--- title: Right On Interactive Reviews meta_title: 'Right On Interactive Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 41 reviews by the users' company size, role or industry to find out how Right On Interactive works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 41 scale: '5' date_modified: '2026-08-11' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Right On Interactive Reviews **Vendor:** Right On Interactive **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 41 ## About Right On Interactive Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained when marketers view engagement as a journey, not just a campaign. So we’ve designed our software to automate the concept of Customer Lifecycle Marketing, providing visibility into who is the best-fit and the most engaged for an organization at each stage of the customer journey — from prospect to raving fan. Our cloud-based solution maps the customer’s entire brand experience, from messaging through product usage. Marketers and sales teams can know exactly where a prospect or customer is in their relationship with a brand, and how best to approach them to maximize lifetime value. At Right On Interactive, we believe in attracting and acquiring the best-fit customers for life. ## Right On Interactive Pros & Cons **What users like:** - Users value the **ease of use** of Right On Interactive, enhancing productivity and streamlining workflows effortlessly. (2 reviews) - Users value the **easy setup** of Right On Interactive, which facilitates quick and user-friendly implementation for teams. (2 reviews) - Customer Engagement (1 reviews) - Customer Support (1 reviews) - Customizability (1 reviews) - Users commend the **easy implementation** of Right On Interactive, enhancing productivity and streamlining workflows effectively. (1 reviews) - Engagement Efficiency (1 reviews) - Users value the **data consolidation feature** of Right On Interactive, effectively eliminating silos between sales and marketing. (1 reviews) - Market Segmentation (1 reviews) - Users find that **Right On Interactive enhances time efficiency** , streamlining workflows and boosting productivity significantly. (1 reviews) **What users dislike:** - Users report that the **reactionary campaign builder** doesn't function correctly, needing improvements in speed and interface. (2 reviews) - Learning Curve (1 reviews) - Users feel that Right On Interactive has **accessibility issues** , making it less intuitive to use effectively. (1 reviews) - Users experience **slow performance** with the reactionary campaign builder, finding it unresponsive and in need of improvement. (1 reviews) ## Right On Interactive Reviews ### 1. ROI - The Adaptable Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Brett N. | Global Marketing Operations Manager, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2015 **What do you like best about Right On Interactive?** The top three points where ROI stands apart - *Really do listen to your feedback for product development *You are assigned an account manager who helps with both the short term needs and long term strategy as well as very quick, helpful assistance through a ticketing system if they are not available. *Ever changing product - A different product from what it was a month ago, year ago, etc. They do keep an eye on what's out there, as well as listen to user feedback, and are constantly making changes and additions to improve the product. Overall, I think ROI is a great product which would meet the needs of most marketers. **What do you dislike about Right On Interactive?** Not currently as feature packed as some MAPs but quickly evolving. The web based solution can be a bit slow to respond at times. It only becomes a nuisance if you're in there a lot. **Recommendations to others considering Right On Interactive:** They are very good for the price. When considering alternatives, take into account the full cost of the support you will require. With some of their competitors, the support difference alone could be a 30k+ premium just to parallel ROI support. **What problems is Right On Interactive solving and how is that benefiting you?** This was our first MAP so we weren't sure what to expect. ROI has helped us leaps and bounds over where we were. We can now view and score prospect activity to send to sales, gain insights into what's working and not (emails), and create drip campaigns to keep our company top of mind for the prospect. ### 2. ROI on ROI **Rating:** 4.0/5.0 stars **Reviewed by:** Morgan F. | Brand Associate, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2015 **What do you like best about Right On Interactive?** The ongoing supportive relationship form the ROI team. From simple clarificaiton or refresher questions to complex situations I've always received very helpful direction and insight. While we have brought insight of our CRM data, the team has been great at taking that data to the next level with specific and tangible (and fun!) tools and tactics. **What do you dislike about Right On Interactive?** Occasional glitches with segmenting, exporting, template layout, and saving have caused delays and frustration with usability of the tool. Though it does takes two to tango, our biggest obstacle to overcome has been the long process of integrating with our CRM. **Recommendations to others considering Right On Interactive:** Obviously the more work you complete up front to align your CRM with ROI the better, but truly putting in the time to prepare both systems for a closed circle of communication is vital. With that completed, you can jump right into using the full capabilities of ROI! **What problems is Right On Interactive solving and how is that benefiting you?** Prior to working with ROI, we had only dreamed of having such informative and tangible data regarding our leads. ROI also helped tie together our digital marketing efforts that had been disparate prior to. ### 3. Customer Lifecycle Marketing done right. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2015 **What do you like best about Right On Interactive?