Rocket Effect Data IQ is a customer data platform that aggregates information from various sources into unified visitor profiles for entertainment centers. By consolidating data from POS systems, ticketing platforms, CRMs, and other sources, Data IQ creates holistic profiles that reveal engagement patterns, preferences, and behaviors. Key features include: Centralized repository of all customer information in one place Integration with source systems like POS, CRM, reservations etc to unify data Capture of purchase history, gaming activity, visit records, promotional responses Segmentation tools to group customers based on attributes and behaviors Analytics dashboards to uncover trends across customer lifecycle stages Unified profiles enable precision targeting of campaigns across channels, personalization of loyalty program perks, refinement of offerings based on insights, and optimization of customer experiences. The end goal is to maximize the value of entertainment center relationships through a 360-degree customer view. With reliable data centralization as a foundation, Rocket Effect’s platforms for marketing automation, retention and revenue growth can execute intelligent strategies informed by analytics. Consolidated customer records drive everything from acquisition to promotions to win-back initiatives.