---
title: Roamler Reviews
meta_title: 'Roamler Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Roamler works for a business like yours.
date_modified: '2026-06-23'
parent_category:
  name: Consumer Goods Software
  url: https://www.g2.com/categories/consumer-goods-software
---


# Roamler Reviews
**Vendor:** Roamler  
**Category:** [Retail Execution Software](https://www.g2.com/categories/retail-execution)
## About Roamler
Roamler is a retail and out-of-home execution platform that helps FMCG brands and retailers achieve excellence in field execution across Europe. Roamler combines real-time in-store data collection, field team tools, and AI-powered analytics into a single platform, giving commercial teams the visibility they need to identify execution gaps, and the resources to fix them fast. Retail: Roamler tracks in-store KPIs across any retail network (numeric distribution, share of shelf, planogram compliance, out-of-stock situations, and promotional compliance...) with photo-verified results. For brands with existing field teams, Roamler's Focus app brings data-driven visit prioritisation and structured task execution to every store visit. For brands needing to extend their coverage, Roamler's on-demand execution resources cover any store format across Europe without adding fixed headcount. Out-of-Home: Roamler's Location Database tracks 3M+ HoReCa establishments across Europe, giving food and beverage brands a live, continuously updated map of their outlet universe. Salesmapp, Roamler's SFA platform for OOH field teams, connects that data directly to visit planning, outlet activation, and in-field data capture. Key solutions: • In-store insights & retail audits with photo evidence • Mystery shopping and brand compliance checks • Merchandising execution and planogram compliance • Share of shelf tracking and on-shelf availability monitoring • Ratings & reviews management at scale • Field sales support (Salesmapp) and real-time store alerts (ROSA) • Market and retail monitors for trend analysis • Location database for store-level intelligence Trusted by leading consumer goods companies including Coca-Cola, Heineken, Unilever, P&G, Red Bull, and Philips, Roamler operates across Europe, covering supermarkets, pharmacies, bars, petrol stations, and convenience stores. ISO 27001 and ISO 45001 certified.






- [View Roamler pricing details and edition comparison](https://www.g2.com/products/roamler-roamler/reviews?open_modal_url=%2Fproducts%2Froamler-roamler%2Fwishlists%3Fhost_path%3D%252Fproducts%252Froamler-roamler%252Freviews%26source%3Dpdp_avatar&section=pricing&secure%5Bexpires_at%5D=2026-08-14+08%3A01%3A42+-0500&secure%5Bsession_id%5D=f8b5578b-83d8-49c5-98be-66a66752f6a4&secure%5Btoken%5D=551b98e1765e0513897010a2a63535e00725d240a592559e3a2817f45b760c25&format=llm_user)

## Roamler Features
**Planning**
- Strategy
- Activities
- Inventory Management
- Field Sales Management
- Task Management
- Promotions Management
- Returns Management
- Calendar Management
- Workforce Management
- Order Management
- Audit Management
- Compliance Management
- Communication Management
- Contract/License Management

**Territory Mapping**
- Custom Territory Mapping
- Strategic Selling
- Automatic Rep Assignment

**Execution**
- Collaboration
- Field Execution
- Data Collection
- Real-Time Data
- In-Store Execution

**Route Planning**
- Lead Priority
- Optimized Sales Routes
- Map Directions

**Performance**
- Team
- Retailer
- Compliance

**Sales Performance Management**
- Gamification
- Performance Dashboards
- Sales Rep Tracker

**Additional Functionality**
- Third-Party Integrations
- Image Capture
- For Sales Teams/Organizations
- Employee Scheduling
- Sales Trend Analysis
- Sales History
- Form Builder
- Reminders
- Merchandising
- Image Recognition
- For Retail
- Multi-Location
- Clock In/Out
- On-Shelf Availability
- Route Optimization
- Collaboration Tools
- AI Copilot
- Geographic Maps
- Surveys & Feedback
- AI/Machine Learning
- Role-Based Permissions
- Generative AI
- Activity Dashboard
- Electronic Signature
- Search/Filter
- Data Import/Export
- Reporting/Analytics
- Alerts/Notifications
- Checklists
- Performance Metrics
- Mobile Access
- Workflow Automation

**Presentation and Forms**
- Video and Interactive Media
- Digital Contracts
- E-signature

**Additional Functionality**
- Customer History
- Document Storage
- Alerts/Notifications
- Customizable Templates
- Lead Capture
- Lead Qualification
- Route Optimization
- Calendar Management
- Workflow Management
- Third-Party Integration
- Sales Trend Analysis
- API
- CRM
- AI Copilot
- Email Management
- Opportunity Management
- Customizable Forms
- Payment Collection in the Field
- Lead Management
- Contact Management
- Dispatch Management
- Customer Database
- Mobile Access
- Activity Tracking
- Sales Forecasting
- Sales Activity Management
- Commission Management
- Reporting & Statistics
- Territory Management
- GPS
- Generative AI

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