--- title: Roku OneView (formerly Dataxu) Reviews meta_title: 'Roku OneView (formerly Dataxu) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 86 reviews by the users' company size, role or industry to find out how Roku OneView (formerly Dataxu) works for a business like yours. aggregate_rating: rating_value: 3.8 review_count: 86 scale: '5' date_modified: '2026-08-04' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Roku OneView (formerly Dataxu) Reviews **Vendor:** Roku **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 3.8/5.0 **Total Reviews:** 86 ## About Roku OneView (formerly Dataxu) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. ## Roku OneView (formerly Dataxu) Discussions - [dataxu pricing?](https://www.g2.com/discussions/dataxu-pricing) - 1 upvote - [Onboarding and training?](https://www.g2.com/discussions/onboarding-and-training-3767611e-3c68-4102-85b8-8f523cc22cb4) - 1 upvote - [Who are dataxu's customers?](https://www.g2.com/discussions/example-dataxu-customers) - 1 upvote - [Self-service software?](https://www.g2.com/discussions/self-service-software) - 1 upvote - [What is dataxu's approach to ensuring brand safety and quality on behalf of its clients?](https://www.g2.com/discussions/brand-safety-inventory-quality) - 1 upvote - [View Roku OneView (formerly Dataxu) pricing details and edition comparison](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+09%3A58%3A13+-0500&secure%5Bsession_id%5D=736b5d36-3601-46e6-a075-cd6198c9e7fe&secure%5Btoken%5D=3927754d7d7efc30f68e59a8d43e3a43860da913dbdf3d90c268631f96821cb0&format=llm_user) ## Roku OneView (formerly Dataxu) Features **Channel Functionality** - Display Functionality **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools - Collaboration Tools - Real-Time Data - Ad Network Integration **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports - Campaign Segmentation **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization - Advertising Management - Performance Management - Campaign Management - Data Storage Management - Customer Experience Management **Additional Functionality** - Contact Database - AI Copilot - Data Migration - Engagement Tracking - Data Visualization - Audience Targeting - Data Capture and Transfer - Competitive Analysis - Generative AI - Reporting/Analytics - Data Synchronization - CRM - Content Library - Data Mapping - Customer Journey Mapping - API - SMS Marketing - Data Recovery - Drip Campaigns - Customer Database - Email Marketing - Data Profiling - Multi-Channel Marketing - Real-Time Analytics - Click Tracking - Behavior Tracking - Real-Time Reporting - Data Transformation - Multi-Campaign - A/B Testing - Campaign Analytics - Data Verification - Data Extraction - Behavioral Analytics - Multiple Data Sources - Reporting & Statistics - ROI Tracking - Predictive Analytics **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Roku OneView (formerly Dataxu) Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - 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