# ROI Hunter Reviews **Vendor:** ROI Hunter **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.8/5.0 **Total Reviews:** 205 ## About ROI Hunter ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform. ## ROI Hunter Reviews ### 1. Practicality **Rating:** 4.5/5.0 stars **Reviewed by:** Robson S. | Media Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about ROI Hunter?** ROI Hunter helps a lot in making our daily tasks more practical. The main functions I use are uploading new catalogs to work on campaigns, and it also facilitates the management of overlays on Facebook, a tool that was very useful for our team during Black Friday. The overlay conditions by catalog greatly contributed to us delivering the best communication during the BF seasonality. Our point of contact, Érica Stumpf, is very attentive and always willing to help us when we have any questions about the platform. **What do you dislike about ROI Hunter?** The platform freezes quite frequently, and other times it takes a long time to load the page we need. During these freezes, we are left unsure if the modifications we made were saved or if we will need to do them again. **What problems is ROI Hunter solving and how is that benefiting you?** The problems that ROI Hunter helps us solve are those of catalog and overlay placement on Facebook. ### 2. The best service and insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Camila H. | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2023 **What do you like best about ROI Hunter?** The plataform is all bout make the life of social media professional easier. And the support is amazing. We have the best insights to improve our campaigns and make new tests to have a better performance. We use everyday and helps us to save a lot of time in our days. **What do you dislike about ROI Hunter?** The design of the plataform is a little confuse sometimes and the use of some features aren't clear at the first look. **What problems is ROI Hunter solving and how is that benefiting you?** We use a lot to schedule a lot of ads in the same time in differents campaigns, wich is not possible when we try to do in the Meta Business Manager. ### 3. Having ROI Hunter as a partner exceeded any expectations we had. **Rating:** 5.0/5.0 stars **Reviewed by:** Ana O. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2023 **What do you like best about ROI Hunter?** Having ROI Hunter as a partner has exceeded any expectations we had. In addition to helping us boost campaign results, we also benefit from excellent service that is extremely proactive and shares the vision of media and business goals with us. **What do you dislike about ROI Hunter?** So far, I don't have any negative points. **What problems is ROI Hunter solving and how is that benefiting you?** What led us to seek the solution from ROI Hunter was more about the possibility of customizing the frames of catalog ads that were not well adapted in our ads, but the product strategy within the tool with the customizations is proving to be very valuable. ### 4. I am very satisfied with ROI Hunter **Rating:** 5.0/5.0 stars **Reviewed by:** Daniela T. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2023 **What do you like best about ROI Hunter?** The most helpful thing is having control over the products and being able to optimize and test new things easily. Having customer support for sure helps us to find new things inside the platform and have insights. We use the platform daily and it is part of our routine. **What do you dislike about ROI Hunter?** The only down thing currently is being able to create only a few segments. Despite that, Erica has helped us to create new filters that do not depend on segments. **What problems is ROI Hunter solving and how is that benefiting you?** ROI Hunter helps us to control our products since we have a lot. ### 5. ROI Hunter streamlined the operation and improved media results. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about ROI Hunter?** - Possibility of creating templates with many more tools than Meta's BM; - Integrated product filter management between GA, Meta, and Google Shopping; - Implementation and adjustments of Meta ads/campaigns allowing for much faster day-to-day media execution; - Very productive analyses of product clusters by segments that ensure better campaign performance. - Support team always available and actively bringing analyses, insights, and news for us to implement and further improve the results. **What do you dislike about ROI Hunter?** - Some limitations while analyzing Google Ads campaigns; - The implementation of some ad formats is still limited on Meta, presenting some bugs; - We would like the tool to have solutions for TikTok. **What problems is ROI Hunter solving and how is that benefiting you?** ROI Hunter helps us visualize which products bring better returns on each media platform quickly with an intuitive view. This way, we can scale our media operation's ROAS through product filters. ### 6. The ROI greatly facilitates daily work and opens up a good range of possibilities for campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriela De Castro R. | Enterprise (> 1000 emp.) **Reviewed Date:** December 26, 2023 **What do you like best about ROI Hunter?