One of the strongest capabilities of the ROI solution is its ability to model sophisticated multi-step drip campaigns. Using the drag and drop campaign builder makes creating them easy. Combined with its segmentation builder, ROI lets us get highly targeted campaigns online quickly. Review collected by and hosted on G2.com.

The one thing I dislike is a personal productivity nitpick. The sort/filter on list pages does not persist when you leave/return to the list. Review collected by and hosted on G2.com.

The software was very simple to use and was quite interactive upon proper training. Review collected by and hosted on G2.com.

I had a couple of difficult conversations with customer service because I used the software in a different manner than normally marketed. Review collected by and hosted on G2.com.

Powerful Analytics and Reporting Capabilities Make it easier to forecast and conduct accurate assessments Review collected by and hosted on G2.com.

The software does not have as many features as I thought it would have initially. Review collected by and hosted on G2.com.

We are approaching the six month mark of being on board with this software company and wanted to review our experience thus far.

The sales team was very systematic and professional. Our salesperson, Lori Grass was thorough in assessing our needs and made sure she understood our goals and challenges before giving us a customized proposal. She hit the perfect balance of moving us along in the sales cycle while patiently addressing our questions and concerns.

We spent a month carefully comparing ROI to several other providers of marketing automation software and chose ROI based on two main factors: flexibility and service.

The other providers had standardized products with little ability or willingness to be flexible to address our particular needs. We would be required to fit into their system with little customization possible.

When we read the reviews of the different products on G2crowd.com, the comments consistently touted ROI’s strong focus on providing fast, attentive customer service. We have found this to be true in our six months with them. Most small/medium issues are addressed the same day and we receive communication if an issue will take more than 24 hours to be resolved.

Once we signed the contract, we were passed to the onboarding team who immediately scheduled with us. I’m sure many have experienced the frustration of being put on a lengthy hold once the ink was dry. This was not the case here. We were scheduled to pass the information needed to setup our account the following week.

We got a good example of the personalized service offered when our unique configuration warranted the attention of Amol Dalvi, the CTO of the company. I am doubtful that any of the other marketing automation companies we reviewed would have devoted the time of their chief technology officer to our unique needs.

Once we became familiar with the basic functions of the software, we were referred to the customer success team to help us plan how to get the most out of our purchase. Several team members worked with us regarding our two distinct client bases to understand how to implement a Life Cycle marketing program, attracting and retaining customers while moving them along a continuum of engagement.

We pledged to utilize all of the functionality of the software and are well on our way to making good on that promise. The customer success team has been extremely responsive to our perhaps greater than average number of requests for guidance and clarification. Review collected by and hosted on G2.com.

One note of caution: Although the sales team in no way misled us into thinking that “marketing automation” is literally “automated,” requiring little or no effort, we can see how the term could mislead a marketing department to believe that this is a “turn the switch and go” product. In order to fully utilize the functionality of this comprehensive software package, the purchasing company needs to be fully committed to spend the time and dedicate staff to understand and implement the software. Review collected by and hosted on G2.com.

The support team has been super helpful and quick to respond to all of my questions. They definitely know what they're doing! Review collected by and hosted on G2.com.

There are so many different features that I don't know how to use them all. The segmentation is also complicated. Review collected by and hosted on G2.com.

The top three points where ROI stands apart -

*Really do listen to your feedback for product development

*You are assigned an account manager who helps with both the short term needs and long term strategy as well as very quick, helpful assistance through a ticketing system if they are not available.

*Ever changing product - A different product from what it was a month ago, year ago, etc. They do keep an eye on what's out there, as well as listen to user feedback, and are constantly making changes and additions to improve the product.

Overall, I think ROI is a great product which would meet the needs of most marketers. Review collected by and hosted on G2.com.

Not currently as feature packed as some MAPs but quickly evolving.

The web based solution can be a bit slow to respond at times. It only becomes a nuisance if you're in there a lot. Review collected by and hosted on G2.com.

The ongoing supportive relationship form the ROI team. From simple clarificaiton or refresher questions to complex situations I've always received very helpful direction and insight. While we have brought insight of our CRM data, the team has been great at taking that data to the next level with specific and tangible (and fun!) tools and tactics. Review collected by and hosted on G2.com.

Occasional glitches with segmenting, exporting, template layout, and saving have caused delays and frustration with usability of the tool. Though it does takes two to tango, our biggest obstacle to overcome has been the long process of integrating with our CRM. Review collected by and hosted on G2.com.

Right On Interactive (ROI) is an amazing platform with immense customization options. It's ability to adapt to any business environment has made it a go to solution for our business as well as a frequent recommendation and deployment for our clients. The team at ROI also does a fantastic job of helping guarantee success in deployment and ongoing utilization. Review collected by and hosted on G2.com.

One of ROI's biggest strengths can also be it's biggest challenge. The customization and integration options in the tool make it very versatile, but for business wanting something to take off the shelf and deploy it may be difficult to fully maximize the effectiveness of the system. Review collected by and hosted on G2.com.

The potential for this product is endless. There are so many different options ranging from a simple one and done campaign to an intricate drip campaign that covers every scenario you could ever dream of. The new campaign builder makes this even easier with its visual presentation.

If all of this wasn't enough, the staff at ROI makes using this product even easier. Their dedication to their customers is evident from day one. They answer questions quickly and simply. They are flexible and accommodating to fit into your schedule. Review collected by and hosted on G2.com.

This system is extremely customizable, which means there is a certain amount of training that needs to happen to maximize the results. That being said, the staff at ROI works incredibly hard to make sure you have every bit of information you need to make the most of this software. And they do an amazing job. Review collected by and hosted on G2.com.

There are so many things that I like about ROI. First, the software is flexible and user-friendly (easy to navigate). I truly appreciate the campaign builder feature because it enables me to physically see and understand the logic/flow of my email marketing campaigns. Designing emails in ROI is also simple (ROI offers an array of templates to choose from, but you can easily create your own, too). The reporting tool is another feature I enjoy because I can quickly gather data on any number of things within any of my email campaigns.

Secondly, I really value the ROI team (business development, client success, IT/development, etc..). They're good people to work with every step of the way (customer friendly and very focused on helping us achieve success). My company had an aggressive timeline for implementation, and the team at ROI worked hard and communicated well with us to keep the project on schedule. I'm so impressed at how consistent they are in responding quickly to any inquiries that myself or my marketing team has. Review collected by and hosted on G2.com.

I really don't have any major dislikes. However, I would gladly welcome an update to the software that would allow the user to be able to back out of the page he or she is in without having to start at the home page in any general section. It would make navigating within the software a little more efficient. Review collected by and hosted on G2.com.