** Full disclosure: Right On Interactive was a client and we've used the product for another client of ours. We've been working with Right On for the better part of 4 years, and they truly were the pioneers of customer lifecycle marketing and the software reflects that. This is not simply a marketing automation platform; it is tailored to educate and assist marketers at every level of their lifecycle, which, in turn, serves their customer lifecycles. What I like the best is the ability to scale with this product. Even if your organization is just ready for email marketing and landing pages, the software can be used for that, while introducing the layers of advanced analytics (like engagement scoring) at those stages. Once you're at a point where you can advance to the next level, it's easy to do so. I also like the recent UI and UX changes. The product continues to improve because the team listens to customer feedback and wants to create a product people want to use. **What do you dislike about Right On Interactive?** While the product has improved, there are still some UI and UX considerations they need to take into account. They also need to expand and invest in integrations, but I've been told they are already working on those. **Recommendations to others considering Right On Interactive:** I'd recommend being dedicated to the on boarding process and setting timelines for yourself so that you can use the product as efficiently and effectively as possible. If you don't make it a priority, then you won't use it to its fullest extent and your marketing will suffer as well. Also, stay in touch with your client rep. They are so incredibly helpful and will make sure you're set up for success. **What problems is Right On Interactive solving and how is that benefiting you?** I'm getting more eyeballs on my client's content and giving them names and emails of people who are highly engaged, which creates a seamless transition for sales and marketing. It also provides us with a detailed view of the people who might not be as engaged anymore. Therefore, we can tailor our communications to try to get them to come back to the site and engage. ### 4. Data rich environment **Rating:** 3.5/5.0 stars **Reviewed by:** Anthony A. | Board Member, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2015 **What do you like best about Right On Interactive?** Customer service and support team has been phenomenal. They made deployment a painless process. Felt they completely understood our direction and marketing focus. The platform provided use the ability to blend multiple datasets to get a better picture of our customers. **What do you dislike about Right On Interactive?** A/B testing. The current process is heavily manual. While some of the industry leaders have automated the entire A/B testing modules. The platform does a nice job of reporting around a particular event/email. However, I'd like to see more reporting around overall performance trends. **What problems is Right On Interactive solving and how is that benefiting you?** Our focus has been on increasing our 'share of wallet' with our clients. This platform has given us that visibility while our previous marketing automation platform was never able to give us that visibility. ### 5. Good Tool to Connect Lots of Data Points in Your Automated Marketing Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Chris T. | Digital Strategist | BlueSky Digital, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2014 **What do you like best about Right On Interactive?** The ability to connect lots of different data points to build profiles on your customers and contacts makes this a good tool for marketers looking to do more robust segmenting of their lists. The new campaign builder is much easier to use for drip tactics and has a better UI that helps avoid errors when building campaigns. **What do you dislike about Right On Interactive?** Very programmer/database driven layout and design. Takes a larger team or use of Right On Interactive service hours to truly realize all the benefits of the tool. **What problems is Right On Interactive solving and how is that benefiting you?** Since we are on Professional Level with Salesforce.com we use ROI to deliver communication through SQL segments that would normally be handled through workflows on a higher level of Salesforce.com ### 6. Great option to start your automation efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Lan C. | Channel Marketing Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2015 **What do you like best about Right On Interactive?** The customer success team is awesome. Whatever you need done, they will support you. ROI understand the customer. ROI is a great option if your company is just starting out in automation or if your company has limited resources. **What do you dislike about Right On Interactive?** The solution features is not all the way there. ROI is working on this. They have plenty of customer feedback and ROI is working to address the input. **Recommendations to others considering Right On Interactive:** Great solution to start automation program. **What problems is Right On Interactive solving and how is that benefiting you?** Converting, growing, retaining and recovering customers. ### 7. Great for lead nurturing **Rating:** 4.0/5.0 stars **Reviewed by:** Alicia M. | Digital Marketing Communications Consultant, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2015 **What do you like best about Right On Interactive?** The interface is easy to use and I really like the new 'Campaigns' tab. It helps me to keep things organized. ROI works great for our organization. It can do so much. **What do you dislike about Right On Interactive?** There are a couple quirky things here and there but all in all it is a powerful tool. **What problems is Right On Interactive solving and how is that benefiting you?** With our business, we have a very long sales cycle so nurturing leads is very important. I think we have been able to reach and continue to nurture more leads. ## Right On Interactive Discussions - [What is Right On Interactive used for?](https://www.g2.com/discussions/what-is-right-on-interactive-used-for) - [View Right On Interactive pricing details and edition comparison](https://www.g2.com/products/right-on-interactive/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+16%3A41%3A42+-0500&secure%5Bsession_id%5D=7bd24821-d420-4a6b-8cc3-19b7f7bc537f&secure%5Btoken%5D=de63330bed0098c77e9830a4d18c70bbf71c36f9f2716f6569e74c974ed78958&format=llm_user) ## Right On Interactive Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Right On Interactive Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,255 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,026 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) - 4.1/5.0 (1,030 reviews)