** The ease of creating and managing campaigns and the way it enables the creation of campaigns with specific products and promotions in a practical manner **What do you dislike about ROI Hunter?** I think the platform could have improvements in the layout such as font size and make it a bit more intuitive, as I notice that most people have some difficulty learning to use it on their own. **What problems is ROI Hunter solving and how is that benefiting you?** In the practicality of managing catalogs and campaigns ### 7. Agility in Processes **Rating:** 4.5/5.0 stars **Reviewed by:** Husani Ferreira E. | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about ROI Hunter?** It contributed significantly to facilitating some actions swiftly, especially those related to the product catalog. **What do you dislike about ROI Hunter?** We have some access issues. I believe it is not a "problem" with ROI Hunter, however, we have not been able to find an assertive solution for the entire team to use the platform. **What problems is ROI Hunter solving and how is that benefiting you?** The main point, from the beginning, was the ease of changing the distribution of the products in the catalog. ### 8. Tool with great insights **Rating:** 4.0/5.0 stars **Reviewed by:** Marcos M. | Enterprise (> 1000 emp.) **Reviewed Date:** June 26, 2023 **What do you like best about ROI Hunter?** The interface is intuitive, the ability to bring good insights. **What do you dislike about ROI Hunter?** There is nothing that displeases me, but something that could be improved is the integration with MMPs. **What problems is ROI Hunter solving and how is that benefiting you?** The complexity of a catalog with tens of thousands of items can be easily managed through ROI Hunter. ### 9. Roi Hunter Evaluation **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia N. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about ROI Hunter?** The product filters are excellent. Additionally, our customer service helped us a lot with relevant guidance in seeking better results with Roi Hunter. **What do you dislike about ROI Hunter?** Not having visibility of the increase that the campaign had with the Roi Hunter filters. **What problems is ROI Hunter solving and how is that benefiting you?** The creation of new product filters with greater ease optimized our operational time. ### 10. facilitating and very useful tool, but very slow. **Rating:** 4.0/5.0 stars **Reviewed by:** Debora C. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2023 **What do you like best about ROI Hunter?** What I like most in general is how the platform opens up various possibilities for us, offering more freedom in working with templates, catalogs, etc. Dispensing with learning. It makes our work much easier! **What do you dislike about ROI Hunter?** the slowness of the platform in loading the pages **What problems is ROI Hunter solving and how is that benefiting you?** facilitating the implementation of catalogs, templates, and conditions ### 11. Successful partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Yasmin R. | Enterprise (> 1000 emp.) **Reviewed Date:** December 26, 2023 **What do you like best about ROI Hunter?** The product is very well designed and aids performance in various ways. Additionally, the customer service is excellent, and the team is very well prepared to provide insights. **What do you dislike about ROI Hunter?** Some errors in the ad configuration within the platform. **What problems is ROI Hunter solving and how is that benefiting you?** With ROI Hunter, it was possible to scale revenue results on Meta and bring creative innovations to the ads, with a strategy of templates in dynamic carousels and videos that can be made within the ROIH platform. ### 12. My experience has been quite pleasant with the platform and the service provided. **Rating:** 5.0/5.0 stars **Reviewed by:** Bruno B. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2023 **What do you like best about ROI Hunter?** Ease of Use and implementation of strategies. Service provided is essential. **What do you dislike about ROI Hunter?** The platform experienced some instabilities during use, possibly due to page optimization issues. **What problems is ROI Hunter solving and how is that benefiting you?** Currently, ROIHunter has been crucial for the implementation of the BestSellers strategy, qualifying the delivery of products!! ### 13. Essential with many points that can develop **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriel S. | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2023 **What do you like best about ROI Hunter?** Creation and analysis of product lists and creation of overlays **What do you dislike about ROI Hunter?** Limitations of analysis and ad construction in site/app campaigns **What problems is ROI Hunter solving and how is that benefiting you?** Product data and greater possibilities for communication in dynamic ads ### 14. A great relationship and service **Rating:** 5.0/5.0 stars **Reviewed by:** Thaynna G. | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2023 **What do you like best about ROI Hunter?** Great relationship and service, always helping us to find new solutions and solving problems **What do you dislike about ROI Hunter?** Sometimes its not easy to solve bugs problems **What problems is ROI Hunter solving and how is that benefiting you?