# Best Demand Side Platform (DSP) with In-App Ads Capabilities ## How Many Demand Side Platform (DSP) Products Does G2 Track? **Total Products under this Category:** 158 ### Category Stats (Aug 2026) - **Average Rating:** 4.25/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Epom Market DSP (+0.59%) - Among all products in this category, Epom Market DSP recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Demand Side Platform (DSP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 10,000+ Authentic Reviews - 158+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Demand Side Platform (DSP) ![G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence](https://www.g2.com/categories/demand-side-platform-dsp/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=5532&focus%5B%5D=64423&focus%5B%5D=5010&focus%5B%5D=10731&focus%5B%5D=54066&focus%5B%5D=2935) Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, Simpli.fi, Viant Technology, AdRoll ABM (Formerly RollWorks), and Google Marketing Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=simpli-fi&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=google-marketing-platform) **Sponsored** ### Teikametrics Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=281&secure%5Bchosen_at%5D=2026-08-03T23%3A50%3A39Z&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=281&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%2Ff%2Fin-app-ads%3Fopen_modal_url%3D%252Fproducts%252Froku-oneview-formerly-dataxu%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fdemand-side-platform-dsp%25252Ff%25252Fin-app-ads%2526source%253Dcategory&secure%5Btoken%5D=346083f07beb4e337bc5ee1692c14c38dcac5506d04527ae53f093fbdc585417&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url) ### [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 885 #### How Do G2 Users Rate StackAdapt? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.4/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 9.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind StackAdapt? - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt 2,579 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website) 1,790 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 62% Small, 32% Medium #### What Do G2 Reviewers Say About StackAdapt? _AI-generated summary from verified user reviews_ ##### Pros - Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management. - Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management. - Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights. - Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively. - Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management. ##### Cons - Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management. - Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization. - Users find the **budget management** process complex and the billing limits frustrating for effective financial planning. - Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access. - Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data. #### What Are Recent G2 Reviews of StackAdapt? **["Strong performance with hands-on support for small teams"](https://www.g2.com/survey_responses/stackadapt-review-13163500)** **Rating:** 5.0/5.0 stars _— Verified User in Consumer Goods_ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13163500) **["Driving Performance with Confidence"](https://www.g2.com/survey_responses/stackadapt-review-13186802)** **Rating:** 5.0/5.0 stars _— Isabelle L._ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13186802) #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 177 #### How Do G2 Users Rate The Trade Desk? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.5/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind The Trade Desk? - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk 20,680 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website) 4,738 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 43% Medium, 32% Small #### What Do G2 Reviewers Say About The Trade Desk? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management. - Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes. - Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics. - Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach. - Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools. ##### Cons - Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising. - Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners. - Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform. - Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns. - Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed. #### What Are Recent G2 Reviews of The Trade Desk? **["More Control and Real-Time Campaign Adjustments with The Trade Desk"](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)** **Rating:** 4.5/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) **["Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)** **Rating:** 4.0/5.0 stars _— sai v._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 #### How Do G2 Users Rate Simpli.fi? