--- title: ROI Hunter Reviews meta_title: 'ROI Hunter Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 205 reviews by the users' company size, role or industry to find out how ROI Hunter works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 205 scale: '5' date_modified: '2026-08-04' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # ROI Hunter Reviews **Vendor:** ROI Hunter **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.8/5.0 **Total Reviews:** 205 ## About ROI Hunter ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform. ## ROI Hunter Reviews ### 1. ROI Hunter review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2021 **What do you like best about ROI Hunter?** integration with both Facebook Ads & GAds **What do you dislike about ROI Hunter?** Image override not available for historic campaigns **What problems is ROI Hunter solving and how is that benefiting you?** increasing the number of campaigns with high ROI ### 2. A game-changer for our business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2020 **What do you like best about ROI Hunter?** Resource savings within the team as the template editor makes it faster and easier to build new ad creatives. Easy to interpret product insights which made optimisation of campaigns a very simple process everyone in the team could pick up and ensure we were targeting customers with our most popular products. **What do you dislike about ROI Hunter?** Very little to dislike about the platform as it has been very successful for us. **What problems is ROI Hunter solving and how is that benefiting you?** Improving the variety of creatives. Easy to implement video creatives. Reducing time spent on building ad creatives. Optimisation of product ad content which has improved conversion and revenue. ### 3. Easy solution for product ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Jan F. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2020 **What do you like best about ROI Hunter?** Product insights and template editor. I can promote what I want and how I want. **What do you dislike about ROI Hunter?** There is nothing to dislike. With professional onboarding, it is easy to use. **What problems is ROI Hunter solving and how is that benefiting you?** Decrease CPA for purchase thanks to creating smart product sets. ### 4. Seeing the potential but not using it myself **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2020 **What do you like best about ROI Hunter?** The higher number of parameters in product feed sounds useful. **What do you dislike about ROI Hunter?** High price and it's hard for me to justify its usefullness for clients in other than e-commerce industry. **What problems is ROI Hunter solving and how is that benefiting you?** The anlytics shows more info and is more business-results oriented. ### 5. Very good experience, great account support, intuitive platform with GA integration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 04, 2020 **What do you like best about ROI Hunter?** Ga integration, product insights section **What do you dislike about ROI Hunter?** Sometimes it takes more time for the platform to load (especially at campaign creation) **What problems is ROI Hunter solving and how is that benefiting you?** increasing the ROI without looking into 2 platforms at the same time campaign creation/implementation - takes a little less time than before ## ROI Hunter Discussions - [Is it possible to see activity in both the 'Mixed Ads' & another virtual account?](https://www.g2.com/discussions/37561-is-it-possible-to-see-activity-in-both-the-mixed-ads-another-virtual-account) - 1 comment, 1 upvote - [View ROI Hunter pricing details and edition comparison](https://www.g2.com/products/roi-hunter/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+16%3A53%3A32+-0500&secure%5Bsession_id%5D=d1a424d6-dad6-4c4d-a6dd-eaf253fb8012&secure%5Btoken%5D=c445af48a1af259e3d4cde9dcdfa1280f969ebcee58310f3cdf7ffea279e603d&format=llm_user) ## ROI Hunter Features **Platform Interoperability** - Close Ecosystem API **Data management - Catalog Management** - Centralized Product Information - Data Import/Export - Product Data Enrichment - Data Mapping **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Operations** - Optimized Business Operations - Data Synchronization - Real-Time Data **Product catalogs - Catalog Management** - Category Management - Search and Navigation - SEO Optimization - Inventory Management - Pricing Management - Promotions Management - Data Storage Management - Campaign Management - Multi-Channel Management - Content Management - Order Management - Workflow Management - Document Management - Product Data Management - Sales Order Management - User Management - eCommerce Management **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Inventory** - Order Fulfillment - Catalog Management - Product Intelligence - SEO Management - Channel Management **Integration - Catalog Management** - API Integration - Third-Party Integration - Social Media Integration **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics **Platform** - Regulation Compliance - Multichannel Publishing - Accounting Reports - Marketplace Integration - Sales Reports - Third-Party Integrations - Accounting Integration **Analytics and Reporting - Catalog Management** - Catalog Effectiveness - Customer Insights - Online Catalog - Product Catalog **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Processing** - Internationalization - Order Management - Scan and Ship - Returns Management - Shipping Management - Discount Management - eCommerce Management - Promotions Management - Retail Inventory Management - Website Management - Product Data Management **Agentic AI - Catalog Management** - Multi-step Planning - Proactive Assistance - Decision Making **** - Shopping Cart - Multi-Language - Localization Automation - AI Copilot - Content Library - Search/Filter - Customization - Data Synchronization - Access Controls/Permissions - Templates - Customizable Branding - Catalog Creation - Activity Dashboard - Product Comparison - Drag & Drop - Tagging - Categorization/Grouping - Cross Selling Functionality - Monitoring - Document Storage - Image Library - Database Publishing - Customizable Templates - Layout & Design - Generative AI - Reporting & Statistics - Multi-Channel Marketing - Merchandising - Sales Trend Analysis - Order Entry - Version Control **** - Activity Dashboard - Customer Accounts - Shipping Labels - Electronic Payments - Customizable Branding - API - Reporting & Statistics - Inventory Tracking - Email Marketing - Mobile Commerce - Real-Time Updates - AI Copilot - Data Import/Export - Customizable Templates - Shopping Cart - Generative AI - Inventory Replenishment - Alerts/Notifications - Multi-Location - Multi-Currency - Multi-Channel Marketing **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top ROI Hunter Alternatives - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (433 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [Feedonomics](https://www.g2.com/products/feedonomics/reviews) - 4.4/5.0 (367 reviews)