** Helpful with customization ads and solutions for bugs issues ### 15. The experience with ROI Hunter has been good, bringing effective results. **Rating:** 5.0/5.0 stars **Reviewed by:** Isabela P. | Analista de performance pleno, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2023 **What do you like best about ROI Hunter?** The ease of navigating the platform, and the features offered. **What do you dislike about ROI Hunter?** So far, the ROI hunter has met all expectations. **What problems is ROI Hunter solving and how is that benefiting you?** Creation of creatives easily, creation of product catalogs. ### 16. I work as social ads analyst **Rating:** 3.5/5.0 stars **Reviewed by:** José S. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about ROI Hunter?** Templates and creatives tools helps a lot to develop the campaing **What do you dislike about ROI Hunter?** Is difficul to understand the potencial and sort of things that I could do in ROI Hunter **What problems is ROI Hunter solving and how is that benefiting you?** Change the creatives without period of learning ### 17. ROI Hunter Evaluation **Rating:** 5.0/5.0 stars **Reviewed by:** Guilherme T. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about ROI Hunter?** Functionality and appearance of the templates, in addition to the product sets to segment each product group by template. **What do you dislike about ROI Hunter?** Lack of editing for specific positioning. **What problems is ROI Hunter solving and how is that benefiting you?** The problem of catalog personalization by segmentation. ### 18. Could you expand the experience to other vehicles **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2024 **What do you like best about ROI Hunter?** Possibility to easily highlight more profitable products. **What do you dislike about ROI Hunter?** No implementation with other vehicles in the market. **What problems is ROI Hunter solving and how is that benefiting you?** I believe that, with the intelligence of current products, the platform could connect with other catalog media platforms (such as retargeting), leading us to concentrate efforts and further measure efficiency in these other channels beyond Meta and Google. ### 19. Service and training that make a difference **Rating:** 5.0/5.0 stars **Reviewed by:** Guilherme L. | Global Performance Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about ROI Hunter?** I believe the best part of the experience and subscription period of the tool was the Support and Training from the technical team and account manager Erica, who always makes sure to update us, correct strategies and routes, and show us how to get the most out of the tool. **What do you dislike about ROI Hunter?** Rigid and inflexible finance, must understand more about the Brazilian market **What problems is ROI Hunter solving and how is that benefiting you?** Problem with disorganized and outdated feed ### 20. Roi Hunter Validation - 2023 **Rating:** 3.5/5.0 stars **Reviewed by:** Lucas C. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about ROI Hunter?** possibility to apply various filters, has very attentive support. The implementation is quick. **What do you dislike about ROI Hunter?** I don't see a result that is so incremental overall in the account. Despite showing improvements in the metrics, overall it doesn't make much difference. It is a bit complex to learn to use, but once you learn, it becomes easier. **What problems is ROI Hunter solving and how is that benefiting you?** Create smart filters and a super attractive template to use in the catalogs ### 21. Very good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Lizandra Q. | Enterprise (> 1000 emp.) **Reviewed Date:** December 26, 2023 **What do you like best about ROI Hunter?** The platform is very ease to use, the implementaion process was very easy and the customer support is great. **What do you dislike about ROI Hunter?** There's nothing I dislike about ROI Hunter **What problems is ROI Hunter solving and how is that benefiting you?** ROI Hunter helped us create more visually beautiful ads and to find the most suitable audience ### 22. Easy-to-handle platform that has shown very positive results. **Rating:** 5.0/5.0 stars **Reviewed by:** jeane c. | Enterprise (> 1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about ROI Hunter?** Make our catalog and products more beneficial. **What do you dislike about ROI Hunter?** there is nothing that was negative, but I still have difficulty using the video creatives part **What problems is ROI Hunter solving and how is that benefiting you?** Show new and profitable products in the ads. ### 23. perfect service **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole L. | canais digitais, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about ROI Hunter?** The service and the platform are simple and easy to use. With the help of Ayrton who is also always willing to help! **What do you dislike about ROI Hunter?** Simple platform, but it could have more options for video editing. **What problems is ROI Hunter solving and how is that benefiting you?