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind Simpli.fi? - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** www.simpli.fi - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli\_fi 1,808 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website) 618 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small, 36% Medium #### What Do G2 Reviewers Say About Simpli.fi? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience. - Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management. - Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences. - Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey. - Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies. ##### Cons - Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings. - Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process. - Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust. - Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. - Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively. #### What Are Recent G2 Reviews of Simpli.fi? **["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)** **Rating:** 4.0/5.0 stars _— Jacob D._ [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) **["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 #### How Do G2 Users Rate Basis? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind Basis? - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech 4,732 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9432a017892b82809a9e8b6e6f81512ef7855ba6769023aa415ced0b0eb4965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbasis-technologies&secure%5Burl_type%5D=linkedin_company_website) 1,469 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small, 28% Medium #### What Do G2 Reviewers Say About Basis? _AI-generated summary from verified user reviews_ ##### Pros - Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations. - Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations. - Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies. - Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness. - Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency. ##### Cons - Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports. - Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate. - Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals. - Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI. - Users find the **complex usability** of Basis challenging, making it less accessible for everyone. #### What Are Recent G2 Reviews of Basis? **["Great tool, and fantastic team"](https://www.g2.com/survey_responses/basis-review-10305690)** **Rating:** 5.0/5.0 stars _— Jessica C._ [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) **["Effortless Integration and Support Make Basis Stand Out"](https://www.g2.com/survey_responses/basis-review-12180293)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) ### [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 85 #### How Do G2 Users Rate Roku OneView (formerly Dataxu)? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 5.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Roku OneView (formerly Dataxu)? - **Seller:** [Roku](https://www.g2.com/sellers/roku) - **Year Founded:** 2002 - **HQ Location:** San Jose, CA - **Twitter:** @Roku 247,565 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a57d21916969b166132641b868b6866bb9981c5b92d63d412f2f934b3752b18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F50076%2F&secure%5Burl_type%5D=linkedin_company_website) 4,365 employees on LinkedIn® - **Ownership:** NASDAQ:ROKU #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 41% Medium, 31% Small #### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)? **["Great platform for OTT buys"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930) **["AEG TV on Roku advertising"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)** **Rating:** 5.0/5.0 stars _— Monetia S._ [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634) #### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)? - [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) - [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for) ### [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 218 #### How Do G2 Users Rate Criteo Commerce Growth? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 0.