Helps us adjust our marketing budgets per channel and test new channels with clearer data. Review collected by and hosted on G2.com.

Takes some time to understand how to use the platform properly. Review collected by and hosted on G2.com.

After years of struggling with how to attribute sales to the right channel, we finally have a tool to track the many touchpoints before a sale and help distinguish the value of each. Review collected by and hosted on G2.com.

There is certainly a learning curve initially in order to get going and it requires a decent amount of tracking setup initially . Once you get there though, you are in great shape. And their service level is excellent which helps. Review collected by and hosted on G2.com.

Easy to navigate UI, solid support from our account manager Review collected by and hosted on G2.com.

no view based attribution within the platform which makes certain channels look like they perform poorly Review collected by and hosted on G2.com.

The account management team is absolutely the best in the business. Everyone we've worked with goes above and beyond to answer questions, troubleshoot issues, and/or build new functionality to support our needs. The user interface is intuitive and easy to use and the data redundancies have saved us more than once. Review collected by and hosted on G2.com.

Setup was relatively complicated and time-consuming (which is mostly to be expected, as this tool delivers fully customized attribution modeling at scale). Every so often there are delays in data exports that are inconvenient but not deal-breaking. Review collected by and hosted on G2.com.

4 things I love about Rockerbox (and I've also used much more expensive enterprise attribution vendors):

1) Rockerbox is amazingly cost-effective. Literally costs 1/10 the older attribution platforms

2) They're on the cutting edge - they stay on top of the entire marketing ecosystem and are very quick to integrate with new platforms and update their own systems given changing industry dynamics

3) Easy implementation!

4) Support is 5-star. Any time I have a question or suggestion I get an immediate response Review collected by and hosted on G2.com.

The only thing I don't love is not their fault at all--the closed ecosystems (Facebook, Snap) won't allow 3rd party impression pixels. But Rockerbox does a great job of statistically modeling view-through impressions/attribution. Review collected by and hosted on G2.com.

Straightforward integrations with key platforms such as Shopify, Facebook and Google Ads, and most platforms. Review collected by and hosted on G2.com.

It would be helpful to see a high-level media mix recommendation and media planning tool based on attribution data. Review collected by and hosted on G2.com.

Rockerbox helped us develop a custom multi touch model that allows us to understand how each individual tactic / campaign / channel contributes to a final conversion Review collected by and hosted on G2.com.

The platform is a little clunky in terms of granular views and reporting features. Ex. we can't pull in clicks into our performance views which doesn't allow us to understand ConvR. We end up having to combine in-platform and Rockerbox data for reporting. Review collected by and hosted on G2.com.

- Huge number of ad platform integrations and plugs pretty seamlessly into Segment for conversion event capture

- Does a very good job of appealing to different types of users. The UI is clean and intuitive and is perfect for smaller / less sophisticated marketing teams that want access to attribution, but they also have great options for exporting raw data out of the platform in an automated fashion, which is useful for more technical marketing teams that want to work with the data within their own data environment (like our team)

-Account management support is excellent, and in general everybody I've worked with at Rockerbox is helpful, responsive, and easy to communicate with

-Very willing to build custom features and receptive to working with new partners

-Good price point compared to similar products on the market that offer support for both online and offline channels

-The setup will take longer than they initially tell you, but the timeframe is still pretty reasonable Review collected by and hosted on G2.com.

-Would love the ability to configure my own categorization rules for different UTM parameters within the platform. If a self-service option for this exists, the Rockerbox team tends not to push it too hard

-My main complaint is that when we started using their platform, their methodology for attributing Direct Mail touchpoints was extremely poor and led to skewed results. However, this example also illustrates some of Rockerbox's strengths since they acknowledged the issue and eventually worked with us to improve their methodology and product, although it took longer than we would have liked. Review collected by and hosted on G2.com.

This platform gave us the ability to identify in what channels to invest our money in. It can connect to almost every platform.

The best feature dor me is that they see view through conversions on Facebook. Review collected by and hosted on G2.com.

Reporting updates if you are not located in the US take too long.

Ocational bugs evry few months.

They need to be more stable. Review collected by and hosted on G2.com.

-Spend aggregation solution to track marketing spend across channels

-Out of the box MTA solution that is easy to implement and leverage for marketing decisions

-Integration with Snowflake to allow for data sync and ease of data pipelining Review collected by and hosted on G2.com.

-MTA model can be a bit of a black box

-Data outages sometimes occur without alerts

-Some metrics such as overall traffic is not available Review collected by and hosted on G2.com.