** At the moment we are having an issue with the catalog that is already being assisted. ### 24. A must-have marketing tool for e-commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia V. | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about ROI Hunter?** ROI Hunter is an excellent marketing tool that could seriously up your game as a Performance Marketing Specialist, especially when it comes to providing Facebook Ads campaigns. This tool is a game-changer, and I can't recommend it enough. ROI Hunter has taken our ads game to the next level. Super easy-to-use interface drives quick setup, analyzing and managing of ads campaigns. Also, there are a lot of automation capabilities - the dynamic copy (very helpful!), templates editing etc. So ROI Hunter has the tools, the automation, and easy interface that any marketer will absolutely love. Last but not least, the Success/Support Teams are doing a really good job, thank you guys! Huge thanks to Kamil from Success Team, we appreciate our collaboration with you very much!  Kind regards, LPP House **What do you dislike about ROI Hunter?** Didn't notice any disadvantages for the moment **What problems is ROI Hunter solving and how is that benefiting you?** Automation, product data, template editor, dynamic copy ### 25. Great experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about ROI Hunter?** The usefulness of the tools provided by the platform. **What do you dislike about ROI Hunter?** Could you give us more options in Google Ads. **What problems is ROI Hunter solving and how is that benefiting you?** Facilities regarding Meta's Business Manager, where we can perform mass actions within the ROI without the ads entering the learning phase. ### 26. Increase the possibility of campaign strategies. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about ROI Hunter?** The creative freedom it provides for our advertisements. **What do you dislike about ROI Hunter?** There is no specific point where I dislike something. **What problems is ROI Hunter solving and how is that benefiting you?** The possibility of creating more segmented campaign styles and the creative possibility for catalog ads. ### 27. Great customer service **Rating:** 3.0/5.0 stars **Reviewed by:** Eduardo R. | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about ROI Hunter?** I always get a great customer service from Ayrton and the support team. **What do you dislike about ROI Hunter?** I'd like edition access for the dashboards for ease of access and creation of view **What problems is ROI Hunter solving and how is that benefiting you?** Catalog classification and integration. ### 28. Use for changes in the catalogs **Rating:** 4.0/5.0 stars **Reviewed by:** Pedro A. | Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2024 **What do you like best about ROI Hunter?** Different solutions from the conventional market **What do you dislike about ROI Hunter?** When we use different fonts, I have to do a workaround to add it to the tool. **What problems is ROI Hunter solving and how is that benefiting you?** new solutions for catalogs ### 29. Amazing suport, helping optimizing campaings easily **Rating:** 5.0/5.0 stars **Reviewed by:** Tiago I. | Enterprise (> 1000 emp.) **Reviewed Date:** December 26, 2023 **What do you like best about ROI Hunter?** Account Manager who help us with all the suport we need **What do you dislike about ROI Hunter?** New Products and Discount Products filter **What problems is ROI Hunter solving and how is that benefiting you?** Optimizing campaigns focus on Return On Advertising Spend ### 30. ROI hunter team is very supportive and innovative **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2021 **What do you like best about ROI Hunter?** The support received by the Account Manager, the insights shared about possible innovative testings and advantages for the business. **What do you dislike about ROI Hunter?** Some tech limitations due to the meta integration (e.g. no slideshow on Instagram) **Recommendations to others considering ROI Hunter:** Absolutely to test, but with a tight attention to the delivery of the templates on the running ads **What problems is ROI Hunter solving and how is that benefiting you?** Improving the brand image on dynamic ads ### 31. the platform provides greater agility in managing campaign products **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about ROI Hunter?** easy to use, ease of implementation, support of the team **What do you dislike about ROI Hunter?** some numbers do not appear correctly in the reports **What problems is ROI Hunter solving and how is that benefiting you?** create more effective product lists ### 32. Great solution for a product ads **Rating:** 4.5/5.0 stars **Reviewed by:** Weronika W. | Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2023 **What do you like best about ROI Hunter?** First of all amazing Support team. We're getting a fast help in every problem that we had. Campaign results from GA and Meta in one place, very helpful in a every day analising. Really easy interface. Template creator also easy to learn and creat works. **What do you dislike about ROI Hunter?** 1. Quite high price, which is still lower then offered by competitors. 2. No possibilites to connect with tik tok **What problems is ROI Hunter solving and how is that benefiting you?