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.8/10 (Category avg: 8.1/10) #### Who Is the Company Behind Criteo Commerce Growth? - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo 18,673 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website) 3,912 employees on LinkedIn® - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 48% Medium, 41% Small #### What Are Recent G2 Reviews of Criteo Commerce Growth? **["Effective Ad Placement with Room for Cost Improvement"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)** **Rating:** 4.5/5.0 stars _— Prahlad K._ [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287) **["Scalable, Efficient, and User-Friendly for Retail Expansion"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)** **Rating:** 4.5/5.0 stars _— Ritik S._ [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831) #### What Are G2 Users Discussing About Criteo Commerce Growth? - [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook) - [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook) - [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for) - [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting) ### [SmartyAds DSP](https://www.g2.com/products/smartyads-dsp/reviews) SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leadership in machine learning, AI, and real-time bidding algorithms, SmartyAds drives new opportunities and provides a safe, robust, easy-to-use, and future-proof environment for collaboration. SmartyAds places the needs of partners and clients above all, striving to deliver maximum success and yield. The company is dedicated to ensuring continuous compliance with data protection regulations worldwide. By implementing stringent data protection measures, SmartyAds safeguards information and fosters trust and confidence. SmartyAds DSP SmartyAds Demand Side Platform (DSP) is an AI-powered media buying solution that streamlines inventory purchase, ROI generation, and real-time advertising campaign management across all platforms. SmartyAds DSP combines direct media-buying and programmatic approaches to automate advertising campaign execution, ensure cross-channel message delivery, and safeguard every impression within a fraud-free advertising ecosystem. SmartyAds programmatic algorithms connect advertisers, brands, and agencies with global premium publishers and SSPs. The platform supports cutting-edge advertising formats, including CTV, playable ads, and all standard IAB formats. With a strong commitment to prioritizing the needs of partners and clients, SmartyAds DSP ensures optimal performance and maximizes the return on investment for all stakeholders involved. **Average Rating:** 4.5/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate SmartyAds DSP? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 7.5/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind SmartyAds DSP? - **Seller:** [SmartyAds](https://www.g2.com/sellers/smartyads-3bc1343f-953e-4539-83fe-88bb4e94e3d2) - **Year Founded:** 2013 - **HQ Location:** Wilmington, US - **Twitter:** @SmartyAds 402 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0a394271497140c1ace098a4a3c2db325b6ec931adaffcdb8076ff085fd07c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3592611%2F&secure%5Burl_type%5D=linkedin_company_website) 73 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 77% Small, 14% Medium #### What Do G2 Reviewers Say About SmartyAds DSP? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly interface** of SmartyAds DSP, making campaign setup and management effortless. - Users value the **easy setup** of SmartyAds DSP, making campaign creation straightforward and hassle-free. - Users value the **setup ease** of SmartyAds DSP, facilitating quick and straightforward campaign initiation. - Users appreciate the **ease of campaign management** with intuitive setup and efficient reporting capabilities. - Users appreciate the **professional support team** of SmartyAds DSP, highlighting their communicative and helpful nature. ##### Cons - Users are frustrated with the **delay in creative approvals** , which hampers their advertising campaigns effectively. - Users experience delays due to **ad review times** of 10-15 minutes, impacting campaign efficiency. - Users express concerns about the **delayed implementation** of creatives, impacting their advertising efficiency. - Users report frustration with the **delay in creative approvals** , impacting the efficiency of their campaigns. - Users report **delivery issues** with SmartyAds DSP, often facing delays in creative review times of 10-15 minutes. #### What Are Recent G2 Reviews of SmartyAds DSP? **["Ad platform that is easy to use"](https://www.g2.com/survey_responses/smartyads-dsp-review-11855856)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/smartyads-dsp-review-11855856) **["It is a user-friendly platform and has good technical support."](https://www.g2.com/survey_responses/smartyads-dsp-review-10871607)** **Rating:** 4.5/5.0 stars _— Carolina C._ [Read full review](https://www.g2.com/survey_responses/smartyads-dsp-review-10871607) #### What Are G2 Users Discussing About SmartyAds DSP? - [What is