry ABM](https://www.g2.com/compare/adobe-marketo-engage-vs-foundry-abm) - [Adobe Marketo Engage vs StackAdapt](https://www.g2.com/compare/adobe-marketo-engage-vs-stackadapt) - [Adobe Marketo Engage vs HubSpot Marketing Hub](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) - [Adobe Marketo Engage vs Apollo.io](https://www.g2.com/compare/adobe-marketo-engage-vs-apollo-io) ### 10. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) By Apollo.io **Average Rating:** 4.7/5 **Total Reviews:** 9,681 Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. Reviewers say compared to AdRoll ABM (Formerly RollWorks), Apollo.io is: - Better at meeting requirements - More usable - Easier to set up Categories in common with AdRoll ABM (Formerly RollWorks): [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management](https://www.g2.com/categories/account-data-management), [Lead Intelligence](https://www.g2.com/categories/lead-intelligence), [Visitor Identification](https://www.g2.com/categories/visitor-identification) **Compare:** [AdRoll ABM (Formerly RollWorks) vs Apollo.io](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-apollo-io) **Compare Apollo.io with other alternatives:** - [Apollo.io vs Demandbase One](https://www.g2.com/compare/apollo-io-vs-demandbase-one) - [Apollo.io vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-apollo-io) - [Apollo.io vs Metadata.io](https://www.g2.com/compare/apollo-io-vs-metadata-io) - [Apollo.io vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/apollo-io-vs-gtm-studio-powered-by-zoominfo) - [Apollo.io vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) - [Apollo.io vs Foundry ABM](https://www.g2.com/compare/apollo-io-vs-foundry-abm) - [Apollo.io vs StackAdapt](https://www.g2.com/compare/apollo-io-vs-stackadapt) - [Apollo.io vs HubSpot Marketing Hub](https://www.g2.com/compare/apollo-io-vs-hubspot-marketing-hub) - [Apollo.io vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-apollo-io) --- ## AdRoll ABM (Formerly RollWorks) Alternatives FAQs ### Which Account Data Management tools do reviewers recommend instead of AdRoll ABM (Formerly...? Reviewers recommend [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) for its unified account intelligence, intent data, and seamless CRM integrations that enhance sales and marketing alignment. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) is praised for AI-powered intent data and predictive analytics that improve targeting and pipeline predictability. [Metadata.io](https://www.g2.com/products/metadata-io/reviews) is favored for its AI-driven campaign automation and multivariate testing capabilities that optimize paid media efficiently. [GTM Studio](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) and [GTM Workspace](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) are recommended for their comprehensive, accurate B2B data and workflow automation that reduce manual effort. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) stands out for its intuitive interface, advanced targeting, and multi-channel campaign management. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) is noted for its all-in-one marketing automation, ease of use, and strong CRM integration. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) is valued for combining a large B2B contact database with outreach automation in a single platform, offering excellent value and usability. ### How does AdRoll ABM (Formerly... compare to Demandbase One? According to G2 data, [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) and [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) have comparable overall ratings, with Demandbase One slightly ahead at 4.4/5 from 1,953 reviews versus AdRoll ABM's 4.3/5 from 650 reviews. Demandbase One leads by 0.1 points in meeting requirements (8.5 vs 8.4) and usability (8.5 vs 8.4), while AdRoll ABM holds a 0.1-point advantage in ease of administration (8.6 vs 8.5). Both products score equally on ease of setup (8.3). AdRoll ABM scores marginally higher in support (8.9 vs 8.8) and ease of doing business (8.9 vs 8.8). Feature-wise, Demandbase One offers additional capabilities such as Connections, Internationalization, and Multivariate Testing, whereas AdRoll ABM provides Mobile Rich Media Capabilities. User sentiment highlights that Demandbase One excels in lead generation (190 mentions), insights (184), intent data (159), and data accuracy (111), while AdRoll ABM is praised for ease of use (167 mentions), audience targeting (104), and intent data (98). Both platforms have learning curve challenges, with Demandbase One having more mentions (86 vs 65). Demandbase One users note complexity and steep learning curves more frequently. Overall, Demandbase One is favored for its comprehensive intent data, account insights, and integration depth, making it suitable for enterprise teams seeking advanced ABM capabilities. AdRoll ABM is recognized for its user-friendliness, strong customer support, and efficient campaign management, appealing to teams valuing ease of use and quick deployment. ### Why do users choose Demandbase One over AdRoll ABM (Formerly...? Users choose [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) over AdRoll ABM primarily for its robust intent data and comprehensive account insights, which enable more precise prioritization and targeting of high-value accounts. Demandbase One's integration with multiple platforms including Salesforce and HubSpot, along with its unified view of account engagement and intent signals, helps align marketing and sales teams effectively, enhancing pipeline generation and revenue impact. Demandbase One's lead generation capabilities are highly regarded, with 190 mentions highlighting its effectiveness, alongside strong analytics and automation features that save time and improve campaign efficiency. The platform's ability to provide detailed buyer intent and engagement data supports smarter outreach and personalized marketing efforts. Additionally, Demandbase One's customer support and onboarding are praised for helping users navigate its complexity and maximize value. While Demandbase One has a steeper learning curve and higher pricing, users accept these trade-offs for the advanced features and data accuracy it delivers. Its extensive feature set, including connections and multivariate testing, offers scalability and customization that appeal to larger organizations with dedicated ABM teams seeking a powerful, all-in-one solution. ### What are the best alternatives to AdRoll ABM (Formerly...? Top alternatives to AdRoll ABM include [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) (4.4/5 stars, 1953 reviews), [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) (4.3/5 stars, 1434 reviews), [Metadata.io](https://www.g2.com/products/metadata-io/reviews) (4.6/5 stars, 299 reviews), [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) (4.5/5 stars, 3512 reviews), [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) (4.5/5 stars, 9099 reviews), [StackAdapt](https://www.g2.com/products/stackadapt/reviews) (4.7/5 stars, 870 reviews), [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (4.4/5 stars, 14776 reviews), and [Apollo.io](https://www.g2.com/products/apollo-io/reviews) (4.7/5 stars, 9663 reviews). These platforms are recognized for stronger data accuracy, AI-driven insights, ease of administration, and advanced campaign orchestration. ### What features do alternatives offer that AdRoll ABM (Formerly... does not? AdRoll ABM lacks native multivariate testing, internationalization, and connections features that several alternatives provide. It also has limited reporting customization, contact-level visibility, and advanced targeting flexibility, such as AND/OR logic for persona targeting. 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