** Creating templates for dynamic product ads and campaign optimization ### 33. Excellent platform, but some integrations are still missing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2023 **What do you like best about ROI Hunter?** The various possibilities for product promotion in it **What do you dislike about ROI Hunter?** The difficulties and some pitfalls of integration **What problems is ROI Hunter solving and how is that benefiting you?** Ad personalization ### 34. Best E-Commerce-Marketing-Tool for Meta **Rating:** 5.0/5.0 stars **Reviewed by:** Christian P. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about ROI Hunter?** Besides the very good user interface, it is the improved results that convinced us. **What do you dislike about ROI Hunter?** There is nothing we really dislike about ROI Hunter. Sure there is always room for improvement but there are always working on a solution. **What problems is ROI Hunter solving and how is that benefiting you?** As an E-Commerce Shop we have alot of Products in our feed. With ROI Hunter we can dynamically build segment which are driving the best results for us. ### 35. Experience with the platform is very simple and usual. AM service and support are exceptional. **Rating:** 5.0/5.0 stars **Reviewed by:** Samuel L. | Media Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2023 **What do you like best about ROI Hunter?** Combination of data between different media platforms. Creation of a filter merging data from other platforms and the possibility of creation including visual templates and data (elements) from the catalog. **What do you dislike about ROI Hunter?** The part of ad parameterization. We do not have a field where we can customize this manually through the HR platform. **What problems is ROI Hunter solving and how is that benefiting you?** For this specific client, catalog campaigns are very important. HR helps us boost the results of these campaigns, increasing revenue and profitability. ### 36. Amazing tool and great support **Rating:** 5.0/5.0 stars **Reviewed by:** Murilo A. | Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about ROI Hunter?** ROI Hunter and its support help Raia Drogasil reach excellence performance. They can understand business problems and offer features that change the game. We've seen a big difference in the results by adopting most possibilities in the platform, such as the automatic rules and templates editor. **What do you dislike about ROI Hunter?** We don't have any problem at all. Juan, our account manager, helps us (very quickly) with absolutely everything! **What problems is ROI Hunter solving and how is that benefiting you?** Issues with automation, creative templates and campaign optimization. ### 37. Very helpful team , always keen to help you hit your goals **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about ROI Hunter?** The support from the team is very good, all questions are answered thoroughly. The team are great at understanding business goals and are are open to develops to help you reach them **What do you dislike about ROI Hunter?** The interface is a little clunky at times, errors that dont really explain what the error is etc. **What problems is ROI Hunter solving and how is that benefiting you?** Looking for efficiencies on Meta and focus on net revenue ### 38. Great marketing tool for your business **Rating:** 5.0/5.0 stars **Reviewed by:** Konrad P. | Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2023 **What do you like best about ROI Hunter?** With robust ad automation, product segmentation, the template tool, advanced analytics, and exceptional customer support (thanks Kamil!), it maximizes ROI and delivers outstanding results. A must-have tool for businesses **What do you dislike about ROI Hunter?** There is nothing we really dislike about the tool **What problems is ROI Hunter solving and how is that benefiting you?** Automation, custom product segments, template editor ### 39. Feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2023 **What do you like best about ROI Hunter?** Easy to use dashboard and fast customer support **What do you dislike about ROI Hunter?** Everything is working Fine and no bad review **What problems is ROI Hunter solving and how is that benefiting you?** Change Meta Template labels ### 40. Excellent Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Jane W. | Paid Social Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about ROI Hunter?** The creative template capabilities are great; this has allowed us to personalise our catalogue campaigns and has undoubtedly helped our performance. Our account manager, Charlotte Soe, is always helpful, whether answering questions over email, taking us through new features or helping with strategy on our monthly catch-up calls. The integration of GA and Business Manager means I can easily see metrics from both platforms side-by-side, which is really helpful. **What do you dislike about ROI Hunter?** The platform can be a bit difficult to get your head around at first, but our account manager, Charlotte, is always on hand to run any demos and answer any questions. **What problems is ROI Hunter solving and how is that benefiting you?