SmartyAds DSP used for?](https://www.g2.com/discussions/what-is-smartyads-dsp-used-for) - 1 comment ### [Yahoo AdTech DSP](https://www.g2.com/de/products/yahoo-adtech-dsp/reviews) Entwickelt für die Art und Weise, wie Sie kaufen, bietet die Verizon Media DSP exklusiven Zugang zu den umfangreichen Daten und Erkenntnissen von Verizon Media von fast einer Milliarde Nutzern. Unsere fortschrittliche DSP kombiniert maschinelles Lern-Optimierung mit verbesserten Produktivitätsfunktionen, die Vermarktern die Flexibilität und Kontrolle geben, um eine omni-kanalige programmatische Strategie zu verwalten, komplexe Marken- und Leistungsziele effektiv zu erreichen und präzise Zielgruppen mit Premium-Inventar über jedes Gerät hinweg zu erreichen. **Average Rating:** 3.6/5.0 **Total Reviews:** 175 #### How Do G2 Users Rate Yahoo AdTech DSP? - **War the product ein guter Geschäftspartner?:** 7.6/10 (Category avg: 8.6/10) - **Cross-Channel-Funktionen:** 6.7/10 (Category avg: 8.3/10) - **Leistung und Zuverlässigkeit:** 8.0/10 (Category avg: 8.4/10) - **Geräteübergreifende Funktionen:** 7.3/10 (Category avg: 8.1/10) #### Who Is the Company Behind Yahoo AdTech DSP? - **Verkäufer:** [Verizon Media](https://www.g2.com/de/sellers/verizon-media) - **Gründungsjahr:** 2005 - **Hauptsitz:** San Francisco, CA - **Twitter:** @FlurryMobile 16,225 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=07dd026ace8dd4a16c2f3214b07a29f2f833c55ac741d2e698c4fc8f1633f755&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F430650%2F&secure%5Burl_type%5D=linkedin_company_website) 12 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** Kundenbetreuer - **Top Industries:** Marketing und Werbung, Internet - **Company Size:** 45% Small, 37% Medium #### What Do G2 Reviewers Say About Yahoo AdTech DSP? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer schätzen das **einheitliche Kauferlebnis** von Yahoo AdTech DSP und genießen dessen umfassende Werkzeuge für effektive Werbung. - Benutzer schätzen das **fortschrittliche Zielgruppen-Targeting** von Yahoo AdTech DSP für seine präzisen Segmentierungsfähigkeiten. - Benutzer schätzen die **einheitliche Kauferfahrung** , die von Yahoo AdTech DSP bereitgestellt wird, was die Effizienz und Effektivität in Kampagnen verbessert. - Benutzer schätzen die **einheitliche Plattform-Erfahrung** von Yahoo AdTech DSP, die die Effizienz und Effektivität von Kampagnen verbessert. - Benutzer schätzen die **intuitive und saubere Benutzeroberfläche** von Yahoo AdTech DSP, die die Einrichtung und Verfolgung von Kampagnen vereinfacht. ##### Cons - Benutzer erleben **Anzeigenprobleme** aufgrund von Berichtsverzögerungen und langen Genehmigungsprozessen für kreative Inhalte, die die Kampagnendurchführung beeinträchtigen. - Benutzer stehen vor **Berichts- und Kreativfreigabe-Verzögerungen** , was den rechtzeitigen Zugriff auf Daten und Kampagnenstarts beeinträchtigt. - Benutzer stehen vor **Berichts- und Kreativfreigabe-Verzögerungen** , die den rechtzeitigen Zugriff auf Daten und Kampagnenstarts behindern. - Benutzer erleben **verzögerte Implementierung** aufgrund langsamer Berichterstattung und langwieriger kreativer Genehmigungsprozesse, was sich auf die Kampagnenzeitpläne auswirkt. - Benutzer erleben **Verzögerungsprobleme** bei Berichterstattung und kreativen Freigaben, was sich auf Leistungsanalysen und Kampagnenstarts auswirkt. #### What Are Recent G2 Reviews of Yahoo AdTech DSP? **["Außergewöhnliche Zielerfassung mit einer komplexen Benutzeroberfläche"](https://www.g2.com/de/survey_responses/yahoo-adtech-dsp-review-12606024)** **Rating:** 4.5/5.0 stars _— Sanket D._ [Read full review](https://www.g2.com/de/survey_responses/yahoo-adtech-dsp-review-12606024) **["Einfache Kampagnenprogrammierung mit einem effizienten Einrichtungsprozess"](https://www.g2.com/de/survey_responses/yahoo-adtech-dsp-review-12502990)** **Rating:** 4.0/5.0 stars _— Edward R._ [Read full review](https://www.g2.com/de/survey_responses/yahoo-adtech-dsp-review-12502990) #### What Are G2 Users Discussing About Yahoo AdTech DSP? - [What is a DSP programmatic?](https://www.g2.com/de/discussions/what-is-a-dsp-programmatic) - [What do Verizon media do?](https://www.g2.com/de/discussions/what-do-verizon-media-do) - [What is DSP in media buying?](https://www.g2.com/de/discussions/what-is-dsp-in-media-buying) - [What is Verizon Media DSP?](https://www.g2.com/de/discussions/what-is-verizon-media-dsp) ### [Choozle](https://www.g2.com/products/choozle/reviews) Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campaigns across display, connected TV, video, mobile, and more—using one intuitive interface backed by strategic support. **Average Rating:** 4.2/5.0 **Total Reviews:** 198 #### How Do G2 Users Rate Choozle? