IM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

1/22/2015

"Past Experience with DataXu"

2.5/5

What do you like best about Roku OneView (formerly Dataxu)?

To get this partnership up and running it was fairly non-time consuming. Review collected by and hosted on G2.com.

What do you dislike about Roku OneView (formerly Dataxu)?

The platform itself makes for a very winded conversation to explain to others what is being accomplished and why this over others. Review collected by and hosted on G2.com.

Recommendations to others considering Roku OneView (formerly Dataxu):

Scale is cheap but having a hard time seeing the need if you are already involved with another DMP that needs less involvement from you to set-up. Review collected by and hosted on G2.com.

What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?

Increasing Facebook awareness to our target audience with mass scale. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

2/27/2015

"Director of Trading"

3.5/5

What do you like best about Roku OneView (formerly Dataxu)?

User Friendly, strong technology and great support. Review collected by and hosted on G2.com.

What do you dislike about Roku OneView (formerly Dataxu)?

Requiere more data to run in LATAM, is in the process of improving. Review collected by and hosted on G2.com.

EM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

2/13/2015

"DataXu had a good bidder and could execute basic programmatic campaigns, i.e. prospecting, BT and RT"

0.5/5

What do you like best about Roku OneView (formerly Dataxu)?

The best way to work with DataXu is on a managed service basis. Review collected by and hosted on G2.com.

What do you dislike about Roku OneView (formerly Dataxu)?

Some details were missed with a high volume of campaigns, e.g. some regional campaigns never went live Review collected by and hosted on G2.com.

CM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

11/24/2014

"Regular User with Great Experiences"

4.5/5

What do you like best about Roku OneView (formerly Dataxu)?

DataXu can really target down to the granular level with precision like no other. The geography and behavior targeting capabilities are extremely effective. Review collected by and hosted on G2.com.

What do you dislike about Roku OneView (formerly Dataxu)?

I have found that some insertion orders are not entered into the system correctly which results in under-delivery. Review collected by and hosted on G2.com.

Recommendations to others considering Roku OneView (formerly Dataxu):

DataXu is a great way to target and retarget your audiences. Review collected by and hosted on G2.com.

What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?

We are now able to provide behavioral and location targeting services to our clients in a way we never could before. DataXu makes it easy to reach our clients' target audiences. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

1/27/2015

"DataXu"

2.5/5

What do you like best about Roku OneView (formerly Dataxu)?

I like that we have a whole team to that manages our partnership with DataXu. Review collected by and hosted on G2.com.

What do you dislike about Roku OneView (formerly Dataxu)?

From what we've seen vs. other programmatic solutions, the analytics are sub-par. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

1/26/2015

"DataXu is great, one stop shop"

5/5

What do you like best about Roku OneView (formerly Dataxu)?

DataXu has great targeting capabilities. Review collected by and hosted on G2.com.

What do you dislike about Roku OneView (formerly Dataxu)?

There is nothing I dislike about DataXu. Review collected by and hosted on G2.com.