** Attribution differences between GA and Meta are easily reconciled in the platform, as I can see these side-by-side and make more informed decisions about optimsiations and budget allocation as a result. ### 41. Friendly and helpful service as well as a great platform to use due to its capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Nicolas R. | Paid Media Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2022 **What do you like best about ROI Hunter?** The platform itself is a great tool to enhance ads on Facebook as the template creation offers a lot of freedom to design whatever you want in combination with DPAs. The service is also great as the ROIH is always there to help if anything is needed and they have great advice on strategies and creatives. **What do you dislike about ROI Hunter?** ROI Hunter seems to be tool that works well for markets with a lot volume while markets with small volumes struggle to see improvements in performance. Sometimes errors come up with feed connections which are difficult to fix by ourselves. **What problems is ROI Hunter solving and how is that benefiting you?** Creatives can be tricky to set up across a range of ads on Facebook but using ROI Hunters tool makes this very easy. Being able to create specific product sets using GA data is another great feature ### 42. Great customer support, great automation solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Carmen N. | Performance Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2022 **What do you like best about ROI Hunter?** The team is excited about having ROI Hunter as a partner and here are some solid reasons for that: 1. Great automation - implementation becomes much easier and more efficient, especially when you have a small team and a lot of campaigns to implement 2. Integration with third-party data - if you have a unique source of truth on which you are relying when comparing multiple channels performance, ROI Hunter can integrate that data and make performance adjustments based on your data 3. As a Fashion Client, we use a lot the template feature for DPA Campaigns which help us avoid ad fatigue and adapt the banners to the current promotion 4. Setting KPIs directly into the platform and monitoring them weekly 5. Create custom metrics based on your data 6. Infinite options for creating product sets, combining data from the social media platform and third data. 7. Fastest technical support ever when you are having issues 8. Great account management - supportive team, responsive to client's needs, understands business challenges, and constantly adapts to better fulfill desired outcomes. **What do you dislike about ROI Hunter?** I would say that the template feature is tremendously helpful, but at the beginning, it might seem a little challenging to work with the interface. The experience could be made more accessible and more intuitive. **What problems is ROI Hunter solving and how is that benefiting you?** easier implementation, better roas monitoring, great solution for improving your ROI ### 43. Satisfying experience with positive impacts on performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2023 **What do you like best about ROI Hunter?** The possibility of automating my campaigns with rules that allow me to look at product performance **What do you dislike about ROI Hunter?** The management of advertisements in the manager interface is sometimes complex. **What problems is ROI Hunter solving and how is that benefiting you?** Catalog optimization based on product performance. We have a good return on our campaigns without wasting budget. ### 44. Makes paid social so much easier **Rating:** 4.5/5.0 stars **Reviewed by:** Lucy-Jayne C. | Social Media & Content Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2022 **What do you like best about ROI Hunter?** The automation is great - from spending rules to dynamically updating ad copy without resetting your ads into a learning phase, ideal for businesses with ever-changing offers. I like the template builder for dynamic ads, it's easy to refresh products and adapt them to different offers/times of year. Being able to track GA analytics alongside FB's metrics - we all know there can be a difference between the two, so seeing them side by side at a glance without having to pull data separately to manually compare makes life a lot easier. **What do you dislike about ROI Hunter?** It can be a little tricky to get your head around the platform at first, but honestly with the support of your account manager it becomes clear very quickly. **What problems is ROI Hunter solving and how is that benefiting you?** Dynamic ads - both copy and templates. Budget and reporting efficiency. ### 45. Efficient and High-Performance Tool for Campaign Optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 15, 2023 **What do you like best about ROI Hunter?** The simplicity and effectiveness of the tool for campaign optimization, seeking the best result. **What do you dislike about ROI Hunter?** Bugs that frequently appear, delaying optimizations in day-to-day activities. **What problems is ROI Hunter solving and how is that benefiting you?** Catalog and product management plus support with creatives for Facebook. ### 46. Brilliant account management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2023 **What do you like best about ROI Hunter?