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10) #### Who Is the Company Behind Choozle? - **Seller:** [Choozle, Inc.](https://www.g2.com/sellers/choozle-inc) - **Company Website:** www.choozle.com - **Year Founded:** 2012 - **HQ Location:** Denver, Colorado - **Twitter:** @choozle 1,235 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec71223aef5e873cb8a29ada7e3621019da777b1a167743b1d0c7278a5777731&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2893114%2F&secure%5Burl_type%5D=linkedin_company_website) 52 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 73% Small, 21% Medium #### What Do G2 Reviewers Say About Choozle? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate Choozle's **brilliant audience targeting** and behavioral analytics for enhancing their digital marketing efforts. - Users value the **supportive campaign management team** at Choozle, which enhances collaboration and strategic insights. - Users commend the **supportive and collaborative team** at Choozle, enhancing campaign management and strategic recommendations. - Users appreciate the **easy-to-use interface** of Choozle, simplifying their digital marketing efforts and campaign tracking. - Users find Choozle to be **affordable** , providing high ad technology without breaking the budget. ##### Cons - Users report **insufficient training** for beginners, leading to difficulties in achieving optimal performance with Choozle. - Users express concerns about **account management issues** , feeling that details are often overlooked due to workload. - Users note **account management issues** with Choozle, leading to missed details and less dedicated time for support. - Users report facing **multiple errors** during campaigns, causing delays and impacting desired results. - Users face challenges due to **data inaccuracy** , hindering effective reporting and analysis in Choozle. #### What Are Recent G2 Reviews of Choozle? **["Great Transparency"](https://www.g2.com/survey_responses/choozle-review-9421269)** **Rating:** 4.0/5.0 stars _— Verified User in Automotive_ [Read full review](https://www.g2.com/survey_responses/choozle-review-9421269) **["Great partner for programmatic."](https://www.g2.com/survey_responses/choozle-review-10383643)** **Rating:** 5.0/5.0 stars _— Matt W._ [Read full review](https://www.g2.com/survey_responses/choozle-review-10383643) #### What Are G2 Users Discussing About Choozle? - [What is Choozle used for?](https://www.g2.com/discussions/what-is-choozle-used-for) - 1 comment Spotlight Categories [Managed File Transfer (MFT) Software](https://www.g2.com/categories/managed-file-transfer-mft) [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) [Managed Detection and Response (MDR) Software](https://www.g2.com/categories/managed-detection-and-response-mdr) [Contact Center Workforce Software](https://www.g2.com/categories/contact-center-workforce) [CRM Software](https://www.g2.com/categories/crm) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) - [Native Advertising](/categories/native-advertising) [Browse Demand Side Platform (DSP) Themes](/categories/demand-side-platform-dsp/themes) Benefits of Demand Side Platform (DSP) with In-App Ads capabilities include: Allows for ads to be placed in mobile apps. Below are the top-rated Demand Side Platform (DSP) with In-App Ads capabilities, as verified by G2’s Research team. Real users have identified In-App Ads as an important function of Demand Side Platform (DSP). Compare different products that offer this feature so you can decide which is best for your business needs. Top Tools at a Glance | | Omnichannel programmatic buying with white-glove support | User Review "Strong performance with hands-on support for small teams" | | | Omnichannel programmatic buying with buyer-side transparency | User Review "More Control and Real-Time Campaign Adjustments with The Trade Desk" | | | AI-driven programmatic targeting with cookieless audiences | User Review "Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance" | | | Visual full-funnel journey-based programmatic activation | User Review "User-Friendly DSP with Strong Performance Features" | | | Hyperlocal geofencing with cookieless audience targeting | User Review "User-Friendly with Prompt Support" | | | Cookieless CTV activation with household-level attribution | User Review "Intuitive DSP with Stellar UI, Needs Better Planning Tools" | | | Account-level programmatic display with intent targeting | User Review "A Valuable Platform for Account-Based Marketing and Display Advertising" | | | Cross-channel programmatic buying with Google-native attribution | User Review "Essential suite for web marketing" | | | Cross-border programmatic with premium inventory transparency | User Review "Exceptional Campaign Oversight with Seamless Reporting and Unmatched Budget Clarity" | | | Programmatic DOOH buying with lift measurement | User Review "Smart and Data-Driven Ad Solutions from Vistar Media" | * * * Show More