By far, the support from the AMs, and specialists has been the best thing about DataXu. The reporting is fairly robust, and where it's lacking, they're listening genuinely about our needs. Review collected by and hosted on G2.com.

The UI is weird and the workflow seems clunky. It takes some time to figure out your way around it. This, however will continue to get better and better. Also, the help documentation is out of date, confusing, and not very helpful. Thankfully support has been great. Review collected by and hosted on G2.com.

Touchpoint DSP is very intuitive and has made it more efficient and easy when setting up campaigns. Also, being able to pull reports through ClearSight at the click of a button is super helpful when clients request reporting updates. Review collected by and hosted on G2.com.

The ClearSight reporting technology is a great tool! I occasionally run into just a few minor issues while using. For example, sometimes when pulling bigger reports, it can take a bit of time to receive them. I do find that the support team is very helpful when you reach out and need assistance however, so it's not a big deal. If you ever run into any issues, you can always reach out to them. Review collected by and hosted on G2.com.

Account managers are really helpful and solution oriented. Reach is powerful and post view performed really good . Review collected by and hosted on G2.com.

There are many advanced features in the platform but none of them is handy like data marketplace or other add ons such as forecast tools and audience profiling Review collected by and hosted on G2.com.

I like being able to place video, banners and native placements all through one platform, to be run across all devices. Review collected by and hosted on G2.com.

I dislike the reporting. The look back window is too short and the exports are inconsistent. Review collected by and hosted on G2.com.

DataXu is inexpensive and customable. Our account director is very helpful and works hard to assist us. Review collected by and hosted on G2.com.

The UI is very buggy and often runs into glitches that severely slow the workflow. Overall, it is not very efficient with having to toggle between three different setups (mobile, video and display) to run one campaign. The three different setups hinder optimizations. Reporting charts that they generate are often inaccurate and create more questions than insights. Pulling reports is a nightmare, especially on Mondays. You can wait up to four hours for one raw report and often it will fail and you have to start over. Sometimes buttons won't click, this is one of the glitches. At one point we could not run video campaigns for well over a month because of technical issues on their part. They are not integrated with all ad servers, causing multiple additional headaches. We are currently launching a large PMP initiative and they are not integrated with many exchanges. The PMPs can still be launched, but not without much back and forth between different parties. Review collected by and hosted on G2.com.

We have worked in a variety of platforms, and find that DataXu has the best performance with great efficiency. We find that the CTRs and conversions on campaigns posted on DataXu outperform that of other platforms. Review collected by and hosted on G2.com.

Currently, there is no fixed price model, although DX is actively working with us to fix this. We'd also like to see more options as far as audio and contextual options, and the ability to change an objective mid flight. Review collected by and hosted on G2.com.

The ability to run my client's media at a generally lower rate than other DSPs Review collected by and hosted on G2.com.

The UI is a little outdated and could really use some color Review collected by and hosted on G2.com.

The technology and ease of use of the platform. Review collected by and hosted on G2.com.

The service. Our account manager often required 2 days to communicate and only ever by email. I often asked if there was a number I could call him or over Skype or something and there was nothing. The email answers often led to further confusion. Review collected by and hosted on G2.com.

I cant say Dataxu succeded on really anything compared to other dsp. The best was definetly the Support. The reporting tool is cool qith all the data bases but at the end is hard to use for a marketer like me. Review collected by and hosted on G2.com.

Dashboard, insghts, reporting tool. Hard to learn to use it at first sight. reporting tool was limited by some metrics. Lookback window of site report too short. Review collected by and hosted on G2.com.

The new dashboard is very user friendly and I'm able to navigate from campaigns and flights quickly. Review collected by and hosted on G2.com.

There are times when uploading a whitelist has been difficult. Review collected by and hosted on G2.com.