** Kamil listened to our optimal objectivs and outlined the produvts and optimisations required to achieve these goals. He is extremely knowledgeable and organised in his support and delivery throughout our time working together. He is always a step ahead and a reliable account manager to work with, always on hand with solitions and best practice guidance to improve our performance. He listened to our feedback on specific optimisations which has helped us to see improvements in our paid marketing e-commerce performance. The chat function within ROI Hunter was particularly useful for quick responses for technical support. **What do you dislike about ROI Hunter?** The dashboard showing performance insights could display performance and insights in a more user friendly way. **What problems is ROI Hunter solving and how is that benefiting you?** Creative solutions and more efficient ad set up. Takes time away from manually optimisations and ad creation. ### 47. Good experience **Rating:** 3.5/5.0 stars **Reviewed by:** Chaymaa M. | Head Of Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about ROI Hunter?** the dashboard is very advanced & Amazing ROI Allows us to optimize our performance **What do you dislike about ROI Hunter?** Nothing, till now The ROI team solves all issues immediately **What problems is ROI Hunter solving and how is that benefiting you?** Catalog & Dynamic ads , ### 48. Very good **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2023 **What do you like best about ROI Hunter?** Automation of products for Google campaigns **What do you dislike about ROI Hunter?** Nothing, everything I used was very useful, maybe being able to extract the data and have a greater variety of dates in the filters. **What problems is ROI Hunter solving and how is that benefiting you?** Division of product categories and product automation. ### 49. The best customer service manager I've ever encountered **Rating:** 5.0/5.0 stars **Reviewed by:** Nicky C. | Paid Media Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2022 **What do you like best about ROI Hunter?** The customer service I have experienced from Charlotte has been outstanding. She always goes the extra mile and can respond to any of our queries with a very detailed, well-thought-out email or takes the time to show us over a teams meeting. **What do you dislike about ROI Hunter?** The platform isn't the most user-friendly in some cases, although the products help improve our paid media. I think the UX could be better, especially the insight dashboard. **What problems is ROI Hunter solving and how is that benefiting you?** We're currently utilising different product sets, such as high CTR, bestsellers, and we've seen some interesting results. Charlotte has also been a great help with recommending which product sets to test and how to set them up. ### 50. Great customer service! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2022 **What do you like best about ROI Hunter?** The account management team is on the ball. Always available to assist, responds in a timely manner and have a vast understanding of other channels relative to our business. **What do you dislike about ROI Hunter?** There were some technical integration requirements that hindered the initial kick start of our project. **What problems is ROI Hunter solving and how is that benefiting you?** ROI hunter is helping in 2 major areas, improved catalog creative and strategies around showcasing a bigger portion of our catalog i.e lower impression products. ## ROI Hunter Discussions - [Is it possible to see activity in both the 'Mixed Ads' & another virtual account?](https://www.g2.com/discussions/37561-is-it-possible-to-see-activity-in-both-the-mixed-ads-another-virtual-account) - 1 comment, 1 upvote - [View ROI Hunter pricing details and edition comparison](https://www.g2.com/products/roi-hunter/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-14+02%3A12%3A11+-0500&secure%5Bsession_id%5D=e562c036-5f23-4ede-9d33-65b8a80dd478&secure%5Btoken%5D=22cfcc4a7c1c8bf9d2c69e6f7ba1a01995cd89dc0b88b45cdc66f49483ae544d&format=llm_user) ## ROI Hunter Features **Platform Interoperability** - Close Ecosystem API **Data management - Catalog Management** - Centralized Product Information - Data Import/Export - Product Data Enrichment - Data Mapping **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Operations** - Optimized Business Operations - Data Synchronization **Product catalogs - Catalog Management** - Category Management - Search and Navigation - SEO Optimization **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Inventory** - Order Fulfillment - Catalog Management - Product Intelligence **Integration - Catalog Management** - API Integration - Third-Party Integration **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform** - Regulation Compliance - Multichannel Publishing - Accounting Reports - Marketplace Integration **Analytics and Reporting - Catalog Management** - Catalog Effectiveness - Customer Insights **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Processing** - Internationalization - Order Management - Scan and Ship **Agentic AI - Catalog Management** - Multi-step Planning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top ROI Hunter Alternatives - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews) - [Feedonomics](https://www.g2.com/products/feedonomics/reviews) - 4.4/5.0 (367 reviews)